<?xml version="1.0" encoding="utf-8"?>
<linkbase xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.xbrl.org/2003/linkbase">
  <roleRef roleURI="http://www.xbrl.org/2009/role/negatedLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedLabel" xlink:type="simple" xmlns:xlink="http://www.w3.org/1999/xlink" />
  <labelLink xlink:role="http://www.xbrl.org/2003/role/link" xlink:type="extended" xmlns:xlink="http://www.w3.org/1999/xlink">
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_DepreciationRightOfUseAsset" xlink:label="polarismedia_DepreciationRightOfUseAsset" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_CashAdvancesAndLoansMadeToOtherPartiesClassifiedAsInvestingActivities" xlink:label="ifrs-full_CashAdvancesAndLoansMadeToOtherPartiesClassifiedAsInvestingActivities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_ShareOfProfitLossOfAssociatesAndJointVenturesAccountedForUsingEquityMethod" xlink:label="ifrs-full_ShareOfProfitLossOfAssociatesAndJointVenturesAccountedForUsingEquityMethod" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_NoncurrentAssets" xlink:label="ifrs-full_NoncurrentAssets" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_ComprehensiveIncome" xlink:label="ifrs-full_ComprehensiveIncome" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_NoncurrentLiabilities" xlink:label="ifrs-full_NoncurrentLiabilities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_BasicEarningsLossPerShare" xlink:label="ifrs-full_BasicEarningsLossPerShare" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_AdjustmentsForUndistributedProfitsOfAssociates" xlink:label="ifrs-full_AdjustmentsForUndistributedProfitsOfAssociates" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_OtherNoncurrentFinancialLiabilities" xlink:label="ifrs-full_OtherNoncurrentFinancialLiabilities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_IncomeTaxExpenseContinuingOperations" xlink:label="ifrs-full_IncomeTaxExpenseContinuingOperations" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_IncreaseDecreaseInCashAndCashEquivalents" xlink:label="ifrs-full_IncreaseDecreaseInCashAndCashEquivalents" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_TotalComprehensiveIncome" xlink:label="polarismedia_TotalComprehensiveIncome" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_ProceedsFromIssueOfOrdinaryShares" xlink:label="ifrs-full_ProceedsFromIssueOfOrdinaryShares" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_IssueOfEquity" xlink:label="ifrs-full_IssueOfEquity" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_NoncurrentInvestmentsInEquityInstrumentsDesignatedAtFairValueThroughOtherComprehensiveIncome" xlink:label="ifrs-full_NoncurrentInvestmentsInEquityInstrumentsDesignatedAtFairValueThroughOtherComprehensiveIncome" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_RevenueAndOperatingIncome" xlink:label="ifrs-full_RevenueAndOperatingIncome" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_CashAndCashEquivalents" xlink:label="ifrs-full_CashAndCashEquivalents" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_CurrentSecuredBankLoansReceivedAndCurrentPortionOfNoncurrentSecuredBankLoansReceived" xlink:label="ifrs-full_CurrentSecuredBankLoansReceivedAndCurrentPortionOfNoncurrentSecuredBankLoansReceived" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_CurrentLeaseLiabilities" xlink:label="ifrs-full_CurrentLeaseLiabilities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_CashFlowsUsedInObtainingControlOfSubsidiariesOrOtherBusinessesClassifiedAsInvestingActivities" xlink:label="ifrs-full_CashFlowsUsedInObtainingControlOfSubsidiariesOrOtherBusinessesClassifiedAsInvestingActivities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_DeferredTaxAssets" xlink:label="ifrs-full_DeferredTaxAssets" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_CurrentLiabilities" xlink:label="ifrs-full_CurrentLiabilities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_PaymentsOfLeaseLiabilitiesClassifiedAsFinancingActivities" xlink:label="ifrs-full_PaymentsOfLeaseLiabilitiesClassifiedAsFinancingActivities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_FinanceIncome" xlink:label="ifrs-full_FinanceIncome" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_ChangesInAccountingPolicies" xlink:label="polarismedia_ChangesInAccountingPolicies" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_EquityAndLiabilities" xlink:label="ifrs-full_EquityAndLiabilities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_Inventories" xlink:label="ifrs-full_Inventories" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_CashAndCashEquivalentsRecognisedAsOfAcquisitionsDate" xlink:label="polarismedia_CashAndCashEquivalentsRecognisedAsOfAcquisitionsDate" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_ExpenseByNature" xlink:label="ifrs-full_ExpenseByNature" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_ComprehensiveIncomeAttributableToNoncontrollingInterests" xlink:label="ifrs-full_ComprehensiveIncomeAttributableToNoncontrollingInterests" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_OtherCashReceiptsFromSalesOfEquityOrDebtInstrumentsOfOtherEntitiesClassifiedAsInvestingActivities" xlink:label="ifrs-full_OtherCashReceiptsFromSalesOfEquityOrDebtInstrumentsOfOtherEntitiesClassifiedAsInvestingActivities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_CurrentContractLiabilities" xlink:label="ifrs-full_CurrentContractLiabilities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_DeferredTaxLiabilities" xlink:label="ifrs-full_DeferredTaxLiabilities" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_ExchangeDifferenceNonControllingInterestsMember" xlink:label="polarismedia_ExchangeDifferenceNonControllingInterestsMember" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_StatementOfChangesInEquityAbstract" xlink:label="ifrs-full_StatementOfChangesInEquityAbstract" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_ProceedsFromIssuingOtherEquityInstruments" xlink:label="ifrs-full_ProceedsFromIssuingOtherEquityInstruments" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_Sum" xlink:label="polarismedia_Sum" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_AdjustmentsForIncomeTaxExpense" xlink:label="ifrs-full_AdjustmentsForIncomeTaxExpense" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_Goodwill" xlink:label="ifrs-full_Goodwill" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_AssetsOfBenefitPlan" xlink:label="ifrs-full_AssetsOfBenefitPlan" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_SecuredBankLoansReceived" xlink:label="ifrs-full_SecuredBankLoansReceived" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_ShareIssueRelatedCost" xlink:label="ifrs-full_ShareIssueRelatedCost" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_EmployeeBenefitsExpense" xlink:label="ifrs-full_EmployeeBenefitsExpense" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_IncreaseDecreaseThroughChangesInOwnershipInterestsInSubsidiariesThatDoNotResultInLossOfControlEquityAttributableToOwnersOfParent" xlink:label="ifrs-full_IncreaseDecreaseThroughChangesInOwnershipInterestsInSubsidiariesThatDoNotResultInLossOfControlEquityAttributableToOwnersOfParent" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_CashFlowsFromUsedInFinancingActivities" xlink:label="ifrs-full_CashFlowsFromUsedInFinancingActivities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_IncreaseDecreaseThroughExerciseOfOptions" xlink:label="ifrs-full_IncreaseDecreaseThroughExerciseOfOptions" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_InterestReceived" xlink:label="polarismedia_InterestReceived" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_StatementOfFinancialPositionAbstract" xlink:label="ifrs-full_StatementOfFinancialPositionAbstract" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_TreasuryShares" xlink:label="ifrs-full_TreasuryShares" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_ComprehensiveIncomeForThePeriod" xlink:label="polarismedia_ComprehensiveIncomeForThePeriod" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_ProceedsFromIssuingShares" xlink:label="ifrs-full_ProceedsFromIssuingShares" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_OperatingExpense" xlink:label="ifrs-full_OperatingExpense" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_ChangesInEmployersTaxAndVAT" xlink:label="polarismedia_ChangesInEmployersTaxAndVAT" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_CashFlowsFromUsedInInvestingActivities" xlink:label="ifrs-full_CashFlowsFromUsedInInvestingActivities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_EffectOfExchangeRateChangesOnCashAndCashEquivalents" xlink:label="ifrs-full_EffectOfExchangeRateChangesOnCashAndCashEquivalents" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_ChangeInEquityIB" xlink:label="polarismedia_ChangeInEquityIB" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_IncomeFromSubleasingRightOfUseAssets" xlink:label="polarismedia_IncomeFromSubleasingRightOfUseAssets" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_IntangibleAssetsOtherThanGoodwill" xlink:label="ifrs-full_IntangibleAssetsOtherThanGoodwill" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_GainsLossesOnExchangeDifferencesOnTranslationBeforeTax" xlink:label="ifrs-full_GainsLossesOnExchangeDifferencesOnTranslationBeforeTax" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