
Page — 4
Interim report 9M 2024/25
Developments in Q3 2024/25
Our transition year continued in Q3 with positive
momentum. Like-for-like sell-out grew by 15%. For the
branded channels (company-owned stores, monobrand
and e-commerce) like-for-like sell-out grew 18% year-
on-year. The like-for-like sell-out growth was positively
affected by successful campaigns and the execution of
project sales among our partners. In our win cities, the
reported sell-out growth collectively was 36% year-on-
year.
Revenue (sell-in) in local currencies grew 2% year-on-
year. Revenue from our branded channels grew 6%
supported by revenue growth in the staged product
category. Revenue from the eTail channel declined
year-on-year.
Revenue from EMEA grew 6% year-on-year driven by
double-digit growth in the branded channels. Despite
the current high level of uncertainty in the market,
growth was reported across most of the European
markets. Moreover, average revenue per multibranded
store increased, with the channel reporting double-digit
growth combined with a reduction of more than 400
doors year-on-year.
In the Americas, a strong performance was driven by
double-digit growth across all branded channels and
with fewer stores in the monobrand channel year-on-
year.
The APAC region reported negative growth mainly due
to challenges in China and especially negative growth
in the eTail channels. As part of the investment in
future growth, we have initiated the next step towards
operating the primary Chinese eTail channels directly.
In April we will take over the online flagship store on
the eTail platform Tmall. Thereby, operating the two
largest eTail platforms in China directly.
The gross margin rose to a record-high 55.4% compared
to 53.2% in Q3 last year. The reported gross margin has
been above 50% for the past eight consecutive quarters
and is thus strengthening the financial foundation for
the strategic acceleration.
EBIT margin before special items was 3.8% compared to
1.8% in Q3 of last year. The improvement was driven by
the higher reported gross margin and partly offset by
higher capacity costs year-on-year.
Free cash flow improved by DKK 13m year-on-year to
DKK 18m, supported by increased cash flow from
operating activities.
Net available liquidity increased by DKK 213 to DKK
372m during the quarter, mainly due to funding
received from the capital raise.
The inventories were reduced by DKK 13m during the
quarter to DKK 413m. At quarter end, we reported the
lowest inventory level in more than three years with
improved composition and ageing within finished
goods.
Strategy execution
In the beginning of December, we received the proceeds
from the directed issue completed on 27 November
2024. The offering raised gross proceeds of DKK 228 m
and DKK 217m net.
The strategy acceleration is progressing with targeted
investments aiming to strengthen our position in the
luxury audio market by increasing global brand
awareness, optimising the retail network and
continuing to further enhance the product portfolio.
Following the organisational change implemented in
January 2025, consolidating our sales regions into one
global sales function, 12 clusters were formed to further
enhance our city focus. In addition, we have
consolidated our service and support functions under
global sales.
New, dedicated functions for new partnerships and the
addition of more local sales and marketing resources
will also enable us to better serve our customers.
We expect more resources to be onboarded for the
remainder of the financial year.
Brand awareness and pricing
We continued our long-term collaboration with Saint
Laurent with a release in March to mark the fifth joint
creation. For this exclusive release, Saint Laurent and
Bang & Olufsen have restored ten original Beogram
4000 Series turntables, originally introduced in the
early 1970s.
Each piece is housed in a solid ziricote wood case,
individually numbered, accented with aluminium
details, and features an etched logo.
The 2025 Formula 1 season kicked off in March 2025
and featured Ferrari’s new F1 car with the B&O logo
displayed once again with prominent logo placement.