Message from the CEO
2024 was an exciting first year for me as CEO of Nordic Semiconductor. Throughout the year, we made solid progress
across all fronts—organizationally, operationally, and financially. We are at the beginning of a nearly complete renewal
of our product offerings across all business units, including the impressive nRF54 Series and the world’s smallest cellular
module, the nRF9151. These innovations, combined with our sharpened strategic focus, strengthens our foundation for
sustained, profitable growth in the years ahead.
Joining Nordic, I knew I came to a company with a long
and proud history as pioneers in low-power connectivity, a
company with world-class engineers, and with a portfolio
of products and solutions that have earned Nordic a
globally leading position in the Bluetooth Low Energy
market.
Having met with many of our employees, suppliers,
partners, and customers over the past year, my confidence
in these strengths has been reaffirmed repeatedly. We
have built a strong network of relationships over many
years, and this forms an invaluable platform to continue a
positive development for many years to come.
However, coming in I also recognized that we needed to
organize ourselves differently to sharpen our strategic
focus and priorities to succeed across all our technologies.
To this end we established four business units under new
and dedicated leadership last year – Long-Range, Short-
Range, Wi-Fi, and Power Management.
These four business units operate at very different stages
of maturity and development timeframes. The Short-Range
business unit accounts for around 95% of revenue, and it is
clear that this established business requires a different
management approach and operating model than the
scale-up business in Long-Range or the early-stage
businesses in Wi-Fi and Power Management.
By organizing ourselves into four separate business units I
believe we are sharpening the sense of urgency to
capitalize on our innovations and market opportunities to
extract the maximum value from our R&D investments. This
new organizational setup strengthens accountability for
our progress. With clear priorities and operational and
financial targets for all business units, we will be able to
keep closer track of the performance.
Despite the differences between our technologies, there
are also several common themes in our new ways of
working. We are sharpening the value proposition of our
products and solutions, and we have reallocated resources
to enhance our engineering execution and speed-up key
product roadmaps for the most promising growth markets.
This requires an organization and mindset that is market-
adaptive, customer-centric, and deeply committed to the
development and success of our product roadmaps.
I am glad to see that the Nordic organization is embracing
the changes. During the second half of the year, our teams
delivered some very exciting product launches in both
Long-Range and Short-Range technologies. A particular
highlight was the launch of the long-awaited nRF54 Series
at the Electronica fair in Munich.
Our nRF54 Series SoCs (Systems-on-Chip) define a new era
in terms of performance, offering a giant leap forward in
our offering and outclassing the competition. Compared to
the nRF52 Series which currently dominates our revenue,
the nRF54L Series offers more than twice the processing
power with less than half the power consumption, while
the even more advanced nRF54H Series is five times as
powerful and around six times as energy efficient. These
numbers outperform the best general-purpose MCUs or
SoCs on the market today.
We are working together with many key customers and
leading broad market customers who are developing new
products powered by our nRF54 Series, and we are proud
to see how our new products are being received by our
customers. Going forward, we will launch 2-4 new product
families every year under this product generation. This
strategy will ensure we have the perfect product offering
for both existing and new applications, further broadening
our serviceable market.
While we need to allow for some time for customer design-
ins and product ramps before we see the full effect in our
numbers, it remains very clear that the nRF54 Series is
going to be a very important growth driver for us in the
years to come.
Last August, we launched the world’s smallest and most
energy-efficient cellular module – the nRF9151. This was an
important step for our Long-Range product offering, and it
is encouraging to see our customer’s reception of this
improved value proposition. We are at the beginning of an