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GROUP ANNUAL REPORT 2021
BOARD OF DIRECTORS REPORT
we continued to expand and enrich the offering with the
ongoing integration of mobile learning app, Motimate,
and employee engagement app, Actimo. Kahoot!’s
bespoke enterprise offering, Kahoot! 360 Spirit, saw the
effect of its enhanced offerings, including the newly
launched Kahoot! Courses. Kahoot! at Work stands well
positioned to respond to multiple workplace scenarios we
have seen evolve thanks to a diverse portfolio of solutions
and plans that deliver the elements to support thriving
corporate cultures now, and in the future of work.
KAHOOT! AT HOME
Spearheaded by the Kahoot!+ offering, encompassing
award-winning Kahoot! DragonBox and Poio apps, Kahoot!’s
ad-free platform and apps enables families, students and
children to connect and learn in an engaging way at home,
either through self-study or family fun. In 2021, the Kahoot! at
Home commercialization progress marked by the launches
of Kahoot!+ Study, and Kahoot! Kids. The former seeks to
make study more fun, impactful and effective, leveraging
Kahoot!’s position as a trusted learning tool for hundreds
of millions of participating students, while the latter
expands Kahoot!’s demographic relevance with a bespoke,
pedagogically robust product to engage a family audience
which has played 100 million kahoots in the last 12 months.
KAHOOT! AT SCHOOL
Educators across the world make learning awesome with
Kahoot! by tapping into the vast, inherent potential for playful
education experiences to unlock every student’s learning
potential. During a period of disruption and uncertainty due
to the pandemic for educators and students globally, Kahoot!
further evolved its offerings to more than 9 million educators
in 2021, hundreds of millions of students and thousands of
schools, campuses, universities and districts. Kahoot!’s EDU
offering was enriched with features such as Team mode -
designed to increase collaboration, and particularly relevant
during forced hybrid and remote learning circumstances
- and the launch of Math Labs by DragonBox, which was
well received by educators and students worldwide.
KAHOOT! ACADEMY
Kahoot! Academy is a global knowledge platform, online
community and marketplace which enables anyone to
access premium learning content and high-quality learning
content creators. Kahoot! Academy’s commercialization was
at the end of 2021 marked by the launch of the subscription
commercial service on Kahoot!’s global digital marketplace,
content. By enabling a marketplace, Kahoot!’s platform opens
itself to be harnessed by the burgeoning global creator
community to promote, sell and monetize their quality
content and expertise. Made possible by the singular viral
growth and scale of the Kahoot! brand and platform, these
developments serve to strategically position Kahoot! to reach
a captive and vast global market of educators and learners.
CLEVER
Born of the desire to save valuable time in the classroom
and afford more space for innovative teaching and learning,
Clever is a single sign-on portal for teachers and students,
and one of the most widely used digital learning platforms
by the U.S. K-12 schools, with over 60% of all U.S. K-12
Schools using the Single sign-on platform, featuring more
than 740 app partners, whereof approx. 450 paying app
partners. The ongoing focus for Clever remains to lay a robust
foundation for growth and commercial added-value for
its vast network, including the launch of the click-to-buy
App Store and international expansion in 2022. Clever and
Kahoot! continue to explore synergies and possibilities, with
Kahoot! seeking to expand its considerable footprint across
K12 schools in the U.S. Similarly, efforts will continue to realize
the vast potential for Clever to leverage Kahoot!’s global
viral footprint to deliver its platform to educators globally.
MARKET DEVELOPMENT
2021 was a year with continued strong adoption of digital
tools both in the educational sector and in employee
engagement and learning. In the educational sector, the
growth in adoption has shown educators and learners
how much value technology can bring to increase learning
outcomes and engagement. These structural changes have
at a larger scale across institutions. Kahoot!, with our leading
toolbox of learning and engagement solutions, is positioned
deploy best-in-class technology – with Clever simplifying
the distribution and deployment in a fragmented market.
Corporations globally are struggling with retaining and
attracting talent, combined with challenges introduced
by the remote or hybrid way of working. This puts a
stronger emphasis on the importance of building
company culture, increasing employee’s engagement
levels and upskilling the current workforce. We expect to