
THE QUARTO GROUP, INC. ANNUAL REPORT 2021
Strategic Report
10
Market Overview
UK & International Trade Sales
In the UK, the outlook for the coming
year is cautiously optimistic. Trading
through online channels will continue to
underpin the overall revenue in the UK.
However, the continued loosening of
restrictions will see the rejuvenation of
trading through physical shops across
trade, specialty, and cultural institutions.
Challenges posed by a stressed supply
chain, inflation, and a very competitive
retail landscape will affect all channels
but will have a disproportionate effect on
physical retail as consumers will be
driven to online buying for significant
discounts not offered by traditional retail.
Sales for English language books across
EMEA, Asia, and ANZ will remain strong,
particularly children’s publishing, but
on-going supply chain issues, inflation
and regional political disruptions have to
be taken into consideration. Measures
to mitigate these risks on a region-by-
region basis will need to be employed.
Pivoting our sales efforts accordingly will
be essential.
Online Retail
Online is anticipated to track slightly
behind Q1 LY due to reduced demand
compared to the lockdown at the
beginning of 2021. Demand for our new
releases however remains strong while
the backlist demand has returned to
pre-pandemic levels. We continue to
monitor inventory levels at Amazon and
have plans to minimise returns and
increase sell through. Inflation is set to
affect consumer confidence and habits
in 2022. This could result in increased
demand with online (discount) retailers
such as Amazon. In summary, softer
trading is anticipated in H1 but the
outlook for H2 and in particular Q4 is a
return to YOY growth.
Digital is another growth channel for
Quarto in 2022. We are in a strong
position to capitalise on increased
demand in ebooks and audio as we
launch our audio programs.
Physical Retail
A vital part of the retail eco-system,
physical retail is key both in direct sales
of our books and indirect sales through
showcasing our titles. Major chain
booksellers and other key High Street
retailers are continuing to feel huge
pressure from online competition,
inflation, and business rates. Enticing
consumers to come back by offering a
safe and exciting in-store experience is
essential. Strong brands and exciting
merchandise mixes of our books create
a strong retail story and help drive
revenue. Targeted campaigns will help
drive and will enhance the success of
our books at retail. Supermarkets and
mass retail outlets are signalling a
reduction in space for books. This will
be a major challenge for us in the
coming year as they will focus more on
major brand authors and titles with
proven success.
Specialty Retail
New business development in both
physical and online specialty retail is our
major focus this year. Subscription
boxes, specialist children’s accounts and
major specialty chains are key targets for
us as we reach for significant growth in
this area.
US Trade Sales
A generally positive outlook for
bookstores as retail continues to open
up and the public resumes shopping.
Chain stores are able to move forward
with product mix plans they had put in
place prior the pandemic hitting so we
expect to see concentration on non-
fiction sections as stores prepare
merchandising efforts that speak directly
to their regions and customers.
Anticipating low returns in this space as
the focus continues on lower initials
with strong, immediate reorders for titles
that prove to be selling through. This
aligns with our strategy to focus on key
categories and timelines throughout the
year to maximize consumer interest and
relevance.
Online
Online continues to be a strong avenue
and revenue driver as we explore more
ways to maximize key properties and
emerging trends. Consumers are ever
comfortable with online shopping, and
we anticipate this to continue to be a
strong avenue as legacy brands and key
categories benefit from a robust
concentration on our part to maximize
our titles in an interesting, informative,
lifestyle aspect through online presence
in both national online accounts and
smaller online retailer arms that grew
out of necessity during lockdowns.
Special Markets
Our focus will be to drive sales in retail
locations outside of tradition bookstores
as we continue partnerships with
national chains and concentrate on
building brands with key partners in
premium sales as well as niche
subcategories. Subscription boxes
continue to be a popular purchasing
platform. Tremendous growth in 2021 is
proving to be a stable environment in
2022.
Foreign Rights Sales
During lockdowns around the world
adult practical stay-at-home titles and
educational titles for children continued
to sell widely and reprint. What we have
also seen is the appetite for more
expensive books has come back. We
expect this to translate into sales of adult
reference titles and gift packages, as well
as of our upmarket children’s novelty
titles and upmarket gift titles. Our
children’s franchises Little People Big
Dreams, Story Orchestra and Shine a
Light should also keep performing well.
The Dutch and Nordic markets, where
sales had slowed down during the
pandemic, show signs of recovery for
2022; Asia, Southern markets, and
German language sales, after good
performances in 2020-2021 we expect
to remain stable; finally, French language
and countries of the Central and Eastern
European region, are expected to
perform strongly.
High material and transport costs
combined with longer production times
will persist, putting pressure on margin
and the supply chain, but a continued
strong backlist performance and the
renewed demand for higher retail
products provide balance against these
headwinds and support a generally
positive outlook for foreign revenue.