
create the right focus and install end-to-end
responsibilities per product category. We
enhanced our integrated innovation process
and installed a new design and development
process that strengthens customer-
centricity by involving top customers. Ontex
aligns innovation with customer needs
while maintaining competitive edge and
accountability throughout its organization.
Cross-category meetings foster
collaboration with suppliers, enriching the
internal innovation management system.
By prioritizing product safety, service,
quality, price, and sustainability, Ontex
aligns innovation with customer needs
while maintaining competitive edge and
accountability throughout its operations.
Performance
Faster innovation, including fast-follow
innovation, is part of Ontex’s vision to be
the number one partner to the retail and
healthcare sectors in Europe and North
America, and this ambition is supported by
our R&D teams and the capacities of the
Global Excellence Center in Mayen, Germany.
In 2023, we improved the processes behind
our innovation eorts, simplifying the R&D
organization and the innovation processes
with full focus on our 3 product categories, to
allow us to leverage our profound expertise
when partnering with our customer to
develop innovations that ultimately make
everyday life easier for millions of people,
across generations.
Decomplexication enables us to roll out
innovations at scale and in line with our
strategic priorities. For example, harmonizing
our machine technology enables faster
industrialization of our innovations and
accelerates speed to market. It brings more
interchangeability across our production
lines, which helps us improve our service
level to customers. Harmonizing our product
platforms also reduces complexity: meaning
less changeover, higher run-ability, and higher
output per line.
New personal care products were developed
in each of our product categories. An
innovative core for adult disposable
pants improves performance thanks to its
channeled X-CORE technology, meeting
consumers’ needs for protection, comfort
and discretion. Launched in December 2023,
our latest tampon innovation SatinSense is
a product oering an unprecedented level
of comfort. In Europe, Ontex has developed
the ultimate daily liner: ConDaily, a source
of great pride for the product development
team at Ontex.
Story
Strategy in action: the power of collaboration
Our commercial teams, in partnership with
R&D, are working to simplify our product
portfolio while safeguarding our customer
relationships. This endeavor also involves our
supply chain, quality, and operations teams
to ensure adaptation of our production
processes and assets to the decomplexied
portfolio. Our aim is to uphold the service
levels and quality standards agreed upon with
our customers while mitigating any increase
in production costs. This collaborative eort
is already bringing tangible results today and
promises continued success in the future.
Moreover, the optimization of our product
portfolio has spurred our procurement team
to review our supplier contracts for non-
woven materials, a critical raw material in
our products. Simplifying our portfolio has
led to more standardization in non-woven
materials, enabling us to procure at a larger
scale from fewer suppliers. This consolidation
has led to improvements in product quality,
customer service and operational eciency.
Additionally, this optimization positively
impacts our production teams by reducing
the need to switch raw materials frequently
during the production process.
This is just one of many examples highlighting
how our cross-departmental collaboration is
leading to high-impact outcomes across the
Ontex Group.
Strategic report Corporate Governance, Risk & Remuneration Financial statements Sustainability/Non-Financial Statements
15 I Ontex Integrated annual report 2023
I Our vision for Ontex I Ontex. Here for you. I Our categories I Our strategic priorities I How we create value I Our achievements I