
In preparing the consolidated financial statements, Manage-
ment makes various significant accounting estimates and
judgements that affect the reported amounts and disclosures
in the statements and in the notes to the financial state-
ments.
These estimates are based on professional judgement,
historical data and other factors that management considers
appropriate under the given circumstances, but which are
inherently uncertain or unpredictable. Such assumptions
may be incomplete or inaccurate, and unexpected events or
circumstances may occur. In addition, the Group is subject to
risks and uncertainties that may cause actual outcomes to de-
viate from these estimates. Risk factors specific to the Group
are described in the management commentary. Though by
their nature, estimates include a degree of uncertainty, and
actual results may therefore deviate from the estimates at the
reporting date. Estimates are continuously evaluated, and the
effects of any changes are recognised in the relevant period.
Management regards the following as the key accounting
estimates and judgements used in the preparation of the
consolidated financial statements:
Purchasing Price Allocation for acquisition of businesses
For acquisitions of entities, the assets, liabilities and contin-
gent liabilities of the acquiree are recognised using the acqui-
sition method. The most significant assets acquired generally
comprise goodwill, customer contracts, trademarks, other
non-current assets and receivables.
No active market exists for the majority of the acquired assets
and liabilities, in particular in respect of acquired intangible
assets. Accordingly, management makes estimates of the fair
value of acquired assets, liabilities and contingent liabilities.
Depending on the nature of the item, the determined fair
value of an item may be associated with uncertainty and
possibly adjusted subsequently.
Goodwill
The unallocated purchase price (positive amount) is recog-
nised in the statement of financial position as goodwill, which
is allocated to the Group’s cash-generating units. Manage-
ment determines the acquired cash-generating units, the
cash-generating units that already existed in the Group and
the allocation of goodwill. The allocation of goodwill is based
on the expected future cash flows for the business.
Management’s assessment of indication of impairment is
based on the cash-generating units (CGUs). If there are indi-
cations that the carrying amount of assets exceeds the value
of future cash flows from the assets (recoverable amount), an
impairment test must be carried out.
The impairment test is carried out within the Group's CGUs.
The impairment test is done by estimating the recoverable
amount at value in use calculated as the present value of the
total expected cash flows within the CGU. If the value in use
is lower than the carrying amounts of the assets in the CGU,
the assets are written down by first reducing the value of any
goodwill allocated to the CGU and then pro rata reducing the
value of the other assets of the CGU on the basis of the carry-
ing amount of each asset. The assets are not written down to
a lower amount than the individual assets net selling price.
The present value of expected future cash flows (value in use)
is based on budgets and business plans. Key parameters are
annual growth rate in the first five years, EBIT-margin and
growth expectations beyond the next five years.
As the risk associated with cash flows is not included in the
expected cash flows for newly acquired entities, the expected
future cash flows are discounted using a WACC rate, cf the
description below. Management believes that the purchase
price accounted for in the consolidated financial statements
reflects the best estimate of the total fair value of the busi-
ness .
Determining whether goodwill is impaired requires a com-
parison of the recoverable amount with the carrying amount.
The recoverable amount is determined as the net present
value of the future cash flows expected to arise from the
cash-generating unit to which goodwill is allocated. The
carrying amount of goodwill as of 30 April 2024 amounts to
DKK 1,636 million, and the assumptions applied for deter-
mining the recoverable amount is disclosed in note 6.
Customer agreements and portfolios
In business combinations, the value of acquired customer
agreements and customer portfolios is assessed based on
the value of repeat customers who buy our products. The
current repeat customers have substantial value due to future
revenue via additional purchases of products with a minimum
sales effort as a result of established relationships. These rela-
tionships are defined as customer relationships. The valuation
method applied is based on a capitalised value of future cash
flows attributable to the customers based upon expected
future mortality dispersion function and deducted with cost
of goods sold, related expenses, and corporate income taxes.
Brands
Acquired brands are initially recognised at their fair value
being the estimated value of the acquired brands based on all
future cash flows associated with the brands using the relief
from royalty method as there for most acquired entities is a
close relationship between brands and sales. Brands with an
indefinite useful lives are subject to a yearly impairment test.
The classification of the useful life is based on an assessment
of the brand's name, overall position, presence and reputa-
tion in the market, its degree of exposure to changes in the
economic environment and stability of the industry. Based on
these criteria's management have assessed that the current
brands all have an indefinite useful life. The useful life of as-
sets with an indefinite life is assessed yearly.
Trade receivables
Trade receivables are measured at amortised cost less write-
down for estimated bad debt losses. Impairment losses are
based on an individual review of the need for impairment
based on customers’ creditworthiness and expected ability to
pay, customer insolvency or anticipated insolvency, and past
due amounts. Write downs are also considered on a portfolio
level. In assessing the adequacy of write-downs for bad
debt losses, Management specifically analyses receivables,
including doubtful debts, concentrations of credit risk,
credit ratings, current economic conditions, and changes in
customers’ payment behaviour.
The specific amount provided for as bad debt is estimated
based on a specific assessment of the customers. In this as-
sessment professional judgment such a possibility for taking
collateral is taken into consideration.
Fair value
The Group measures a number of financial instruments at fair
value, including all derivatives as well as shares and bonds.
Estimates are made in connection with the determination of
the fair value of financial instruments in the following areas:
Assessment of which market parameters
must be observed
Estimating of future cash flows and required rates of return
as regards unlisted shares. Furthermore, the Group holds a
portfolio of investments properties which are also measured
at fair value. As there are normally no active market for
investment properties, the fair values are estimated based
on discounted cash flow models. These models are based
21 SIGNIFICANT ACCOUNTING ESTIMATES AND JUDGEMENTS 1 MAY 30 APRIL
76
GENERAL INFORMATION MANAGEMENT'S REVIEW CORPORATE SOCIAL RESPONSIBILITY BOARDS CONSOLIDATED FINANCIAL STATEMENTS PARENT COMPANY FINANCIAL STATEMENTS STATEMENTS