_AdjustmentsForProvisions" xlink:label="ifrs-full_AdjustmentsForProvisions" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_FinanceIncomeCost" xlink:label="ifrs-full_FinanceIncomeCost" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_ImpairmentLossReversalOfImpairmentLossRecognisedInProfitOrLoss" xlink:label="ifrs-full_ImpairmentLossReversalOfImpairmentLossRecognisedInProfitOrLoss" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_NoncurrentRecognisedLiabilitiesDefinedBenefitPlan" xlink:label="ifrs-full_NoncurrentRecognisedLiabilitiesDefinedBenefitPlan" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_Revenue" xlink:label="ifrs-full_Revenue" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_ChangedEquity1jan" xlink:label="polarismedia_ChangedEquity1jan" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_DepreciationAndAmortisationExpense" xlink:label="ifrs-full_DepreciationAndAmortisationExpense" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_OtherComprehensiveIncomeBeforeTaxGainsLossesFromInvestmentsInEquityInstruments" xlink:label="ifrs-full_OtherComprehensiveIncomeBeforeTaxGainsLossesFromInvestmentsInEquityInstruments" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_ComprehensiveIncomeAttributableToOwnersOfParent" xlink:label="ifrs-full_ComprehensiveIncomeAttributableToOwnersOfParent" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_PropertyPlantAndEquipment" xlink:label="ifrs-full_PropertyPlantAndEquipment" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_OpsjonNonControllingInterests" xlink:label="polarismedia_OpsjonNonControllingInterests" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_NoncurrentLeaseLiabilities" xlink:label="ifrs-full_NoncurrentLeaseLiabilities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_RawMaterialsAndConsumablesUsed" xlink:label="ifrs-full_RawMaterialsAndConsumablesUsed" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_ProfitLossBeforeTax" xlink:label="ifrs-full_ProfitLossBeforeTax" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_SharePremium" xlink:label="ifrs-full_SharePremium" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_ProfitLossAttributableToOwnersOfParent" xlink:label="ifrs-full_ProfitLossAttributableToOwnersOfParent" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_StampenMediaSverige" xlink:label="polarismedia_StampenMediaSverige" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_InvestmentsInJointVentures" xlink:label="ifrs-full_InvestmentsInJointVentures" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_AdjustmentsForIncreaseDecreaseInTradeAccountPayable" xlink:label="ifrs-full_AdjustmentsForIncreaseDecreaseInTradeAccountPayable" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_TradeAndOtherCurrentPayablesToTradeSuppliers" xlink:label="ifrs-full_TradeAndOtherCurrentPayablesToTradeSuppliers" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_IncomeStatementAbstract" xlink:label="ifrs-full_IncomeStatementAbstract" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_IncreaseDecreaseThroughChangesInOwnershipInterestsInSubsidiariesThatDoNotResultInLossOfControl" xlink:label="ifrs-full_IncreaseDecreaseThroughChangesInOwnershipInterestsInSubsidiariesThatDoNotResultInLossOfControl" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_OtherEquityInterest" xlink:label="ifrs-full_OtherEquityInterest" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_FinanceCosts" xlink:label="ifrs-full_FinanceCosts" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_PurchaseOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities" xlink:label="ifrs-full_PurchaseOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_AdjustmentsInHolidayPay" xlink:label="polarismedia_AdjustmentsInHolidayPay" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_IssuedCapital" xlink:label="ifrs-full_IssuedCapital" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_OtherAdjustmentsForNoncashItems" xlink:label="ifrs-full_OtherAdjustmentsForNoncashItems" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_PolarisMediaNorge" xlink:label="polarismedia_PolarisMediaNorge" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_Liabilities" xlink:label="ifrs-full_Liabilities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_AdjustmentsForDecreaseIncreaseInTradeAccountReceivable" xlink:label="ifrs-full_AdjustmentsForDecreaseIncreaseInTradeAccountReceivable" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_CurrentAssets" xlink:label="ifrs-full_CurrentAssets" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_OtherComprehensiveIncome" xlink:label="ifrs-full_OtherComprehensiveIncome" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_ProceedsFromSalesOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities" xlink:label="ifrs-full_ProceedsFromSalesOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_Equity" xlink:label="ifrs-full_Equity" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_IncomeTaxRelatingToRemeasurementsOfDefinedBenefitPlansOfOtherComprehensiveIncome" xlink:label="ifrs-full_IncomeTaxRelatingToRemeasurementsOfDefinedBenefitPlansOfOtherComprehensiveIncome" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_AdjustmentsForDecreaseIncreaseInInventories" xlink:label="ifrs-full_AdjustmentsForDecreaseIncreaseInInventories" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_OtherComprehensiveIncomeBeforeTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlans" xlink:label="ifrs-full_OtherComprehensiveIncomeBeforeTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlans" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_OtherNoncurrentFinancialAssets" xlink:label="ifrs-full_OtherNoncurrentFinancialAssets" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_IncreaseDecreaseThroughTreasuryShareTransactions" xlink:label="ifrs-full_IncreaseDecreaseThroughTreasuryShareTransactions" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_GainsLossesOnCashFlowHedgesBeforeTax" xlink:label="ifrs-full_GainsLossesOnCashFlowHedgesBeforeTax" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_ProfitLossFromOperatingActivities" xlink:label="ifrs-full_ProfitLossFromOperatingActivities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_DividendsPaidToEquityHoldersOfParentClassifiedAsFinancingActivities" xlink:label="ifrs-full_DividendsPaidToEquityHoldersOfParentClassifiedAsFinancingActivities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_CurrentAccruedExpensesAndOtherCurrentLiabilities" xlink:label="ifrs-full_CurrentAccruedExpensesAndOtherCurrentLiabilities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_ChangesInEquity" xlink:label="ifrs-full_ChangesInEquity" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_ChangeInPrepaidSubscription" xlink:label="polarismedia_ChangeInPrepaidSubscription" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_RepaymentsOfBorrowingsClassifiedAsFinancingActivities" xlink:label="ifrs-full_RepaymentsOfBorrowingsClassifiedAsFinancingActivities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_StatementOfCashFlowsAbstract" xlink:label="ifrs-full_StatementOfCashFlowsAbstract" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_OtherIncome" xlink:label="ifrs-full_OtherIncome" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_CurrentTaxLiabilitiesCurrent" xlink:label="ifrs-full_CurrentTaxLiabilitiesCurrent" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_ProfitLoss" xlink:label="ifrs-full_ProfitLoss" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_RightofuseAssets" xlink:label="ifrs-full_RightofuseAssets" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_NonControllingInterestsOptions" xlink:label="polarismedia_NonControllingInterestsOptions" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_ProceedsFromBorrowingsClassifiedAsFinancingActivities" xlink:label="ifrs-full_ProceedsFromBorrowingsClassifiedAsFinancingActivities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_Assets" xlink:label="ifrs-full_Assets" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_IncreaseDecreaseThroughTransfersAndOtherChangesEquity" xlink:label="ifrs-full_IncreaseDecreaseThroughTransfersAndOtherChangesEquity" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_OperatingProfitEBITDA" xlink:label="polarismedia_OperatingProfitEBITDA" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_OtherCashPaymentsToAcquireEquityOrDebtInstrumentsOfOtherEntitiesClassifiedAsInvestingActivities" xlink:label="ifrs-full_OtherCashPaymentsToAcquireEquityOrDebtInstrumentsOfOtherEntitiesClassifiedAsInvestingActivities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_TradeAndOtherCurrentReceivables" xlink:label="ifrs-full_TradeAndOtherCurrentReceivables" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_NoncontrollingInterests" xlink:label="ifrs-full_NoncontrollingInterests" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_InterestPaidClassifiedAsFinancingActivities" xlink:label="ifrs-full_InterestPaidClassifiedAsFinancingActivities" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_DepreciationAmortisationAndImpairmentLossReversalOfImpairmentLossRecognisedInProfitOrLoss" xlink:label="ifrs-full_DepreciationAmortisationAndImpairmentLossReversalOfImpairmentLossRecognisedInProfitOrLoss" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_IncomeTaxRelatingToCashFlowHedgesOfOtherComprehensiveIncome" xlink:label="ifrs-full_IncomeTaxRelatingToCashFlowHedgesOfOtherComprehensiveIncome" />
