12 AUGUST 2026 • COMPANY ANNOUNCEMENT 1015 • INTERIM REPORT Q2 2026 • BUSINESS UPDATE
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BUSINESS UPDATE
CONTINUED PROGRESS ON RE-ENERGISING THE GROWTH ENGINE
At the Q4 2025 results, Pandora confirmed its vision to become the most desirable, accessible jewellery
brand, supported by significant long-term headroom for growth across categories, aesthetics, and
geographies. Pandora is supported by strong underlying foundations, including healthy brand
fundamentals, solid collections, and a fully integrated value chain spanning upstream and downstream
activities, providing a competitive advantage in speed, quality, and scale.
To fully capture these opportunities and to evolve Pandora’s growth engine for the next strategic phase,
Pandora has identified clear, actionable insights which have been translated into defined strategic priorities,
with targeted actions under way.
The new strategic priorities include 1) strengthen design-led product leadership to drive scalable growth
– this includes re-energising core collections with clearer creative direction and more distinctive design
expressions; 2) evolving the marketing model – complementing the reach-driven model with greater focus
on brand relevance and earned media impact; 3) adapting the go-to-market model in markets with a higher
penetration of the Core segment whilst scaling proven growth drivers in less penetrated markets – further
differentiating execution based on market maturity.
We are already seeing encouraging proof points in selected collections and markets, but the initiatives are
not yet fully scaled. The impact will build as we roll them out more broadly.
Pandora remains mindful of recent geopolitical events and the elevated macroeconomic uncertainty which
could further impact the consumer backdrop. Nonetheless, Pandora is executing at pace on the strategic
priorities outlined above. Pandora expects these initiatives to broaden the consumer base and deepen
engagement with the brand, thereby driving stronger LFL growth.
Q2 ORGANIC GROWTH AT 3%, STRONG PROFITABILITY
In Q2 2026, Pandora delivered 3% organic growth and maintained strong profitability with an EBIT margin
of 20.3%. The organic growth of 3% comprised of LFL growth of 1% and network expansion & other of 2%.
The EBIT margin of 20.3%, up 210bp Y/Y, was supported by a strong gross margin of 80.5%, up 120bp Y/Y.
The gross and EBIT margin benefitted from a one-off impact of 230bp and 250bp, respectively, reflecting
one-off income from a partial refund of Pandora’s US IEEPA tariff claim (all or the majority of the remaining
one-off income is expected during the second half of 2026. Please refer to the guidance section for further
details).
Regionally, LFL in EMEA landed at -2% where strong growth in Spain, Poland and Portugal continued to be
offset by ongoing weakness in Italy and the UK, albeit the UK showed some sequential improvement. LFL
in North America was broadly stable in Q2 2026 at -1% with good in-store execution helping navigate the
low consumer sentiment in the region which still impacts traffic. LFL in the US market was 0%. Finally, LFL
in Asia-Pacific and Latin America was 10% and 18%, respectively. In Latin America, performance continued
to be driven by the decisive Q1 roll-out across the region of a new go-to-market model, including a broad-
based price repositioning, alongside the implementation of Pandora’s evolved marketing approach. In Asia-
Pacific, growth continued to benefit from strong growth in Japan where Pandora is in the early stages of
building its brand presence through increased marketing spend and roll-out of its reach and relevance
marketing model.
By channel, the Pandora-operated physical network saw 1% LFL growth, while online was flat in Q2 2026.