Q2 2O21
INTERIM FINANCIAL REPORT
17 August 2021 | Company Announcement No. 643
Havneholmen 17-19 | DK-1561 Copenhagen V | Den mark | www.pandoragroup.com | Company reg. no.: 2850 5116
2
HIGHLIGHTS
02 Executive Summary
03 Financial Highlights
4
BUSINESS UPDATE
O4 Business Update
05 Revenue Review
10 Profitability
12 Cash Flow & Balance Sheet
13 Financial Guidance
16 Sustainability
17 Other Events
19 Contact
2O
FINANCIAL STATEMENTS
20 Financial Statements
24 Accounting Notes
32 Disclaimer
Our equity story
people’s loves. Our jewellery is crafted and hand-finished to the highest ethical and
environmental standards at our state-of-the-art crafting facilities in Thailand and made
to inspire women to collect, create and combine genuine jewellery at affordable prices.
Pandora’s strategy, Phoenix, focuses on delivering sustainable and profitable revenue
growth building on the vast untapped opportunities within our existing core business. A
strong cash generation and an attractive cash return will remain.
CONTENTS
Executive
summary
Financial
highlights
Business
update
Revenue
review
Profitability
Cash Flow &
Balance sheet
Financial
guidance
Sustainability
Other events
& Contact
Financial
statements
Accounting
notes
17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
2 | 32
Highlights
• Strong performance in Q2 2021 with 13% organic growth vs 2019 (+84% vs Q2 2020). On average, 15% of
the physical stores were temporarily closed during Q2. Currently around 8% are temporarily closed.
• Growth is driven by the strategically important US market. Continued underlying strong performance is
further accelerated by the stimulus packages.
• Sequential improvement vs 2019 in key European markets as COVID-19 restrictions eased.
• Performance in China remains weak – first steps to reposition the brand will be taken during H2 2021.
• Online continued the strong performance in Q2 2021 with +132% organic growth vs. 2019.
• Pandora Brilliance test launch ongoing in UK and progressing well. Decision on potential global launch to be
taken late 2021, creating a potential new product platform by democratising diamonds.
• Strong EBIT margin at 25.2% driven by operating leverage – lifted by unusually strong US growth.
• Financial leverage was only 0.4x NIBD to EBITDA by the end of Q2 2021.
• Pandora to continue cash distribution. A further DKK 1 billion to be distributed over the next three months
through a combination of DKK 0.5 billion extraordinary dividend and share buyback of up to DKK 0.5 billion.
To provide a cleaner view on the performance, Pandora is providing supplementary growth KPI’s vs 2019, where there
was no COVID-19 impact. Sell-out growth in Q2 2021 was 7% vs. 2019, driven by US. The financial performance in
Q2 2021 is one more data point demonstrating that Pandora can drive sustainable and profitable growth.
Based on the strong performance in Q2 and a recently revised forecast for the rest of the year, the financial guidance
for 2021 was upgraded on 6 August to “organic growth of 16-18%” (previously “above 12%”) and “EBIT margin of 23-
24%” (previously “above 22%”). The guidance remains subject to elevated risks due to the pandemic.
Alexander Lacik, President and CEO of Pandora, says:
“Our strong momentum continued in the second quarter of 2021, and we are pleased that we delivered solid growth
compared to 2019. Performance in the US and online continued to be strong, and in Europe most of our stores have
now reopened. Following the launch of Phoenix, our new strategy, we look forward to hosting our Capital Markets Day
in September. The Executive Leadership Team will then present how Pandora will drive long-term sustainable and
profitable growth, building on the vast untapped opportunities within our existing business.”
Organic growth, %
84%
-38%
42%
-26%
-11%
Sell-out growth incl. temporarily closed stores, %
62%
-39%
41%
-28%
-12%
Sell-out growth incl. temporarily closed stores, %
vs 2019
7%
n/a
2%
n/a
n/a
Revenue, DKK million
5,155
2,876
9,655
7,048
19,009
Gross margin, %
77.1%
74.9%
76.8%
76.4%
76.5%
EBIT margin, %
25.2%
1.1%
22.8%
9.5%
20.4%
Executive
summary
Financial
highlights
Business
update
Revenue
review
Profitability
Cash Flow &
Balance sheet
Financial
guidance
Sustainability
Other events
& Contact
Financial
statements
Accounting
notes
17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
3 | 32
DKK million
Q2 2021
Q2 2020
H1 2021
H1 2020
FY 2020
FY 2021 guidance
Key financial highlights
Organic growth, %
84%
-38%
42%
-26%
-11%
”16-18%”
Organic growth, % vs 2019
5
13%
n/a
5%
n/a
n/a
Sell-out growth incl. temporarily closed stores, %
62%
-39%
41%
-28%
-12%
Sell-out growth incl. temporarily closed stores, %,
vs 2019
5
7%
n/a
2%
n/a
n/a
Gross margin
1
, %
77.1%
74.9%
76.8%
76.4%
76.5%
EBIT margin
1
, %
25.2%
1.1%
22.8%
9.5%
20.4%
”23-24%”
Revenue
5,155
2,876
9,655
7,048
19,009
Earnings before interest, tax, depreciation and
amortisation (EBITDA)
1,762
325
3,178
1,058
4,999
Operating profit (EBIT)
1,301
-198
2,204
5
2,684
Net financials
-21
-28
-113
-262
-190
Net profit for the period
992
-175
1,621
-199
1,938
Financial ratios
Revenue growth DKK, %
79%
-39%
37%
-26%
-13%
Revenue growth, local currency, %
85%
-38%
43%
-26%
-11%
Gross margin (reported), %
77.1%
73.0%
76.8%
74.4%
75.6%
EBITDA margin (reported), %
34.2%
11.3%
32.9%
15.0%
26.3%
EBIT margin (reported), %
25.2%
-6.9%
22.8%
0.1%
14.1%
Effective tax rate, %
22.5%
22.5%
22.5%
22.5%
22.3%
Equity ratio, %
44%
29%
44%
29%
37%
NIBD to EBITDA excl. restructuring costs, x
0.4
1.1
0.4
1.1
0.5
Return on invested capital (ROIC), %
44%
16%
44%
16%
25%
Cash conversion incl. lease payments, %
98%
n/a
31%
n/a
183%
Net working capital, % of last 12 months revenue
-0.3%
-1.5%
-0.3%
-1.5%
-7.6%
Stock ratios
Total pay-out ratio (incl. share buyback)
2
, %
76%
-
46%
n/a
65%
Dividend per share, DKK
3
-
-
-
-
-
Quarterly dividend per share, DKK
4
5
-
5
-
-
Earnings per share, basic, DKK
-2.1
-2.1
20.0
Earnings per share, diluted, DKK
-2.1
-2.1
19.9
Consolidated balance sheet
Total assets
18,277
18,859
18,277
18,859
19,984
Invested capital
11,136
12,864
11,136
12,864
10,540
Net working capital
-57
-286
-57
-286
-1,447
Net interest-bearing debt (NIBD)
3,005
7,391
3,005
7,391
3,151
Equity
8,130
5,473
8,130
5,473
7,389
Consolidated statement of cash flow
Cash flow from operating activities
1,586
1,082
1,270
1,137
5,975
Capital expenditure – total
138
121
225
250
491
Capital expenditure - property, plant and
equipment
64
100
98
194
369
Free cash flow incl. lease payments
1,278
943
693
671
4,908
1
2020 numbers are excluding Programme NOW restructuring costs.
2
Excluding sale of Treasury shares amounting to DKK 1.8 billion in Q2 2020.
3
Proposed dividend per share for the year.
4
Paid quarterly dividend per share for the period.
5
Revenue performance compared with 2020 is heavily distorted by COVID-19, as both years are impacted by store closures. Pandora has therefore added two
supplementary growth KPI’s vs 2019 to provide a cleaner view on the performance: Organic growth vs 2019 and Sell-out growth vs 2019.