    <loc xlink:type="locator" xlink:href="polarismedia-2021-12-31.xsd#polarismedia_NonControllingInterestOptionsMember" xlink:label="polarismedia_NonControllingInterestOptionsMember" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_InvestmentsInAssociates" xlink:label="ifrs-full_InvestmentsInAssociates" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_CashFlowsFromUsedInOperations" xlink:label="ifrs-full_CashFlowsFromUsedInOperations" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_ProfitLossAttributableToNoncontrollingInterests" xlink:label="ifrs-full_ProfitLossAttributableToNoncontrollingInterests" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_OtherReserves" xlink:label="ifrs-full_OtherReserves" />
    <loc xlink:type="locator" xlink:href="http://xbrl.ifrs.org/taxonomy/2020-03-16/full_ifrs/full_ifrs-cor_2020-03-16.xsd#ifrs-full_OtherInflowsOutflowsOfCashClassifiedAsFinancingActivities" xlink:label="ifrs-full_OtherInflowsOutflowsOfCashClassifiedAsFinancingActivities" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_IncomeStatementAbstract" xlink:to="label_IncomeStatementAbstract" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_Revenue" xlink:to="label_polarismedia_ifrs-fullRevenue_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_OtherIncome" xlink:to="label_polarismedia_ifrs-fullOtherIncome_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_RevenueAndOperatingIncome" xlink:to="label_polarismedia_ifrs-fullRevenueAndOperatingIncome_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_RawMaterialsAndConsumablesUsed" xlink:to="label_polarismedia_ifrs-fullRawMaterialsAndConsumablesUsed_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_EmployeeBenefitsExpense" xlink:to="label_polarismedia_ifrs-fullEmployeeBenefitsExpense_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_OperatingExpense" xlink:to="label_polarismedia_ifrs-fullOperatingExpense_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ExpenseByNature" xlink:to="label_polarismedia_ifrs-fullExpenseByNature_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ShareOfProfitLossOfAssociatesAndJointVenturesAccountedForUsingEquityMethod" xlink:to="label_polarismedia_ifrs-fullShareOfProfitLossOfAssociatesAndJointVenturesAccountedForUsingEquityMethod_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_OperatingProfitEBITDA" xlink:to="label_polarismedia_polarismediaOperatingProfitEBITDA_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_DepreciationAndAmortisationExpense" xlink:to="label_polarismedia_ifrs-fullDepreciationAndAmortisationExpense_NegatedLabel" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_DepreciationRightOfUseAsset" xlink:to="label_polarismedia_polarismediaDepreciationRightOfUseAsset_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ImpairmentLossReversalOfImpairmentLossRecognisedInProfitOrLoss" xlink:to="label_polarismedia_ifrs-fullImpairmentLossReversalOfImpairmentLossRecognisedInProfitOrLoss_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_DepreciationAmortisationAndImpairmentLossReversalOfImpairmentLossRecognisedInProfitOrLoss" xlink:to="label_polarismedia_ifrs-fullDepreciationAmortisationAndImpairmentLossReversalOfImpairmentLossRecognisedInProfitOrLoss_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ProfitLossFromOperatingActivities" xlink:to="label_polarismedia_ifrs-fullProfitLossFromOperatingActivities_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_FinanceIncome" xlink:to="label_polarismedia_ifrs-fullFinanceIncome_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_FinanceCosts" xlink:to="label_polarismedia_ifrs-fullFinanceCosts_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_FinanceIncomeCost" xlink:to="label_polarismedia_ifrs-fullFinanceIncomeCost_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ProfitLossBeforeTax" xlink:to="label_polarismedia_ifrs-fullProfitLossBeforeTax_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_IncomeTaxExpenseContinuingOperations" xlink:to="label_polarismedia_ifrs-fullIncomeTaxExpenseContinuingOperations_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ProfitLoss" xlink:to="label_polarismedia_ifrs-fullProfitLoss_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ProfitLossAttributableToNoncontrollingInterests" xlink:to="label_polarismedia_ifrs-fullProfitLossAttributableToNoncontrollingInterests_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ProfitLossAttributableToOwnersOfParent" xlink:to="label_polarismedia_ifrs-fullProfitLossAttributableToOwnersOfParent_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_BasicEarningsLossPerShare" xlink:to="label_polarismedia_ifrs-fullBasicEarningsLossPerShare_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_OtherComprehensiveIncomeBeforeTaxGainsLossesFromInvestmentsInEquityInstruments" xlink:to="label_polarismedia_ifrs-fullOtherComprehensiveIncomeBeforeTaxGainsLossesFromInvestmentsInEquityInstruments_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_OtherComprehensiveIncomeBeforeTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlans" xlink:to="label_polarismedia_ifrs-fullOtherComprehensiveIncomeBeforeTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlans_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_IncomeTaxRelatingToRemeasurementsOfDefinedBenefitPlansOfOtherComprehensiveIncome" xlink:to="label_polarismedia_ifrs-fullIncomeTaxRelatingToRemeasurementsOfDefinedBenefitPlansOfOtherComprehensiveIncome_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_GainsLossesOnExchangeDifferencesOnTranslationBeforeTax" xlink:to="label_polarismedia_ifrs-fullGainsLossesOnExchangeDifferencesOnTranslationBeforeTax_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_GainsLossesOnCashFlowHedgesBeforeTax" xlink:to="label_polarismedia_ifrs-fullGainsLossesOnCashFlowHedgesBeforeTax_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_IncomeTaxRelatingToCashFlowHedgesOfOtherComprehensiveIncome" xlink:to="label_polarismedia_ifrs-fullIncomeTaxRelatingToCashFlowHedgesOfOtherComprehensiveIncome_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ComprehensiveIncome" xlink:to="label_polarismedia_ifrs-fullComprehensiveIncome_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ComprehensiveIncomeAttributableToNoncontrollingInterests" xlink:to="label_polarismedia_ifrs-fullComprehensiveIncomeAttributableToNoncontrollingInterests_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ComprehensiveIncomeAttributableToOwnersOfParent" xlink:to="label_polarismedia_ifrs-fullComprehensiveIncomeAttributableToOwnersOfParent_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_StatementOfFinancialPositionAbstract" xlink:to="label_StatementOfFinancialPositionAbstract" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_DeferredTaxAssets" xlink:to="label_polarismedia_ifrs-fullDeferredTaxAssets_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_Goodwill" xlink:to="label_polarismedia_ifrs-fullGoodwill_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_IntangibleAssetsOtherThanGoodwill" xlink:to="label_polarismedia_ifrs-fullIntangibleAssetsOtherThanGoodwill_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_PropertyPlantAndEquipment" xlink:to="label_polarismedia_ifrs-fullPropertyPlantAndEquipment_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_RightofuseAssets" xlink:to="label_polarismedia_ifrs-fullRightofuseAssets_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_InvestmentsInAssociates" xlink:to="label_polarismedia_ifrs-fullInvestmentsInAssociates_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_InvestmentsInJointVentures" xlink:to="label_polarismedia_ifrs-fullInvestmentsInJointVentures_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_NoncurrentInvestmentsInEquityInstrumentsDesignatedAtFairValueThroughOtherComprehensiveIncome" xlink:to="label_polarismedia_ifrs-fullNoncurrentInvestmentsInEquityInstrumentsDesignatedAtFairValueThroughOtherComprehensiveIncome_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_OtherNoncurrentFinancialAssets" xlink:to="label_polarismedia_ifrs-fullOtherNoncurrentFinancialAssets_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_AssetsOfBenefitPlan" xlink:to="label_polarismedia_ifrs-fullAssetsOfBenefitPlan_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_NoncurrentAssets" xlink:to="label_polarismedia_ifrs-fullNoncurrentAssets_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_Inventories" xlink:to="label_polarismedia_ifrs-fullInventories_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_TradeAndOtherCurrentReceivables" xlink:to="label_polarismedia_ifrs-fullTradeAndOtherCurrentReceivables_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_CashAndCashEquivalents" xlink:to="label_polarismedia_ifrs-fullCashAndCashEquivalents_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_CurrentAssets" xlink:to="label_polarismedia_ifrs-fullCurrentAssets_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_Assets" xlink:to="label_polarismedia_ifrs-fullAssets_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_IssuedCapital" xlink:to="label_polarismedia_ifrs-fullIssuedCapital_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_TreasuryShares" xlink:to="label_polarismedia_ifrs-fullTreasuryShares_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_SharePremium" xlink:to="label_polarismedia_ifrs-fullSharePremium_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_OtherEquityInterest" xlink:to="label_polarismedia_ifrs-fullOtherEquityInterest_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_OtherReserves" xlink:to="label_polarismedia_ifrs-fullOtherReserves_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_NoncontrollingInterests" xlink:to="label_polarismedia_ifrs-fullNoncontrollingInterests_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_NonControllingInterestsOptions" xlink:to="label_polarismedia_polarismediaNonControllingInterestsOptions_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_Equity" xlink:to="label_polarismedia_ifrs-fullEquity_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_NoncurrentRecognisedLiabilitiesDefinedBenefitPlan" xlink:to="label_polarismedia_ifrs-fullNoncurrentRecognisedLiabilitiesDefinedBenefitPlan_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_DeferredTaxLiabilities" xlink:to="label_polarismedia_ifrs-fullDeferredTaxLiabilities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_SecuredBankLoansReceived" xlink:to="label_polarismedia_ifrs-fullSecuredBankLoansReceived_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_OtherNoncurrentFinancialLiabilities" xlink:to="label_polarismedia_ifrs-fullOtherNoncurrentFinancialLiabilities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_NoncurrentLeaseLiabilities" xlink:to="label_polarismedia_ifrs-fullNoncurrentLeaseLiabilities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_NoncurrentLiabilities" xlink:to="label_polarismedia_ifrs-fullNoncurrentLiabilities_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_CurrentLeaseLiabilities" xlink:to="label_polarismedia_ifrs-fullCurrentLeaseLiabilities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_CurrentSecuredBankLoansReceivedAndCurrentPortionOfNoncurrentSecuredBankLoansReceived" xlink:to="label_polarismedia_ifrs-fullCurrentSecuredBankLoansReceivedAndCurrentPortionOfNoncurrentSecuredBankLoansReceived_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_TradeAndOtherCurrentPayablesToTradeSuppliers" xlink:to="label_polarismedia_ifrs-fullTradeAndOtherCurrentPayablesToTradeSuppliers_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_CurrentTaxLiabilitiesCurrent" xlink:to="label_polarismedia_ifrs-fullCurrentTaxLiabilitiesCurrent_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_CurrentAccruedExpensesAndOtherCurrentLiabilities" xlink:to="label_polarismedia_ifrs-fullCurrentAccruedExpensesAndOtherCurrentLiabilities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_CurrentContractLiabilities" xlink:to="label_polarismedia_ifrs-fullCurrentContractLiabilities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_CurrentLiabilities" xlink:to="label_polarismedia_ifrs-fullCurrentLiabilities_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_Liabilities" xlink:to="label_polarismedia_ifrs-fullLiabilities_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_EquityAndLiabilities" xlink:to="label_polarismedia_ifrs-fullEquityAndLiabilities_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_NonControllingInterestOptionsMember" xlink:to="label_polarismedia_NonControllingInterestOptionsMember" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_ExchangeDifferenceNonControllingInterestsMember" xlink:to="label_polarismedia_ExchangeDifferenceNonControllingInterestsMember" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_StatementOfChangesInEquityAbstract" xlink:to="label_StatementOfChangesInEquityAbstract" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_Equity" xlink:to="label_polarismedia_ifrs-fullEquity_PeriodStart" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_ChangeInEquityIB" xlink:to="label_polarismedia_polarismediaChangeInEquityIB_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_ChangedEquity1jan" xlink:to="label_polarismedia_polarismediaChangedEquity1jan_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ProfitLoss" xlink:to="label_polarismedia_ifrs-fullProfitLoss_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_OtherComprehensiveIncome" xlink:to="label_polarismedia_ifrs-fullOtherComprehensiveIncome_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_ComprehensiveIncomeForThePeriod" xlink:to="label_polarismedia_polarismediaComprehensiveIncomeForThePeriod_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_IssueOfEquity" xlink:to="label_polarismedia_ifrs-fullIssueOfEquity_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_IncreaseDecreaseThroughTreasuryShareTransactions" xlink:to="label_polarismedia_ifrs-fullIncreaseDecreaseThroughTreasuryShareTransactions_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ShareIssueRelatedCost" xlink:to="label_polarismedia_ifrs-fullShareIssueRelatedCost_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_DividendsPaidToEquityHoldersOfParentClassifiedAsFinancingActivities" xlink:to="label_polarismedia_ifrs-fullDividendsPaidToEquityHoldersOfParentClassifiedAsFinancingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_IncreaseDecreaseThroughTransfersAndOtherChangesEquity" xlink:to="label_polarismedia_ifrs-fullIncreaseDecreaseThroughTransfersAndOtherChangesEquity_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_IncreaseDecreaseThroughExerciseOfOptions" xlink:to="label_polarismedia_ifrs-fullIncreaseDecreaseThroughExerciseOfOptions_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_IncreaseDecreaseThroughChangesInOwnershipInterestsInSubsidiariesThatDoNotResultInLossOfControl" xlink:to="label_polarismedia_ifrs-fullIncreaseDecreaseThroughChangesInOwnershipInterestsInSubsidiariesThatDoNotResultInLossOfControl_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ChangesInEquity" xlink:to="label_polarismedia_ifrs-fullChangesInEquity_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_Equity" xlink:to="label_polarismedia_ifrs-fullEquity_PeriodEnd" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_TotalComprehensiveIncome" xlink:to="label_polarismedia_polarismediaTotalComprehensiveIncome_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_OpsjonNonControllingInterests" xlink:to="label_polarismedia_polarismediaOpsjonNonControllingInterests_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_ChangesInAccountingPolicies" xlink:to="label_polarismedia_polarismediaChangesInAccountingPolicies_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_IncreaseDecreaseThroughChangesInOwnershipInterestsInSubsidiariesThatDoNotResultInLossOfControlEquityAttributableToOwnersOfParent" xlink:to="label_polarismedia_ifrs-fullIncreaseDecreaseThroughChangesInOwnershipInterestsInSubsidiariesThatDoNotResultInLossOfControlEquityAttributableToOwnersOfParent_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ChangesInEquity" xlink:to="label_polarismedia_ifrs-fullChangesInEquity_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_Equity" xlink:to="label_polarismedia_ifrs-fullEquity_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_StatementOfCashFlowsAbstract" xlink:to="label_StatementOfCashFlowsAbstract" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_AdjustmentsForIncomeTaxExpense" xlink:to="label_polarismedia_ifrs-fullAdjustmentsForIncomeTaxExpense_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_AdjustmentsForDecreaseIncreaseInTradeAccountReceivable" xlink:to="label_polarismedia_ifrs-fullAdjustmentsForDecreaseIncreaseInTradeAccountReceivable_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_AdjustmentsForDecreaseIncreaseInInventories" xlink:to="label_polarismedia_ifrs-fullAdjustmentsForDecreaseIncreaseInInventories_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_AdjustmentsForIncreaseDecreaseInTradeAccountPayable" xlink:to="label_polarismedia_ifrs-fullAdjustmentsForIncreaseDecreaseInTradeAccountPayable_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_ChangeInPrepaidSubscription" xlink:to="label_polarismedia_polarismediaChangeInPrepaidSubscription_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_ChangesInEmployersTaxAndVAT" xlink:to="label_polarismedia_polarismediaChangesInEmployersTaxAndVAT_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_AdjustmentsInHolidayPay" xlink:to="label_polarismedia_polarismediaAdjustmentsInHolidayPay_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_OtherAdjustmentsForNoncashItems" xlink:to="label_polarismedia_ifrs-fullOtherAdjustmentsForNoncashItems_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_AdjustmentsForUndistributedProfitsOfAssociates" xlink:to="label_polarismedia_ifrs-fullAdjustmentsForUndistributedProfitsOfAssociates_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_AdjustmentsForProvisions" xlink:to="label_polarismedia_ifrs-fullAdjustmentsForProvisions_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_CashFlowsFromUsedInOperations" xlink:to="label_polarismedia_ifrs-fullCashFlowsFromUsedInOperations_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_PurchaseOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities" xlink:to="label_polarismedia_ifrs-fullPurchaseOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ProceedsFromSalesOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities" xlink:to="label_polarismedia_ifrs-fullProceedsFromSalesOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities_Short" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_OtherCashPaymentsToAcquireEquityOrDebtInstrumentsOfOtherEntitiesClassifiedAsInvestingActivities" xlink:to="label_polarismedia_ifrs-fullOtherCashPaymentsToAcquireEquityOrDebtInstrumentsOfOtherEntitiesClassifiedAsInvestingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_CashFlowsUsedInObtainingControlOfSubsidiariesOrOtherBusinessesClassifiedAsInvestingActivities" xlink:to="label_polarismedia_ifrs-fullCashFlowsUsedInObtainingControlOfSubsidiariesOrOtherBusinessesClassifiedAsInvestingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_CashAdvancesAndLoansMadeToOtherPartiesClassifiedAsInvestingActivities" xlink:to="label_polarismedia_ifrs-fullCashAdvancesAndLoansMadeToOtherPartiesClassifiedAsInvestingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_OtherCashReceiptsFromSalesOfEquityOrDebtInstrumentsOfOtherEntitiesClassifiedAsInvestingActivities" xlink:to="label_polarismedia_ifrs-fullOtherCashReceiptsFromSalesOfEquityOrDebtInstrumentsOfOtherEntitiesClassifiedAsInvestingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_IncomeFromSubleasingRightOfUseAssets" xlink:to="label_polarismedia_polarismediaIncomeFromSubleasingRightOfUseAssets_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_CashFlowsFromUsedInInvestingActivities" xlink:to="label_polarismedia_ifrs-fullCashFlowsFromUsedInInvestingActivities_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ProceedsFromBorrowingsClassifiedAsFinancingActivities" xlink:to="label_polarismedia_ifrs-fullProceedsFromBorrowingsClassifiedAsFinancingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_RepaymentsOfBorrowingsClassifiedAsFinancingActivities" xlink:to="label_polarismedia_ifrs-fullRepaymentsOfBorrowingsClassifiedAsFinancingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_PaymentsOfLeaseLiabilitiesClassifiedAsFinancingActivities" xlink:to="label_polarismedia_ifrs-fullPaymentsOfLeaseLiabilitiesClassifiedAsFinancingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_InterestReceived" xlink:to="label_polarismedia_polarismediaInterestReceived_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_InterestPaidClassifiedAsFinancingActivities" xlink:to="label_polarismedia_ifrs-fullInterestPaidClassifiedAsFinancingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ProceedsFromIssuingShares" xlink:to="label_polarismedia_ifrs-fullProceedsFromIssuingShares_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ProceedsFromIssueOfOrdinaryShares" xlink:to="label_polarismedia_ifrs-fullProceedsFromIssueOfOrdinaryShares_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_ProceedsFromIssuingOtherEquityInstruments" xlink:to="label_polarismedia_ifrs-fullProceedsFromIssuingOtherEquityInstruments_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_OtherInflowsOutflowsOfCashClassifiedAsFinancingActivities" xlink:to="label_polarismedia_ifrs-fullOtherInflowsOutflowsOfCashClassifiedAsFinancingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_CashFlowsFromUsedInFinancingActivities" xlink:to="label_polarismedia_ifrs-fullCashFlowsFromUsedInFinancingActivities_Total" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_CashAndCashEquivalents" xlink:to="label_polarismedia_ifrs-fullCashAndCashEquivalents_PeriodStart" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_CashAndCashEquivalentsRecognisedAsOfAcquisitionsDate" xlink:to="label_polarismedia_polarismediaCashAndCashEquivalentsRecognisedAsOfAcquisitionsDate_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_IncreaseDecreaseInCashAndCashEquivalents" xlink:to="label_polarismedia_ifrs-fullIncreaseDecreaseInCashAndCashEquivalents_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_EffectOfExchangeRateChangesOnCashAndCashEquivalents" xlink:to="label_polarismedia_ifrs-fullEffectOfExchangeRateChangesOnCashAndCashEquivalents_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="ifrs-full_CashAndCashEquivalents" xlink:to="label_polarismedia_ifrs-fullCashAndCashEquivalents_PeriodEnd" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" priority="100" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_PolarisMediaNorge" xlink:to="label_polarismedia_polarismediaPolarisMediaNorge_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_StampenMediaSverige" xlink:to="label_polarismedia_polarismediaStampenMediaSverige_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="polarismedia_Sum" xlink:to="label_polarismedia_polarismediaSum_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <label xlink:label="label_IncomeStatementAbstract" id="IncomeStatementAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Table 1 (Profit or loss placeholder - this item MUST be used as a starting point for the statement of profit or loss if the statement of profit or loss is disclosed separately)</label>
    <label xlink:label="label_polarismedia_ifrs-fullRevenue_Standard" id="polarismedia_ifrs-fullRevenue_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Driftsinntekter</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherIncome_Standard" id="polarismedia_ifrs-fullOtherIncome_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Øvrige inntekter</label>
    <label xlink:label="label_polarismedia_ifrs-fullRevenueAndOperatingIncome_Total" id="polarismedia_ifrs-fullRevenueAndOperatingIncome_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Sum driftsinntekter</label>
    <label xlink:label="label_polarismedia_ifrs-fullRawMaterialsAndConsumablesUsed_Standard" id="polarismedia_ifrs-fullRawMaterialsAndConsumablesUsed_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Varekostnad</label>
    <label xlink:label="label_polarismedia_ifrs-fullEmployeeBenefitsExpense_Standard" id="polarismedia_ifrs-fullEmployeeBenefitsExpense_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Lønn og personalkostnad</label>
    <label xlink:label="label_polarismedia_ifrs-fullOperatingExpense_Standard" id="polarismedia_ifrs-fullOperatingExpense_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Annen driftskostnad</label>
    <label xlink:label="label_polarismedia_ifrs-fullExpenseByNature_Total" id="polarismedia_ifrs-fullExpenseByNature_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Sum driftskostnader</label>
    <label xlink:label="label_polarismedia_ifrs-fullShareOfProfitLossOfAssociatesAndJointVenturesAccountedForUsingEquityMethod_Standard" id="polarismedia_ifrs-fullShareOfProfitLossOfAssociatesAndJointVenturesAccountedForUsingEquityMethod_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Resultat fra selskaper etter egenkapitalmetoden</label>
    <label xlink:label="label_polarismedia_polarismediaOperatingProfitEBITDA_Standard" id="polarismedia_polarismediaOperatingProfitEBITDA_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Driftsresultat (EBITDA)</label>
    <label xlink:label="label_polarismedia_ifrs-fullDepreciationAndAmortisationExpense_NegatedLabel" id="polarismedia_ifrs-fullDepreciationAndAmortisationExpense_NegatedLabel" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="nb">Avskrivninger</label>
    <label xlink:label="label_polarismedia_polarismediaDepreciationRightOfUseAsset_Standard" id="polarismedia_polarismediaDepreciationRightOfUseAsset_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Avskrivninger bruksretteiendeler</label>
    <label xlink:label="label_polarismedia_ifrs-fullImpairmentLossReversalOfImpairmentLossRecognisedInProfitOrLoss_Standard" id="polarismedia_ifrs-fullImpairmentLossReversalOfImpairmentLossRecognisedInProfitOrLoss_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Nedskrivning</label>
    <label xlink:label="label_polarismedia_ifrs-fullDepreciationAmortisationAndImpairmentLossReversalOfImpairmentLossRecognisedInProfitOrLoss_Total" id="polarismedia_ifrs-fullDepreciationAmortisationAndImpairmentLossReversalOfImpairmentLossRecognisedInProfitOrLoss_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Av- og nedskrivninger</label>
    <label xlink:label="label_polarismedia_ifrs-fullProfitLossFromOperatingActivities_Total" id="polarismedia_ifrs-fullProfitLossFromOperatingActivities_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Driftsresultat (EBIT)</label>
    <label xlink:label="label_polarismedia_ifrs-fullFinanceIncome_Standard" id="polarismedia_ifrs-fullFinanceIncome_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Finansinntekter</label>
    <label xlink:label="label_polarismedia_ifrs-fullFinanceCosts_Standard" id="polarismedia_ifrs-fullFinanceCosts_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Finanskostnader</label>
    <label xlink:label="label_polarismedia_ifrs-fullFinanceIncomeCost_Total" id="polarismedia_ifrs-fullFinanceIncomeCost_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Netto finansposter</label>
    <label xlink:label="label_polarismedia_ifrs-fullProfitLossBeforeTax_Total" id="polarismedia_ifrs-fullProfitLossBeforeTax_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Ordinært resultat før skattekostnad</label>
    <label xlink:label="label_polarismedia_ifrs-fullIncomeTaxExpenseContinuingOperations_Standard" id="polarismedia_ifrs-fullIncomeTaxExpenseContinuingOperations_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Skattekostnad på ordinært resultat</label>
    <label xlink:label="label_polarismedia_ifrs-fullProfitLoss_Total" id="polarismedia_ifrs-fullProfitLoss_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Resultat etter skatt</label>
