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    <labelArc xlink:type="arc" xlink:from="polarismedia_CashFlowUsedInObtainingControlOfPolarisTrykkOrkangerAS" xlink:to="label_polarismedia_polarismediaCashFlowUsedInObtainingControlOfPolarisTrykkOrkangerAS_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
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    <labelArc xlink:type="arc" xlink:from="polarismedia_ErstatningEtterDom" xlink:to="label_polarismedia_polarismediaErstatningEtterDom_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_RestrictedCapital" xlink:to="label_polarismedia_polarismediaRestrictedCapital_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
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    <label xlink:label="label_polarismedia_ifrs-fullGoodwill_Standard" id="polarismedia_ifrs-fullGoodwill_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Goodwill</label>
    <label xlink:label="label_polarismedia_ifrs-fullIntangibleAssetsOtherThanGoodwill_Standard" id="polarismedia_ifrs-fullIntangibleAssetsOtherThanGoodwill_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Øvrige immaterielle eiendeler</label>
    <label xlink:label="label_polarismedia_ifrs-fullPropertyPlantAndEquipment_Standard" id="polarismedia_ifrs-fullPropertyPlantAndEquipment_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Varige drifts midler</label>
    <label xlink:label="label_polarismedia_ifrs-fullRightofuseAssets_Standard" id="polarismedia_ifrs-fullRightofuseAssets_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Bruksretteiendel</label>
    <label xlink:label="label_polarismedia_ifrs-fullInvestmentsInAssociatesAccountedForUsingEquityMethod_Standard" id="polarismedia_ifrs-fullInvestmentsInAssociatesAccountedForUsingEquityMethod_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Investering i tilknyttet selskap</label>
    <label xlink:label="label_polarismedia_ifrs-fullInvestmentsInJointVenturesAccountedForUsingEquityMethod_Standard" id="polarismedia_ifrs-fullInvestmentsInJointVenturesAccountedForUsingEquityMethod_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Investering i felleskontrollert virksomhet</label>
    <label xlink:label="label_polarismedia_ifrs-fullNoncurrentInvestmentsInEquityInstrumentsDesignatedAtFairValueThroughOtherComprehensiveIncome_Standard" id="polarismedia_ifrs-fullNoncurrentInvestmentsInEquityInstrumentsDesignatedAtFairValueThroughOtherComprehensiveIncome_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Investering i aksjer og andeler</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherNoncurrentFinancialAssets_Standard" id="polarismedia_ifrs-fullOtherNoncurrentFinancialAssets_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Øvrige finansielle anleggs midler</label>
    <label xlink:label="label_polarismedia_ifrs-fullAssetsOfBenefitPlan_Standard" id="polarismedia_ifrs-fullAssetsOfBenefitPlan_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Pensjonsmidler</label>
    <label xlink:label="label_polarismedia_ifrs-fullNoncurrentAssets_Total" id="polarismedia_ifrs-fullNoncurrentAssets_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Anleggsmidler</label>
    <label xlink:label="label_polarismedia_ifrs-fullInventories_Standard" id="polarismedia_ifrs-fullInventories_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Varer</label>
    <label xlink:label="label_polarismedia_ifrs-fullTradeAndOtherCurrentReceivables_Standard" id="polarismedia_ifrs-fullTradeAndOtherCurrentReceivables_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Fordringer</label>
    <label xlink:label="label_polarismedia_ifrs-fullCashAndCashEquivalents_Standard" id="polarismedia_ifrs-fullCashAndCashEquivalents_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Bankinnskudd, kontanter</label>
    <label xlink:label="label_polarismedia_ifrs-fullCurrentAssets_Total" id="polarismedia_ifrs-fullCurrentAssets_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Omløpsmidler</label>
    <label xlink:label="label_polarismedia_ifrs-fullAssets_Total" id="polarismedia_ifrs-fullAssets_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Eiendeler</label>
    <label xlink:label="label_polarismedia_ifrs-fullIssuedCapital_Standard" id="polarismedia_ifrs-fullIssuedCapital_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Aksjekapital</label>
