08 NOVEMBER 2023 | INTERIM FINANCIAL REPORT Q3 2023 | COMPANY ANNOUNCEMENT No. 823 | page
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Network expansion on track: Gearing up for a notable expansion of the new store concept
In Q3 2023, Pandora saw an incremental revenue contribution from network expansion of +4% related to net 105
concept store openings and 78 Pandora owned shop-in-shop openings during the last 12 months. Within Q3 2023
alone, Pandora opened net 27 new concept stores and 16 Pandora owned shop-in-shops, underpinning continued
solid future growth at accretive EBIT margins. Pandora is on track to deliver on the targeted 75-125 net concept store
openings during 2023, and 50-100 net openings of Pandora owned other points of sales (i.e. shop-in-shops).
At the Capital Markets Day, Pandora highlighted that it will be taking a significant step-up in elevating the in-store
consumer experience with around 60% of Pandora’s owned & operated stores to be transformed into the new Evoke
2.0 concept by 2026. The new Evoke 2.0 store concept marks a notable milestone in positioning Pandora as a full
jewellery brand. While Pandora’s previous store concept has been successful in driving and building out the Moments
platform, the new Evoke 2.0 concept better utilises all space to effectively show all of Pandora’s collections in a more
intuitive and engaging experience. The new store concept will also be another major pillar in driving greater brand
desirability. So far YTD, Pandora has opened a total of 22 Evoke 2.0 stores and is on track to open more than 40 Evoke
2.0 stores globally in 2023, including the refurbishment of existing stores. Early results are positive and a result of a
more intuitive customer experience leading to longer dwell times and self-browsing with good performance across
segments and higher conversion rates. The CAPEX per Evoke 2.0 store will be roughly in line with current levels.
During the first nine months of 2023, Pandora acquired 46 concept stores in the US (32 stores) and Colombia (14
stores). Converting partner stores to Pandora-owned retail leads to good synergies as it enables Pandora to enhance
brand consistency and build stronger relationships with customers. Additionally, Pandora’s own stores continues to
outperform partner stores with a +7pp delta in LFL growth in Q3 2023. This outperformance reinforces the value of
forward integration.
On track to deliver on 2021 CMD targets; Next Chapter of Phoenix initiated
In 2021, Pandora initiated its current Phoenix strategy focused on the significant growth opportunities building on
Pandora’s existing core assets. The Phoenix strategy centres on the four interlinked growth pillars of Brand, Design,
Personalisation and Markets. Over the past two years, Pandora has relentlessly executed on the strategic vision and
navigated external headwinds, and - based on the current 2023 guidance - Pandora is on track to deliver on the
financial targets announced in 2021 of 5-7% organic growth CAGR 2021-2023 and an EBIT margin of 25-27% by
2023. The first two years of execution on the Phoenix strategy have fundamentally strengthened Pandora’s core.
During a Capital Markets Day last month, Pandora highlighted that it will now look to elevate performance to the next
level as it embarks on the next chapter of the Phoenix strategy. The four strategic growth pillars of the Phoenix
strategy remain unchanged, but within the pillars Pandora has updated its key priorities to transform the perception
of Pandora into a full jewellery brand.
As part of the strategic update, Pandora announced new financial targets:
• Organic growth 7-9% CAGR 2023-2026
• EBIT margin 26-27% by 2026
The new organic growth target represents an upgrade relative to the first chapter of Phoenix announced in 2021and
comprises of a targeted LFL growth CAGR of 4-6% and a contribution from network expansion of around 3% CAGR.
The higher growth targets reflects Pandora’s improved operating model alongside a range of current and new
initiatives which will be scaled up to accelerate growth. When combined with an expected 1% annual revenue impact
from forward integration, the targets add up to 8-10% local currency CAGR over 2023-2026.