
10
Report of the Board of Directors 2023
Supply chain
The risks related to Marimekko’s supply chain are
associated especially with production, procurement
and logistics processes and their reliability, flexibility
and efficiency, fluctuations in the prices of raw
materials and other factors of production as well as
the availability and price of logistics. For example,
geopolitical tensions (such as shipping disruptions
in the Red Sea due to attacks on vessels), cyber
security incidents and possible epidemics and
pandemics as well as other uncertainties in the global
economy may cause even significant disruptions
in production and logistics chains that may have a
negative impact on the company’s sales, profitability
and cash flow. In addition, fires, natural disasters
and machine breakdowns can cause damages to
supplier’s factories, Marimekko’s own textile printing
factory or the operations of the logistics chain.
Overall, it is of utmost importance to safeguard the
operational reliability of the company’s own printing
factory in all circumstances. The availability of biogas,
among other materials, is critical to the operations
of the company’s own printing factory. The company
has a business interruption insurance for assets
and business operations that covers insured risks of
damage in line with the terms and conditions of the
insurance.
Higher costs of raw materials, energy and other
factors of production may affect Marimekko’s sales
and profitability. Early commitment to product
orders from supplier partners, which is typical of
the industry, means that changes in costs affect the
company with a delay. These early commitments have
partly been further emphasized by the exceptional
situations, such as the Russian invasion of Ukraine
and shipping disruptions on the Red Sea, undermining
the company’s ability to optimize product orders and
respond to rapid changes in demand and consumer
behavior, which also increases risks related to
inventory management.
In addition to supply chain disruptions and even
earlier commitment to product orders, risks related to
inventory and product flow management increase as
product distribution is expanded and operations are
diversified, which may have a weakening impact on
the company’s sales, cash flow as well as on relative
profitability. Substantial non-recurring wholesale
promotions can also increase risks related to
procurement, transport and inventory management,
especially in exceptional circumstances. Any delays
or disturbances in supply, or fluctuations in the
quality of products, may have a harmful impact on
business, also on substantial non-recurring wholesale
promotions.
Marimekko works actively to ensure functioning
production and logistics chains, to avoid delays, to
mitigate the negative impacts of generally increased
costs, and to enhance inventory management.
Sustainability
Enhancing sustainability is increasingly important
for competitiveness in Marimekko’s industry, which
can have an impact on the company’s sales and
profitability, as versatile investments are required
for the enhancement. Risks and opportunities with
regard to Marimekko’s sustainability work and targets
include, for example, changes in consumer behavior
and in the company’s product portfolio weightings,
continuously evolving best practices in the industry
as well as increasing regulation that may affect, for
example, the company’s products, communications
and the value chain more broadly. The company’s
ability to anticipate changes, react to them and
actively advance its sustainability targets throughout
the value chain plays a key role with regard to the
company’s competitiveness. Compliance with
responsible business practices and legislation is also
important in maintaining the trust of customers and
other stakeholders; any failures or errors in this area
will involve reputation, financial liability and business
risks.
Marimekko primarily uses supplier partners to
manufacture its products. Global supply chains in
the fashion and design business are complex, which
makes it challenging for companies to ensure the
sustainability of the entire value chain despite active
sustainability work. Regarding the sustainability
elements of manufacturing, especially social aspects
related to the supply chain (e.g. human rights, working
conditions and remuneration) and environmental
aspects (e.g. production methods and raw materials
and chemicals used) as well as transparent
communications on these issues in compliance with
continuously increasing legislation, are of growing
significance to customers. These sustainability topics
apply to Marimekko’s sourcing and the company’s
own production as well as to licensed products.
The environment and climate change
Climate change increases the likelihood of extreme
weather phenomena and natural disasters, such as
floods, forest fires, wildfires and storms. Extreme
weather phenomena and natural disasters pose a
risk to the operational reliability and efficiency of
Marimekko’s value chain. Climate change-related
heatwaves, drought, water shortages, soil depletion
and other changes may, in turn, affect the availability
and price of the raw materials used in Marimekko’s
products, such as cotton. Extreme weather
phenomena and natural disasters may also affect
the availability of products if they cause damage to
the company’s suppliers’ factories, the company’s
own textile printing factory or hamper the logistics
chains. In addition, Marimekko has stores and offices
in areas in which extreme weather phenomena or
natural disasters may occur, and if they damage
stores or offices or cause momentary changes in
consumer behavior, it may result in lost sales as well
as expenses.
Risks related to climate change are managed by,
for example, increasing the share of materials with
lower emission intensity and water consumption in
Marimekko’s collections and exploring new material
and production method innovations. Marimekko’s