    <label xlink:label="label_polarismedia_ifrs-fullTreasuryShares_Standard" id="polarismedia_ifrs-fullTreasuryShares_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Egne aksjer</label>
    <label xlink:label="label_polarismedia_ifrs-fullSharePremium_Standard" id="polarismedia_ifrs-fullSharePremium_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Overkurs</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherEquityInterest_Standard" id="polarismedia_ifrs-fullOtherEquityInterest_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Annen egenkapital</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherReserves_Standard" id="polarismedia_ifrs-fullOtherReserves_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Andre egenkapitalkomponenter</label>
    <label xlink:label="label_polarismedia_ifrs-fullNoncontrollingInterests_Standard" id="polarismedia_ifrs-fullNoncontrollingInterests_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Ikke-kontrollerende interesser</label>
    <label xlink:label="label_polarismedia_polarismediaNonControllingInterestsOptions_Standard" id="polarismedia_polarismediaNonControllingInterestsOptions_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Ikke-kontrollerende interessers opsjoner</label>
    <label xlink:label="label_polarismedia_ifrs-fullEquity_Total" id="polarismedia_ifrs-fullEquity_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Egenkapital</label>
    <label xlink:label="label_polarismedia_ifrs-fullNoncurrentRecognisedLiabilitiesDefinedBenefitPlan_Standard" id="polarismedia_ifrs-fullNoncurrentRecognisedLiabilitiesDefinedBenefitPlan_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Pensjonsforpliktelser</label>
    <label xlink:label="label_polarismedia_ifrs-fullDeferredTaxLiabilities_Standard" id="polarismedia_ifrs-fullDeferredTaxLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Utsatt skatteforpliktelse</label>
    <label xlink:label="label_polarismedia_ifrs-fullSecuredBankLoansReceived_Standard" id="polarismedia_ifrs-fullSecuredBankLoansReceived_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Langsiktig rentebærende gjeld</label>
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    <label xlink:label="label_polarismedia_ifrs-fullNoncurrentLeaseLiabilities_Standard" id="polarismedia_ifrs-fullNoncurrentLeaseLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Langs iktige leieforpliktels er</label>
    <label xlink:label="label_polarismedia_ifrs-fullNoncurrentLiabilities_Total" id="polarismedia_ifrs-fullNoncurrentLiabilities_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Langsiktig gjeld</label>
    <label xlink:label="label_polarismedia_ifrs-fullCurrentLeaseLiabilities_Standard" id="polarismedia_ifrs-fullCurrentLeaseLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Kortsiktige leieforpliktelser</label>
    <label xlink:label="label_polarismedia_ifrs-fullCurrentSecuredBankLoansReceivedAndCurrentPortionOfNoncurrentSecuredBankLoansReceived_Standard" id="polarismedia_ifrs-fullCurrentSecuredBankLoansReceivedAndCurrentPortionOfNoncurrentSecuredBankLoansReceived_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Kortsiktig rentebærende gjeld</label>
    <label xlink:label="label_polarismedia_ifrs-fullTradeAndOtherCurrentPayablesToTradeSuppliers_Standard" id="polarismedia_ifrs-fullTradeAndOtherCurrentPayablesToTradeSuppliers_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Leverandørgjeld</label>
    <label xlink:label="label_polarismedia_ifrs-fullCurrentTaxLiabilitiesCurrent_Standard" id="polarismedia_ifrs-fullCurrentTaxLiabilitiesCurrent_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Betalbar skatt</label>
    <label xlink:label="label_polarismedia_ifrs-fullCurrentAccruedExpensesAndOtherCurrentLiabilities_Standard" id="polarismedia_ifrs-fullCurrentAccruedExpensesAndOtherCurrentLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Annen kortsiktig gjeld</label>
    <label xlink:label="label_polarismedia_ifrs-fullCurrentContractLiabilities_Standard" id="polarismedia_ifrs-fullCurrentContractLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Kontraktsforpliktelser</label>
    <label xlink:label="label_polarismedia_ifrs-fullCurrentLiabilities_Total" id="polarismedia_ifrs-fullCurrentLiabilities_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Kortsiktig gjeld</label>
