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CIAK Auto Academy is a unied set of lectures focused on the
professional development of car mechanics and mechatronics,
where both the theoretical and practical part of the classes takes
place at locations throughout Croatia.
In accordance with ESRS 2, CIAK Group identies all relevant
consumers on whom its business, range of products and goods and
services can have a signicant impact. The Group actively manages
relationships with consumers, considering their specic needs and
requirements in various business segments.
The effects of CIAK Group on consumers and end users are
manifested through several key aspects, including the quality of
the range and services and their development in accordance with
customer needs. The Group ensures reliable supply and availability
of goods, respects the agreed delivery times, thus enabling timely
delivery, and provides transparent information through various
channels, which enables customers to make purchasing decisions
based on complete information. The provision of transparent and
quality information stands out as a signicant activity of the Group
in terms of impact on consumers. In addition, CIAK Group pays
special attention to user experience, after-sales activities and the
protection of its customers' data. These effects result from the
Group's approach which, in addition to complying with applicable
regulations and monitoring their changes, also includes proactively
addressing consumer needs.
The largest percentage of customers in the auto parts distribution
segment are legal entities and craftsmen, including service Centres,
mechanic shops and smaller dealers. The Group regularly consults its
customers in this segment, integrating them into the development
of the product range and business processes. The availability of
products and new technologies and their application are of key
importance for these customers. Through the CIAK Auto Academy,
an additional signicant activity of the Group in terms of consumer
impact, the Group provides education that provides customers with
information on new technologies and market trends, helping them
meet market needs and maintain a competitive advantage.
The development and implementation of educational activities, such
as the CIAK Auto Academy, require certain nancial investments,
which does not pose a nancial risk for the Group because the costs
of conducting the workshops are planned as part of the regular
business planning process. The nancial opportunity is manifested
in the fact that educated customers, who better understand the
value of the relevant assortment and services of the auto-segment,
can signicantly contribute to increasing sales and strengthening
business relationships, which in the long run achieves a return on
investment and creates a competitive advantage.
Customers in the freight distribution segment are also legal entities
and craftsmen, including hauliers, large eet customers, mechanic
workshops and smaller dealers. Timely delivery of products is
crucial for these customers, as delays in delivery can cause business
downtime, reduced productivity, and increased operating costs.
CIAK Group ensures high-quality service and timely delivery, thus
minimizing the business risks of its customers.
CIAK Group, as a distributor of batteries, sells products to both Group
members and external customers, pays great attention to the quality
and safety of products. All batteries are subject to strict quality
controls, ensuring a high level of performance and longevity, which
is key to making the decision to purchase this part of the range for
vehicles. When purchasing a battery, the buyer receives a Product
Notice with the product, which contains instructions for use and
handling of the product, as well as instructions for disposal after loss
of functions, i.e. wear and tear.
End users are provided with information about products, their
potential effects on health and the environment and the manner
of use, directly by the company's employees orally, then through
the documentation that accompanies the goods (warranty cards,
instructions for use, marketing materials, etc.), but there are also info
phones for consumers. Companies that deal with wholesale inform
their customers through brochures, presentations and trainings
(CIAK AUTO Academy).
CIAK Group generates revenues in the ecology segment, especially
in the waste management sub-segment, from customers who
dispose of waste or use the collected waste as an energy source.
The Group provides waste collection and disposal services, helping
clients comply with environmental regulations and optimize
waste management costs. Through cooperation with CIAK Group,
companies avoid the risk of nes, reduce costs and manage waste in
an environmentally friendly way.
Lead buyers, who are also battery manufacturers, are a key group of
consumers in terms of sustainability. Their work has a direct impact
on the quality and availability of recycled materials, which enables
the further development of sustainable business solutions.
CIAK Group cooperates with large retail chains in Croatia in the
wholesale segment. For these customers, timely delivery of products
is essential to meet the demand of end consumers. The Group
consistently adheres to the agreed delivery dates, thus ensuring the
stability of business relations.
Customer relationships in all segments are carefully regulated to
ensure compliance with applicable legislation and standards. The
Group actively monitors changes in laws and regulations, enabling
timely adaptation of operations. All products are clearly labelled
with technical specications, instructions for use, installation,
maintenance and safety guidelines and are compliant with
environmental standards and recycling regulations.
CIAK Group guarantees that all products meet safety standards
and have the CE mark, which conrms compliance with European
legislation. After-sales service includes clear terms and conditions
of warranty, complaints and servicing, which ensures full customer
support at the time of such customer needs.