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<link:linkbase xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xbrldt="http://xbrl.org/2005/xbrldt" xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd">
    <link:labelLink xlink:role="http://www.xbrl.org/2003/role/link" xlink:type="extended">
        <link:loc xlink:type="locator" xlink:href="shop-apotheke-europe-2020-12-31.xsd#shop-apotheke-europe_IssuedCapitalAndSharePremium" xlink:label="IssuedCapitalAndSharePremium" xlink:title="IssuedCapitalAndSharePremium"/>
        <link:label xlink:type="resource" xlink:label="label_de_IssuedCapitalAndSharePremium" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_de_IssuedCapitalAndSharePremium" xml:lang="de" id="label_de_IssuedCapitalAndSharePremium">Issued capital and share premium</link:label>
        <link:labelArc order="1.0" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IssuedCapitalAndSharePremium" xlink:title="Presentation: IssuedCapitalAndSharePremium to label_de_IssuedCapitalAndSharePremium" xlink:to="label_de_IssuedCapitalAndSharePremium" xlink:type="arc"/>
        <link:loc xlink:type="locator" xlink:href="shop-apotheke-europe-2020-12-31.xsd#shop-apotheke-europe_IssueConvertibleBond" xlink:label="IssueConvertibleBond" xlink:title="IssueConvertibleBond"/>
        <link:label xlink:type="resource" xlink:label="label_de_IssueConvertibleBond" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_de_IssueConvertibleBond" xml:lang="de" id="label_de_IssueConvertibleBond">Issue convertible bond</link:label>
        <link:labelArc order="1.0" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="IssueConvertibleBond" xlink:title="Presentation: IssueConvertibleBond to label_de_IssueConvertibleBond" xlink:to="label_de_IssueConvertibleBond" xlink:type="arc"/>
        <link:loc xlink:type="locator" xlink:href="shop-apotheke-europe-2020-12-31.xsd#shop-apotheke-europe_UndistributedResultsMember" xlink:label="UndistributedResultsMember" xlink:title="UndistributedResultsMember"/>
        <link:label xlink:type="resource" xlink:label="label_de_UndistributedResultsMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_de_UndistributedResultsMember" xml:lang="de" id="label_de_UndistributedResultsMember">Undistributed results [member]</link:label>
        <link:labelArc order="1.0" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="UndistributedResultsMember" xlink:title="Presentation: UndistributedResultsMember to label_de_UndistributedResultsMember" xlink:to="label_de_UndistributedResultsMember" xlink:type="arc"/>
        <link:loc xlink:type="locator" xlink:href="shop-apotheke-europe-2020-12-31.xsd#shop-apotheke-europe_PaymentOfEarnOutObligationsFarmaline" xlink:label="PaymentOfEarnOutObligationsFarmaline" xlink:title="PaymentOfEarnOutObligationsFarmaline"/>
        <link:label xlink:type="resource" xlink:label="label_de_PaymentOfEarnOutObligationsFarmaline" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_de_PaymentOfEarnOutObligationsFarmaline" xml:lang="de" id="label_de_PaymentOfEarnOutObligationsFarmaline">Payment of earn out obligations Farmaline</link:label>
        <link:labelArc order="1.0" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="PaymentOfEarnOutObligationsFarmaline" xlink:title="Presentation: PaymentOfEarnOutObligationsFarmaline to label_de_PaymentOfEarnOutObligationsFarmaline" xlink:to="label_de_PaymentOfEarnOutObligationsFarmaline" xlink:type="arc"/>
        <link:loc xlink:type="locator" xlink:href="shop-apotheke-europe-2020-12-31.xsd#shop-apotheke-europe_MovementOtherLongTermLiability" xlink:label="MovementOtherLongTermLiability" xlink:title="MovementOtherLongTermLiability"/>
        <link:label xlink:type="resource" xlink:label="label_de_MovementOtherLongTermLiability" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_de_MovementOtherLongTermLiability" xml:lang="de" id="label_de_MovementOtherLongTermLiability">Movement other long-term liability</link:label>
        <link:labelArc order="1.0" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="MovementOtherLongTermLiability" xlink:title="Presentation: MovementOtherLongTermLiability to label_de_MovementOtherLongTermLiability" xlink:to="label_de_MovementOtherLongTermLiability" xlink:type="arc"/>
        <link:loc xlink:type="locator" xlink:href="shop-apotheke-europe-2020-12-31.xsd#shop-apotheke-europe_InterestPaidConvertibleBond" xlink:label="InterestPaidConvertibleBond" xlink:title="InterestPaidConvertibleBond"/>
        <link:label xlink:type="resource" xlink:label="label_de_InterestPaidConvertibleBond" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_de_InterestPaidConvertibleBond" xml:lang="de" id="label_de_InterestPaidConvertibleBond">Interest paid convertible bond  </link:label>
        <link:labelArc order="1.0" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InterestPaidConvertibleBond" xlink:title="Presentation: InterestPaidConvertibleBond to label_de_InterestPaidConvertibleBond" xlink:to="label_de_InterestPaidConvertibleBond" xlink:type="arc"/>
        <link:loc xlink:type="locator" xlink:href="shop-apotheke-europe-2020-12-31.xsd#shop-apotheke-europe_InterestPaidExcludingInterestPaidConvertibleBond" xlink:label="InterestPaidExcludingInterestPaidConvertibleBond" xlink:title="InterestPaidExcludingInterestPaidConvertibleBond"/>
        <link:label xlink:type="resource" xlink:label="label_de_InterestPaidExcludingInterestPaidConvertibleBond" xlink:role="http://www.xbrl.org/2003/role/label" xlink:title="label_de_InterestPaidExcludingInterestPaidConvertibleBond" xml:lang="de" id="label_de_InterestPaidExcludingInterestPaidConvertibleBond">Interest paid excluding interest paid convertible bond</link:label>
        <link:labelArc order="1.0" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="InterestPaidExcludingInterestPaidConvertibleBond" xlink:title="Presentation: InterestPaidExcludingInterestPaidConvertibleBond to label_de_InterestPaidExcludingInterestPaidConvertibleBond" xlink:to="label_de_InterestPaidExcludingInterestPaidConvertibleBond" xlink:type="arc"/>
    </link:labelLink>
</link:linkbase>
