Environment – combating climate change
In 2025, we achieved a major milestone: our decar-
bonisation plan, which we finalised last year, as well
as our ambitious near-term and long-term targets,
were validated according to the Corporate Net-Zero
Standard set by the Science Based Targets initiative
(SBTi). This milestone ensures our business plans and
operations align with the 1.5° degrees pathway.
We have set a clear trajectory with our validated tar-
gets: achieving Net Zero in scope 1 and 2 by 2028.
Moreover, we aim to reduce our Scope 3 emissions by
70% by 2030, with Net Zero across the value chain by
2040. For scope 1 and 2 emissions, we use 2020 as
the baseline year, and for scope 3, the baseline year is
2022.
99% of our emissions lie in scope 3, including the
manufacturing of products sold, the mobile and fibre
networks, the use of products and the end-of-life
treatment. We have categorised our scope 3 decar-
bonisation actions, as follows: 1) supplier engage-
ment, 2) reduce equipment, 3) push sustainable prod-
ucts and 4) other categories.
This year, for the first time, we have included gross
greenhouse gas (GHG) emissions per net revenue for
both location and market-based emissions. This ena-
bles showcasing of our climate impact per unit of net
revenue.
2025 performance
We have reduced our scope 1 emissions by 955
tonnes and 58% and our scope 2 emissions by 2,692
tonnes and 69% compared to our 2020 baseline year¹.
For scope 3, we have reduced our emissions by
108,296 tonnes and 37% compared to our 2022 base-
line year². This shows solid progress towards our am-
bitious climate targets.
This year, our gross GHG emissions per net revenue
was 12.66, which is a reduction from 13.85 in 2024
(metric tonnes of CO2e/mDKK).
Environment – scaling circular initiatives
Nuuday’s circularity efforts are guided by three key
ambitions. First, we aim to make Device-as-a-Service
the standard offering where possible. Secondly, we
seek to increase the capture and recirculation of cus-
tomer hardware by reducing the amount of IT equip-
ment and devices that remain unused in drawers,
storage rooms, and business basements, while in-
creasing the share of reused hardware and phones
sold. Thirdly, we work with partners to apply circular
design principles across our product portfolio and
connectivity solutions, focusing on durability, repaira-
bility, reuse, and the use of more sustainable materi-
als from the outset.
2025 performance
In 2025, we expanded our take-back and refurbish-
ment programmes – and the resulting impact – across
devices for mobile, broadband, and network solu-
tions. Within our core telco products, we refurbished
192,468 broadband and TV units as well as 56,891
MBB units, an increase in both categories from 2024
to 2025.
In total, we managed to prevent 95.9 metric tonnes of
e-waste in 2025, a substantial increase from 79.2
metric tonnes in 2024.
During 2025, Nuuday's total waste amounted to 254.8
tonnes, a decrease from 294.9 tonnes in 2024. We
had a recycling rate of 64% (163.4 tonnes), with the
vast majority of the remaining amount directed to
disposal through incineration.
Social– children’s wellbeing in a digital world
Supporting better digital habits is not only a societal
obligation – it is part of our ambition to create a se-
cure and sustainable digital future for all. Nuuday is
committed to helping children have an age-appropri-
ate and positive start to their digital lives. Through
YouSee’s national initiative, we sparked a nation-wide
conversation on the selection of the child’s first mo-
bile phone, shifting the conversation from passive ac-
ceptance to active responsibility. The survey showed
that on average children receive their first mobile
phone when they are 8.2 – much earlier than their
parents would optimally like. This focus started a
much-needed public discussion about why that is and
how this affects children’s digital lives.
Other collaborations with non-profit organisations
and digital safety experts are key enablers to support
parents. YouSee has a strategic partnership with
Børns Vilkår, to support its efforts for a safer, digital
childhood. Beyond that, YouSee partners with head-
space.dk supporting the national #Sluk-Sammen (turn
off your phones) campaign, which creates awareness
about screen time and better digital habits. The cam-
paign encourages Danes to switch off their phones for
an entire day. In 2025, the campaign was held on the
21st of September.
2025 performance
In 2025, we reinforced our commitment to guiding
Danish children and families towards a safer and
more balanced digital life, together with our trusted
partners. Collaborating with the Danish research insti-
tute Wilke, YouSee explored parents’ thoughts and
beliefs when choosing their child’s first phone.
In 2025, TDC Erhverv further strengthened the secu-
rity of BørneTelefonen by implementing the CloudKey
encryption solution. This ensures that all conversa-
tions are fully encrypted, providing maximum confi-
dentiality and data protection for both Børns Vilkår
and the children and young people who reach out for
support. By combining secure infrastructure with ad-
vanced encryption, TDC Erhverv helps create a
trusted digital space where vulnerable users can
speak freely and safely – reinforcing trust as a funda-
mental element of digital responsibility.
Social– Our workforce: DEIB and wellbeing,
health and safety at heart
We anchor DEIB in three focus areas – getting the ba-
sics right, embedding DEIB in all we do, and culture
and leadership.
By prioritising WHS, we aim to enhance employee sat-
isfaction, reduce turnover, and improve productivity.
Our holistic approach integrates mental and emo-
tional wellbeing with physical safety to create a resili-
ent organisation.
2025 performance
Progress is monitored quarterly and our Q4 engage-
ment survey revealed outstanding inclusion scores on
a 100-point scale. Perceived inclusion scored 89, psy-
chological safety 88, and equal opportunities (across
gender, age, ethnicity, sexual orientation, family sta-
tus, disabilities, religion, and language) held steady at
89.
Gender balance remains a key ambition at Nuuday.
We achieved 29% in managerial positions and 42% in
top management. Diversity is further reflected among
other parameters. Approximately 16% of the work-
force are of non-Danish nationalities, and the age
range spans across 55 years, from 17 to 72.
Governance– Protecting a digital Danish society
Denmark is one of the world’s most digitalised coun-
tries, which brings both great opportunities and new
risks. For Nuuday, protecting our customers from
cyberattacks and data breaches is not just a technical