    <label xlink:label="label_polarismedia_ifrs-fullLiabilities_Total" id="polarismedia_ifrs-fullLiabilities_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Langsiktig og kortsiktig gjeld</label>
    <label xlink:label="label_polarismedia_ifrs-fullEquityAndLiabilities_Total" id="polarismedia_ifrs-fullEquityAndLiabilities_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Egenkapital og gjeld</label>
    <label xlink:label="label_polarismedia_ifrs-fullRevenue_Standard" id="polarismedia_ifrs-fullRevenue_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Driftsinntekter</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherIncome_Standard" id="polarismedia_ifrs-fullOtherIncome_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Øvrige inntekter</label>
    <label xlink:label="label_polarismedia_ifrs-fullRevenueAndOperatingIncome_Standard" id="polarismedia_ifrs-fullRevenueAndOperatingIncome_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Sum driftsinntekter</label>
    <label xlink:label="label_polarismedia_ifrs-fullRawMaterialsAndConsumablesUsed_Standard" id="polarismedia_ifrs-fullRawMaterialsAndConsumablesUsed_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Varekostnad</label>
    <label xlink:label="label_polarismedia_ifrs-fullEmployeeBenefitsExpense_Standard" id="polarismedia_ifrs-fullEmployeeBenefitsExpense_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Lønn og personalkostnad</label>
    <label xlink:label="label_polarismedia_ifrs-fullOperatingExpense_Standard" id="polarismedia_ifrs-fullOperatingExpense_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Annen driftskostnad</label>
    <label xlink:label="label_polarismedia_ifrs-fullExpenseByNature_Standard" id="polarismedia_ifrs-fullExpenseByNature_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Sum driftskostnader</label>
    <label xlink:label="label_polarismedia_ifrs-fullShareOfProfitLossOfAssociatesAndJointVenturesAccountedForUsingEquityMethod_Standard" id="polarismedia_ifrs-fullShareOfProfitLossOfAssociatesAndJointVenturesAccountedForUsingEquityMethod_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Resultat fra selskaper etter egenkapitalmetoden</label>
    <label xlink:label="label_polarismedia_polarismediaOperatingProfitEBITDA_Standard" id="polarismedia_polarismediaOperatingProfitEBITDA_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Driftsresultat (EBITDA)</label>
    <label xlink:label="label_polarismedia_ifrs-fullDepreciationAndAmortisationExpense_Standard" id="polarismedia_ifrs-fullDepreciationAndAmortisationExpense_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Avskrivninger</label>
    <label xlink:label="label_polarismedia_polarismediaDepreciationRightOfUseAsset_Standard" id="polarismedia_polarismediaDepreciationRightOfUseAsset_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Avskrivninger bruksretteiendeler</label>
    <label xlink:label="label_polarismedia_ifrs-fullImpairmentLossReversalOfImpairmentLossRecognisedInProfitOrLoss_Standard" id="polarismedia_ifrs-fullImpairmentLossReversalOfImpairmentLossRecognisedInProfitOrLoss_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Nedskrivning</label>
    <label xlink:label="label_polarismedia_ifrs-fullDepreciationAmortisationAndImpairmentLossReversalOfImpairmentLossRecognisedInProfitOrLoss_Standard" id="polarismedia_ifrs-fullDepreciationAmortisationAndImpairmentLossReversalOfImpairmentLossRecognisedInProfitOrLoss_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Av- og nedskrivninger</label>
    <label xlink:label="label_polarismedia_ifrs-fullProfitLossFromOperatingActivities_Standard" id="polarismedia_ifrs-fullProfitLossFromOperatingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Driftsresultat (EBIT)</label>
    <label xlink:label="label_polarismedia_ifrs-fullFinanceIncome_Standard" id="polarismedia_ifrs-fullFinanceIncome_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Finansinntekter</label>
    <label xlink:label="label_polarismedia_ifrs-fullFinanceCosts_Standard" id="polarismedia_ifrs-fullFinanceCosts_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Finanskostnader</label>
    <label xlink:label="label_polarismedia_ifrs-fullFinanceIncomeCost_Standard" id="polarismedia_ifrs-fullFinanceIncomeCost_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Netto finansposter</label>
    <label xlink:label="label_polarismedia_ifrs-fullProfitLossBeforeTax_Standard" id="polarismedia_ifrs-fullProfitLossBeforeTax_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Ordinært resultat før skattekostnad</label>