    <label xlink:label="label_polarismedia_ifrs-fullProfitLossAttributableToNoncontrollingInterests_Standard" id="polarismedia_ifrs-fullProfitLossAttributableToNoncontrollingInterests_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Ikke-kontrollerende interesser</label>
    <label xlink:label="label_polarismedia_ifrs-fullProfitLossAttributableToOwnersOfParent_Standard" id="polarismedia_ifrs-fullProfitLossAttributableToOwnersOfParent_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Aksjonærene i morselskapet</label>
    <label xlink:label="label_polarismedia_ifrs-fullBasicEarningsLossPerShare_Total" id="polarismedia_ifrs-fullBasicEarningsLossPerShare_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Resultat peraksje (basis og utvannet)</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherComprehensiveIncomeBeforeTaxGainsLossesFromInvestmentsInEquityInstruments_Standard" id="polarismedia_ifrs-fullOtherComprehensiveIncomeBeforeTaxGainsLossesFromInvestmentsInEquityInstruments_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Finans ielle eiendeler vurdert til virkelig verdi</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherComprehensiveIncomeBeforeTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlans_Standard" id="polarismedia_ifrs-fullOtherComprehensiveIncomeBeforeTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlans_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Estimatavvik pensjoner</label>
    <label xlink:label="label_polarismedia_ifrs-fullIncomeTaxRelatingToRemeasurementsOfDefinedBenefitPlansOfOtherComprehensiveIncome_Standard" id="polarismedia_ifrs-fullIncomeTaxRelatingToRemeasurementsOfDefinedBenefitPlansOfOtherComprehensiveIncome_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Inntektsskatt estimatavik pensjon og kildeskatt</label>
    <label xlink:label="label_polarismedia_ifrs-fullGainsLossesOnExchangeDifferencesOnTranslationBeforeTax_Standard" id="polarismedia_ifrs-fullGainsLossesOnExchangeDifferencesOnTranslationBeforeTax_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Omregningsdifferanse valuta</label>
    <label xlink:label="label_polarismedia_ifrs-fullGainsLossesOnCashFlowHedgesBeforeTax_Standard" id="polarismedia_ifrs-fullGainsLossesOnCashFlowHedgesBeforeTax_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Kontantstrømsikring</label>
    <label xlink:label="label_polarismedia_ifrs-fullIncomeTaxRelatingToCashFlowHedgesOfOtherComprehensiveIncome_Standard" id="polarismedia_ifrs-fullIncomeTaxRelatingToCashFlowHedgesOfOtherComprehensiveIncome_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Inntektsskatt kontantstrømsikring</label>
    <label xlink:label="label_polarismedia_ifrs-fullComprehensiveIncome_Total" id="polarismedia_ifrs-fullComprehensiveIncome_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Totalresultatet (Comprehensive income)</label>
    <label xlink:label="label_polarismedia_ifrs-fullComprehensiveIncomeAttributableToNoncontrollingInterests_Standard" id="polarismedia_ifrs-fullComprehensiveIncomeAttributableToNoncontrollingInterests_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Ikke-kontrollerende interesser</label>
    <label xlink:label="label_polarismedia_ifrs-fullComprehensiveIncomeAttributableToOwnersOfParent_Standard" id="polarismedia_ifrs-fullComprehensiveIncomeAttributableToOwnersOfParent_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Aksjonærene i morselskapet</label>
    <label xlink:label="label_StatementOfFinancialPositionAbstract" id="StatementOfFinancialPositionAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Table 1 (Statement of financial position placeholder - this item MUST be used as a starting point for the statement of financial position)</label>
    <label xlink:label="label_polarismedia_ifrs-fullDeferredTaxAssets_Standard" id="polarismedia_ifrs-fullDeferredTaxAssets_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Utsatt skattefordel</label>
    <label xlink:label="label_polarismedia_ifrs-fullGoodwill_Standard" id="polarismedia_ifrs-fullGoodwill_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Goodwill</label>
    <label xlink:label="label_polarismedia_ifrs-fullIntangibleAssetsOtherThanGoodwill_Standard" id="polarismedia_ifrs-fullIntangibleAssetsOtherThanGoodwill_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Øvrige immaterielle eiendeler</label>
    <label xlink:label="label_polarismedia_ifrs-fullPropertyPlantAndEquipment_Standard" id="polarismedia_ifrs-fullPropertyPlantAndEquipment_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Varige drifts midler</label>
    <label xlink:label="label_polarismedia_ifrs-fullRightofuseAssets_Standard" id="polarismedia_ifrs-fullRightofuseAssets_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Bruksretteiendel</label>
    <label xlink:label="label_polarismedia_ifrs-fullInvestmentsInAssociates_Standard" id="polarismedia_ifrs-fullInvestmentsInAssociates_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Investering i tilknyttet selskap</label>
    <label xlink:label="label_polarismedia_ifrs-fullInvestmentsInJointVentures_Standard" id="polarismedia_ifrs-fullInvestmentsInJointVentures_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Investering i felleskontrolert virksomhet</label>
    <label xlink:label="label_polarismedia_ifrs-fullNoncurrentInvestmentsInEquityInstrumentsDesignatedAtFairValueThroughOtherComprehensiveIncome_Standard" id="polarismedia_ifrs-fullNoncurrentInvestmentsInEquityInstrumentsDesignatedAtFairValueThroughOtherComprehensiveIncome_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Investering i aksjer og andeler</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherNoncurrentFinancialAssets_Standard" id="polarismedia_ifrs-fullOtherNoncurrentFinancialAssets_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Øvrige finansielle anleggs midler</label>
    <label xlink:label="label_polarismedia_ifrs-fullAssetsOfBenefitPlan_Standard" id="polarismedia_ifrs-fullAssetsOfBenefitPlan_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Pensjonsmidler</label>
    <label xlink:label="label_polarismedia_ifrs-fullNoncurrentAssets_Total" id="polarismedia_ifrs-fullNoncurrentAssets_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Anleggsmidler</label>
    <label xlink:label="label_polarismedia_ifrs-fullInventories_Standard" id="polarismedia_ifrs-fullInventories_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Varer</label>
    <label xlink:label="label_polarismedia_ifrs-fullTradeAndOtherCurrentReceivables_Standard" id="polarismedia_ifrs-fullTradeAndOtherCurrentReceivables_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Fordringer</label>
    <label xlink:label="label_polarismedia_ifrs-fullCashAndCashEquivalents_Standard" id="polarismedia_ifrs-fullCashAndCashEquivalents_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Bankinnskudd, kontanter</label>
    <label xlink:label="label_polarismedia_ifrs-fullCurrentAssets_Total" id="polarismedia_ifrs-fullCurrentAssets_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Omløpsmidler</label>
    <label xlink:label="label_polarismedia_ifrs-fullAssets_Total" id="polarismedia_ifrs-fullAssets_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Eiendeler</label>
    <label xlink:label="label_polarismedia_ifrs-fullIssuedCapital_Standard" id="polarismedia_ifrs-fullIssuedCapital_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Aksjekapital</label>
    <label xlink:label="label_polarismedia_ifrs-fullTreasuryShares_Standard" id="polarismedia_ifrs-fullTreasuryShares_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Egne aksjer</label>
    <label xlink:label="label_polarismedia_ifrs-fullSharePremium_Standard" id="polarismedia_ifrs-fullSharePremium_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Overkurs</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherEquityInterest_Standard" id="polarismedia_ifrs-fullOtherEquityInterest_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Annen egenkapital</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherReserves_Standard" id="polarismedia_ifrs-fullOtherReserves_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Andre egenkapitalkomponenter</label>
    <label xlink:label="label_polarismedia_ifrs-fullNoncontrollingInterests_Standard" id="polarismedia_ifrs-fullNoncontrollingInterests_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Ikke-kontrollerende interesser</label>
    <label xlink:label="label_polarismedia_polarismediaNonControllingInterestsOptions_Standard" id="polarismedia_polarismediaNonControllingInterestsOptions_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Ikke-kontrollerende interessers opsjoner</label>
    <label xlink:label="label_polarismedia_ifrs-fullEquity_Total" id="polarismedia_ifrs-fullEquity_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Egenkapital</label>
    <label xlink:label="label_polarismedia_ifrs-fullNoncurrentRecognisedLiabilitiesDefinedBenefitPlan_Standard" id="polarismedia_ifrs-fullNoncurrentRecognisedLiabilitiesDefinedBenefitPlan_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Pensjonsforpliktelser</label>
    <label xlink:label="label_polarismedia_ifrs-fullDeferredTaxLiabilities_Standard" id="polarismedia_ifrs-fullDeferredTaxLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Utsatt skatteforpliktelse</label>