Executive
summary
Financial
highlights
Business
update
Revenue
review
Profitability
Cash Flow &
Balance sheet
Financial
guidance
Sustainability
Other events
& Contact
Financial
statements
Accounting
notes
17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
4 | 32
Strong second quarter both on revenue and margin despite an average of 15% temporary store closures
Pandora delivered solid revenue performance in Q2 2021, with sell-out growth of 7% vs 2019. This was supported by
significant growth in the biggest market, US, representing 34% of revenue in Q2 2021 vs 24% in Q2 2020. Most of
Pandora’s markets across Europe started to recover from COVID-19 restrictions during Q2 2021, however temporary
store closures still affected Q2 2021. Sell-out growth for Moments, our largest product platform, was 4% vs. 2019.
The growth was mainly driven by strong US performance with sell-out growth of 63% vs 2019, fuelled by continued
strong performance and accelerated by the stimulus packages. Market data continue to suggest that Pandora US is
growing faster than the market. The continued strong performance is encouraging as US is one of Pandora’s strategic
priorities. We expect growth in the US to slow down in H2 as stimulus packages are phased out.
As COVID-19 restrictions eased in Europe during the second quarter, sell-out growth improved. Overall Q2
performance was, however, still quite impacted by COVID-19.
Performance in China improved sequentially but continues to be unsatisfactory with sell-out decreasing by -13% vs
2019, up from -48% in Q1 2021. Initial media tests and collaboration with influencers supported revenue in Q2 2021.
The performance is in line with expectations and China continue to be a top priority. Pandora will elaborate on its
objective to set up for growth in China at the Capital Markets Day in September. The first significant steps to
reposition the brand in China will be taken during second half of 2021.
Online continued the strong performance in Q2 2021 with organic growth of 132% vs 2019 and an online revenue
share of 24% in Q2 2021 (12% in Q2 2019). As fewer stores have been temporarily closed due to COVID-19 in Q2
this year and consumers are returning to the physical stores, the online revenue share in Q2 ended below the 52%
seen in Q2 2020.
Mother’s Day was the key trading event in Q2 2021, and Pandora’s performance was strong with revenue up 7% vs
2019. In June, the Moments summer collection, including Blue Ocean, was launched. Blue Ocean has performed well
and the Blue Ocean turtle became the second best selling product in the total assortment in June. This is further
evidence of Pandora’s ability to innovate and commercialize new designs.
As expected and with less inventory to clear, summer sale was substantially smaller than in 2020 and around 60%
below 2019. The number of promotional days was furthermore significantly lower in Q2 2021 compared with Q2
2019 across key markets with 50 days in physical stores in Q2 2019 compared with 31 in Q2 2021. For online,
promotional days across key markets was 37 days in Q2 2021, down from 47 days in Q2 2019.
Pandora Brilliance is the first collection tested with the aim to become a potential new platform next to Moments -
by democratising diamonds. The test was launched in the UK in early May. So far, the test launch is progressing well,
generating important insights for Pandora that will help sharpen a potential future global launch. A decision on a global
launch will be taken late 2021.
In Q4 2021, Pandora ME will be re-launched with the aim to become a potential platform also.
Pandora’s strong brand position was maintained and one third of all Google searches for branded jewellery globally
in Q2 2021 was for Pandora.
Executive
summary
Financial
highlights
Business
update
Revenue
review
Profitability
Cash Flow &
Balance sheet
Financial
guidance
Sustainability
Other events
& Contact
Financial
statements
Accounting
notes
17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
5 | 32
As Pandora enters Q3, the elevated uncertainty around COVID-19 continues. As of today, around 8% of the stores
are temporarily closed. Pandora assumes that the number of temporarily closed stores in H2 2021 will be around 5%.
Pandora also assumes that there will be no major disruptions in the supply chain, including that production in Thailand
and with key suppliers continues. During Q2 2021, Pandora closed down production briefly in connection with a few
COVID-19 cases among Thai colleagues. Due to the significant precautionary measures taken by Pandora at the
production sites in Thailand, the impact on production in Q2 was immaterial.
The revenue growth development can be illustrated as follows (supplementary comments follows below):
Q2 growth composition vs Q2 2019
Q2 growth composition vs Q2 2020
*Sell-out growth incl. temporarily closed stores, %
**OPS: Other points of sale
Executive
summary
Financial
highlights
Business
update
Revenue
review
Profitability
Cash Flow &
Balance sheet
Financial
guidance
Sustainability
Other events
& Contact
Financial
statements
Accounting
notes
17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
6 | 32
Q2 2021 was another quarter with performance impacted by temporarily closed stores, especially in the European
markets. On average 15% of the stores was temporarily closed in Q2 2021 vs approx. 45% in Q2 2020 and down from
an average of 30% in Q1 2021. For this reason, the performance vs 2020 still need to be interpreted with care and
development vs 2019 is a better performance measure (although performance vs 2019 is, of course, also impacted
by COVID-19).
Q2 growth composition vs Q2 2019
Organic growth vs 2019 was up 13% in Q2 2021, driven first and foremost by a strong sell-out growth of 7%. In US,
Pandora sees strong underlying growth supported by stimulus packages which drove unusual high growth in the
market. The organic growth was furthermore positively impacted by relatively higher sell-in compared to Q2 2019.
As part of Programme NOW, Pandora initiated a commercial reset in 2019 with the purpose of among others reducing
inventory at wholesale partners. Sell-in to partners in Q2 2019 was therefore unusually low. The higher sell-in together
with increased online freight income and strong performance in other points of sale, both not included in sell-out
growth, drove around 7% of the growth.
The performance was negatively impacted by approximately -2pp from the closure of net 101 concept stores and
+600 other points of sale compared with Q2 2019. Finally, the impact of lockdowns and social restrictions in physical
stores has skewed the channel mix towards online. This created a positive impact of 1% on reported revenue
converting wholesale sell-in to sell-out in the online channel.
Q2 growth composition vs Q2 2020
Revenue performance compared with 2020 is heavily distorted by COVID-19 impacts, as both years (and especially
Q2 2020) are impacted by store closures, making performance difficult to interpret.
This is clearly visible in the growth numbers, as sell-out growth ended at 62% vs Q2 2020 and organic growth at 84%.
The difference between sell-out growth and organic growth is driven by a number of different factors.
• COVID-19 distorts the numbers in different ways. As the number of stores closed due to COVID-19 is
significantly lower this year, this leads to a shift of revenue from online last year (which is included in sell-out)
to physical stores, including Other points of sales (which is not included in sell-out). The impact of moving
revenue from a channel included in sell-out growth to a channel not included in sell-out growth is included in
the building block called “Shift from online to OPS”. Normally the impact of such shifts are negligible but due
to the heavy COVID-19 impact last year and the low base in Q2 2020 it distorts the KPI’s in this quarter.
• Additionally, the outbreak of the pandemic in early 2020, led to a cautious replenishment of inventories in
Q2 2020. This resulted in relatively lower sell-in in Q2 2020. Exiting Q2 2021, partner inventories are generally
back at healthy levels.
• As mentioned in Q1 2021, sell-out growth was favourably boosted due to differences in trading days
between the weekly so-called 4-4-5 retail calendar (used for sell-out) and the Gregorian calendar (used for
organic growth) – the impact is now reversed in Q2 favourably boosting organic growth in Q2 2021 by 8%.
• As also mentioned in Q1 2021, phasing of shipments from Q1 2021 to Q2 2021 was a drag on organic growth
in Q1 and is now reversed in Q2 (4% impact).
Both Global Business Units showed good performance in Q2 2021. Moments and Collabs generated 59% sell-out
growth vs 2020 while Style and Upstream Innovation generated 68% sell-out growth vs 2020.
Executive
summary
Financial
highlights
Business
update
Revenue
review
Profitability
Cash Flow &
Balance sheet
Financial
guidance
Sustainability
Other events
& Contact
Financial
statements
Accounting
notes
17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
7 | 32
Revenue in Pandora owned concept stores was up vs 2020 following the partial reopening of stores, however down
vs 2019, as store closures continue to have a negative impact on the channel. This is also visible in the online
performance where revenue, as expected, is down vs Q2 2020, as consumers returned to stores. Online performance
was on the other hand significantly higher than Q2 2019, ending at 132% organic growth.
