
Mercell – Annual report 202119
The company has seen continuous organic growth in the
total number of paying buyers and suppliers as well as
organic growth in revenue per customer over the past
years. The company sees limited risk that sudden shifts in
customer behaviour should materially affect the nancial
performance.
The company considers M&A activities to be an integral
part of the company’s growth plans and has completed
nine acquisitions over the past two years.
The largest of these was the acquisition of Visma
Commerce in the fourth quarter 2020, which accounted
for approximately 36 per cent of ARR at the end of 2020.
Although the integration of such a large operation into
Mercell could pose operational challenges, the company
has seen positive effects on the operational and nancial
performance for both the existing and the acquired opera-
tions since the consolidation. Mercell has strengthened its
organization considerably over the past year to ensure the
capacity required to handle a growing organization, which
increased further with the acquisition of Negometrix in
the rst quarter 2021 and the acquisitions of Ibistic, CTM
Solutions and Cloudia in the second quarter of the year.
Acquisitions in the post-award market in 2020 led the
company into a market space with other characteristics
and a different competitive landscape. While this may
entail increased risk, the company has so far not seen any
issues which should indicate that these acquisitions have
increased the overall risk in the company.
The company may be impacted by other events affecting
the safety, security, and availability of human resources.
As per the end of 2021, eight of the company’s employees
were of Ukrainian nationality. Depending on the devel-
opment of the war in the Ukraine and the associated
sanctions and travel restrictions there may be elevated
risk related to the safety, security, and availability of these
employees.
Subscription revenues risks
Mercell’s revenue is to a great extent based on recurring
subscription fees from both buyers and suppliers, and
there is a risk that lower customer activity levels could
affect the attractiveness of the platform and the compa-
ny’s ability to retain existing customers and/or attract new
customers. The Group operates in markets with uctu-
ating user satisfaction and demand for products and/or
services.
The Group has a subscription-based revenue model with
more than 90 per cent recurring revenue. Consequently,
the Group’s business operations depend highly on
renewed subscription by its existing customer base.
Should one or more of such customers decide not to
renew their subscriptions with the Group, this may result in
a material adverse effect on the Group’s results of opera-
tions. The demand for the Group’s services is affected by
a number of factors, including awareness of technologies,
availability of competing or substitute products and/or
services, ease of adoption and use, features, experience
and reliability of the Group’s services.
Any inability to retain and develop the Group’s customer
base may result in a material adverse effect on the Group’s
business, results of operations, nancial position, cash
ows and/or prospects.
During 2020, the company saw organic growth in the
number of paying buyers and suppliers as well as organic
growth in revenue per customer. The company sees
limited risk that sudden shifts in customer behavior should
affect the nancial performance signicantly.
Merger and acquisition risks
Mercell considers merger and acquisition (M&A) activities
to be an integral part of the company’s growth plans. The
Group’s future growth and performance will partly depend
on the ability to manage growth effectively, including
the ability to successfully integrate acquired assets,
businesses or companies. If the Company or another
member of the Group acquires a company, it must be
able to integrate into the Group, inter alia, the acquired
company’s personnel, operations, technology and nancial
set-up. There is no guarantee that such integration will
not encounter difculties whereby the contemplated
effects will not be achieved. In addition, key personnel
of the acquired company may decide to resign instead
of working for the Group. These difculties could disrupt
the ongoing business, distract the Group’s management
and employees and increase its expenses and negate the
desired effect of the acquisition.
For the above reasons and for other reasons, the acquisi-
tion of assets, businesses and companies and their inte-
gration into the Group may not be as nancially successful
as expected, obtain the intended synergies or growth as
expected, or the acquisitions could require additional
costs, risks or time to fully integrate the acquired assets
into the Group. Any failure of successfully integrating
Board of directors report