    <label xlink:label="label_polarismedia_ifrs-fullSecuredBankLoansReceived_Standard" id="polarismedia_ifrs-fullSecuredBankLoansReceived_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Langsiktig rentebærende gjeld</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherNoncurrentFinancialLiabilities_Standard" id="polarismedia_ifrs-fullOtherNoncurrentFinancialLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Andre langsiktige forpliktelser</label>
    <label xlink:label="label_polarismedia_ifrs-fullNoncurrentLeaseLiabilities_Standard" id="polarismedia_ifrs-fullNoncurrentLeaseLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Langs iktige leieforpliktels er</label>
    <label xlink:label="label_polarismedia_ifrs-fullNoncurrentLiabilities_Total" id="polarismedia_ifrs-fullNoncurrentLiabilities_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Langsiktig gjeld</label>
    <label xlink:label="label_polarismedia_ifrs-fullCurrentLeaseLiabilities_Standard" id="polarismedia_ifrs-fullCurrentLeaseLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Kortsiktige leieforpliktelser</label>
    <label xlink:label="label_polarismedia_ifrs-fullCurrentSecuredBankLoansReceivedAndCurrentPortionOfNoncurrentSecuredBankLoansReceived_Standard" id="polarismedia_ifrs-fullCurrentSecuredBankLoansReceivedAndCurrentPortionOfNoncurrentSecuredBankLoansReceived_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Kortsiktig rentebærende gjeld</label>
    <label xlink:label="label_polarismedia_ifrs-fullTradeAndOtherCurrentPayablesToTradeSuppliers_Standard" id="polarismedia_ifrs-fullTradeAndOtherCurrentPayablesToTradeSuppliers_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Leverandørgjeld</label>
    <label xlink:label="label_polarismedia_ifrs-fullCurrentTaxLiabilitiesCurrent_Standard" id="polarismedia_ifrs-fullCurrentTaxLiabilitiesCurrent_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Betalbar skatt</label>
    <label xlink:label="label_polarismedia_ifrs-fullCurrentAccruedExpensesAndOtherCurrentLiabilities_Standard" id="polarismedia_ifrs-fullCurrentAccruedExpensesAndOtherCurrentLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Annen kortsiktig gjeld</label>
    <label xlink:label="label_polarismedia_ifrs-fullCurrentContractLiabilities_Standard" id="polarismedia_ifrs-fullCurrentContractLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Kontraktsforpliktelser</label>
    <label xlink:label="label_polarismedia_ifrs-fullCurrentLiabilities_Total" id="polarismedia_ifrs-fullCurrentLiabilities_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Kortsiktig gjeld</label>
    <label xlink:label="label_polarismedia_ifrs-fullLiabilities_Total" id="polarismedia_ifrs-fullLiabilities_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Langsiktig og kortsiktig gjeld</label>
    <label xlink:label="label_polarismedia_ifrs-fullEquityAndLiabilities_Total" id="polarismedia_ifrs-fullEquityAndLiabilities_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">Egenkapital og gjeld</label>
    <label xlink:label="label_polarismedia_NonControllingInterestOptionsMember" id="polarismedia_NonControllingInterestOptionsMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Non Controlling Interest Options</label>
    <label xlink:label="label_polarismedia_ExchangeDifferenceNonControllingInterestsMember" id="polarismedia_ExchangeDifferenceNonControllingInterestsMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Exchange Difference Non Controlling Interests</label>
    <label xlink:label="label_StatementOfChangesInEquityAbstract" id="StatementOfChangesInEquityAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Table 1 (Statement of changes in equity placeholder - this item MUST be used as a starting point for the statement of changes in equity)</label>
    <label xlink:label="label_polarismedia_ifrs-fullEquity_PeriodStart" id="polarismedia_ifrs-fullEquity_PeriodStart" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="nb">Egenkapital 01.01.2021</label>
    <label xlink:label="label_polarismedia_polarismediaChangeInEquityIB_Standard" id="polarismedia_polarismediaChangeInEquityIB_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Korrigering av inngående balanse</label>
    <label xlink:label="label_polarismedia_polarismediaChangedEquity1jan_Standard" id="polarismedia_polarismediaChangedEquity1jan_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Korrigert balanse 1 jan</label>
    <label xlink:label="label_polarismedia_ifrs-fullProfitLoss_Standard" id="polarismedia_ifrs-fullProfitLoss_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Årets resultat</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherComprehensiveIncome_Standard" id="polarismedia_ifrs-fullOtherComprehensiveIncome_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Utvidet resultat OCI</label>
    <label xlink:label="label_polarismedia_polarismediaComprehensiveIncomeForThePeriod_Standard" id="polarismedia_polarismediaComprehensiveIncomeForThePeriod_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Årets totalresultat</label>
    <label xlink:label="label_polarismedia_ifrs-fullIssueOfEquity_Standard" id="polarismedia_ifrs-fullIssueOfEquity_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Kapitalforhøyelse</label>
    <label xlink:label="label_polarismedia_ifrs-fullIncreaseDecreaseThroughTreasuryShareTransactions_Standard" id="polarismedia_ifrs-fullIncreaseDecreaseThroughTreasuryShareTransactions_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Aksjebaserte betalinger</label>
    <label xlink:label="label_polarismedia_ifrs-fullShareIssueRelatedCost_Standard" id="polarismedia_ifrs-fullShareIssueRelatedCost_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Transaksjonskostnader</label>
    <label xlink:label="label_polarismedia_ifrs-fullDividendsPaidToEquityHoldersOfParentClassifiedAsFinancingActivities_Standard" id="polarismedia_ifrs-fullDividendsPaidToEquityHoldersOfParentClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Utbytte</label>
    <label xlink:label="label_polarismedia_ifrs-fullIncreaseDecreaseThroughTransfersAndOtherChangesEquity_Standard" id="polarismedia_ifrs-fullIncreaseDecreaseThroughTransfersAndOtherChangesEquity_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Andre føringer mot egenkapitalen</label>
    <label xlink:label="label_polarismedia_ifrs-fullIncreaseDecreaseThroughExerciseOfOptions_Standard" id="polarismedia_ifrs-fullIncreaseDecreaseThroughExerciseOfOptions_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">kontrollerende interesser</label>
    <label xlink:label="label_polarismedia_ifrs-fullIncreaseDecreaseThroughChangesInOwnershipInterestsInSubsidiariesThatDoNotResultInLossOfControl_Standard" id="polarismedia_ifrs-fullIncreaseDecreaseThroughChangesInOwnershipInterestsInSubsidiariesThatDoNotResultInLossOfControl_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Tilgang ved kjøp av datterselskap</label>
    <label xlink:label="label_polarismedia_ifrs-fullChangesInEquity_Total" id="polarismedia_ifrs-fullChangesInEquity_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">aksjonære r</label>
    <label xlink:label="label_polarismedia_ifrs-fullEquity_PeriodEnd" id="polarismedia_ifrs-fullEquity_PeriodEnd" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="nb">Egenkapital 31.12.2021</label>
    <label xlink:label="label_polarismedia_polarismediaTotalComprehensiveIncome_Standard" id="polarismedia_polarismediaTotalComprehensiveIncome_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Årets totalresultat</label>
    <label xlink:label="label_polarismedia_polarismediaOpsjonNonControllingInterests_Standard" id="polarismedia_polarismediaOpsjonNonControllingInterests_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Opsjon knyttet til utkjøp av ikke kontrollerende interesser</label>
    <label xlink:label="label_polarismedia_polarismediaChangesInAccountingPolicies_Standard" id="polarismedia_polarismediaChangesInAccountingPolicies_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Prinsippendringer</label>
    <label xlink:label="label_polarismedia_ifrs-fullIncreaseDecreaseThroughChangesInOwnershipInterestsInSubsidiariesThatDoNotResultInLossOfControlEquityAttributableToOwnersOfParent_Standard" id="polarismedia_ifrs-fullIncreaseDecreaseThroughChangesInOwnershipInterestsInSubsidiariesThatDoNotResultInLossOfControlEquityAttributableToOwnersOfParent_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Årets totalresultat</label>
    <label xlink:label="label_polarismedia_ifrs-fullChangesInEquity_Standard" id="polarismedia_ifrs-fullChangesInEquity_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">aks jonære r</label>
    <label xlink:label="label_polarismedia_ifrs-fullEquity_Standard" id="polarismedia_ifrs-fullEquity_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Egenkapital 31.12.2020</label>
    <label xlink:label="label_StatementOfCashFlowsAbstract" id="StatementOfCashFlowsAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Table 1 (Statement of cash flows placeholder - this item MUST be used as a starting point for the statement of cash flows)</label>
    <label xlink:label="label_polarismedia_ifrs-fullAdjustmentsForIncomeTaxExpense_Standard" id="polarismedia_ifrs-fullAdjustmentsForIncomeTaxExpense_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Justert for Betalt skatt</label>
    <label xlink:label="label_polarismedia_ifrs-fullAdjustmentsForDecreaseIncreaseInTradeAccountReceivable_Standard" id="polarismedia_ifrs-fullAdjustmentsForDecreaseIncreaseInTradeAccountReceivable_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Endring kundefordringer</label>
