
19
very short notice. Managing store closures, sick leave
(from illnesses affecting both employees and their
children) and quarantines has not been an easy task,
but the Europris culture has again showed itself at its
best�
The global supply chain market has been demanding,
but this has been dealt with in an excellent manner by
employees handling the logistics operations. Through
hard work, the group managed to get all products to the
stores in time.
Equal opportunities and discrimination
Europris is a workplace with equal opportunities in all
areas. Where gender equality in parent company
Europris ASA is concerned, women accounted for 43
per cent of directors and 25 per cent of the executive
management group in 2021. The group’s ambition is to
increase the proportion of women in senior positions.
The group has 3,298 employees, of whom 60 per cent
are women. Working time arrangements are
independent of gender.
Europris’ policy is to promote equal human rights
and opportunities, and to prevent discrimination on the
grounds of age, gender, religion, ethnicity, nationality,
disability, sexual orientation, sexual identity or stage of
life. The group is working actively to promote Norway’s
Anti-Discrimination Act in its business. These activities
include recruitment and promotion, training and
development, pay and working conditions, and
protection against any type of harassment.
The actual condition in the organisation related to
gender equality and the actions implemented to full the
duty of activity in accordance with the Equality and
Anti-Discrimination Act § 26, are described in more
detail in a separate section of this annual report.
See page 49.
Natural environment
The group does not pollute the natural environment
beyond the level considered normal for this type of
business.
Pursuant to section 3-3c of the Norwegian Accounting
Act, the board has drawn up guidelines covering
business ethics and corporate social responsibility. The
main principles are covered in the company’s sustaina
-
bility policy, available on its website at https://investor.
europris.no. Europris’ activities in the area of corporate
social responsibility, including human rights, labour
rights, the working environment, equality, discrimination,
anti-corruption and the natural environment, are
described in more detail in a separate section of this
annual report. See page 33.
Transactions with related parties
No signicant transactions were conducted with
related parties in 2021.
Market developments and outlook
Rising energy prices, higher interest rates, continued
uncertainty related to Covid-19 and turbulence in the
world contribute to an uncertain macroeconomic
environment. In addition, price levels for groceries and
other goods are expected to increase. In total, these
represent signicant elements, which are expected to
affect consumer spending in 2022. The Europris
concept has proved resilient in uncertain times, with a
wide and accessible store network, a broad product
offering at low prices and attractive campaigns.
Europris signicantly improved its competitive position
in 2020 and 2021. With its unique and customer-friendly
concept, the group is a market winner and is conti
-
nuously gaining market share. It will continue to devote
attention to improving the shopping experience through
concept and category development, while the Mer
customer club provides a unique channel for promoting
activities which will bring trafc to the stores.
In addition, acquiring Lunehjem and Lekekassen have
broadened Europris’ exposure to the online channel for
certain categories. Expertise from these acquisitions will
also enhance the group’s online initiatives and
seamlessly integrate online shopping, digital activities
and shopping in physical stores.
The market for container freight is still unstable. No
indications of disruptions affecting Europris can
currently be seen, but a major Covid-19 outbreak,
market tubulence or other factors in the global supply
chain may change this picture. Europris is monitoring
the situation closely. Securing sourcing capacity is a
main priority, and a two-year agreement for inbound
freight from Asia has therefore been signed. This
ensures guaranteed capacity for an agreed level of
volumes. The annualised increase in costs for inbound
freight is estimated at NOK 170-200 million, and will
affect the nancial gures from March 2022.