
to full-scale installations, including for reasons
beyond NX Filtration’s control, such as where
third parties would not adequately integrate
the products into a pilot, demo or full-scale
system. Its products may not be functional,
may be faulty or may not meet customers’
expectations. This may lead to requirements
for NX Filtration to repair or improve its
products after sale and/or installation, which
may diminish operating margins or lead to
actual losses. In respect of water filtration
systems that are built together with OEMs,
NX Filtration may be made responsible if
such systems are faulty or not functional.
Furthermore, there could be unwillingness by
OEMs to roll-out NX Filtration’s technology
across their customer base if its products do
not display the promised performance. Any of
the above events could materially adversely
affect NX Filtration’s business, financial
condition, results of operations and prospects.
To mitigate this risk, NX Filtration generally
offers on-site commissioning, technical support
and training by its engineers. NX Filtration
seeks to maintain a constructive dialogue with
the customer that is testing NX Filtration’s
technology through a pilot system. NX
Filtration believes the vast majority of ongoing
pilots have a clear visibility towards follow-on
demo or full-scale projects and, the amount of
customers that have not been retained after
using NX Filtration’s technology by way of a
pilot system is considered to be limited.
The demand for NX Filtration’s products
depends on the continuation of market
trends towards greater sustainability,
including trends to lowering the corporate
water footprint and decarbonisation. Such
trends could change due to a number of
factors outside our control, following which
the demand for our products could be
reduced.
The present and projected demand for NX
Filtration’s products is driven by the need to
address global and structural water scarcity
and water quality issues. Such issues include,
but are not limited to, people not having daily
access to clean, drinkable water, the fact that
approximately 80% of global wastewater flows
back in nature without being treated, the fact
that approximately 95% of medicine waste
reaches nature through sewerage systems,
limited reuse of treated wastewater globally,
and micro-plastics ending up in any water
environment and eventually the food- and
waterchain. Additionally, pollution is a major
concern in many emerging countries due to
the lack of adequate wastewater treatment
facilities where wastewater is discharged
untreated, directly into the sea or rivers. The
key drivers of demand for NX Filtration’s
products include climate change/droughts,
regulations, universal access to clean water,
corporate responsibility, discharge surcharges,
and health awareness.
Furthermore, water plays an integral part
in the production process of companies in a
wide variety of sectors, such as within the
agricultural, food and beverage, textile, power
generation, mining, high tech, datacenter, semi-
conductor, and pulp and paper sectors. Such
sectors heavily depend on water that is used as
an ingredient or for operational purposes such
as for cleaning, heating, cooling and transport.
Many companies are reliant on water supply
and exposed to the risk of water scarcity
through their supply chains, since they rely on
(hydropower) energy and input from water-
dependent agricultural and industrial sectors.
Companies are becoming increasingly aware
of the severity of water scarcity issues and its
eventual impact on their businesses and seek
to strategically address these by setting goals
to reduce their corporate water footprint (i.e.
the total volume of water that is used directly
or indirectly to run and support a business).
Increasingly, customers are demanding the use
of products and technologies that contribute to
decarbonisation and governments globally and
locally are enacting pro-climate environmental
standards and regulations.
These current and expected trends could
change due to a number of factors which are
outside of the NX Filtration’s control, including
the modification or elimination of economic
incentives encouraging decarbonisation, the use
of alternative forms of water treatment and
the public perception moving away from the
idea that CO
2
emissions negatively impact the
environment. If any of these or other changes
were to occur, demand for NX Filtration’s
products could be reduced significantly, which
could, in turn, have a material adverse effect
on its business, financial condition, results of
operations and prospects.
To mitigate this risk, NX Filtration continuously
monitors trends and initiates R&D efforts
accordingly. To verify its R&D and product
development projects, NX Filtration actively
engages with its customers, academic partners
and stakeholders that are active in the global
water market to anticipate trends and market
developments and to provide it with a deep
understanding of the (future) needs of NX
Filtration’s customers.
Increased competition in the water treatment
solution market may materially adversely
affect our ability to gain market share.
The water treatment solution market is
highly competitive, and NX Filtration faces
significant competition from large international
competitors as well as smaller regional
competitors in certain markets. NX Filtration
faces competition in countries across the globe
and the products of NX Filtration’s competitors
are typically sold globally. NX Filtration
primarily competes with organisations that
offer conventional water treatment solutions
(such as reverse osmosis, adsorption and
oxidation processes), organisations that
develop products similar to those offered by
NX Filtration and organisations that offer
alternative technologies. NX Filtration’s
competitors generally have global distribution
networks, a global sales force and have
therefore already achieved economies of
scale, as opposed to NX Filtration. In addition,
industry players that do not currently compete
with NX Filtration but may have greater
financial resources, may enter the market and
disrupt the competitive environment, which
may influence NX Filtration’s ability to grow
its market share. Such existing or new industry
players may have longer operating histories,
customer incumbency advantages, stronger
relationships with industrial companies,
more access to and influence on municipal
governments and more capital resources than
NX Filtration does.
NX Filtration competes primarily on the
basis of, among other things, price, product
technology and performance, delivery times,
ease of operation, sustainability benefits,
flexibility, design and innovation, reputation,
brand recognition and customer access as well
as the scope and quality of the products and
the suitability of the products as components
in systems built by original equipment
manufacturers (OEMs). NX Filtration’s ability
to compete may be adversely affected by a
number of factors, such as the following (i)
new products or product improvements by
competitors, including product substitution of
NX Filtration’s products for new or alternative
technologies; (ii) greater financial and technical
resources available to other competitors
specialising in water treatment; (iii) larger
players in the industry investing in research
and development relating to hollow fiber
direct nanofiltration (dNF), ultrafiltration
(UF) or microfiltration (MF) technology; (iv)
competitors having lower production costs (due
to geographic location, currency fluctuations
or other advantages), larger production
and assembly capacity or larger spending
budgets, more buying power with respect to
raw materials, which may enable competitors
53NX Filtration - Annual Report52 Risks and Uncertainties