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tonies SE | Annual Report 2023  
Consolidated Management Report  
for the year ended 31 December 2023  
1. Basic information on the Group  
1.1. Business model  
tonies was founded in 2013 as Boxine GmbH (now tonies GmbH, a subsidiary of the Group) and established a new, multi-  
billion-euro category. tonies SE and its subsidiaries (hereinafter referred to as the “Group, the “Company” or “tonies)  
develop, produce and distribute a digital, cloud based and interactive audio platform and entertainment system for children  
aged three and up, providing a listening and storytelling experience that captures their imagination and allows them to  
play intuitively and through the sense of touch. tonies generates revenue from the initial sale of the Toniebox” and from  
follow-on purchases of Tonies” and “Accessories & Digital”.  
The Toniebox is a connected audio player, using tonies patented hardware. The sale of a Toniebox marks the start of the  
customer journey through the tonies ecosystem. Children can operate the Toniebox independently. The volume can be  
increased or decreased by pressing one of the two ears of the Toniebox and chapters or songs can be changed by tapping  
the sides of the Toniebox or fast-forwarded and rewound by tilting it. Even swapping stories is simple by placing a different  
Tonie on the box to begin a new adventure.  
Tonies are figurines that can be placed at the top of the Toniebox. Each Tonie contains a download code that serves as  
a key to unlock content which is then downloaded from the cloud to the Toniebox. Historically, each sale of a Toniebox  
triggered on average repeat purchases of about 20 Tonies within 4.5 year from the sale of the respective Toniebox.  
Tonies cover a wide range of content including songs, stories, entertainment, and education. Content Tonies, which  
provide inhouse-produced or externally licensed content from partners such as Disney, Sony, and Universal account for  
the majority of Tonies revenue. The Group also sells Creative Tonies that can play the customer’s own content such as  
favourite books recorded in own voice, singing favourite songs, preserving cherished family memories for the future, or  
sending messages to loved ones from afar.  
The Accessories & Digital product category includes revenues from accessories, such as adjacent products and  
merchandising like headphones, transport solutions and decoration as well as revenue from tonies digital library, which  
offers a wide variety of digital content that can be assigned to a Tonie using the mytonies app.  
tonies operates in the geographical regions DACH (Germany, Austria, and Switzerland), North America and Rest of World  
(including UK and France as largest markets) with local teams in place. The Group generated most of its revenue in fiscal  
year 2023 in the DACH region, which accounted for EUR 165.9 million of the total revenue of EUR 360.9 million. Due to  
the continued successful international expansion, revenue in international markets is growing rapidly and, for the first  
time, represents a larger share of total revenue than the DACH region – in 2023, around 54% of revenue was generated  
in international markets compared to 39% in 2022.  
With around 6.8 million Tonieboxes and 82 million Tonies sold since the first product launch at the end of 2016, tonies is,  
by its own admission, clear market leader for its product category.  
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tonies SE | Annual Report 2023  
tonies products are sold through different online and offline distribution channels: in wholesale (brick-and-mortar retail  
partner stores and retail partner online channels) and through the Group’s direct-to-consumer channels, consisting of its  
own online shops and the Amazon marketplace in the various countries. For wholesale revenue, tonies supplies major  
retailers (“key accounts”) in the areas of consumer electronics, toys, and books, as well as specialist retailers operating in  
the areas of toys and books. Revenue via direct-to-consumer channels amounted to around 45% of the Group’s revenue  
in 2023 compared to about 37% in 2022, an increase mainly driven by regional mix effects (i.e. international markets with  
higher online penetration accounting for a higher share of group revenue).  
tonies marketing relies heavily on a brand and category building strategy. By presenting Tonieboxes and Tonies as  
category-defining products, tonies has created an own distinctive identity on the market, which provides high recognition  
value and creates differentiation from other products on the market. Maintenance of tonies’ strong brand identity is crucial  
for customer loyalty and for sustaining and driving revenue and profit growth.  
Alongside retail and sales expertise, the Group – together with its suppliers – also has the design, manufacturing, and  
product development expertise it needs and the patents. The use of specially coded chips enables a closed system.  
1.2. Capital markets, governance and takeover law  
General information  
tonies SE is listed on Frankfurt Stock Exchange under the symbol “TNIE” and ISIN LU2333563281.  