    <label xlink:label="label_polarismedia_ifrs-fullIncomeTaxExpenseContinuingOperations_Standard" id="polarismedia_ifrs-fullIncomeTaxExpenseContinuingOperations_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Skattekostnad på ordinært resultat</label>
    <label xlink:label="label_polarismedia_ifrs-fullProfitLoss_Standard" id="polarismedia_ifrs-fullProfitLoss_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Resultat etter skatt</label>
    <label xlink:label="label_polarismedia_ifrs-fullProfitLossAttributableToNoncontrollingInterests_Standard" id="polarismedia_ifrs-fullProfitLossAttributableToNoncontrollingInterests_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Ikke-kontrollerende interesser</label>
    <label xlink:label="label_polarismedia_ifrs-fullProfitLossAttributableToOwnersOfParent_Standard" id="polarismedia_ifrs-fullProfitLossAttributableToOwnersOfParent_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Aksjonærene i morselskapet</label>
    <label xlink:label="label_polarismedia_ifrs-fullBasicEarningsLossPerShare_Standard" id="polarismedia_ifrs-fullBasicEarningsLossPerShare_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Resultat peraksje (basis og utvannet)</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherComprehensiveIncomeBeforeTaxGainsLossesFromInvestmentsInEquityInstruments_Standard" id="polarismedia_ifrs-fullOtherComprehensiveIncomeBeforeTaxGainsLossesFromInvestmentsInEquityInstruments_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Finans ielle eiendeler vurdert til virkelig verdi</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherComprehensiveIncomeBeforeTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlans_Standard" id="polarismedia_ifrs-fullOtherComprehensiveIncomeBeforeTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlans_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Estimatavvik pensjoner</label>
    <label xlink:label="label_polarismedia_ifrs-fullIncomeTaxRelatingToRemeasurementsOfDefinedBenefitPlansOfOtherComprehensiveIncome_Standard" id="polarismedia_ifrs-fullIncomeTaxRelatingToRemeasurementsOfDefinedBenefitPlansOfOtherComprehensiveIncome_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Inntektsskatt estimatavik pensjon og kildeskatt</label>
    <label xlink:label="label_polarismedia_ifrs-fullGainsLossesOnExchangeDifferencesOnTranslationBeforeTax_Standard" id="polarismedia_ifrs-fullGainsLossesOnExchangeDifferencesOnTranslationBeforeTax_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Omregningsdifferanse valuta</label>
    <label xlink:label="label_polarismedia_ifrs-fullGainsLossesOnCashFlowHedgesBeforeTax_Standard" id="polarismedia_ifrs-fullGainsLossesOnCashFlowHedgesBeforeTax_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Kontantstrømsikring</label>
    <label xlink:label="label_polarismedia_ifrs-fullIncomeTaxRelatingToCashFlowHedgesOfOtherComprehensiveIncome_Standard" id="polarismedia_ifrs-fullIncomeTaxRelatingToCashFlowHedgesOfOtherComprehensiveIncome_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Inntektsskatt kontantstrømsikring</label>
    <label xlink:label="label_polarismedia_ifrs-fullComprehensiveIncome_Total" id="polarismedia_ifrs-fullComprehensiveIncome_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Totalresultatet (Comprehensive income)</label>
    <label xlink:label="label_polarismedia_ifrs-fullComprehensiveIncomeAttributableToNoncontrollingInterests_Standard" id="polarismedia_ifrs-fullComprehensiveIncomeAttributableToNoncontrollingInterests_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Ikke-kontrollerende interesser</label>
    <label xlink:label="label_polarismedia_ifrs-fullComprehensiveIncomeAttributableToOwnersOfParent_Total" id="polarismedia_ifrs-fullComprehensiveIncomeAttributableToOwnersOfParent_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Aksjonærene i morselskapet</label>
    <label xlink:label="label_polarismedia_polarismediaDriftsresultatEBITDA_Standard" id="polarismedia_polarismediaDriftsresultatEBITDA_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Driftsresultat (EBITDA)</label>
    <label xlink:label="label_polarismedia_ifrs-fullAdjustmentsForIncomeTaxExpense_Standard" id="polarismedia_ifrs-fullAdjustmentsForIncomeTaxExpense_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Justert for Betalt skatt</label>
