
6
distribution costs increased by 44%, while adj. general &
administrative costs increased 57%, mainly driven by the
consolidation of SteelSeries. Investments into R&D was
flat compared to Q2 2021. In H1 2022, adj. OPEX
increased by 16%. GN Audio’s adj. EBITA ended at DKK
600 million in Q2 2022, translating into an adj. EBITA
margin of 18.0%, compared to 21.7% in Q2 2021. The
development reflects the gross margin development due
to increasing freight and production costs, the
consolidation of SteelSeries and the development in FX.
Reported EBITA was DKK 532 million, reflecting DKK -68
million in non-recurring items related to the acquisition of
SteelSeries. In H1 2022, GN Audio delivered an adj. EBITA
margin of 16.5%.
GN Audio adj. EBITA development
*Excluding non-recurring items
The return on invested capital (ROIC) was 21% in Q2 2022
compared to 94% in Q2 2021, driven by the lower
reported EBITA as ROIC is calculated based on a 12-
months rolling EBITA. The invested capital has increased
significantly due to the goodwill recognition from the
SteelSeries acquisition. Free cash flow excl. M&A was DKK
49 million in Q2 2022 compared to DKK 371 million in Q2
2021, driven by slightly lower reported EBITA, inventory
build of certain critical components and timing of trade
receivables. In H1 2022, free cash flow excl. M&A was DKK
-91 million.
Business highlights
Launches and product roadmap
In order to mitigate the component shortages, GN Audio
continued during Q2 to execute on several initiatives to
strengthen the portfolio, including re-engineering of certain
high-volume products. The first re-engineered products were
shipped by the end of June. GN Audio continues to focus on
bringing best in class innovation to market and a strong R&D
product roadmap is in place with innovative and industry-
leading product launches in H2 2022, in line with the
historical launch cadence.
On May 24, SteelSeries announced the launch of a new high-
end gaming headset series, Arctis Nova Pro. Several years in
the making, the goals were to challenge the status quo,
alleviate pain points in gaming, and design the ultimate sound
experience. Crafted from the ground up, the Arctis Nova Pro
series produces a new level of excellence for high fidelity
audio, AI-powered voice clarity, and all-day comfort with sleek
Danish design aesthetics.
On June 21, SteelSeries announced the launch of the Apex
Pro Mini & Apex Pro Mini Wireless Keyboard building on the
award-winning Apex line of keyboards. The 60% form factor
with OmniPoint 2.0 has an 11x faster response time, 10x
faster actuation, and is 2x more durable than standard
mechanical switches.
SteelSeries integration and non-recurring items
The SteelSeries integration is progressing well. GN Audio
continues to expect annual run-rate of operational synergies
of around DKK 150 million by the end of 2022 and around
half is expected in 2022. In addition, future revenue synergies
are expected. During Q2 2022, GN booked non-recurring
items related to the SteelSeries acquisition of DKK -68
million, of which DKK -54 million was booked as COGS (non-
cash PPAs) and DKK -14 million was recognized as general
and administrative expenses. In 2022, GN Audio continues to
expect total transaction and integration costs of around DKK
-200 million, and non-cash PPAs of around DKK -200 million.
GN Audio non-recurring items
Current global supply chain situation
As previously communicated, certain components are in
global shortage impacting many industries. In Q2 2022, the
global supply situation saw an improving trend but continued
to be challenging. We continue to expect further supply
easing in the coming quarters.
Market development
In Q2 2022, the demand in GN Audio’s core addressable
Enterprise market continued to be strong driven by flexible
working, significant uptake of Unified Communications
platforms and other attractive megatrends. The consumer
and gaming gear markets experienced softness due to lower
consumer sentiment. For the coming years, GN Audio expects
that the markets will continue its favorable trends and that
the overall addressable market will grow at around 10% in
value when assuming stable macroeconomics and supply
situation.
Management quote
“GN Audio delivered strong growth in the B2B Enterprise
business on top of the very high comparison base from last
year, thanks to strong execution from our dedicated teams
across the world. Right now, we are seeing an easing of the
component situation but we are still constrained, and supply
continue to run below demand. Consumer sentiment is low
impacting the markets in which our Consumer business and
SteelSeries operate, but the demand for our Enterprise
products continues to be very strong.”
René Svendsen-Tune, CEO of GN Audio
(DKK million) Q2 2022 YTD 2022
Production costs -54 -196
Selling and distribution costs - -
Management and administrative expenses -14 -91
Other operating income and costs, net - -
Q1 2022Q2 2021 Q3 2021 Q4 2021 Q2 2022
Adj. EBITA (DKKm)*
21.7% 20.0% 17.8% 14.4% 18.0%
Adj. EBITA
margin*