Organic growth in Pandoras wholesale business was up +375% vs Q2 2020. The growth level should be seen in the
context of a low base in Q2 2020 due to the significant impact from COVID-19. Compared with Q2 2019, organic
growth was up +27% following a strong performance in the US particularly. Pandora has maintained its focus to secure
a balanced sell-in vs sell-out ratio, and in general the partners have managed well through the pandemic. Other points
of sales grew 27% vs 2019 driven by wholesalers in Germany with an online business.
Pandora owned
1
retail
3,399
2,480
31%
11%
37%
9%
41%
66%
- of which concept stores
2,027
924
-
-
115%
-16%
126%
39%
- of which online stores
1,222
1,487
-
-
-16%
132%
-16%
24%
- of which other points of sale
150
68
-
-
119%
-17%
119%
3%
Wholesale
1,599
365
188%
0%
375%
27%
359%
31%
- of which concept stores
912
126
-
-
709%
28%
663%
18%
- of which other points of sale
687
239
-
-
199%
27%
199%
13%
Third-party distribution
157
32
188%
0%
410%
-23%
410%
3%
Total revenue
5,155
2,876
62%
7%
84%
13%
85%
100%
1
Pandora does not own any of the premises (Land and buildings) where stores are operated. Pandora exclusively operates stores from leased premises.
Pandora owned
1
retail
6,355
5,102
29%
7%
26%
4%
29%
66%
- of which concept stores
3,408
2,760
-
-
24%
-29%
29%
35%
- of which online stores
2,639
2,109
-
-
29%
166%
29%
27%
- of which other points of sale
308
234
-
-
35%
-16%
35%
3%
Wholesale
2,964
1,693
68%
-7%
88%
11%
84%
31%
- of which concept stores
1,601
891
-
-
98%
7%
90%
17%
- of which other points of sale
1,363
802
-
-
77%
16%
77%
14%
Third-party distribution
336
252
68%
-7%
39%
-22%
39%
3%
Total revenue
9,655
7,048
41%
2%
42%
5%
43%
100%
1
Pandora does not own any of the premises (Land and buildings) where stores are operated. Pandora exclusively operates stores from leased premises.
Pandora closed net 29 concept stores in Q2 2021 of which 12 was in China, 5 in Spain and rest scattered across other
markets. The closures in China are not an effect of the new strategy – Pandora sees ample opportunity for network
expansion in China in due course - but merely due to low performing stores as well as some delays in relocating closed
stores to new locations.
Other points of sale is down 444 compared with Q2 2020. The closures was mainly driven by US and Spain. In the US,
Pandora closed down approx. 230 Jared accounts, while the closures in Spain is part of a general optimisation of the
footprint closing smaller multibrand accounts. On a sequential basis vs Q1 2021, Other points of sale increase
following a new collaboration with CHRIST in Germany.
Executive
summary
Financial
highlights
Business
update
Revenue
review
Profitability
Cash Flow &
Balance sheet
Financial
guidance
Sustainability
Other events
& Contact
Financial
statements
Accounting
notes
17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
8 | 32
Concept stores
2,630
2,659
2,714
-29
-84
- of which Pandora owned
1
1,379
1,394
1,373
-15
6
- of which franchise owned
745
755
828
-10
-83
- of which third-party distribution
506
510
513
-4
-7
Other points of sale
4,095
4,050
4,539
45
-444
Total points of sale
6,725
6,709
7,253
16
-528
1
Pandora does not own any of the premises (Land and buildings) where stores are operated. Pandora exclusively operates stores from leased premises.
The US market, Pandora’s largest market generating 34% of total revenue in Q2 2021, delivered a very strong
performance in the quarter. Pandora saw an encouraging performance of 63% sell-out growth vs 2019. As mentioned
previously, the performance in US is temporarily supported by the stimulus packages. Demand for discretionary
goods in the US, also outside the jewellery sector, is seeing unusually high growth, making it difficult to interpret the
true underlying performance. According to Bank of Americas global luxury report for Q2, the US market saw growth
of +53% vs Q2 2019. Comparing this to Pandoras sell-out growth of +63%, there is indications that Pandora continue
to increase market share in the US. The strong performance was driven by a well-executed Mother’s Day campaign
and a continued utilisation of omni-channel features. Performance in US has been strong since Q3 2020, and growth
is expected to ease off in the second half of the year, as stimulus packages are phased out. The strong performance
comes on top of a smaller summer sale, as there was substantially less excess inventory to clear. Additionally, Pandora
has continued to increase media investments in the quarter, as consumer sentiment towards discretionary goods is
strong and the market was almost fully open in the quarter.
Performance in China improved compared to Q1 2021, with sell-out being down -13% vs Q2 2019, which is a
significant improvement vs -48% in Q1 2021. During Q2, Pandora conducted a number of initial media tests.
Additionally, revenue was supported by successful influencer campaigns and a celebrity collaboration, as well as a
successful “618” Tmall promo. As previously communicated, China is one of the larger growth opportunities in the
new Phoenix strategy. Pandora will take the first steps in repositioning and strengthening the brand in H2 2021
including to invest significantly in media. China is not expected to return to growth before next year. China accounted
for 8% of revenue in Q2 2021.
The UK market ended at positive 1% sell-out growth vs 2019 driven by a very strong online performance. Stores
reopened in Q2 2021 with an average of 13% of the network closed in the quarter. With stores reopening, Pandora
saw consumers returning to physical stores with encouraging traffic trajectory throughout the quarter. Sell-out
growth in the physical stores was still negative vs Q2 2019 with around -22%. As mentioned in the Q1 2021 interim
financial report, the UK is the test market for the Pandora Brilliance launch. Pandora Brilliance generated around DKK
18 million of revenue in Q2 2021.
Italy was impacted by closures throughout April and May, with stores being fully open from mid May. Given the impact
from the pandemic, the negative sell-out growth vs 2019 of -8% is satisfactory, as Italy is a market where the online
business is traditionally limited. Upon the reopening, consumers immediately started to return to stores and in the
month of June sell-out growth vs 2019 was positive. Additionally, Italy had 14 less promotional days than Q2 2019.
Executive
summary
Financial
highlights
Business
update
Revenue
review
Profitability
Cash Flow &
Balance sheet
Financial
guidance
Sustainability
Other events
& Contact
Financial
statements
Accounting
notes
17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
9 | 32
Australia, France and Germany have all been impacted by closures and social restrictions throughout the quarter. The
combined underlying sell-out growth in these markets – adjusted for COVID-19 – is likely to be positive. On top of
the negative impact from social restrictions, performance vs 2019 is also, as expected, negatively impacted by a much
smaller summer sale. Online performance was strong and all markets saw strong positive online performance vs 2019,
particularly France and Germany both seeing triple digit online growth vs 2019.
US
1,771
687
134%
63%
179%
184%
34%
China
390
378
7%
-13%
3%
3%
8%
UK
569
409
25%
1%
34%
35%
11%
Italy
515
261
56%
-8%
98%
98%
10%
Australia
226
167
23%
-9%
26%
26%
4%
France
210
197
1%
-14%
7%
7%
4%
Germany
241
185
-1%
-8%
31%
31%
5%
Total top-7 markets
3,922
2,283
59%
19%
76%
78%
76%
Rest of Pandora
1,233
593
75%
-22%
111%
112%
24%
Total revenue
5,155
2,876
62%
7%
84%
85%
100%
US
3,161
1,622
107%
58%
112%
114%
33%
China
671
590
20%
-32%
15%
15%
7%
UK
1,156
999
8%
-7%
15%
15%
12%
Italy
955
713
28%
-9%
34%
34%
10%
Australia
469
359
26%
-3%
22%
22%
5%
France
403
437
-7%
-18%
-7%
-7%
4%
Germany
432
364
-8%
-12%
19%
19%
4%
Total top-7 markets
7,248
5,084
45%
13%
47%
48%
75%
Rest of Pandora
2,407
1,964
26%
-24%
27%
28%
25%
Total revenue
9,655
7,048
41%
2%
42%
43%
100%
Executive
summary
Financial
highlights
Business
update
Revenue
review
Profitability
Cash Flow &
Balance sheet
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EBIT margin development
The EBIT margin was 25.2% in Q2 2021, up from 1.1% in Q2 2020 (excluding restructuring costs) with Q2 2020 heavily
impacted by the pandemic. The Q2 2021 EBIT margin is up sequentially from 20.1% in Q1 2021 and up from 22.9%
in Q2 2019 (excluding restructuring costs), mainly driven by operating leverage.
