The development in tariffs and its impact on our markets makes our environ-
ment more uncertain than normal. As a base assumption for our revised fi-
nancial guidance we assume that tariff rates and exemptions as of today are
constant throughout the remainder of the year and that we will see some
slowdown in the Enterprise and Gaming markets, reflecting the elevated un-
certainty.
Key revenue assumptions for the financial
guidance of 2025
Hearing division
In 2025, GN expects the hearing aid markets to grow in line with the histori-
cal growth rates supported by ongoing favorable demographic trends. As
such, GN projects 4-6% market volume growth and -1% market ASP de-
cline, equaling a market value growth of 3-5%.
Based on the attractive market fundamentals, the current sales momentum,
as well as the launch of ReSound Vivia and ReSound Savi, GN in 2025 ex-
pects to continue to gain market share. Consequently, the Hearing division
assumes to contribute with organic revenue growth of 5% to 9%.
Enterprise division
Following a longer period of market stabilization, the current market envi-
ronment creates uncertainty that makes companies postpone certain IT
projects - including peripherals categories. As a consequence, GN assumes
negative impact on the addressable market for the remainder of the year. In
addition, GN will make a prioritization of product variants shipped to the
U.S., until the supply chain diversification is concluded, which is expected to
temporary impact revenue negatively. The end customers are expected to
experience limited disruption due to currently available channel inventory.
Consequently, the Enterprise division assumes to contribute with organic
revenue growth of -8% to 0%.
Gaming division
Due to the recent sharp decline in consumer sentiment in the U.S. as well as
the general uncertainty in the global economy, GN expects its gaming gear
market to be negatively impacted. In addition, GN will make a prioritization
of product variants offered to its U.S. customers, until the supply chain di-
versification is concluded, which is expected to temporary impact revenue
in the short-term. Consequently, the Gaming division assumes to contribute
with organic revenue growth of -6% to +2% (excluding the impact from the
wind-down).
Wind-down impact on Group organic revenue growth
Due to the successfully executed wind-down of the Elite and Talk product
lines during 2024, the revenue contribution from these product lines in
2025 is assumed to be insignificant (in 2024, the product lines generated
revenue of DKK 597 million). As a result, the negative impact from the
wind-down on group organic revenue growth will be around 3 percentage
points, while the negative impact specifically in the Gaming division will be
16-18 percentage points. The group financial guidance on organic revenue
growth is adjusted for this impact, why the reported organic revenue
growth will be around 3 percentage points lower.
Key EBITA margin assumptions for the financial
guidance of 2025
In recent years, GN has proactively diversified its manufacturing footprint
across the Enterprise and Gaming divisions to ensure flexibility and agility
in its global supply chain. To further react to a fast-changing trade environ-
ment GN takes the following actions:
• Acceleration of the diversification of its manufacturing footprint. The
accelerated timeline will allow GN to service the vast majority of the
U.S. market with manufacturing outside of China by the end of 2025
• Implementation of price increases for U.S. customers across Enterprise
and Gaming
• Implementation of cost and cash flow initiatives to protect group finan-
cials
With the above initiatives, GN expects to mitigate a significant part of the
tariff impacts. We continuously assess the development and additional miti-
gating actions will be taken as needed.