
Annual Report 2021
34
Statement of the Board of Directors
and operational risk factors are summarized here.
Operational and Market Activities
Pexip may be unable to retain or replace its
founders, management and/or key IT-, sales-
and marketing professionals. Retaining Pexip’s
strong talent and leadership is vital due to their
extensive experience and skill sets within the
videoconferencing and collaboration industry,
which is required to support and develop Pexip’s
projects. It is also vital for Pexip’s operations to
retain or replace its IT professionals with expertise
within information security and privacy, as well
as certain IT professionals within R&D with skills
required to sustain and develop Pexip’s competitive
dierentiation. There is shortage of, and intense
competition for, sales and marketing professionals
with ability and expertise to sell product and
services to large worldwide businesses and
organizations with lengthy procurement cycles and
severe evaluation and negotiation processes.
Pexip may not be able to respond to rapid
technological changes, extend its platform or
develop new services in a highly competitive
market. The communications and collaboration
technologies market is highly competitive and
characterized by rapid technological change and
frequent new product and service introductions.
Pexip’s future profitability depends heavily on
its ability to enhance and improve the platform,
introduce new features and products and
interoperate across an increasing range of devices,
operating systems and third-party applications.
There can be no assurance that any attempts on
enhancements to the platform or new product
experiences, features or capabilities will be
compelling to users or gain market acceptance in a
timely and cost-eective manner.
Pexip is exposed to risk related to high upfront
sales and marketing costs, lengthy sales cycles
and unexpected deployment challenges due to
its sales and marketing to large businesses and
organizations. As Pexip’s main focus is on large
enterprise customers, a large proportion of the sales
and marketing costs are related to such customers.
These customers and potential customers have
lengthy procurement cycles and severe evaluation
and negotiation processes due to their leverage,
size, organizational structure, and approval
requirements, and often demand additional features,
support services and pricing concessions or require
additional security management or control features.
Pexip spends substantial time, eort and funds on
sales and marketing eorts to potential customers
without any assurance that this will produce any
sales.
Pexip is exposed to risk related to cyber-
threats. As a technology group that delivers an
end-to-end videoconferencing platform and digital
infrastructure, Pexip and its customers are subject
to cyber-attacks from cybercriminals. Rapid
changes in attack vectors makes it dicult to stop
attacks and adapt to new threats and the increased
social hacking creates a cyber-threat risk for Pexip.
Pexip is exposed to risk relating to system
failures, defects, or errors. Certain applications
oered to customers are hosted on Pexip’s own
servers, running in co-located data centers. Pexip
must maintain continuous data center operations
(including network, storage, and server operations)
to ensure adequate delivery of services. Pexip’s
data center operations may experience disruptions
or outages as a result of human error, equipment
error, cyberattacks, software failure or natural
disasters. Pexip’s platform and services are based
on inherently complex software technology, which
may have real or perceived defects, errors, failures,
vulnerabilities, or bugs in the platform and Pexip’s
products could result in negative publicity or
lead to data security, access, retention, or other
performance issues.
Operational Activities Risk Mitigation
To retain and attract talent, Pexip continuously
invests in strengthening the corporate culture, the
Pexip Way, as well as making sure Pexip is taking
advantage of all available talent through its diversity
initiatives. Pexip is also investing in its sales and
R&D capacity to stay ahead of competition. In order
to mitigate risks within cyber security and system
errors, Pexip invests in strengthening its system
architecture, as well as investing in competence