The strong Q2 EBIT margin is supported by the unusually strong growth seen in US. The US growth is highly margin
accretive as limited incremental OPEX has been required. On the other hand, the Q2 2021 EBIT margin is negatively
impacted by the continued impact from the pandemic and the 15% of stores temporarily closed during the quarter.
In Q2 2020, the production facilities in Thailand were closed for a couple weeks to manage demand and supply
following the COVID-19 outbreak. This negatively impacted gross profit and EBIT by DKK 80m last year and thereby
dragged down the gross margin and EBIT margin in Q2 2020 by approx. 2.8pp.
Pandora received DKK 44 million in government support in Q2 2021 (UK, Italy, Spain and Germany), significantly lower
than Q2 2020 (DKK 110 million). Furthermore Pandora reached agreements of DKK 26 million in rent concessions
with landlords in Q2 2021 (DKK 52 million in Q2 2020).
As previously communicated, cost savings generated as part of Programme NOW is expected to have a DKK 350
million incremental impact in 2021 and supported the EBIT margin in Q2 by 2pp. Pandora continues to fully reinvest
the cost savings in driving revenue.
The EBIT margin was negatively impacted by rising commodity prices (mainly silver) and led to a headwind of -1.5pp.
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In Q2 2021, the gross margin increased around 2pp to 77.1% compared with 74.9% in Q2 2020 (excluding
restructuring cost). The increase was mainly driven by the before mentioned one-off cost of DKK 80m last year, which
was a 2.8pp drag on the gross margin. Additionally, the gross margin is positively impacted by lower promotional
activity and a reduced mid-season sale (more full-price sell through). This is offset by increasing commodity prices
which, net of FX, dragged down the gross margin vs Q2 2020 by approx. 1pp.
Revenue
5,155
2,876
79%
100.0%
100.0%
9,655
7,048
37%
100.0%
100.0%
Cost of sales
-1,180
-722
64%
-22.9%
-25.1%
-2,244
-1,663
35%
-23.2%
-23.6%
Gross profit
excl. restructuring costs
3,975
2,155
84%
77.1%
74.9%
7,410
5,385
38%
76.8%
76.4%
Restructuring costs
-
-56
-100%
-
-1.9%
-
-142
-100%
-
-2.0%
Gross profit
incl. restructuring costs
3,975
2,099
89%
77.1%
73.0%
7,410
5,242
41%
76.8%
74.4%
Total operating expenses was DKK 2,673 million in Q2 2021, up 28% in constant foreign exchange rates compared to
an unusual low base in Q2 2020 due to the outbreak of the pandemic. Compared to a cleaner base in Q2 2019, the
OPEX ratio declined from 53.2% to 51.9%.
The increase vs Q2 2020 comes from store closures, government support and other extraordinary cost savings
activities last year following the outbreak of COVID-19 and the uncertainty it created. Sales and distribution expenses
increased 15% in constant foreign exchange rates, following lower government support programmes in Q2 2021 of
around DKK 70 million, lower rent concessions of around DKK 25m and less COVID-19 cost savings, as stores are
reopening. Marketing expenses increased by 72% in constant foreign exchange rates, reflecting the extraordinary low
spend in Q2 2020 as some media spending was paused during lockdowns. Pandora has invested in marketing during
Q2 2021 to stay top of mind with consumers. Marketing expenses in Q2 2021 was 15.2% of revenue and in line with
Pandora’s mid-term expectations. Administrative expenses increased by 19% compared with Q2 2020 in constant
foreign exchange rates, mainly due to COVID-19 related savings last year and are in line with the spend in Q1 2021.
Sales and distribution
expenses
-1,402
-1,240
13%
27.2%
43.1%
-2,872
-2,834
1%
29.8%
40.2%
Marketing expenses
-784
-464
69%
15.2%
16.1%
-1,362
-1,034
32%
14.1%
14.7%
Administrative expenses
-488
-418
17%
9.5%
14.5%
-972
-845
15%
10.1%
12.0%
Total operating expenses
excl. restructuring costs
-2,673
-2,122
26%
51.9%
73.8%
-5,206
-4,714
10%
53.9%
66.9%
Restructuring costs
-
-175
-100%
-
6.1%
-
-524
-100%
-
7.4%
Total operating expenses
incl. restructuring costs
-2,673
-2,297
16%
51.9%
79.9%
-5,206
-5,237
-1%
53.9%
74.3%
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12 | 32
Net financial expenses ended slightly below last year, primarily due to gains from commodity overhedging. The
effective tax rate was well in line with guidance and in line with last year.
Net working capital remain negative despite inventory built up
The net working capital continue to be below zero and ended at -0.3% of the last 12 months revenue in Q2 2021
compared with -0.4% in Q1 2021 and -1.5% in Q2 2020. The net working capital continues to be below zero despite
further inventory build-up in Q2 2021 of around DKK 0.2 billion on top of DKK 0.4 billion in Q1 2021 in order to
decrease the risk of disruptions in the supply chain as well as decrease the risk of stock-outs. Inventories are expected
to increase further in Q3 in preparation for the Q4 peak season. Trade receivables are slightly up vs Q1 2021 (DKK
0.1 billion) reflecting the increase in wholesale revenue, and wholesale Days Sales Outstanding (DSO) stayed close to
a historical low at 24 days, reflecting the healthy and balanced sell-in to partners. DSO is significantly better than Q2
2020 at 89 days where COVID-19 resulted in temporary cash constraints among our partners. Total DSO, including
retail receivables, stayed at 12 days by the end of June.
Free cash flow incl. lease payments ended at DKK 1.3 billion corresponding to a cash conversion of 98% in Q2 2021.
Cash conversion for H1 2021 is 31% and reflects the deliberate decision to increase inventories and the payment
of the final restructuring costs related to Programme NOW in Q1 2021. CAPEX in the quarter remained low at 3% of
revenue partially due to postponement of certain projects due to COVID-19 lockdowns.
The improved underlying performance, combined with the lapse of Programme NOW one-off restructuring costs as
well as lower invested capital are positively impacting ROIC. ROIC ended Q2 at 44% - the highest level since Q4 2018.
Inventories
11.8%
12.3%
10.3%
13.7%
11.6%
Trade receivables
3.2%
3.1%
4.6%
3.2%
3.1%
Trade payables
-10.3%
-11.8%
-16.9%
-12.7%
-11.9%
Other net working capital elements
-4.9%
-4.0%
-5.6%
-4.2%
-4.2%
Total
-0.3%
-0.4%
-7.6%
0.0%
-1.5%
The financial leverage, NIBD to EBITDA excl. restructuring costs, was 0.4x by the end of June. This is just below the
capital structure policy range of NIBD to EBITDA between 0.5 and 1.5x. Pandora continue to hold a strong liquidity
position and is well positioned for the continued elevated uncertainty related to COVID-19 while at the same time
continuing to distribute cash to shareholders. Please see section below.
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17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
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Based on the strong Q2 2021 results and an updated full-year forecast, the financial guidance for 2021 was upgraded
on 6 August to “organic growth of 16-18%” (previously “above 12%”) and “EBIT margin of 23-24%” (previously “above
22%”).
COVID-19 continues to create an elevated level of uncertainty on the guidance.
REVENUE GUIDANCE
The revenue guidance was upgraded on 6 August to “organic growth of 16-18%” (previously “above 12%”). An organic
growth of 16-18% vs 2020 correspond to an organic growth expectation of 3-5% vs 2019.
