
Annual and Sustainability Report 2025 15Part of the Board of Directors’ report
Risks related to changes in customer preferences
Several megatrends and consumer preferences have been driving
the demand in the home storage, food storage and kitchen utensils
markets in recent years, including population growth, urbanisation,
changes in the form of housing, sustainability, and design preferences
among the end-customers of Orthex’s products. Changes in consumer
preferences could relate to, among others, improved functionality, higher
quality, innovative solutions, new technologies, attractive design, and
new and more advanced materials.
If Orthex is unable to successfully anticipate and identify changing
consumer preferences, Orthex could lose its market share in the Nordics,
its sales development may be slower than expected, and it may be
forced to rely on price reductions to dispose of excess or slow-moving
inventory or to make significant investments in the future to remain
competitive. Any of these could have a material adverse effect on
Orthex’s business, financial position and/or results of operations.
Risks related to production facilities and warehouse operations
As Orthex’s production largely relies on its own production facilities,
events that would cause significant disruptions in or the suspension
of Orthex’s production facilities could materially affect Orthex’s ability
to deliver its products to its customers in a timely manner. Orthex’s
production facilities may be damaged or destroyed, or they may be
closed or the equipment on the premises may be damaged due to, for
example, fire, accident, natural disaster, or equivalent events beyond
Orthex’s control. Similarly, Orthex’s warehouses could be subject to
similar events, which could destroy all or part of Orthex’s inventory.
Such events or incidents could result in material disruptions and delays
in Orthex’s production and deliveries and in Orthex not necessarily
being able to fulfil its obligations to its customers. If Orthex were
unable to locate alternative production facilities, transfer production to
Orthex’s other production facilities or to repair the damaged premises or
equipment in a timely and cost-effective manner, such conditions could
have a material adverse effect on Orthex’s business, financial position
and/or results of operations.
Risks related to IT infrastructure and systems
Difficulties in maintaining and updating IT infrastructure, deficiencies
in IT systems, and external cyber-attacks related to IT systems may
have an adverse effect on Orthex. Orthex uses information technology
infrastructure, applications and software products that cover essential
aspects of its business, such as production, inventory management,
logistics, human resources, finances, and other administrative
systems. Orthex’s IT systems and infrastructure may be vulnerable
to cybersecurity risks, including cyber-attacks, direct or indirect, such
as computer viruses and worms, phishing attacks, and penetrating or
bypassing security measures in order to gain unauthorised access to
Orthex’s information networks and systems. Exploitation of possible
weaknesses in Orthex’s security controls could disrupt its business and
cause leakage of sensitive information, theft of intellectual property and
damage to Orthex’s reputation. Orthex has a cyber security insurance
policy to mitigate the impact of data security incidents.
Risks related to management and employees
The success of Orthex’s business and strategy depends on Orthex’s
ability to attract and retain key management and production personnel.
The loss of management or key personnel may result in the loss of
expertise or, in certain circumstances, the transfer of expertise to
Orthex’s competitors. In addition, Orthex’s production processes require
qualified, skilled production workers (particularly with specialized
training and knowledge of plastic).
In accordance with its current strategy, in addition to strengthening
its market position in the Nordics, Orthex will focus on accelerating
its growth in the international markets outside the Nordics, which
imposes new demands to Orthex’s management and personnel. Orthex’s
geographical expansion also requires the recruitment of additional
personnel. If Orthex is not successful in recruiting and retaining qualified
key personnel, this may have an adverse effect on Orthex’s business.
Risks related to regulation and compliance
With operations in several countries, Orthex is subject to a variety
of laws and regulations, and potential violations of such laws and
regulations could have an adverse effect on Orthex. Orthex must
comply with laws and regulations enacted at both the national and EU
level concerning its operations in relation to matters including health,
safety, consumer protection and marketing, general product safety,
environment, employment, competition, company law, data protection,
international trade, and taxation in all countries in which Orthex pursues
business. Failure to comply with applicable laws and regulations
may cause Orthex financial losses, undermine Orthex’s business
opportunities and harm Orthex’s reputation.
Risks related to taxation
Orthex’s tax burden depends on certain tax laws and regulations and
their application and interpretation (for example, with regard to transfer
pricing rules). Changes in tax laws and regulations or their interpretation
and application may increase Orthex’s tax costs to a significant degree,
which could have an adverse effect on Orthex’s financial position and/or
results of operations. In addition, Orthex may at times be subject to tax
audits conducted by national tax authorities. Tax audits or other auditing
measures carried out by tax or other authorities, such as customs
officials, could result in an imposition of additional taxes (such as income
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