The development in tariffs and its impact on our markets makes our environ-
ment more uncertain than normal. As a base assumption for the financial
guidance, we assume that tariff rates as of today are constant throughout the
remainder of the year.
Key revenue assumptions for the financial
guidance of 2025
Hearing division
GN is exposed to an attractive hearing aid market, which has historically
been growing 4-6% in volumes driven by ongoing favorable demographic
trends. With an assumed -1% yearly ASP impact, the structural market
value growth assumptions of 3-5%. As a consequence of the slower begin-
ning of the year driven by the uncertain macroeconomic environment, it is
still expected that the market in 2025 will grow slower than its structural
trend.
Based on the strong sales momentum of ReSound Vivia and ReSound Savi,
GN in 2025 expects to continue to gain market share. In the be-ginning of
2025, we assumed the Hearing division to contribute with organic revenue
growth of 5% to 9%. Due to the lower market growth assumption, it is still
assumed that the Hearing division will grow at the lower half of that range.
Enterprise division
The uncertainty and change in the trade environment are impacting our En-
terprise division. We have taken significant actions to further diversify our
manufacturing footprint to mitigate this, and we have also implemented
targeted price adjustments in the U.S. With these initiatives in place, we are
progressing well towards the existing assumptions for the year. In April
2025, we assumed the Enterprise division would contribute with organic
revenue growth of -8% to 0%, and we are continuing to assume a contribu-
tion in the middle of this range.
Gaming division
Similar to the Enterprise market, the Gaming market is also impacted by the
change in trade environment and general weak consumer sentiment. We
have taken several mitigation actions including diversification of our manu-
facturing footprint and targeted price increases. These initiatives work well.
In April 2025, we assumed the Gaming division to contribute with organic
revenue growth of -6% to +2% (excluding the impact from the wind-down).
Driven by the strong execution in the first nine months of the year, the Gam-
ing division is still assuming to contribute with organic revenue growth in
the upper half of that range.
Wind-down impact on Group organic revenue growth
Due to the successfully executed wind-down of the Elite and Talk product
lines during 2024, the revenue contribution from these product lines in
2025 is assumed to be insignificant (in 2024, the product lines generated
revenue of DKK 597 million). As a result, the negative impact from the
wind-down on group organic revenue growth will be around 3 percentage
points, while the negative impact specifically in the Gaming division will be
16-18 percentage points. The group financial guidance on organic revenue
growth is adjusted for this impact, why the reported organic revenue
growth will be around 3 percentage points lower.
Key EBITA margin assumptions for the financial
guidance of 2025
In light of the evolving changes in the global trade environment, GN
launched significant mitigation actions in May 2025 to protect Group profit-
ability. These significant actions included but were not limited to 1) Accel-
eration of diversification of manufacturing footprint; 2) U.S. price increases
for Enterprise and Gaming; 3) Group-wide cost and cash initiatives.
In the quarter, the changing trade environment has been managed well. The
efforts to diversify the supply chain are now more or less concluded, mean-
ing that GN will be able to serve the vast majority of the U.S. market with
manufacturing outside of China by the end of 2025. Thanks to this, the
group-wide cost control efforts and the commercial actions that were taken
across Enterprise and Gaming, the overall im-pact is being mitigated well.
We are continuously assessing the developments and additional prudent
and diligent actions will be taken as needed going forward. It is still ex-
pected that the net impact from tariffs will impact group EBITA margin by
around -1% in 2025 (as earlier communicated), of which around 0.5% has a
more temporary effect.