The updated guidance is based on the assumption that approximately 5% of the stores will be temporarily closed or
severely impacted due to COVID-19 in the second half compared with 5-10% previously. Today, around 8% of the
stores are temporarily closed or severely impacted due to COVID-19. The updated guidance also assumes that
COVID-19 will have no major negative impact on production and supply chain.
Full year, a negative impact on organic growth of -6% compared to 2020 is expected. The -6% impact is the net result
of revenue lost in the temporarily closed stores and a partial online pickup of the lost revenue. On the other hand,
the COVID-19 stimulus packages in US are positively contributing to the growth seen so far in 2021. It is expected
that the impact from US stimulus packages will be significantly lower in H2 2021. Looking into 2022, there is obviously
high uncertainty on what the net impact of these two COVID-19 related factors are. China is expected to remain a
drag on group performance for the rest of the year.
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17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
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PROFITABILITY GUIDANCE
The EBIT margin guidance was upgraded on 6 August to “23-24%” (previously “above 22%”), driven by operating
leverage. A large part of the upgrade comes from the unusually strong US growth, which is highly margin accretive.
In H1 2021, Pandora delivered an EBIT margin of 22.8%. The EBIT margin was negatively impacted by temporary
COVID-19 store closures and restrictions and positively boosted by the strong US growth. The net impact in H1 2021
was slightly positive. The impact of both factors are expected to drop in H2 2021. Combined with the fact that
Pandora will take the first significant steps in H2 in China by investing in a repositioning of the brand, this slightly
lowers the normal seasonal pick-up in the EBIT margin in H2 vs H1.
Current foreign exchange rates, if unchanged, are estimated to have a favourable impact on the EBIT margin in 2021
of approximately 0.9pp, compared to 2020. This is slightly up from around 0.5 pp in the Q1 2021 Interim Financial
Report. The full-year impact from both foreign exchange and commodities at current rates is still expected to be
around 1pp negative impact on the EBIT margin in 2021.
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17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
15 | 32
2021 GUIDANCE - OTHER PARAMETERS
CAPEX for 2021 is expected to be around DKK 1 billion (previously DKK 1.0-1.2 billion). The updated guidance for
store network development is net 25-50 concept store closures (previously “no major changes to the overall concept
store network”). The effective tax rate is expected to be 22-23%, in line with 2020 and unchanged from previous
guidance.
CAPITAL STRUCTURE POLICY AND CASH DISTRIBUTION
At the end of June 2021, Pandora’s leverage was only 0.4x NIBD to EBITDA and thereby just below the range in our
capital structure policy of 0.5-1.5x. In May 2021, Pandora re-initiated cash distributions with a total of DKK 1 billion
which was paid out from May to August (Pandora distributed an extraordinary dividend of DKK 5 per share in May and
from May to August, Pandora repurchased DKK 0.5 billion worth of shares). At the same time, Pandora announced the
intention to, all else equal, distribute a further DKK 1 billion per quarter in each of Q3 and Q4.
Given the continued strong performance in Q2, the ample liquidity and low leverage, Pandora has decided to continue
distributions to its shareholders. During the next three months, up to DKK 1 billion will be distributed through a
combination of extraordinary dividend of DKK 5 per share, that will be paid on 31 August 2021, and share buyback of
up to DKK 0.5 billion.
Assuming no significant worsening of COVID-19, it is Pandora’s intention to initiate further cash distribution
programmes in Q4 2021.
FOREIGN EXCHANGE ASSUMPTIONS AND IMPLICATIONS
Average 2020
12 August 2021
FX ASSUMPTIONS AND
2021 Y-Y Financial
IMPLICATIONS
FX Rates
FX Rates
Impact
USD/DKK
6.5422
6.3354
THB/DKK
0.2091
0.1919
GBP/DKK
8.3890
8.7761
CNY/DKK
0.9476
0.9781
AUD/DKK
4.5069
4.6590
REVENUE (DKKm)
~-100 to -250
EBIT (DKKm)
~100-200
EBIT margin
~0,9%
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16 | 32
Pandora’s key sustainability targets are listed below. You can read more about our progress against them in our 2020
• Set a science-based target to reduce carbon emissions across our full value chain by 2021
• Be carbon neutral in our own operations by 2025
• Use 100% renewable energy at our crafting facilities by 2020
• Use only recycled silver and gold in our jewellery by 2025
• Develop strategy for inclusion and diversity to further advance equality in and beyond our company
In Q2, Pandora announced the launch of Pandora Brilliance, its first lab-created diamond collection. Furthermore,
Pandora announced that mined diamonds will no longer be used in Pandora’s products. The Pandora Brilliance product
line has achieved CarbonNeutral® product certification in accordance with The CarbonNeutral Protocol, a leading
global framework for carbon neutrality. The certification covers Pandora Brilliance jewellery, its packaging and
transportation.
Pandora updated its Responsible Sourcing Policy, which sets out the principles and standards that Pandora applies
when selecting and working with its suppliers. Pandora also updated its Supplier Code of Conduct which details the
specific expectations to our suppliers. Both can be found under the policies tab in the sustainability section of our
website.
Pandora submitted its company and value chain greenhouse gas emission targets to the Science Based Targets
initiative (SBTi). Pandora is in the process of finalizing two other key components of our sustainability strategy,
Inclusion and Diversity (I&D) and Point of Sales Materials (POSM). We aim to share more about the Science Based
Target and our approach to I&D and POSM in fall 2021.
Since 2019, Pandora has been working together with UNICEF to support young voices and improving access to quality
learning opportunities. As part of our collaboration, we released a limited-edition blue dreamcatcher charm
highlighting the importance of one of UNICEF’s programmes in Guatemala. For every Pandora for UNICEF charm sold
between 4 March 2021 and 4 June 2021, Pandora donated EUR 15 to UNICEF's work for children and young people,
including education, gender equality, rights awareness, personal empowerment and civic engagement programmes.
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17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
17 | 32
As announced on 29 June 2021, Luciano Rodembusch joined Pandora on 2 August 2021 as General Manager of the
North America cluster, reporting to CCO Martino Pessina. Luciano replaces Sid Keswani who stepped down in April
2021.
FINANCIAL CALENDAR 2021
The financial calendar lists the expected dates of publication of financial announcements:
14 September 2021
Capital Markets Day (online event)
More to come on: https://pandoragroup.com/investor/capital-markets-day-2021
03 November 2021
Interim Financial Report for the third quarter/first nine months of 2021
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17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
18 | 32
REVENUE
Total revenue increased by 43% in local currency to DKK 9,655 million in H1 2021 compared with H1 2020. Organic
growth was 42% reflecting good underlying performance but also that H1 2020 was heavily impacted by COVID-19.
GROSS PROFIT AND COSTS
Gross profit was DKK 7,410 million in H1 2021 (DKK 5,242 million in H1 2020), resulting in a gross margin of 76.8% in
H1 2021 in line with H1 2020 of 76.4% excluding restructuring costs.
Sales and distribution expenses excluding restructuring costs increased to DKK 2,872 million in H1 2021 (DKK 2,834
million in H1 2020), corresponding to 29.8% of revenue in H1 2021 (40.2% in H1 2020). The increase is the result of
variable costs related to the higher revenue, cost reductions implemented during the COVID-19 pandemic in H1
2020 and less government support and rent concessions received in Q2 2021. Rent concessions and government
support have been recognized in the profit and loss statement under Sales and Distribution expenses.
Marketing expenses excluding restructuring costs increased to DKK 1,362 million in H1 2021 (DKK 1,034 million in H1
2020), resulting in a share of revenue of 14.1% in H1 2021 compared with 14.7% in H1 2020.
Administrative expenses excluding restructuring cost increased to DKK 972 million in H1 2021 compared with DKK
845 million in H1 2020, corresponding to 10.1% of revenue in H1 2021 (12.0% in H1 2020). The increase in absolute
terms mainly reflects the COVID-19 savings recognised H1 in 2020.
