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    <label xlink:label="label_itvplc_itvplcRepurchaseOfShares_Standard" id="itvplc_itvplcRepurchaseOfShares_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Repurchase of shares</label>
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    <label xlink:label="label_itvplc_itvplcIncreaseInExceptionalPayablesClassifiedAsOperatingActivities_Standard" id="itvplc_itvplcIncreaseInExceptionalPayablesClassifiedAsOperatingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">increase in exceptional payables classified as operating activities</label>
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    <label xlink:label="label_itvplc_itvplcDisclosureOfProgrammeRights_Standard" id="itvplc_itvplcDisclosureOfProgrammeRights_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Disclosure of programme rights</label>
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    <label xlink:label="label_itvplc_itvplcDisclosureOfContractAssetsAndLiabilities_Standard" id="itvplc_itvplcDisclosureOfContractAssetsAndLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Disclosure of contract assets and liabilities</label>
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    <label xlink:label="label_itvplc_itvplcDescriptionOfAccountingPolicyForDisposalOfAssociatesJointVenturesAndSubsidiaryUndertakings_Standard" id="itvplc_itvplcDescriptionOfAccountingPolicyForDisposalOfAssociatesJointVenturesAndSubsidiaryUndertakings_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Description of accounting policy for disposal of associates, joint ventures and subsidary undertakings</label>
    <label xlink:label="label_itvplc_itvplcDescriptionOfAccountingPolicyForInvestments_Standard" id="itvplc_itvplcDescriptionOfAccountingPolicyForInvestments_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Description of accounting policy for investments</label>
    <label xlink:label="label_itvplc_itvplcDisclosureOfNetDebt_Standard" id="itvplc_itvplcDisclosureOfNetDebt_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Disclosure of net debt</label>
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