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Smurfit Kappa Annual Report 2021
Overview Strategic Report Governance Financial Statements Supplementary Information
Our Sustainability
Priorities
Forest Climate Change Water Waste People
Employee Strategy Health and Safety Communities
PRIORITIES
Promoting sustainable forest
management involves managing
supplies of sustainable, renewable
fibre, while protecting ecosystems
and creating employment in rural
areas. Virgin wood fibres will always
be needed for paper production
to maintain quality. Fibre can be
recycled around eight times when
producing our paper-based
packaging products. It is why using
renewable wood fibre, paper
recovery and fibre recycling is
at the core of our circular economy
approach. Furthermore, as our
stakeholders, customers and
investors expect, we communicate
our impact in a transparent way.
Climate change is the most pressing
issue of our time. To counter rising
global temperatures, carbon
neutrality by mid-century is vital.
Paper making with current available
technology is still energy intensive.
We are achieving CO
2
emission
reductions by improving our energy
efficiency, as well as by changing
from fossil fuels to bio-based energy
wherever economically viable.
Clean fresh water is an increasingly
scarce commodity, and often cited
by our stakeholders as an important
sustainability issue.
We need large volumes of fresh
water to produce our products,
and even though we are not a large
consumer of water – we release
over 90% of the water we take
in back to the environment –
availability of fresh water is still
essential to us.
Increasing scarcity of resources
demands responsible production
and consumption. Avoidance
of waste is a key issue for our
stakeholders and customers.
Our products are specifically
designed to prevent loss and
damage to the goods they protect.
Our process itself is circular by
nature. The fibres our products
are made from are renewable,
recyclable, recycled and
biodegradable. 75% of our raw
material is derived from recycled
fibre and the remainder is from
sustainable sources. Our production
process itself generates almost
no waste.
Smurfit Kappa unites some 48,000
people around the globe, our
people are at the heart of all our
operations. This includes those for
whom we directly and indirectly
create jobs, as well as those whose
lives we impact. We can only achieve
sustainable long-term success
by relying on our people’s talent,
expertise and innovation.
Our stakeholders expect us to
provide a safe and healthy working
environment and promote a
healthy and safe lifestyle. We are
committed to maintaining a safe
and productive workplace in every
part of our Company by minimising
the risk of accidents, injury and
exposure to health hazards for
everyone on our sites.
Our impact is not only on the people
we work with. Our responsibilities
extend beyond, to supporting
local economies and livelihoods,
especially in areas with limited
opportunities for work and where
we are significant employers.
RISKS AND
OPPORTUNITIES
As growing consumption increases
pressure on resources, society
places increased value on
sustainable consumption and
production, integrity of origin,
recycling and avoiding litter and
packaging waste. Fit-for-purpose
packaging has never been more
important. We are implementing
forest certification and Chain of
Custody certification to guarantee
origin traceability. Using both
recycled and virgin fibres in
production, we intend to use
this opportunity to deliver
fit-for-purpose packaging with
the best overall environmental
footprint for each product.
Climate change poses different
risks and opportunities within
the value chain. Risks vary from
extreme weather affecting our
sites, to increasing costs for the
emission of CO
2
and pressure
on availability of raw materials.
The circular economy is also an
opportunity for our business as we
seek to use resources efficiently.
We are also investing in technology
to reduce our energy demands.
Finally, we are improving resource
and energy efficiency when
producing paper products and
optimising the use of raw material
residual streams, such as black
liquor, in bioenergy production.
Our global assessment shows that
only 12% of our paper production
takes place in areas of fresh water
scarcity, representing 3% of our
water intake.
The discharge of our water
before or after treatment can
be a valuable input for some
of our neighbours’ processes.
To help ensure that our water use
is correctly understood, we became
a signatory to the CEO Water
Mandate, and strive to understand
local water related risks and needs
so we can address them as and if
they arise.
Avoiding packaging waste by simply
focusing on packaging weight might
be seen as a quick way to decrease
landfill. This, however, can lead to
more waste resulting from greater
damage to goods or poor material
choices. We see an opportunity to
create fit-for-purpose, sustainable
packaging with mono-material
solutions designed for optimal
performance and recyclability. We
are also working with the recycling
and paper producing industries
to keep our raw materials in the
recycling loop.
A key challenge is attracting the
right talent to ensure succession
planning and leadership continuity,
particularly for sites in rural
locations, where the education
needed may not be provided.