The Company is managed by a management board (“Management Board”) which exercises its function under the control  
of a supervisory board (“Supervisory Board”) in a dual management and supervisory structure. The members of the  
Management Board are appointed by the Supervisory Board for a term of up to five years and are eligible for re-appoint-  
ment for successive terms. A member of the Management Board may be removed at any time, with or without cause,  
by the Supervisory Board. Members of the Supervisory Board are appointed at the general meeting for a term of up to  
six years and are eligible for re-appointment for successive terms. A member of the Supervisory Board may be removed at  
any time, with or without cause, by the general meeting at a two-thirds majority vote of the shares present or represented.  
Subject to the provisions of the Luxembourg law, any amendment of the Company’s articles of association (the “Articles  
of Association”) requires a majority of at least two-thirds (2/3) of the votes validly cast at a general shareholders’ meeting  
at which at least half of the share capital is present or represented. In case the second condition is not satisfied, a second  
meeting may be convened in accordance with the Luxembourg law, which may deliberate regardless of the proportion  
of the capital represented and at which resolutions are taken at a majority of at least two-thirds (2/3) of the votes validly  
cast. Abstention and nil votes will not be taken into account for the calculation of the majority. Furthermore, where there  
is more than one class of shares and the resolution of the General Meeting is such as to change the respective rights  
thereof, the applicable quorum and majority requirements must be met in each of the share classes.  
The Management Board is authorised to issue public shares, to grant options or warrants and to issue any other instru-  
ments giving access to public shares within the limits of the authorised capital, set at EUR 10,033,894.64, consisting of  
627,118,414 class A (public) shares, to such persons and on such terms as they shall see fit and specifically to proceed to  
such issue with removal or limitation of the preferential right to subscribe to the shares issued for the existing shareholders.  
The Management Board is currently not authorised to instruct the Company, directly or indirectly, to repurchase its own  
shares.  
The Company had 126,847,586 total shares in issue (including treasury shares) as of 31 December 2023.  
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tonies SE | Annual Report 2023  
The shareholders of tonies as of 31 December 2023 are the following entities, none of which is a controlling party from  
its shareholding. The information below is based on official publications incl. voting rights notification:  
Armira  
27.5 %  
Höllenhunde GmbH  
8.5%  
Santo Ella Co-Invest GmbH & Co. KG  
5.5%  
468 SPAC Sponsors  
5.1%  
Treasury Shares  
10.6%  
Free Float  
42.8%  
Own share transactions  
In accordance with the equity stock option plan dated 23 November 2021, the Company executed the following trans-  
actions of class A shares held in treasury to Höllenhunde GmbH:  
343,901 shares on 28 February 2023 for an amount of EUR 0.016 per class A share  
343,901 shares on 30 May 2023 for an amount of EUR 0.016 per class A share  
343,901 shares on 25 August 2023 for an amount of EUR 0.016 per class A share  
343,901 shares on 24 November 2023 for an amount of EUR 0.016 per class A share  
On 5 September 2023, the Company disposed 246,925 class A shares of the Company held in treasury for an amount of  
EUR 4.95 per class A share as a private placement. The transaction was carried out in order to pay out payments in  
accordance with the equity incentive plan. The Company held 13.407.752 class A shares of the Company in treasury as  
of 31 December 2023.  
Branches  
The Company did not have any branches for corporate purposes per end of the reporting period in addition to the  
subsidiaries.  
1.3. Group structure  
tonies SE heads the Group. The Company’s headquarters are located at 9, Rue de Bitbourg, L-1273 Luxembourg, Luxembourg.  
As of 31 December 2023, tonies SE held 100% in tonies Holding GmbH which held 100% in tonies Beteiligungs GmbH.  
This corporate structure is the result of a business combination. tonies Beteiligungs GmbH holds all shares in tonies  
GmbH, which runs the Group’s operating business in the DACH region, its European webshop as well as other inter-  
national activities not covered by dedicated entities, and all central functions. It is also the parent company of the inter-  
national subsidiaries. Operating business in the US and Canada is run by tonies US Inc. and in France by tonies France  
SAS. tonies UK Ltd is the sales company for markets in the UK and Ireland and on 16 November 2023 tonies ANZ Ply Ltd  
has been incorporated to support market activities in Australia and New Zealand.  