EBIT
EBIT for H1 2021 was DKK 2,204 million – a significant increase compared with H1 2020, resulting in an EBIT margin
of 22.8% in H1 2021 (9.5% in H1 2020 excluding restructuring costs). The significant improvement in the EBIT margin
is mainly a result of strong operating leverage as H1 2020 was very negatively impacted by COVID-19.
NET FINANCIALS
Net financials amounted to a cost of DKK 113 million in H1 2021 vs a cost of DKK 262 million in H1 2020.
INCOME TAX EXPENSES
Income tax expenses were DKK 471 million in H1 2021 compared with a tax income of DKK 58 million in H1 2020,
implying an effective tax rate for the Group of 22.5% for H1 2021 (22.5% in H1 2020).
NET PROFIT
Net profit in H1 2021 was DKK 1,621 million vs a loss of DKK 199 million in H1 2020.
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17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
19 | 32
A conference call for investors and financial analysts will be held today at 11.00 CET and can be joined online at
www.pandoragroup.com. The presentation for the call will be available on the website before the call.
The following numbers can be used by investors and analysts:
DK: +45 35 44 55 77
UK (International): +44 33 33 000 804
US: +1 631 913 1422
Please use PIN: 633 40 815#
Link to webcast: https://streams.eventcdn.net/pandora/q2-2021/
Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs around 26,000 people worldwide
of whom more than 11,400 are located in Thailand, where the Company manufactures its jewellery. Pandora is
publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2020, Pandora’s total revenue was DKK
19.0 billion.
For more information, please contact:
John Bäckman
VP, Investor Relations, Tax & Treasury
+45 5356 6909
jobck@pandora.net
Mads Twomey-Madsen
VP, Corporate Communications & Sustainability
+45 2510 0403
madt@pandora.net
Kristoffer Malmgren
Director, Investor Relations
+45 3050 1174
kram@pandora.net
Johan Melchior
Director, External Relations
+45 4060 1415
jome@pandora.net
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17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
20 | 32
Revenue
3
Cost of sales
-1,180
-778
-2,244
-1,805
-4,634
Gross profit
Sales, distribution and marketing expenses
-2,186
-1,747
-4,234
-4,001
-9,155
Administrative expenses
-488
-550
-972
-1,236
-2,536
Operating profit
-198
Finance income
Finance costs
-86
-81
-195
-332
-507
Profit before tax
-226
-256
Income tax expense
-288
-471
-556
Net profit for the period
-175
-199
Earnings per share, basic, DKK
-2.1
-2.1
Earnings per share, diluted, DKK
-2.1
-2.1
Net profit for the period
-175
-199
Other comprehensive income:
Items that may be reclassified to profit/loss for the
period
Exchange rate adjustments of investments in subsidiaries
-82
-1
-218
-609
Fair value adjustment of hedging instruments
-39
-423
Tax on other comprehensive income, hedging instruments,
income/expense
-57
-14
-13
Items that may be reclassified to profit/loss for the
period, net of tax
-110
-239
-148
-416
Items not to be reclassified to profit/loss for the period
Actuarial gain/loss on defined benefit plans, net of tax
Items not to be reclassified to profit/loss for the period,
net of tax
Other comprehensive income, net of tax
-110
-239
-148
-410
Total comprehensive income for the period
-347
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21 | 32
ASSETS
Goodwill
9
Brand
Distribution
Other intangible assets
Total intangible assets
Property, plant and equipment
Right-of-use assets
10
Deferred tax assets
Other financial assets
Total non-current assets
Inventories
Trade receivables
7
Right-of-return assets
Derivative financial instruments
5,6
Income tax receivable
Other receivables
Cash
Total current assets
Total assets
EQUITY AND LIABILITIES
Share capital
Treasury shares
-344
-98
-93
Reserves
Retained earnings
Total equity
Provisions
Loans and borrowings
10
Deferred tax liabilities
Total non-current liabilities
Provisions
Refund liabilities
Contract liabilities
Loans and borrowings
10
Derivative financial instruments
5,6
Trade payables
Income tax payable
Other payables
Total current liabilities
Total liabilities
Total equity and liabilities
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2021
Equity at 1 January
-93
Net profit for the period
Other comprehensive income, net of tax
-330
-9
-239
Total comprehensive income for the period
-330
Share-based payments
Purchase of treasury shares
-252
-252
Proposed dividend
-498
Dividend paid
-498
-498
Equity at 30 June
-344
-115
2020
Equity at 1 January
-1,964
Net profit for the period
-199
-199
Other comprehensive income, net of tax
-213
-148
Total comprehensive income for the period
-213
-199
-347
Share-based payments
Purchase of treasury shares
-431
-431
Sale of treasury shares
-509
Dividend paid
-836
-825
Equity at 30 June
-98
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1
Cash comprises cash at bank and in hand.
The above cannot be derived directly from the income statement and the balance sheet.
Operating profit
-198
Depreciation and amortisation
Share-based payments
Change in inventories
-183
-144
-538
-282
-96
Change in receivables
Change in payables and other liabilities
-1,424
-812
Other non-cash adjustments
-29
-21
-26
-273
-155
Interest etc. received
Interest etc. paid
-47
-51
-108
-97
-247
Income taxes paid
-94
-249
-192
Cash flows from operating activities, net
Acquisitions of subsidiaries and activities, net of cash acquired
8
-1
-14
-5
-12
Purchase of intangible assets
-76
-28
-126
-62
-130
Purchase of property, plant and equipment
-39
-80
-99
-163
-374
Change in other non-current assets
Proceeds from sale of property, plant and equipment
-1
Cash flows from investing activities, net
-111
-98
-228
-222
-484
Acquisitions of non-controlling interests
-42
-42
-42
Dividend paid
-498
-498
-826
-825
Purchase of treasury shares
-252
-252
-431
-431
Sale of treasury shares
Proceeds from loans and borrowings
Repayment of loans and borrowings
-2,975
-5,315
-3,004
-7,100
-9,073
Repayment of lease commitments
-243
-92
-470
-345
-839
Cash flows from financing activities, net
-2,110
-689
-2,366
-1,108
-3,571
Net increase/decrease in cash
-635
-1,324
-193
Cash at beginning of period
1
Exchange gains/losses on cash
-5
-34
-62
Net increase/decrease in cash
-635
-1,324
-193
Cash at end of period
1
Cash flows from operating activities, net
1,586
1,082
1,270
1,137
5,975
- Interests etc. received
-1
-1
-1
-2
-3
- Interests etc. paid
47
51
108
97
247
Cash flows from investing activities, net
-111
-98
-228
-222
-484
- Acquisition of subsidiaries and activities, net of cash acquired
-
1
14
5
12
Free cash flow incl. IFRS 16 (excluding repayment of lease
commitments)
1,522
1,035
1,163
1,015
5,747
Free cash flow excl. IFRS 16 (including repayment of lease
commitments)
1,278
943
693
671
4,908
Unutilised committed credit facilities
5,205
7,250
5,205
7,250
6,998
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The unaudited condensed consolidated interim financial statements have been prepared in accordance with IAS 34
‘Interim Financial Reporting’ as issued by the International Accounting Standards Board (IASB) and adopted by the
European Union and additional Danish disclosure requirements for interim financial reporting of listed companies.
Pandora has adopted all new or amended standards (IFRS) and interpretations (IFRIC) as adopted by the EU and which
are effective for the financial year beginning on 1 January 2021. The new or revised Standards and Interpretations
did not affect recognition and measurement or result in any material changes to disclosures. The accounting policies
applied are consistent with the accounting policies set out in the Annual Report 2020.
Due to rounding, numbers presented throughout this report may not add up precisely to the totals and percentages
may not precisely reflect the absolute figures.
Pandora presents financial measures in the interim report that are not defined according to IFRS. Pandora believes
that these non-GAAP measures provide valuable information to investors and Pandora’s management when
evaluating performance. Since other companies might calculate these differently from Pandora, they may not be
comparable to the measures used by other companies. These financial measures should therefore not be considered
a replacement for measures defined under IFRS. For the definitions of other alternative performance measures used
by Pandora which are not defined by IFRS, refer to note 5.6 in the consolidated financial statements in the Annual
Report 2020.
