
ROYAL UNIBREW HI 2026 TRADING STATEMENT
7
Market Segments
Northern Europe
3.1 3.1 -1.9 5.4 5.2 2.6 11.0
Organic volume growth (%)
Organic net revenue growth (%)
The Northern Europe segment comprises our multi-beverage businesses in Denmark (incl. German border trade) Finland, Norway,
Sweden, and the Baltic countries. In H1 2026, Northern Europe accounted for 60% of the Group's volumes (H1 2025: 59%) and 64%
of the Group's net revenue (H1 2025: 64%).
In Northern Europe, volume growth was 2.3% organically in H1 2026, while volumes declined by 1.9% in Q2. The quarterly
development was affected by the timing of Easter, while volumes in Q2 2026 bene�ited from more favorable weather conditions than
in the same period last year, when temperatures were below seasonal norms.
Organic net revenue growth was -0.7% in H1 2026 (Q2 2026: -2.8%). Revenue development was impacted by the planned exit from
lower-margin business and selected non-core activities. Excluding these effects, organic revenue growth was approximately 5%.
EBIT in Northern Europe increased to DKK 646m in H1 2026 from DKK 632m in H1 2025. The EBIT margin improved to 13.0% from
12.7% in H1 2025.
Denmark
In Denmark, we gained market share across most categories in H1 2026, driven by strong performances in CSD, beer, enhanced
beverages, and RTD/cider.
Within CSD, growth was led by Faxe Kondi, supported by strong brand investments, focused commercial execution, and the launch of
new �lavors. Within the beer category, we achieved growth across our portfolio, with Royal and Heineken as the main contributors,
despite a declining overall beer market.
RTD remained the fastest-growing beverage category, with both Shaker and the recently launched Royal Club delivering double-digit
growth. Within enhanced beverages, Faxe Kondi Booster continued to gain market share in the energy category, while Egekilde
delivered solid growth within waters, supported by several new product launches.
Finland
In H1 2026, our Finnish business achieved growth in both volume and net revenue, supported by strong commercial execution.
Weather conditions in Finland normalized compared to the colder conditions seen in May and June last year. The market, however,
continues to be characterized by low consumer con�idence and a competitive pricing environment.
Market shares were �lat or slightly up across categories, with the best performance within the water and RTD categories, supported
by innovation and new product launches in both categories. Within RTD, growth has been driven by hard seltzers and cocktails,
while the long drink category, where we hold a leading position, declined. While we gained share in the overall RTD category, this
shift has negatively weighed on price/mix, as growth has moved into more mainstream RTD products.
Norway
In Norway, we continued the commercial momentum from 2025 and achieved growth in both the RTD/cider and beer categories. We
saw improving momentum in the spirits and wine categories, despite a challenging market for higher-alcohol beverages.