1.4. External factors that affect business  
Material factors that could impact the Group’s business in the short term include changes in general macroeconomic  
and political conditions and the sector-specific economy. These are explained in more detail in section 2.1. Section 7.  
also includes further explanations of opportunities and risks in relation to the Company’s business.  
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tonies SE | Annual Report 2023  
Our  
playful audio experiences  
will be an integral part of the  
life of kids all over the world.  
Agile  
Product  
Enabling  
geographic  
innovation  
organization  
expansion  
and processes  
1.5. Group strategy  
Vision and Mission  
Our vision is that our playful audio experiences will be an integral part of the life of kids all over the world. tonies’ strategy  
to deliver on our vision is based on three key pillars:  
Agile geographic expansion, which is currently focused on further penetration in existing markets and preparing to  
enter new international markets going forward  
Product innovation, which is crucial to continue delivering value to our customers going forward  
Enabling organization and processes, which is required as a basis to successfully scale our business through international  
expansion and product innovation  
On our way to achieve our vision, tonies’ mission is to enrich moments for little listeners around the world.  
Agile geographic expansion  
With regards to geography, tonies manages its business as three different regions: DACH, North America (formerly  
named “US”), and Rest of World, with DACH and Rest of World now being combined under one C-level executive and  
North America also representing a dedicated C-level area.  
DACH: Our DACH market, which already shows double-digit profitability in terms of EBITDA margin, continues to be a  
huge success story: Almost every second child in our target group in Germany has a Toniebox. In this mature market,  
the focus remains on further increasing profitability. This involves distribution channel optimization, active portfolio  
management including both attractive new product launches and decisions on discontinuing less profitable products as  
well as the optimization of unit economics.  
North America: In line with our strategy, we are further rolling out our profitable DACH business model internationally  
and see continued strong momentum in the US. Business performance in this large and strategically important market  
has exceeded expectations since launch in 2020, driven by rapid growth in all distribution channels. We continue to grow  
our retail partnerships, especially through further expansion at Target and the addition of Walmart as new key account  
in 2023, and at the same time extend shelf space at our partners. North America is expected to account for more than  
40% of global sales in 2025 and is planned to become the world’s largest market for tonies in FY 2024. Reaching this  
level in North America is one of tonies’ key priorities and will be supported by products (e.g. Starter set bundles) tailored  
specifically to the North American market requirements.  
Rest of World: This region currently consists of the United Kingdom & Ireland (both served from the UK) and France as  
core markets with local teams, as well as so-called “non-core markets”. In non-core markets, tonies pursues an agile  
approach and serves the markets either via digital channels only (e.g. Belgium, Luxembourg, Netherlands, Portugal and  
Spain) or as part of a distributor model (e.g. Hong Kong).  
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tonies SE | Annual Report 2023  
Product innovation  
Product innovation at tonies encompasses physical and digital products as well as audio content, including both licensed  
and proprietary content.  
Physical: Innovations in our physical platforms will be a key driver for securing our leading position in the category. We  
continue to grow the attractiveness of our platform through special Starter set bundles and the launch of new Tonie  
figurines. At the same time, new Tonie formats, such as Clever Tonies first launched in the US and UK, will help us to  
expand our tonieverse for families and broaden our target audience. Through the further expansion of our accessories  
portfolio, ranging from headphones to wooden shelves, we further offer attractive add-on products for our customers,  
which – due to their attractive margin profiles – support our overall profitability ambition. Merchandising will become  
increasingly important in the coming years, especially as brand awareness and new franchises grow.  
Digital: Digital products and features complement our physical product experience. Apart from constantly improving  
the customer experience in our mytonies app, we also strive to offer our customers innovative new features. With our  
AI-based story generator, for example, which we started testing already at the beginning of 2023, we were the first  
company in our category to offer AI-based features for content creation.  
Content: Together with the physical product, high-quality audio content forms the core of our tonies experiences. We  
will continue to offer license-based global blockbusters and local hero stories to cater to the requirement of our little  
listeners. At the same time, we will increasingly build up own content franchises/brands (which we call “tonies Originals”) to  
leverage our global installed base and our in-house content expertise, which we have further strengthened throughout  
2023. The “Sleepy friends” franchise, which focuses on bedtime routine, showcases the potential of such own franchises.  
Initially launched in 2022, it was the first own franchise that we actively marketed and promoted as such and has become  
one of our bestsellers from the start. Most recently, we introduced our first Night Light under the “Sleepy friends”, which  
contributed to the overall success story of the franchise. Apart from the revenue and margin potential from in-house  
productions and self-developed licenses through the sale of higher-margin Classic Tonies and new Tonies formats such  
as the Night Light, we aim to increasingly generate licensing revenues from licensing out our own franchise brands.  
