Pioneering growth and navigating challenges
Ennogie Solar Group has achieved an extraordinary feat, catapulting its revenue from DKK 15 million to an impressive DKK
100 million in just three years. This meteoric rise is a testament to the company's strategic acumen and adaptability in the
dynamic solar roof industry. The foundation of this success lies in Ennogie's foresight, recognizing the growth potential at
the intersection of the renewable energy sector and the construction industry.
A remarkable year
Revenue grew by 61% in 2023 from DKK 61 million in 2022 to DKK 99 million in 2023. The growth was based on a DKK 60
million order backlog at the start of 2023 built on significant increases in energy prices starting in 2021 and acceleration
following the outbreak of war in Ukraine in February 2022.
At the heart of this growth lies Ennogie's visionary operational change process. Ennogie’s leadership, committed to
innovation and efficiency, implemented a series of transformative measures that propelled Ennogie into a leading position
within the solarroof industry. From streamlining internal processes to optimizing supply chain logistics, every aspect of the
company underwent meticulous refinement to facilitate rapid and sustainable growth. This fine-tuning of operations,
resulted in a 77% increase in gross profit to DKK 27 million.
EBITDA improved DKK 5 million compared to 2022 with a result of DKK -3 million. This is in line with the expectations
published in the interim financial report for Q2 2023. Similarly, revenue is also in line with the expectations published in
the interim financial report for Q2 2023 and the initial expectations published in the interim financial report for Q3 2022.
Temporarily challenged market
Ennogie faces a temporary downturn in the market attributed to external factors. The recent upswing in interest rates and
soaring inflation on building materials has resulting in shrinking construction markets and has introduced a degree of
uncertainty into the market. Similarly has demand been affected by the normalization of energy prices. Adding to the
complexity, Ennogie's home market of Denmark is grappling with the ramifications of recent regulations imposed by
lawmakers. These changes have disrupted the stability of the solar industry in Denmark, contributing to a current
downturn in order uptake in Denmark.
Despite these challenges, Ennogie remains steadfast in its commitment to navigating through the storm, leveraging its
operational agility to overcome obstacles and emerge stronger on the other side.
Focus on igniting growth
In addition to using operational agility as response to the temporary market challenges, Ennogie has taken a number of
actions in order to ignite growth.
Recognizing the need for strategic realignment, Ennogie is actively transforming its quotation pipeline. Shifting focus from
a predominantly B2C approach, Ennogie is intensifying efforts in the B2B sector, targeting real estate developers and
housing associations. This strategic shift not only aims to counter the present challenges but positions Ennogie for
sustained success in a rapidly evolving market.
Looking forward, Ennogie capitalizes on the low point in the construction industry to explore new markets. Recognizing
the global demand for sustainable solutions, Ennogie evaluates opportunities for expansion in countries where solar roof
adoption is in its early stages but prioritized on the political agenda. Leveraging expertise and experience, Ennogie
establishes a presence in these untapped markets, creating new revenue streams and prosperity. As part of its growth
strategy, Ennogie is now venturing into new international markets, including France and Poland, along with expanding its
footprint in Austria and Switzerland. This expansion is seen as a logical extension of the company's thriving activities in
Germany, providing diversification and resilience against market fluctuations.
In tandem with geographical expansion, Ennogie invests in ongoing research and development efforts, ensuring its
products remain at the forefront of innovation, among others the project with Danfoss and DTI supported by ELFORSK is a
testament to that.
Moreover, in September 2023 Ennogie launched its new integrated solar system for installation in the roof named Sun
Spot. This elegant solar system is designed to integrate perfectly into the roof and create a modern and sophisticated look.
Sun Spot allows customers to choose from a limited number of standard configurations that perfectly match the home's
style and energy needs. This not only improves energy efficiency, but also reduces costs, benefiting both customers and
Ennogie.
In March 2024 Ennogie'ssolar roof received, as the first product, the newly introduced "Innovative Material Guarantee" of
the ZVDH, which is the main association of the German roofers' associations. ZVDH has introduced this new material
guarantee to give German roofers the security to use new innovative products in their work, especially in solar energy. For
Ennogie, this means access to the large market for roofers in Germany, where both the full roof solution and Sun Spot are
brought into play.
In continuation of the "Innovative Material Guarantee", Ennogie has entered into an agreement with Dachdecker-Einkauf
covering initially three German regions totaling 6,500 roofing companies. The entire Dachdecker-Einkaufhas collected
purchases for 13,500 roofing companies. The agreement gives a much greater exposure, especially in the private sector.
Finally, Ennogie's commitment to sustainability is evident through its Environmental Product Declaration (EPD), now
registered in both Germany and Denmark. This clearly states that Ennogie's solar roof products and energy solutions are
the perfect choice for environmentally and financially conscious homeowners and businesses. This aligns with the
company's vision of offering customers not just a roof but a sustainable future.
Ennogie's ability to navigate a declining 2023 and 2024 construction market, and explore
New opportunities underscores the transformative power of innovation, strategic thinking,
And a steadfast commitment to creating a positive impact on the planet and stakeholders.
Henrik Golman Lunde, Chairman of the Board
Annual Report 2023
Chairman's Report
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