
13MotorK Annual Report 2022
Company Overview Strategic Report Corporate Governance Financial Statements
Q: For a start Marco, could you please
reflect on 2022?
A: 2022 was for me characterised by the
resilience of the MotorK business,
delivering another strong year by
staying true to our growth strategy
despite a macro-economically
challenging environment. In 2022, we
not only grew our business by 40%
organically but also completed three
strategic acquisitions and introduced
the heart of our future business: the
SparK platform. We reported a record
growth of our annual recurring
revenues, totalling €26.9 million,
compared with €15.1 million in the
prior year, reflecting a growth of 78%.
Furthermore, we have visibility of
additional committed ARR of
€5.2 million, including backlogs,
contractual price increases, and
enterprise deals providing solid
foundations for the coming year.
We were further able to expand our
loyal client base to over 3,200
customers. Our clients spent on
average annually
1
€17.8 thousand a
year on MotorK products, which
translates to an increase of 20%
year-on-year. Customer churn was
4.5% driving a robust net revenue
retention ratio of 122.4% over the
course of the year, exceeding pre-
pandemic levels. We as SparKers can
be very proud of such record results.
2022 was further a year of investments:
we continued to focus on innovation.
During this period, we launched our
new state-of-the-art software
platform, SparK, following several new
product launches, positioning MotorK
as the one-stop shop vendor for the
automotive retail industry. We
reinvested 37% of our revenues in R&D
and grew the team to 121. But we did
not just grow in R&D, we expanded our
overall team to 453 SparKers
compared with 273 in 2021.
Q: M&A is an important component
are the drivers for activities in 2023?
Are there any geographies that
you need to add to your presence?
A: We continue to invest in M&A targets
across Europe. Our disciplined
approach identifies targets across
multiple territories that would benefit
from becoming part of a larger group.
We evaluate the fit of such potential
targets based on three main
characteristics: the potential for us to
add market share, expansion of
our customer base for cross-sell
opportunities of our existing products,
and innovative product offerings which
complement our existing product
offerings. With the acquisitions of
Carflow and WebMobil24 we entered
new geographies or reinforced our
presence in already existing markets.
With the acquisition of FranceProNet
we have added a rich portfolio of clients
to the MotorK customer base which we
will now migrate to MotorK’s platform.
For 2023, we will continue to focus on
identifying such targets and enhancing
MotorK’s presence as a powerhouse for
the automotive retail industry.
Q: Why was it important to refresh the
Company’s mission and values
during the year?
A: The automotive retail industry has
consistently been affected by change
in recent times, with trends such as
mobility, electrification, and the
introduction of an alternative sales
model: the agent model, meaning
direct sales of OEMs to consumers,
causing drastic changes to the overall
landscape. It would not feel natural
for us to not reinvent ourselves as
partners of dealers and OEMs along
their journey towards mobility
providers. We praise ourselves
to be committed to continuous
innovation through R&D and product
development, we are on a mission to
shape the future of mobility and be
the most trusted technology partner
for the mobility distribution industry.
We have introduced in that course the
MotorK pillars: technology, mobility,
and people. Technology stands for us
being a natively digital company:
innovation is deeply rooted in our
DNA. Mobility: we speak the
language of mobility. We understand
the industry and its challenges and
lastly, people, as we design
technology to create value for
mobility players and customers.
Q: What do you mean by mobility
A: Mobility for MotorK means how
people and goods will move in the
future in an increasingly
interconnected and technologically
advanced world. Some several key
trends and developments are shaping
the future of mobility, including:
• Electric and autonomous vehicles:
The widespread adoption of
electric and autonomous vehicles is
expected to revolutionise the way
people and goods move around.
Electric vehicles are becoming
more affordable and have lower
operating costs than traditional
gas-powered vehicles.
• Shared mobility: The sharing
economy is already changing the
way people use transportation
and the role of our customers –
dealerships and OEMs in this
context.
• Mobility as a service: Mobility as a
service (MaaS) is a concept that
refers to the integration of various
transportation modes into a single,
seamless service. This could include
everything from public transit to
ride-sharing services to bike rentals,
all accessed through a single app
or platform.
Overall, the future of mobility is likely
to be characterised by greater
efficiency, sustainability and
connectivity. As new technologies
continue, new forms of transportation
are likely to emerge, as MotorK we
are excited to provide these
technologies and services to our
clients and reshape the business
model of dealerships.
Q: To wrap it up: what can we be
expecting from 2023?
A: 2023 has started for MotorK with
the Automotive I/O – bridging minds:
Europe’s largest event dedicated to
taking a look into the future mobility
ecosystem and beyond. Business and
industry experts as well as inspiring
speakers met on a stage to discuss the
mobility revolution, digital innovation,
technology, consumer trends, and
much more.
Product wise we continue to expand
our SparK platform with exciting
add-ons, both features and new tools,
to give our customers a competitive
edge. Lastly, for MotorK as an
organisation I believe MotorK has now
reached an appropriate size to seize
the vast and growing market
opportunities. No additional major
investments are required to pursue
sustainable growth at scale and
sustain operational leverage. We,
therefore, continue to focus on our
communicated strategy (see more
on Page 20-21) and MotorK’s path
towards long-term profitability.
1 ACV is defined as the annual average recurring revenue at the end of each period divided by the number of organic customers.