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Foundation – Our growth model, which leverages
our strong customer-centric approach in combina-
tion with a mix of local and cross-border sales and
customer experience capabilities, enables us to be
close to our customers, people and partners and thus
to scale efficiently. We leverage our scale and inter-
national footprint, innovation mindset, and strong
partnerships in order to consistently deliver tangible
value for our customers, wherever they are located.
Our culture is underpinned by our core values and
Business Framework, which are key drivers of the
trust our customers and partners have in us.
Market conditions
As customers are assessing the impact of the current
macroeconomic uncertainty on their businesses, the
increase in demand for IT services has been slightly
softer in the short term. However, as digital transfor-
mation is critical to realising cost savings and new
business opportunities, we expect continued strong
demand in the medium to long term.
The pace of spending has changed, but the funda-
mentals have not. According to IDC, the compound
annual growth rate (CAGR) for spending on digital
transformation between 2023-2027 is expected to be
20% in the Nordics and 16% in Europe as a whole1.
Estimates indicate that currently only 40% of work-
loads worldwide have been migrated to the cloud.
Furthermore, of those workloads in the cloud, only
around 20% have been modernised. This leaves a
substantial 80% opportunity remaining. In addition,
fewer than 10% of companies have mature data and
AI capabilities. These capabilities are also a critical
part of the digital transformations we deliver with our
focus on modernising through data and AI and on the
opportunities of generative AI.
We are witnessing the trends that Gartner predicted
play out, namely that software and IT services would
be the two segments where CIOs in Europe would
increase their spending the most in 2024. Cloud
spending in Europe, including infrastructure as a ser-
vice (IaaS), is projected to increase by 27% in 20242.
According to Gartner analysts, generative AI tools
will be used to enhance legacy business applica-
tions and create appropriate replacements, reducing
modernisation costs by 70% by 2027. Therefore,
we are embracing generative AI across our services,
developing new cutting-edge tools and solutions, and
embedding generative AI into the way we work.
Customers who have made significant progress
migrating to the cloud are now investing in modern-
ising and innovating across the cloud continuum,
extending the cloud to the edge and using data and
AI to unlock greater value and exploit additional
forthcoming opportunities. As we enter 2024, we are
optimistic about the opportunities that lie ahead for
our cloud and application services.
This trend touches the core of Itera’s existence. All
our customers are on a journey to becoming digital
businesses and thus more agile and resilient, and dig-
ital transformation underpinned by cloud and digital
technologies continues to drive strong double-digit
growth across our core business.
Looking behind Gartner’s forecast for IT spending in
2024, which estimates total IT spending in Europe
will grow 9%, we are seeing similar trends in the
Nordic IT markets. IT services are forecast to grow
almost 12% in 2024, mostly due to a shortage of
relevant IT capacity and expertise.
Customers and projects
Itera has a strong customer portfolio in both
business-to-customer (B2C) markets and busi-
ness-to-business (B2B) markets. We have exten-
sive experience in many sectors, from banking and
insurance, the green transition, power and utilities,
the public sector and retail, to oil and gas, fishery and
other heavy asset industries.
We help customers digitalize their businesses in
order to become more efficient and achieve improved
customer satisfaction through new and personalised
products and services, greater customer loyalty, a
stronger brand, a better reputation, and stronger
barriers against competitors, all of which contribute
to additional sales and increased profitability.
A key part of Itera’s strategy is maintaining and devel-
oping its largest, strategic customers. In 2023, Itera
developed several new and exciting relationships
with customers such as Å Energi and its subsidiary
Entelios, as well as Eviny, TESS and CatalystOne.
These add to the strong brands that have continued
their long-lasting relationships with Itera, including
Santander Consumer Bank, Gjensidige, DNV, Master-
card, Kredinor, Storebrand and Össur.
The share of revenue from Itera’s top 30 custom-
ers was 84% in 2023, up from 81% in 2022. New
customers, defined as customers won in the last 12
ANNUAL REPORT 2023
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