    <label xlink:label="label_polarismedia_ifrs-fullAdjustmentsForDecreaseIncreaseInTradeAndOtherReceivables_Standard" id="polarismedia_ifrs-fullAdjustmentsForDecreaseIncreaseInTradeAndOtherReceivables_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Endring kundefordringer og andre fordringer</label>
    <label xlink:label="label_polarismedia_ifrs-fullAdjustmentsForDecreaseIncreaseInInventories_Standard" id="polarismedia_ifrs-fullAdjustmentsForDecreaseIncreaseInInventories_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Endring varelager</label>
    <label xlink:label="label_polarismedia_ifrs-fullAdjustmentsForIncreaseDecreaseInTradeAccountPayable_Standard" id="polarismedia_ifrs-fullAdjustmentsForIncreaseDecreaseInTradeAccountPayable_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Endring leverandørgjeld</label>
    <label xlink:label="label_polarismedia_polarismediaEndringForskuddsbetalteAbonnementer_Standard" id="polarismedia_polarismediaEndringForskuddsbetalteAbonnementer_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Endring forskuddsbetalte abonnementer</label>
    <label xlink:label="label_polarismedia_polarismediaEndringIOffentligGjeld_Standard" id="polarismedia_polarismediaEndringIOffentligGjeld_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Endring i offentlig gjeld</label>
    <label xlink:label="label_polarismedia_polarismediaEndringFeriepenger_Standard" id="polarismedia_polarismediaEndringFeriepenger_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Endring feriepenger</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherAdjustmentsForNoncashItems_Standard" id="polarismedia_ifrs-fullOtherAdjustmentsForNoncashItems_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Pensjon</label>
    <label xlink:label="label_polarismedia_ifrs-fullAdjustmentsForUndistributedProfitsOfAssociates_Standard" id="polarismedia_ifrs-fullAdjustmentsForUndistributedProfitsOfAssociates_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Resultat fra selskap etter egenkapitalmetoden</label>
    <label xlink:label="label_polarismedia_ifrs-fullAdjustmentsForProvisions_Standard" id="polarismedia_ifrs-fullAdjustmentsForProvisions_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Endring i avsetninger og andre tidsavgrensningsposter</label>
    <label xlink:label="label_polarismedia_ifrs-fullCashFlowsFromUsedInOperatingActivities_Total" id="polarismedia_ifrs-fullCashFlowsFromUsedInOperatingActivities_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">(A) Netto kontantstrøm fra driftsaktiviteter</label>
    <label xlink:label="label_polarismedia_ifrs-fullPurchaseOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities_Standard" id="polarismedia_ifrs-fullPurchaseOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Kjøp av varige driftsmidler og im. eiendeler</label>
    <label xlink:label="label_polarismedia_ifrs-fullProceedsFromSalesOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities_Standard" id="polarismedia_ifrs-fullProceedsFromSalesOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Salg av varige driftsmidler og im. eiendeler</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherCashPaymentsToAcquireEquityOrDebtInstrumentsOfOtherEntitiesClassifiedAsInvestingActivities_Standard" id="polarismedia_ifrs-fullOtherCashPaymentsToAcquireEquityOrDebtInstrumentsOfOtherEntitiesClassifiedAsInvestingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Kjøp av finansielle eiendeler 1)</label>
    <label xlink:label="label_polarismedia_ifrs-fullCashFlowsUsedInObtainingControlOfSubsidiariesOrOtherBusinessesClassifiedAsInvestingActivities_Standard" id="polarismedia_ifrs-fullCashFlowsUsedInObtainingControlOfSubsidiariesOrOtherBusinessesClassifiedAsInvestingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Kjøp av virksomhet 2)</label>
    <label xlink:label="label_polarismedia_ifrs-fullCashAdvancesAndLoansMadeToOtherPartiesClassifiedAsInvestingActivities_Standard" id="polarismedia_ifrs-fullCashAdvancesAndLoansMadeToOtherPartiesClassifiedAsInvestingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Avgitt lån</label>
    <label xlink:label="label_polarismedia_ifrs-fullCashReceiptsFromRepaymentOfAdvancesAndLoansMadeToOtherPartiesClassifiedAsInvestingActivities_Standard" id="polarismedia_ifrs-fullCashReceiptsFromRepaymentOfAdvancesAndLoansMadeToOtherPartiesClassifiedAsInvestingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Mottatte renter og avdrag lån fra FKV og TS</label>
    <label xlink:label="label_polarismedia_polarismediaLeieinntektFremleieavtaler_Standard" id="polarismedia_polarismediaLeieinntektFremleieavtaler_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Leieinntekt fremleieavtaler</label>
    <label xlink:label="label_polarismedia_ifrs-fullCashFlowsFromUsedInInvestingActivities_Total" id="polarismedia_ifrs-fullCashFlowsFromUsedInInvestingActivities_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">(B) Netto kontantstrøm fra investeringsaktiviteter</label>
    <label xlink:label="label_polarismedia_ifrs-fullProceedsFromBorrowingsClassifiedAsFinancingActivities_Standard" id="polarismedia_ifrs-fullProceedsFromBorrowingsClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Nedbetaling av lån</label>
    <label xlink:label="label_polarismedia_ifrs-fullPaymentsOfLeaseLiabilitiesClassifiedAsFinancingActivities_Standard" id="polarismedia_ifrs-fullPaymentsOfLeaseLiabilitiesClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Betaling av avdrag leieforpliktelser</label>
    <label xlink:label="label_polarismedia_polarismediaMottatteRenter_Standard" id="polarismedia_polarismediaMottatteRenter_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Mottatte renter</label>
    <label xlink:label="label_polarismedia_ifrs-fullInterestPaidClassifiedAsFinancingActivities_Standard" id="polarismedia_ifrs-fullInterestPaidClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Betalte renter</label>
    <label xlink:label="label_polarismedia_ifrs-fullProceedsFromIssuingShares_Standard" id="polarismedia_ifrs-fullProceedsFromIssuingShares_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Innbetaling av ny egenkapital</label>
    <label xlink:label="label_polarismedia_ifrs-fullDividendsPaidClassifiedAsFinancingActivities_Standard" id="polarismedia_ifrs-fullDividendsPaidClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Utbetalt utbytte 3)</label>
    <label xlink:label="label_polarismedia_ifrs-fullProceedsFromIssueOfOrdinaryShares_Standard" id="polarismedia_ifrs-fullProceedsFromIssueOfOrdinaryShares_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Mottatt utbytte fra investering iaksjerog andeler 4)</label>
    <label xlink:label="label_polarismedia_ifrs-fullProceedsFromIssuingOtherEquityInstruments_Standard" id="polarismedia_ifrs-fullProceedsFromIssuingOtherEquityInstruments_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Mottatt utbytte fra tilknyttede selskap og felleskontrollert virksomhet</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherInflowsOutflowsOfCashClassifiedAsFinancingActivities_Standard" id="polarismedia_ifrs-fullOtherInflowsOutflowsOfCashClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Øvrige finansieringsaktiviteter 5)</label>
    <label xlink:label="label_polarismedia_ifrs-fullCashFlowsFromUsedInFinancingActivities_Total" id="polarismedia_ifrs-fullCashFlowsFromUsedInFinancingActivities_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">(C) Netto kontantstrøm fra finansieringsaktiviteter</label>
    <label xlink:label="label_polarismedia_ifrs-fullCashAndCashEquivalents_PeriodStart" id="polarismedia_ifrs-fullCashAndCashEquivalents_PeriodStart" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="nb">Kontantbeholdning ved periodens begynnelse</label>
    <label xlink:label="label_polarismedia_polarismediaKontantbeholdningIBFraOppkjoeptVirksomhet_Standard" id="polarismedia_polarismediaKontantbeholdningIBFraOppkjoeptVirksomhet_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Kontantbeholdning - IB fra oppkjøpt virksomhet</label>
    <label xlink:label="label_polarismedia_ifrs-fullIncreaseDecreaseInCashAndCashEquivalentsBeforeEffectOfExchangeRateChanges_Standard" id="polarismedia_ifrs-fullIncreaseDecreaseInCashAndCashEquivalentsBeforeEffectOfExchangeRateChanges_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">(A+B+C) Netto kontantstrøm</label>
    <label xlink:label="label_polarismedia_ifrs-fullEffectOfExchangeRateChangesOnCashAndCashEquivalents_Standard" id="polarismedia_ifrs-fullEffectOfExchangeRateChangesOnCashAndCashEquivalents_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Omregningsdifferanser</label>