In preparing the interim financial report, Management makes various accounting estimates and assumptions, which
form the basis of presentation, recognition and measurement of Pandora’s assets and liabilities.
All significant accounting estimates and judgements are consistent with the description in the Annual Report 2020
to which we refer.
Due to COVID-19 outbreak and the limited visibility of the impact, Pandora will continue assessing the value of the
assets and relevant contracts, especially in case of new material lockdowns.
For information on liquidity risk, please refer to note 5.
Pandora's activities are segmented on the basis of collections and consistent with the management reporting
structure.
The operating activities of the Group are divided into two operating segments: Moments and Collabs as well as Style
and Upstream Innovation. This structure was implemented as part of Pandora’s reorganisation in Q2 2020. The
comparative figures for 2020 have been restated to reflect the new segments and disaggregation of revenue by GBU
collection structure has replaced revenue by product category in Q2 onwards.
The two operating segments both include all channels relating to the distribution and sale of Pandora products.
The non-unit driven revenue, comprising mainly of franchise fees, is allocated in the different revenue categories
proportionately.
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Management monitors the profitability of the operating segments separately for the purpose of making decisions
about resource allocation and performance management. Segment results are measured at gross profit as presented
in the table below.
Q2 2021
Revenue
3,722
1,433
5,155
Cost of sales
-881
-299
-1,180
Gross profit
2,841
1,134
3,975
Operating expenses
-2,673
Consolidated operating profit (EBIT)
1,301
Profit margin (EBIT margin)
25.2%
Q2 2020
1
Revenue
2,139
738
2,876
Cost of sales
-583
-195
-778
Gross profit
1,556
543
2,099
Operating expenses
-2,297
Consolidated operating profit (EBIT)
-198
Profit margin (EBIT margin)
-6.9%
Restructuring costs
-231
Profit margin (EBIT margin) excl. restructuring costs
1.1%
H1 2021
Revenue
6,973
2,682
9,655
Cost of sales
-1,676
-568
-2,244
Gross profit
5,297
2,113
7,410
Operating expenses
-5,206
Consolidated operating profit (EBIT)
2,204
Profit margin (EBIT margin)
22.8%
H1 2020
1
Revenue
5,112
1,936
7,048
Cost of sales
-1,318
-487
-1,805
Gross profit
3,794
1,449
5,242
Operating expenses
-5,237
Consolidated operating profit (EBIT)
5
Profit margin (EBIT margin)
0.1%
Restructuring costs
-666
Profit margin (EBIT margin) excl. restructuring costs
9.5%
1
The ‘Garden’ collection has been re-allocated from Style and Upstream Innovation to Moments and Collabs in Q2 2021. Comparative figures for 2020 were restated
accordingly.
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17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
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1
Moments and Collabs
3,722
2,139
59%
7%
72%
6,973
5,112
41%
4%
72%
hereof Moments
3,376
1,923
59%
4%
65%
6,242
4,566
40%
-
65%
hereof Collabs
346
215
55%
43%
7%
732
546
51%
50%
8%
Style and Upstream Innovation
1,433
738
68%
2%
28%
2,682
1,936
38%
-7%
28%
hereof Timeless
886
452
72%
-12%
17%
1,712
1,167
45%
-18%
18%
hereof Signature
447
215
62%
17%
9%
811
609
28%
6%
8%
hereof Me
82
71
36%
n/a
2%
140
160
10%
n/a
1%
hereof Brilliance
18
-
-
n/a
0%
18
-
-
n/a
0%
Total revenue
5,155
2,876
62%
7%
100%
9,655
7,048
40%
1%
100%
1
The ‘Garden’ collection has been re-allocated from Style and Upstream Innovation to Moments and Collabs in Q2 2021. Comparative figures for 2020 were restated
accordingly.
Goods transferred at a point in time
5,138
2,868
9,623
7,023
Services transferred over time
17
8
32
25
Total revenue
5,155
2,876
9,655
7,048
US
1,771
687
184%
3,161
1,622
114%
4,505
China
390
378
3%
671
590
15%
1,261
UK
569
409
35%
1,156
999
15%
2,960
Italy
515
261
98%
955
713
34%
2,021
Australia
226
167
26%
469
359
22%
1,120
France
210
197
7%
403
437
-7%
1,154
Germany
241
185
31%
432
364
19%
1,014
Total top-7 markets
3,922
2,283
78%
7,248
5,084
48%
14,036
Rest of Pandora
1,233
593
112%
2,407
1,964
28%
4,973
Total revenue
5,155
2,876
85%
9,655
7,048
43%
19,009
Retail physical stores
1
2,177
992
126%
3,716
2,994
29%
7,943
Retail online stores
1,222
1,487
-16%
2,639
2,109
29%
5,483
Wholesale and third-party distribution
1,756
397
363%
3,300
1,946
78%
5,583
Total revenue
5,155
2,876
85%
9,655
7,048
43%
19,009
1
Pandora does not own any of the premises (Land and buildings) where stores are operated. Pandora exclusively operates stores from leased premises.
The use of sales channels for the distribution of Pandora jewellery depends on the underlying market maturity and
varies within markets but is consistent when viewed between segments.
Due to the seasonal nature of the jewellery business, higher revenue and profits are historically realised in the second
half of the year (the fourth quarter).
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Pandora’s overall risk exposure and financial risks, including risks related to commodity prices, foreign currency, credit,
liquidity and interest rates, are described in the disclosures in note 4.4 in the consolidated financial statements in the
Annual Report 2020.
Outstanding committed loan facilities (end of June 2021)
Revolving Credit Facilities
7,064
April 2026
1,859
Total
7,064
1,859
Revolving Credit Facilities were refinanced in April with a EUR 950 million sustainability-linked facility where the
margin on the loan is linked to Pandora’s sustainability targets to be carbon neutral and to use recycled metals only
by 2025. The facility is part of the company’s liquidity reserve and has an initial five-year term, which may be extended
by an additional two years subject to approval by the lenders. During Q2 2021, Pandora repaid a DKK 3 billion Club
Deal ahead of maturity due to a strong liquidity position. The Club Deal was arranged during the initial COVID-19
outbreak in early 2020 as a precautionary initiative. As of today, available liquidity amounts to approximately DKK 5.2
billion.
Derivative financial instruments are measured at fair value and in accordance with level 2 in the fair value hierarchy
(IFRS 13).
See note 4.5 to the consolidated financial statements in the Annual Report 2020.
Pandora took over 22 concept stores in the US in the period 1 January – 30 June 2021. Net assets acquired mainly
consists of non-current assets and liabilities relating to the stores. The total purchase price was DKK 14 million and
the purchase price allocations have not been finalised at the time of reporting. Outstanding items in these are
considered immaterial.
In July 2021, Pandora took over 7 stores in the US. Net assets acquired mainly consists of inventory and non-current
assets and liabilities relating to the stores. The total purchase price was DKK 52 million and the purchase price
allocations have not been finalised at the time of the reporting.
Receivables related to third-party distribution and wholesale
467
600
Receivables related to retail revenue sales
225
270
Total trade receivables
691
870
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Cost at 1 January
4,247
4,416
Acquisition of subsidiaries and activities in the period
-
2
Exchange rate adjustments
79
-170
Cost at the end of the period
4,326
4,247
No impairment indication was identified based on the information regarding the market and the forecast. The latest
impairment test was carried out in 2020 and given the development since then, there continues to be substantial
headroom between the carrying amount and the value in use.
Amounts recognised in the balance sheet:
Property
2,645
2,975
IT
4
5
Cars
15
18
Other
10
10
Total right-of-use assets
2,674
3,007
Out of the total decrease of DKK 0.3 billion in right-of-use-assets in the period 1 January – 30 June 2021, DKK 0.5
billion relates to depreciation and currency exchange movement, partially offset by a net increase of DKK 0.2 billion
as a result of renewals of lease contracts and new leases. The development in right-of-use-assets is further affected
by the timing of renewals of lease contracts and new leases including the negotiation of more favourable leasing
terms.