Obstacles include low awareness of
our business-to-business brand.
This makes it even more important
to gain recognition for our efforts in
all aspects of sustainability:
environmental responsibility,
human rights, equal opportunities
and fair pay – all important elements
in the opportunity of being seen as a
responsible, attractive employer
for the best talent.
As an industrial business operating
in 36 countries, we are responsible
for the health and safety of a large
number of people. Our size creates
a challenge to maintain the same
standards for all. At Smurfit Kappa
we believe that health and safety
extends from work to home,
creating an opportunity to be
acknowledged as a responsible
employer. We engage our
employees with policies and
procedures to deliver, innovate and
produce in a safe environment.
We see ourselves as a ‘corporate
citizen’ in the communities in
which we’re privileged to operate.
All around the world we actively
support positive and lasting
changes. If we were not concerned
about our locations, we would risk
damaging our license to operate.
By supporting local education,
income generation, collaboration
and participation, we can strengthen
communities and keep them
attractive to our future workforce.
The opportunity is to participate in
communities, making it attractive
for the best talent to join us.
OUR COMMITMENT
At Smurfit Kappa we have
committed to promoting
sustainable forest management
at our sites and throughout our
value chain. This means producing
and sourcing our fibres, virgin or
recycled, as Chain of Custody
Certified. We have committed
to delivering over 95% of our
packaging solutions sold as Chain
of Custody certified to customers
by 2025. In 2021, we reached a level
of 93.45%.
Our approach to the challenges
of climate change and energy
efficiency sets out to achieve
more energy efficient production
at our sites, lower energy use in
manufacturing and a switch from
fossil fuels to biofuels wherever
feasible. Our success is measured
by our reduction in CO
2
emissions
– we have targeted to reach net zero
carbon emissions by 2050 and we
have committed to a 55% reduction
in scope 1 and 2 fossil fuels based
on CO
2
emissions in our mill system
compared to 2005 levels by 2030.
In 2021, we reached a 41.3%
reduction in the specific CO
2
emissions per tonne of paper
produced compared to 2005.
Our focus is on the long-term
improvement of the quality of water
we discharge, and understanding
the risks associated with water
availability and its use in the areas
where we operate. To increase
our global and local impact, we
will continue to invest in water
treatment facilities and require the
same standards from all our paper
mills, regardless of their location.
In 2020, next to our existing target
to reduce our COD discharge
intensity by 60% by 2025 compared
to 2005, we also introduced an
annual water intake reduction
target of 1% annually.
We have a strong focus on
innovation. Our Better Planet
Packaging initiative drives new
efficiency solutions for our raw
materials while keeping them in
the recycling loop.
We also work towards the increased
recovery of any waste delivered to
us when recycling recycled fibre,
ultimately to avoid landfill with a
target to have 30% less waste to
landfill by 2025, compared to the
reference year 2013.
We want to empower all employees
to reach our business objectives.
We therefore:
• Offer employees at all levels the
chance to broaden their skillsets
and knowledge, fulfil their
potential and improve their
career prospects;
• Stimulate and encourage
employee engagement through
regular, company-wide surveys
and follow-up;
• Compensate fairly, review
performance regularly and
offer gender neutral career
opportunities and pay; and
• Maintain a good faith
‘Whistleblower Code’ for
reporting any unethical or
illegal conduct.
We are committed to maintaining
a productive and safe workplace
by minimising the risk of accidents,
injury and exposure to health
hazards for every employee and
all sub-contractors. To measure
our success, we committed to
reducing our TRIR by 5% annually.
In 2021 we reached a level of 0.59,
a 1.7% improvement compared
to 2020. Whilst our year-on-year
improvement did not meet our
5% target, we were pleased that
we were able to improve on what
was a significant step change
in performance in 2020.
Across Smurfit Kappa we are
committed to the communities
in which we operate, and our
Foundation empowers people to
improve their lives. Where the cycle
of poverty and dependence is
an issue, we aim to help end this,
strengthening communities around
the world. Between 2020 and 2025
we will donate over €24 million to
support social environmental and
community initiatives.
As a responsible business, we
support global human rights and
labour standards, and check that
our suppliers do too. We are
committed to ethical business
standards; we work against
corruption in all its forms, including
extortion and bribery (see Code of
Conduct on the Group’s website,
smurfitkappa.com).