    <label xlink:label="label_polarismedia_ifrs-fullCashAndCashEquivalents_PeriodEnd" id="polarismedia_ifrs-fullCashAndCashEquivalents_PeriodEnd" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="nb">Kontantbeholdning vedperiodens slutt 6)</label>
    <label xlink:label="label_polarismedia_polarismediaPolarisMediaNorge_Standard" id="polarismedia_polarismediaPolarisMediaNorge_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Polaris Media (Norge)</label>
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    <label xlink:label="label_polarismedia_polarismediaDividensFromPNVMediaAB_Standard" id="polarismedia_polarismediaDividensFromPNVMediaAB_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">DividensFromPNVMediaAB</label>
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    <label xlink:label="label_polarismedia_polarismediaDividensFromPMVestUtviklingAS_Standard" id="polarismedia_polarismediaDividensFromPMVestUtviklingAS_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">DividensFromPMVestUtviklingAS</label>
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    <label xlink:label="label_polarismedia_polarismediaNettoKjøpAvEgneAksjer_Standard" id="polarismedia_polarismediaNettoKjøpAvEgneAksjer_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">NettoKjøp/SalgAvEgneAksjer</label>
    <label xlink:label="label_polarismedia_polarismediaNon-ControllingInterestsOpsjon_Standard" id="polarismedia_polarismediaNon-ControllingInterestsOpsjon_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Non-ControllingInterestsOpsjon</label>
    <label xlink:label="label_polarismedia_polarismediaUtøvelseAvOpsjonMinoritetsaksjonærer_Standard" id="polarismedia_polarismediaUtøvelseAvOpsjonMinoritetsaksjonærer_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">UtøvelseAvOpsjonMinoritetsaksjonærer</label>
    <label xlink:label="label_polarismedia_polarismediaOppkjøpIDatterEndringIMajoritetsandel_Standard" id="polarismedia_polarismediaOppkjøpIDatterEndringIMajoritetsandel_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">OppkjøpIDatter</label>
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    <label xlink:label="label_polarismedia_polarismediaKapitalutvidelse_Standard" id="polarismedia_polarismediaKapitalutvidelse_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Kapitalutvidelse</label>
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    <label xlink:label="label_polarismedia_polarismediaOppkjøpIDatter_Standard" id="polarismedia_polarismediaOppkjøpIDatter_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">OppkjøpIDatter</label>
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    <label xlink:label="label_polarismedia_polarismediaOtherCashPaymentToAcquireFolkeinvest_Standard" id="polarismedia_polarismediaOtherCashPaymentToAcquireFolkeinvest_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">OtherCashPaymentToAcquireFolkeinvest</label>
    <label xlink:label="label_polarismedia_polarismediaOtherCashPaymentToAcquireGoodGameAS_Standard" id="polarismedia_polarismediaOtherCashPaymentToAcquireGoodGameAS_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">OtherCashPaymentToAcquireGoodGameAS</label>
    <label xlink:label="label_polarismedia_polarismediaOtherCashPaymentToAcquireMentorMedierAS_Standard" id="polarismedia_polarismediaOtherCashPaymentToAcquireMentorMedierAS_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">OtherCashPaymentToAcquireMentorMedierAS</label>
    <label xlink:label="label_polarismedia_polarismediaOtherCashPaymentToAcquireFolkeinvestAS_Standard" id="polarismedia_polarismediaOtherCashPaymentToAcquireFolkeinvestAS_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">OtherCashPaymentToAcquireFolkeinvestAS</label>
    <label xlink:label="label_polarismedia_polarismediaCashFlowUsedInObtainingControlOfMellerudsNyheterAB_Standard" id="polarismedia_polarismediaCashFlowUsedInObtainingControlOfMellerudsNyheterAB_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">CashFlowUsedInObtainingControlOfMellerudsNyheterAB</label>
    <label xlink:label="label_polarismedia_polarismediaCashFlowUsedInObtainingControlOfStampenLokaleMedierAB_Standard" id="polarismedia_polarismediaCashFlowUsedInObtainingControlOfStampenLokaleMedierAB_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">CashFlowUsedInObtainingControlOfStampenLokaleMedierAB</label>
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