
Part of the Board of Directors’ report
ANNUAL REVIEW SUSTAINABILITY GOVERNANCE FINANCIAL REVIEW
71
Annual and Sustainability Report 2023
Risks relating to changes in customer preferences
Several megatrends and consumer preferences have been driving the
demand in the home storage, food storage and kitchen utensils markets in
recent years, including population growth, urbanisation, changes in the form
of housing, sustainability, and design preferences among the end-customers
of Orthex’s products. Changes in consumer preferences could relate to,
among others, improved functionality, higher quality, innovative solutions,
new technologies, attractive design, and new and more advanced materials.
If Orthex is unable to successfully anticipate and identify changing consumer
preferences, Orthex could lose its market share in the Nordics, its sales
development may be slower than expected, and it may be forced to rely on
price reductions to dispose of excess or slow-moving inventory or to make
significant investments in the future to remain competitive. Any of these
could have a material adverse effect on Orthex’s business, financial position
and/or results of operations.
Risks relating to production facilities and warehouse
operations
As Orthex’s production largely relies on its own production facilities, events
that would cause significant disruptions in or the suspension of Orthex’s
production facilities could materially affect Orthex’s ability to deliver its
products to its customers in a timely manner. Orthex’s production facilities
may be damaged or destroyed, or they may be closed or the equipment on
the premises may be damaged due to, for example, fire, accident, natural
disaster, or equivalent events beyond Orthex’s control. Similarly, Orthex’s
warehouses could be subject to similar events, which could destroy all or
part of Orthex’s inventory. Such events or incidents could result in material
disruptions and delays in Orthex’s production and deliveries and in Orthex
not necessarily being able to fulfil its obligations to its customers. If Orthex
were unable to locate alternative production facilities, transfer production
to Orthex’s other production facilities or to repair the damaged premises or
equipment in a timely and cost-effective manner, such conditions could have
a material adverse effect on Orthex’s business, financial position and/or
results of operations.
Risks relating to IT infrastructure and systems
Difficulties in maintaining and updating IT infrastructure, deficiencies in
IT systems, and external cyber-attacks related to IT systems may have an
adverse effect on Orthex. Orthex uses information technology infrastructure,
applications and software products that cover essential aspects of its
business, such as production, inventory management, logistics, human
resources, finances, and other administrative systems. Orthex’s IT systems
and infrastructure may be vulnerable to cybersecurity risks, including
cyber-attacks, direct or indirect, such as computer viruses and worms,
phishing attacks, and penetrating or bypassing security measures in order
to gain unauthorised access to Orthex’s information networks and systems.
Exploitation of possible weaknesses in Orthex’s security controls could
disrupt its business and cause leakage of sensitive information, theft of
intellectual property and damage to Orthex’s reputation.
Risks relating to management and employees
The success of Orthex’s business and strategy depends on Orthex’s ability
to attract and retain key management and production personnel. The loss
of management or key personnel may result in the loss of expertise or, in
certain circumstances, the transfer of expertise to Orthex’s competitors. In
addition, Orthex’s production processes require qualified, skilled production
workers (particularly with specialized training and knowledge of plastic).
In accordance with its current strategy, in addition to strengthening its
market position in the Nordics, Orthex will focus on accelerating its growth in
the international markets outside the Nordics, which imposes new demands
to Orthex’s management and personnel. Orthex’s geographical expansion
also requires the recruitment of additional personnel. If Orthex is not
successful in recruiting and retaining qualified key personnel, this may have
an adverse effect on Orthex’s business.
Risks relating to regulation and compliance
With operations in several countries, Orthex is subject to a variety of laws and
regulations, and potential violations of such laws and regulations could have
an adverse effect on Orthex. Orthex must comply with laws and regulations
enacted at both the national and EU level concerning its operations in
relation to matters including health, safety, consumer protection and
marketing, general product safety, environment, employment, competition,
company law, data protection, international trade, and taxation in all
countries in which Orthex pursues business. Failure to comply with applicable
laws and regulations may cause Orthex financial losses, undermine Orthex’s
business opportunities and harm Orthex’s reputation.