Non-current
1,823
2,066
Current
927
993
Total lease liabilities
2,750
3,059
Lease liabilities are recognised in loans and borrowings in the balance sheet.
Amounts recognised in the income statement:
Property
533
537
IT
1
1
Cars
5
6
Other
2
3
Total depreciation on right-of-use assets for the period
540
546
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Interest expense
-48
-46
Total interest for the period
-48
-46
Costs recognised in the period for short term and low value leases were DKK 20 million (2020: DKK 20 million).
Expenses are recognised on a straight line basis.
Total cash outflow relating to leases was DKK 642 million in H1 2021 (H1 2020: DKK 484 million) . This comprises of
fixed lease payments in scope of IFRS 16 in amount of DKK 470 million (2020: DKK 345 million), variable lease
payments in amount of DKK 104 million (2020: DKK 75 million), interest paid of DKK 48 million (2020: DKK 44 million)
and short term and low value leases of DKK 20 million (2020: DKK 20 million). Payments related to variable leases and
short term and low value leases are not included in the lease liabilities.
Due to COVID-19, repayment of certain fixed leases has been negotiated and a cash settlement has been agreed
with landlords and deferred by approximately DKK 35 million (2020: DKK 117 million).
Pandora decided to apply the practical expedient for all contracts with rent concessions occurring as direct
consequence of COVID-19 and where it meets all conditions of the practical expedient. The amendments to IFRS 16
are described in the note 1.2 in the Annual Report 2020.
As a result, rent concessions have been recognised in the profit and loss statement in 2021 amounting to DKK 42
million in H1 2021 (H1 2020: DKK 52 million) under Sales and Distribution expenses.
Overall financing cash flow is positively impacted by DKK 77 million in H1 2021 (H1 2020: DKK 169 million) due to
rent relief and rent deferrals.
Reference is made to note 5.1 to the consolidated financial statements in the Annual Report 2020.
Related parties with significant interests
Other related parties of Pandora with significant influence include the Board and the Executive Management of this
Company and their close family members. Related parties also include companies in which the persons have control
or significant interests.
Transactions with related parties
Pandora did not enter into any significant transactions with members of the Board or the Executive Management,
except for compensation and benefits received because of their membership of the Board, employment with
Pandora or shareholdings in Pandora.
Other points of sale (retail)
257
253
227
4
30
Other points of sale (wholesale)
3,274
3,243
3,706
31
-432
Other points of sale (third-party)
564
554
606
10
-42
Other points of sale, total
4,095
4,050
4,539
45
-444
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17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
30 | 32
US
389
391
403
-2
-14
179
-
23
China
216
228
236
-12
-20
202
-14
-23
UK
215
216
216
-1
-1
141
3
14
Italy
145
146
146
-1
-1
106
-1
-1
Australia
122
123
123
-1
-1
39
-
1
France
121
120
121
1
-
77
1
-
Germany
137
137
138
-
-1
134
-
1
All markets
2,630
2,659
2,714
-29
-84
1,379
-15
6
1
Includes 7 key markets measured on revenue for FY 2020. All markets with 10 or more concept stores can be found in the Excel appendix uploaded on
www.pandoragroup.com
It is Pandora’s policy to hedge at least 70% of the Group’s expected gold and silver consumption based on a rolling
12-months production plan. The below table illustrates the timing of the hedges related to the purchase of silver for
production, i.e. excluding the time lag effect from inventory to Cost of sales (when the product is sold). The time-lag
from use in production to impact on Cost of sales is usually 2-7 months.
HEDGED AND REALISED PURCHASE PRICES (AT USE OF THE SILVER AND GOLD FOR PRODUCTION)
USD / OZ
Realised in
Q2 2021
Hedged
Q3 2021
Hedged
Q4 2021
Hedged
Q1 2022
Hedged
Q2 2022
Gold price
1,835
1,835
1,812
1,812
1,794
Silver price
22.55
25.04
25.59
27.07
26.92
Commodity hedge ratio, %
Realised
70-100%
70-90%
50-70%
30-50%
Other than as described in “Other events” in the Management review, Pandora is not aware of events after 30 June
2021, which are expected to materially impact the Group’s financial position.
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17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
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Key financial highlights
Organic growth, %
84%
13%
4%
-5%
-38%
Organic growth, % vs 2019
13%
-3%
n/a
n/a
n/a
Sell-out growth incl. temporarily closed stores, %
62%
21%
1%
-2%
-39%
Sell-out growth incl. temporarily closed stores, % vs 2019
7%
-5%
n/a
n/a
n/a
Gross margin, %
1
77.1%
76.3%
75.7%
78.1%
74.9%
EBIT margin, %
1
25.2%
20.1%
31.8%
17.2%
1.1%
Consolidated income statement
Revenue
5,155
4,500
7,891
4,070
2,876
Earnings before interests, tax, depreciations and
amortisations (EBITDA)
1,762
1,416
2,896
1,045
325
Operating profit (EBIT)
1,301
903
2,212
467
-198
Net financials
-21
-92
96
-24
-28
Net profit for the period
992
628
1,794
343
-175
Financial ratios
Revenue growth, DKK, %
79%
8%
-1%
-8%
-39%
Revenue growth, local currency, %
85%
13%
4%
-5%
-38%
Gross margin, %
77.1%
76.3%
75.4%
78.2%
73.0%
EBITDA margin, %
34.2%
31.5%
36.7%
25.7%
11.3%
EBIT margin, %
25.2%
20.1%
28.0%
11.5%
-6.9%
Effective tax rate, %
22.5%
22.5%
22.3%
22.5%
22.5%
Equity ratio, %
44%
41%
37%
30%
29%
NIBD to EBITDA, excl. restructuring costs
2
, x
0.4
0.6
0.5
1.1
1.1
Return on invested capital (ROIC)
2
, %
44%
29%
25%
22%
16%
Cash conversion incl. lease payments (excl. IFRS 16), %
98%
-65%
171%
98%
n/a
Net working capital, % of last 12 months revenue
-0.3%
-0.4%
-7.6%
0.0%
-1.5%
Stock ratios
Total payout ratio (incl. share buyback)
3
, %
76%
-
-
-
-
Consolidated balance sheet
Total assets
18,277
19,211
19,984
18,932
18,859
Invested capital
11,136
11,675
10,540
12,544
12,864
Net working capital
-57
-76
-1,447
5
-286
Net interest-bearing debt (NIBD)
3,005
3,735
3,151
6,862
7,391
Equity
8,130
7,940
7,389
5,682
5,473
Consolidated statement of cash flow
Cash flow from operating activities
1,586
-316
4,062
776
1,082
Capital expenditure (CAPEX), DKK million
138
88
124
117
121
Capital expenditure, property, plant and equipment (CAPEX), DKK
million
64
35
78
97
100
Free cash flow incl. lease payments (excl. IFRS 16), DKK
1,278
-586
3,780
457
943
1
2020 numbers are excluding Programme NOW restructuring costs.
2
Ratios are based on 12 months’ rolling EBITDA and EBIT, respectively.
3
Excluding sale of Treasury shares amounting to DKK 1.8 billion in Q2 2020.
17 AUGUST 2021 | INTERIM FINANCIAL REPORT Q2 2021 | COMPANY ANNOUNCEMENT No. 643 | page
32 | 32
Copenhagen, 17 August 2021
Alexander Lacik Anders Boyer
Chief Executive Officer Chief Financial Officer
Peter A. Ruzicka
Chair
Christian Frigast
Deputy Chair
Heine Dalsgaard
Birgitta Stymne Göransson
Marianne Kirkegaard
Isabelle Parize
Catherine Spindler
Jan Zijderveld
This company announcement contains forward-looking statements, which include estimates of financial performance
and targets. These statements are not guarantees of future performance and involve certain risks and uncertainties.
Therefore, actual future results and trends may differ materially from what is forecast in this report due to a variety
of factors.
