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Interim report H1 2024/25
Developments in Q2 2024/25
Our performance in Q2 was in line with our plans and
expectations. Overall, like-for-like sell-out grew by 1%.
For the branded channels (company-owned stores,
monobrand and e-commerce) like-for-like sell-out grew
5% year-on-year.
Revenue (sell-in) in local currencies was 1% lower year-
on-year. Our branded channels outperformed
multibrand channels, except in the APAC region where
the economic climate in China impacted the
performance.
While revenue from EMEA grew year-on-year and
growth was reported across all branded channels in the
region, the UK market and the German market continue
to be challenged.
In the Americas, we saw a strong performance across
channels. The monobrand channel also grew year-on-
year despite having fewer monobrand stores in the
region.
We continued the transformation of the multibrand
distribution channels, thereby improving the
underlying quality of the revenue. In EMEA, the
number of multibrand doors was reduced by more than
400 year-on-year.
In APAC, the shift in the multibrand channel towards
travel retail positively impacted channel performance.
The gross margin rose to 53.7% compared to 53.1% in Q2
last year. The higher gross margin is a testament to the
progress we are making and our strategic focus on
building a robust financial foundation for the future.
EBIT margin before special items was 1.7% compared to
3.0% in Q2 last year. The modest decline in revenue and
improved gross margin was more than offset by
increased development costs.
Free cash flow improved by DKK 6m year-on-year to a
free cash flow of DKK 30m that was supported by
increased cash flow from operating activities.
The inventory level was reduced by DKK 25m to DKK
426m during the quarter. Overall, the composition and
ageing within finished goods improved. We saw the
lowest inventory level in more than three years.
Strategy execution
On 27 November 2024, we successfully completed a
capital increase as a directed issue and private
placement without pre-emptive rights for existing
shareholders.
The offering raised gross proceeds of DKK 228 million
through the issuance of 24,554,416 new shares at an
offer price of DKK 9.27 per share.
We are encouraged by the strong support from both
existing and new investors with demand exceeding the
size of the offering.
Proceeds are intended to fund our acceleration of the
strategic execution and drive long-term profitable
growth. We believe that the targeted investments will
strengthen our position in the luxury audio market by
increasing global brand awareness, optimising the
retail network and continuing to further enhance the
product portfolio.
To ensure better and faster execution of our growth
plans, we are changing our sales organisation. By mid-
January 2025, the three regional sales functions will be
consolidated into a single global sales function. In
addition, we are establishing dedicated functions for
new partnerships and adding more local sales and
marketing resources. These changes will enhance our
focus on key cities and enable us to better serve our
customers.
Brand awareness and pricing
In October 2024, we announced the second Special
Edition Ferrari Collection, revealing three new product
collaborations.
With the made-to-order collection, Bang & Olufsen has
reimagined its Beolab 50 speaker, Beosound Theatre
Soundbar solution and Beovision Theatre TV solution.
The design integrates Ferrari's charcoal Grigio Corsa
colourway combined with a striking shade of red to
create an unmistakable connection to the motorsport
icon and the first Ferrari collection launched in 2023.
The first special edition comprised four products; the
Beosound 2 home speaker, Beoplay H95 headphones,
Beoplay EX earphones and the portable speaker
Beosound Explore.