
Nuuday Annual Report 2023 6
In brief
Business and strategy
Performance
Corporate governance
Financial statements
Our new IT platform went live
Firstly, in terms of our IT transformation
programme, it was with great excite-
ment – and relief – that we launched
the first phase of Dawn, our new cloud-
native Netcracker IT platform, which will
be the backbone of the new Nuuday.
By the end of 2023, all our physical
YouSee stores were operating on the
Dawn platform and by early 2024, we
had also launched Dawn for YouSee’s
online and call-centre channels. Our
rollout initially includes all our mobile
products and will expand to include our
full B2C portfolio (i.e. including fixed and
TV) during 2024. Our ambition is to com-
plete the B2C rollout in 2024.
This will be one of the fastest and most
ambitious technological transformations
in modern telecoms, taking Nuuday from
a home-grown 1980s mainframe to
cutting-edge digital capabilities. Our
approach is designed to ensure a rapid
and low-risk rollout, with intensive port-
folio simplification in advance of launch
combined with a ‘greenfield’ ‘best of
suite’ approach. By migrating Nuuday
customers to the new cloud based
Netcracker service also used by multiple
international telcos, we are avoiding the
more traditional – and risky - approach
of upgrading selected components of
the existing technology stack.
This is part of a much broader transfor-
mation of our technology capability,
anchored in significant investments to
ensure the highest standards of
security, system reliability and compli-
ance in an increasingly sophisticated and
demanding regulatory environment. It
includes the outsourcing of critical ser-
vice management and application devel-
opment functions to specialist partners,
while investing in new technology capa-
bilities to support advanced data insights
(notably with Adobe) and partnerships to
accelerate our ambitions in AI (notably
with Cognigy and Microsoft, including
the deployment of Nuuday’s proprietary
version of Chat GPT).
Becoming Denmark’s no. 1 for
customer satisfaction
From the outset of our transformation,
we have prioritized our work to ensure
that we directly address the causes of
customer dissatisfaction and invest in
delighting our customers. This extensive
work has touched almost all elements of
our business and has driven early and
substantial gains – both in customer
satisfaction and in driving efficiency.
The improvement in customer satisfac-
tion – measured primarily through our
brand Net Promoter Score – has been
extremely satisfying for our teams;
we have increased NPS in YouSee, our
leading consumer brand, by 7 points
continuing the positive trend since 2020
with a total progress of approximately
30 points! Across the entire brand port-
folio, we saw 3 points increase in 2023 on
top of the 6 points uplift in 2022 and a
total of almost +20 points since 2020.
In 2023, Hiper was named by Loyalty
Group as the most customer-friendly
Danish internet provider that most peo-
ple would recommend and that delivers
the best value for money. At the same
time, Telmore was named in Wilke’s CX
Benchmark analysis as the Danish brand
that delivers the best customer experi-
ence across companies and industries –
a remarkable accolade and a credit to
the Telmore team.
This steadily translates into Nuuday
becoming stronger and more sustaina-
ble. Thanks to intensive work to eliminate
pain points in our customer journeys,
including early benefits from our invest-
ment in AI capabilities, we have reduced
the amount of incoming calls across our
brands by 9% from 2022 to 2023.
Overall, Nuuday is now delivering the
highest levels of customer satisfaction in
its five-year history and is well on track
to be the clear leader in customer expe-
rience in the Danish telecoms market.
Investing to be the leader for
quality products
Leadership in high-quality, innovative
products is at the heart of our ambition
for Nuuday, as Denmark’s telecoms
leader for both consumers and busi-
nesses. We have significantly stepped
up our investment in product develop-
ment, ensuring Danish consumers and
businesses can benefit from the best
of telco innovation from our partners
across the world.
In the consumer space, YouSee signifi-
cantly strengthened its product portfolio
during 2023. First, we launched a new
router with next generation YouSee
Mesh technology in August, while the
majority of YouSee’s existing broadband
customers also had automatic security
installed on their routers via a software
update.
Secondly, in September we introduced
the critically acclaimed YouSee
Streamer, which gives YouSee Play
customers a better user experience
by bringing together TV channels,
streaming services and apps in one intui-
tive interface. With its attractive price it
offers the options of using a set-top box,
a streaming device or going ‘boxless’
entirely.
Meanwhile in the business space, TDC
Erhverv is rapidly shifting from a tradi-
tional B2B telco model to becoming
Denmark’s leading ICT player, by lever-
aging its exceptional client base together
with its competence in next generation
Denmark’s
no. 1 in
customer
satisfaction