08 FEBRUARY 2023 | INTERIM FINANCIAL REPORT Q4 2022 | COMPANY ANNOUNCEMENT No. 767 | page
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Store network development
In 2022, Pandora opened net 88 concept stores. The store openings were mainly located in the US and China and are
part of Pandora’s ambition to increase the overall footprint in these markets. The expansion of the Pandora network
comes with a significant opportunity for further value creation, and Pandora expect to open an additional net 50-
100 concept stores in 2023.
Furthermore, through 2022, Pandora converted 25 concept stores and nine shop-in-shops from third-party
distribution stores to Pandora-owned stores in Portugal. Pandora also took over 13 concept stores in Las Vegas from
Panbor, as well as 37 concept stores from Ben Bridge Jeweler, primarily on the US West coast.
GROUP PROFITABILITY
Pandora delivered strong profitability again in 2022 with EBIT increasing by 15% - a testimony to the operating
leverage in Pandora’s business model.
Moments incl. Collabs generated a gross margin of 75.6% while Style generated a gross margin of 78.2% compared
to 75.3% and 78.1% in 2021, respectively. Overall, gross margin was slightly up compared to 2021. The increase was
mainly due to favourable channel mix and overall efficiencies in the production. The increase was delivered despite
the negative impacts from higher commodity prices, impacting gross margin negatively by 0.9pp. Furthermore
temporary headwind of 0.5pp from inventory buybacks in connection with franchise acquisitions and non-recurring
COVID-19 cost in Thailand also suppressed gross margin in 2022. Finally, the impact on Pandora’s gross margin from
foreign exchange rates was neutral vs 2021.
OPEX ratio decreased by 0.3pp compared to 2021, despite higher sales and distribution expenses coming from the
expansion of owned and operated stores. Marketing expenses ended at 14.1% of revenue in 2022, compared to
15.3% in 2021, and administrative expenses ended at 8.0% of revenue compared to 8.7% in 2021. The EBIT margin
ended at 25.5%, up 0.5pp compared to 2021, despite headwinds from rising inflation, higher interest rates and
geopolitical uncertainty. Pandora also wrote down DKK 50 million of trade receivables related to Pandora’s exit from
the Russian market.
Net financial items ended at a cost of DKK 210 million compared to DKK 461 million in 2021. The development is due
to favourable exchange rate evolvement. Total tax expenses amounted to DKK 1.5 billion (2021: DKK 1.2 billion),
corresponding to an effective tax rate of 23.0% in 2022 compared to 22.6% in 2021. The increase is a reflection of
an overall stronger performance combined with non-capitalised tax assets. Finally, net profit improved to DKK 5.0
billion compared to DKK 4.2 billion in 2021.
Pandora has lifted earnings per share (EPS) by 29% compared to 2021, ending at DKK 54.2 in 2022.
BALANCE SHEET AND CASH FLOW
Solid capital position
Net working capital ended at 4.2% of revenue in 2022. The increase in net working capital of DKK 2.3 billion was mainly
driven by a deliberate inventory build-up to protect availability, in order to mitigate risk of stock-outs and disruptions
in the supply chain. In addition, the increase on inventory was also driven by more openings of owned and operated
stores and revenue growth.
Free cash flow ended the year at DKK 2.6 billion, down from DKK 5.1 billion, and is a reflection of the before
mentioned increases in inventory as well as higher CAPEX. Pandora has increased CAPEX from 3% share of revenue in
2021 to 5% share of revenue in 2022, equal to a DKK 649 million increase in absolute CAPEX. The increase in CAPEX