03 MAY 2023 | INTERIM FINANCIAL REPORT Q1 2023 | COMPANY ANNOUNCEMENT No. 788 | page
8 | 35
REVIEW OF REVENUE BY KEY MARKET
Like-for-like performance in Q1 driven by Europe
Pandora’s performance in Q1 2023 followed the underlying trends from Q4 2022, with LFL growth ending at 0%.
Many markets continued to see a challenging macroeconomic backdrop, but a strong brand, geographical
diversification and good execution mean Pandora continues to navigate smoothly in the current environment. The
main trading events in Q1 2023 were Valentine's Day and Mother’s Day in the UK. Pandora continued to shine in both
events with a strong marketing campaign and product offering.
US
Pandora US delivered -7% LFL vs Q1 2022, in line with the performance from Q4 2022. The performance in the US
was mixed across channels, as performance in the Pandora owned and operated concept stores improved from Q4
2022 to Q1 2023, while performance in the franchise channel was weaker. Conversion rates were also slightly lower
with some signs of heightened consumer hesitancy. Diamonds continued its trajectory from Q4 2022 with the average
incremental contribution to sales being broadly stable. The current Diamonds by Pandora offering is quite narrow and
the product range will be expanded later in 2023 while also opening up for selling diamonds in more stores. Pandora
expects Diamonds by Pandora to be a stronger contributor to LFL growth following launch of the expanded range.
Key markets in Europe
In aggregate, LFL for the key markets in Europe was 0% in Q1 2023 - up from -3% in Q4 2022, driven by a sequential
improvement in most countries.
The UK market delivered another resilient quarter with 1% LFL growth. Pandora ME and Timeless both had particularly
strong performance, which came across a backdrop of continued weak consumer sentiment in the UK and Pandora
witnessed some shifts towards lower priced points with consumers trading down. However, Pandora’s brand
positioning and execution remain strong, and Pandora expect to continue to benefit from this during the remainder
of 2023.
LFL growth was very strong in Germany and up 11% vs Q1 2022, continuing the solid trajectory seen during 2021 and
2022. Performance was slightly helped by easy comparison in Q1 2022 following COVID-19 restrictions, but the
business remains healthy with strong brand momentum. Pandora ME continues to gain strong traction with consumers
and Pandora continues to see vast long-term potential in the German market.
France and Italy saw a sequential improvement in LFL vs. Q4 2022, albeit both markets remain soft. In Italy the
consumer sentiment is still negative, but underlying trends are starting to improve. In France, the improvement in the
performance vs Q4 2022 was driven by the Pandora owned store network and the online business, while the wholesale
concept stores continued to be weak. The appointment of Laury Thilleman, a prominent French TV personality, model,
and journalist, as the new Pandora France Ambassador marks an important step in driving higher brand desirability in
France.
China
China reopened in January following a long period of COVID-19 constraints and ended Q1 2023 with a LFL of -26%,
an improvement vs the trajectory of 2022. Traffic in stores was down -17% vs Q1 2022 and sequentially improved
through the quarter but remains notably below normalized 2019 levels. LFL performance improved through the
quarter with March at -7% and the positive momentum continued into April which is now in positive territory on a
LFL basis (on an easy comparable 2022 base). Pandora is now preparing for a gradual re-launch later in the year.