
6
continued high level of inflation, GN Audio has initiated a
similar list price increase across products in the Enterprise
business from January 1, 2023. In the first 9 months of
2022, the adj. gross margin was 45.0%.
GN Audio’s adj. OPEX was DKK -880 million in Q3 2022,
reflecting a 20% increase compared to Q3 2021 primarily
driven by the consolidation of SteelSeries. Selling and
distribution costs increased by 28%, while adj. general &
administrative costs increased by 12%. Investments into
R&D increased 9% compared to Q3 2021. In the first 9
months of 2022, adj. OPEX increased by 17%. GN Audio’s
adj. EBITA ended at DKK 461 million in Q3 2022,
translating into an adj. EBITA margin of 14.6%, compared
to 20.0% in Q3 2021. The development reflects the gross
margin decline due to increasing freight and production
costs, the consolidation of SteelSeries and the
development in FX. Reported EBITA was DKK 440 million,
reflecting DKK -21 million in non-recurring items related
to the acquisition of SteelSeries. In the first 9 months of
2022, GN Audio delivered an adj. EBITA margin of 15.8%.
GN Audio adj. EBITA development
*Excluding non-recurring items
The return on invested capital (ROIC) was 20% in Q3 2022.
Free cash flow excl. M&A was DKK 21 million in Q3 2022
compared to DKK 281 million in Q3 2021, driven by
slightly lower reported EBITA, inventory build-up and
timing of trade receivables. In the first 9 months of 2022,
free cash flow excl. M&A was DKK -70 million.
Business highlights
Product launches
GN Audio had multiple successful product launches in Q3
2022 and all new product families have received stellar
reviews. With these new innovations combined with planned
launches in the coming months, GN Audio will have the
strongest product portfolio ever.
On August 23, SteelSeries announced the launch of its new
franchise – a family of innovative speakers, namely Arena 3,
Arena 7, and Arena 9. On the same day SteelSeries also
launched the Arctis Nova 7 – a further improvement to one of
the best-selling gaming headsets of all time.
On September 6, SteelSeries announced the launch of the
new Apex 9 series keyboards. Built from the ground up to
help gamers create their own momentous occasions, the
Apex 9 series is fast, customizable, esports-ready, and
powered by new SteelSeries OptiPoint technology.
On September 1, GN Audio announced the launch of the
newest addition to its true wireless range, the Jabra Elite 5,
made for those needing to take calls anywhere and is perfect
for enjoying media during leisure.
On September 15, GN Audio announced the launch of a new
Software-as-a-Service (SaaS) solution, Engage AI, leveraging
technology developed by audEERING, an investment GN
completed in 2018. Engineered to transform contact centre
call experiences, the solution employs Artificial Intelligence
(AI) technology that provides real-time insights to improve
customer calls and support employee wellbeing. On the same
day Jabra announced the new generation of contact centre
headsets to the Engage line with two new products set to
empower digital contact centres to enhance customer
experience.
On September 27, GN Audio announced the Jabra Connect 5t
as the third product in Jabra’s Connect series, joining the
Connect 4h, a flexible headset, and the Jabra Connect 4s, a
portable speakerphone, in a range of products created for
those who want to choose their flexible, remote working
solutions at retail.
SteelSeries integration and non-recurring items
The SteelSeries integration is progressing according to plan.
GN Audio continues to expect an annual run-rate of
operational synergies of around DKK 150 million by the end
of 2022. Around half of the synergies are expected to impact
2022 financials. In addition, future revenue synergies are
expected.
During Q3 2022, GN booked non-recurring items relating to
the SteelSeries acquisition of DKK -21 million which was
recognized as general and administrative expenses. In 2022,
GN Audio continues to expect total transaction and
integration costs of around DKK -200 million, and non-cash
PPAs of around DKK -200 million.
Taking strong actions in an ever-changing macroenvironment
Acknowledging the current sentiment related to a potential
recession, GN Audio is taking proactive and significant actions
to reduce our cost base and defend the agility of the
company, while continuing to invest in growth opportunities.
For this purpose, we expect additional DKK -100 million non-
recurring cost in Q4 relating to these initiatives.
Q4 2021
Q2 2022
Q1 2022
Q3 2021 Q3 2022
Adj. EBITA (DKKm)*
20.0%
17.8% 14.4% 18.0% 14.6%
Adj. EBITA
margin*