    <label xlink:label="label_polarismedia_ifrs-fullAdjustmentsForDecreaseIncreaseInInventories_Standard" id="polarismedia_ifrs-fullAdjustmentsForDecreaseIncreaseInInventories_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Endring varelager</label>
    <label xlink:label="label_polarismedia_ifrs-fullAdjustmentsForIncreaseDecreaseInTradeAccountPayable_Standard" id="polarismedia_ifrs-fullAdjustmentsForIncreaseDecreaseInTradeAccountPayable_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Endring leverandørgjeld</label>
    <label xlink:label="label_polarismedia_polarismediaChangeInPrepaidSubscription_Standard" id="polarismedia_polarismediaChangeInPrepaidSubscription_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Endring i forskuddsbetalte abonnementer</label>
    <label xlink:label="label_polarismedia_polarismediaChangesInEmployersTaxAndVAT_Standard" id="polarismedia_polarismediaChangesInEmployersTaxAndVAT_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Endring i offentlig gjeld</label>
    <label xlink:label="label_polarismedia_polarismediaAdjustmentsInHolidayPay_Standard" id="polarismedia_polarismediaAdjustmentsInHolidayPay_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Endring i feriepenger</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherAdjustmentsForNoncashItems_Standard" id="polarismedia_ifrs-fullOtherAdjustmentsForNoncashItems_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Pensjon</label>
    <label xlink:label="label_polarismedia_ifrs-fullAdjustmentsForUndistributedProfitsOfAssociates_Standard" id="polarismedia_ifrs-fullAdjustmentsForUndistributedProfitsOfAssociates_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Resultat fra selskap etter egenkapitalmetoden</label>
    <label xlink:label="label_polarismedia_ifrs-fullAdjustmentsForProvisions_Standard" id="polarismedia_ifrs-fullAdjustmentsForProvisions_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Endring i avsetninger og andre tidsavgrensninger</label>
    <label xlink:label="label_polarismedia_ifrs-fullCashFlowsFromUsedInOperations_Total" id="polarismedia_ifrs-fullCashFlowsFromUsedInOperations_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">(A) Netto kontantstrøm fra driftsaktiviteter</label>
    <label xlink:label="label_polarismedia_ifrs-fullPurchaseOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities_Standard" id="polarismedia_ifrs-fullPurchaseOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Kjøp av varige driftsmidler og im. eiendeler</label>
    <label xlink:label="label_polarismedia_ifrs-fullProceedsFromSalesOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities_Short" id="polarismedia_ifrs-fullProceedsFromSalesOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities_Short" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="nb">Salg av varige driftsmidler og im. eienedeler</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherCashPaymentsToAcquireEquityOrDebtInstrumentsOfOtherEntitiesClassifiedAsInvestingActivities_Standard" id="polarismedia_ifrs-fullOtherCashPaymentsToAcquireEquityOrDebtInstrumentsOfOtherEntitiesClassifiedAsInvestingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Kjøp av finansielle eiendeler</label>
    <label xlink:label="label_polarismedia_ifrs-fullCashFlowsUsedInObtainingControlOfSubsidiariesOrOtherBusinessesClassifiedAsInvestingActivities_Standard" id="polarismedia_ifrs-fullCashFlowsUsedInObtainingControlOfSubsidiariesOrOtherBusinessesClassifiedAsInvestingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Kjøp av virksomhet</label>
    <label xlink:label="label_polarismedia_ifrs-fullCashAdvancesAndLoansMadeToOtherPartiesClassifiedAsInvestingActivities_Standard" id="polarismedia_ifrs-fullCashAdvancesAndLoansMadeToOtherPartiesClassifiedAsInvestingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Avgitt lån</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherCashReceiptsFromSalesOfEquityOrDebtInstrumentsOfOtherEntitiesClassifiedAsInvestingActivities_Standard" id="polarismedia_ifrs-fullOtherCashReceiptsFromSalesOfEquityOrDebtInstrumentsOfOtherEntitiesClassifiedAsInvestingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Mottatte renter og avdrag FKV</label>
    <label xlink:label="label_polarismedia_polarismediaIncomeFromSubleasingRightOfUseAssets_Standard" id="polarismedia_polarismediaIncomeFromSubleasingRightOfUseAssets_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Leieinntekt fremleieavtaler</label>
    <label xlink:label="label_polarismedia_ifrs-fullCashFlowsFromUsedInInvestingActivities_Total" id="polarismedia_ifrs-fullCashFlowsFromUsedInInvestingActivities_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">(B) Netto kontantstrøm fra investeringsaktiviteter</label>
    <label xlink:label="label_polarismedia_ifrs-fullProceedsFromBorrowingsClassifiedAsFinancingActivities_Standard" id="polarismedia_ifrs-fullProceedsFromBorrowingsClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Opptak av lån</label>
    <label xlink:label="label_polarismedia_ifrs-fullRepaymentsOfBorrowingsClassifiedAsFinancingActivities_Standard" id="polarismedia_ifrs-fullRepaymentsOfBorrowingsClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Nedbetaling av lån</label>
    <label xlink:label="label_polarismedia_ifrs-fullPaymentsOfLeaseLiabilitiesClassifiedAsFinancingActivities_Standard" id="polarismedia_ifrs-fullPaymentsOfLeaseLiabilitiesClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Betaling av avdrag leieforpliktelser</label>
    <label xlink:label="label_polarismedia_polarismediaInterestReceived_Standard" id="polarismedia_polarismediaInterestReceived_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Mottatte renter</label>
    <label xlink:label="label_polarismedia_ifrs-fullInterestPaidClassifiedAsFinancingActivities_Standard" id="polarismedia_ifrs-fullInterestPaidClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Betalte renter</label>
    <label xlink:label="label_polarismedia_ifrs-fullProceedsFromIssuingShares_Standard" id="polarismedia_ifrs-fullProceedsFromIssuingShares_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Innbetaling av ny egenkapital</label>
    <label xlink:label="label_polarismedia_ifrs-fullProceedsFromIssueOfOrdinaryShares_Standard" id="polarismedia_ifrs-fullProceedsFromIssueOfOrdinaryShares_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Mottatt utbytte fra investering i aksjer og andeler</label>
    <label xlink:label="label_polarismedia_ifrs-fullProceedsFromIssuingOtherEquityInstruments_Standard" id="polarismedia_ifrs-fullProceedsFromIssuingOtherEquityInstruments_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Mottatt utbytte fra tilknyttede selskap og felleskontrollert virksomhet</label>
    <label xlink:label="label_polarismedia_ifrs-fullOtherInflowsOutflowsOfCashClassifiedAsFinancingActivities_Standard" id="polarismedia_ifrs-fullOtherInflowsOutflowsOfCashClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Øvrige finansieringsaktiviteter</label>
    <label xlink:label="label_polarismedia_ifrs-fullCashFlowsFromUsedInFinancingActivities_Total" id="polarismedia_ifrs-fullCashFlowsFromUsedInFinancingActivities_Total" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="nb">(C) Netto kontantstrøm fra finansieringsaktiviteter</label>
    <label xlink:label="label_polarismedia_ifrs-fullCashAndCashEquivalents_PeriodStart" id="polarismedia_ifrs-fullCashAndCashEquivalents_PeriodStart" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="nb">Kontantbeholdning ved periodens begynnels e</label>
    <label xlink:label="label_polarismedia_polarismediaCashAndCashEquivalentsRecognisedAsOfAcquisitionsDate_Standard" id="polarismedia_polarismediaCashAndCashEquivalentsRecognisedAsOfAcquisitionsDate_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Kontantbeholding - IB fra oppkjøpt virksomhet</label>
    <label xlink:label="label_polarismedia_ifrs-fullIncreaseDecreaseInCashAndCashEquivalents_Standard" id="polarismedia_ifrs-fullIncreaseDecreaseInCashAndCashEquivalents_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">(A+B+C) Netto kontantstrøm</label>
    <label xlink:label="label_polarismedia_ifrs-fullEffectOfExchangeRateChangesOnCashAndCashEquivalents_Standard" id="polarismedia_ifrs-fullEffectOfExchangeRateChangesOnCashAndCashEquivalents_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Omregningsdifferanser</label>
    <label xlink:label="label_polarismedia_ifrs-fullCashAndCashEquivalents_PeriodEnd" id="polarismedia_ifrs-fullCashAndCashEquivalents_PeriodEnd" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="nb">Kontantbeholdning ved periodens slutt</label>
    <label xlink:label="label_polarismedia_polarismediaPolarisMediaNorge_Standard" id="polarismedia_polarismediaPolarisMediaNorge_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Polaris Media (Norge)</label>
    <label xlink:label="label_polarismedia_polarismediaStampenMediaSverige_Standard" id="polarismedia_polarismediaStampenMediaSverige_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Stampen Media (Sverige)</label>
    <label xlink:label="label_polarismedia_polarismediaSum_Standard" id="polarismedia_polarismediaSum_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="nb">Sum</label>
  </labelLink>
</linkbase>