Enabling organization and processes  
On our way to further strengthen the scalability of our company, we are constantly working to set up and enable our  
organization and processes to support our growth ambition. This includes, but is not limited to, the following aspects:  
Scalable operations: Operations are – and will continue to be – a major focus area for tonies to achieve scalability. With  
our operational excellence program “Tune up tonies”, which we launched in 2023, we have been able to generate major  
scalability improvements, e.g. in our European logistics setup, in our demand and supply planning, and in our Customer  
Happiness teams. We will continue the “Tune up” program also in FY 2024 to further stabilize, standardize and de-risk  
operations and production, including also additional automation and tool-support potentials in our processes.  
Performance Management: Performance management is the key to becoming a profitable company on group level,  
especially in a challenging macroeconomic environment. The continued active steering of our profitability supported  
the achievement of our positive adjusted EBITDA margin level in 2023, e.g. through further optimization of unit economics,  
active management of our distribution channels and the generation of cross-company marketing efficiencies. Perfor-  
mance management will remain a major focus area for tonies going forward. Moreover, we will remain cost-conscious  
and maintain a sound cost base throughout our international growth.  
Sustainability: tonies is “committed to leading change in our category toward a more sustainable future”. With this vision,  
we have set the ambition for our sustainability efforts going forward and, with it, also launched our official Sustainability  
communication to share our ambition and progress with external stakeholders. In 2023, we further improved our sustain-  
ability profile, e.g. by introducing water-based colors for our Tonies figurines, launching first sustainability-related  
own-content Tonies and introducing the new Clever Tonies format made of up to 50% bio-circular material. We will  
continue to execute against our sustainability ambition and roadmap going forward.  
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tonies SE | Annual Report 2023  
Data: As a data-driven company, tonies aims to better leverage existing data and generate additional data to actively  
steer and support the company during our scale-up. In 2023, we have continued to build our data expertise, also through  
selected hires, and further trained our employees to improve data literacy throughout the company.  
Teams and Culture: The success of tonies is built on the strength of our teams and our corporate culture. Thus, we are  
and will actively work to enable our teams and individuals to perform to the best of their potential. This includes the  
active management of our tonies culture, especially as more people work remotely and as we become more inter-  
national and diverse, as well as dedicated initiatives to keep tonies a great place to work at. In 2023, these included the  
development and launch of a Global Diversity & Inclusion roadmap as well as the implementation of a new performance  
feedback approach for our employees.  
1.6. Performance assessment system  
In 2023, revenue and profitability of the business were managed and monitored at segment level below Group level.  
These segments are based on the composition of the company’s management teams according to tonies’ key sales  
markets: DACH, North America and Rest of World. In connection with the establishment of management by segment,  
the previous key performance indicators (KPIs) used to manage the business were partially revised. Whereas the overall  
business was previously managed on the basis of revenue and adjusted EBITDA margin, as well as gross margin, gross  
margin after licensing costs, contribution margin, net working capital and free cash flow, the performance management  
system based on the segments was introduced. Since fiscal year 2023, the Management Board uses revenue, Contribution  
margin (a), EBITDA margin (b) and adjusted EBITDA margin (c), and to measure operating performance of the segments,  
as a basis for strategic planning and as it provides useful information to investors and others in understanding and  
evaluating the results of operations and is a useful measure for period-to-period comparisons of tonies business perfor-  
mance. The KPIs are shown in the table below and for further information on the segments, please refer to Section 6,  
“Operating segments” in the notes to the consolidated financial statements.  
KPI  
2023 (audited)  
2022 (audited)  
Revenue  
EUR 361 million  
EUR 258 million  
Contribution margin (a)  
35.3%  
27.2 %  
Adjusted EBITDA margin (b)  
4.0%  
–2.4%  
EBITDA margin (c)  
2.4%  
13.5%  
(a) For the definition, explanation and reconciliation of contribution margin refer to 2.3.2 Profitability  
(b) For the definition, explanation and reconciliation of adjusted EBITDA margin refer to 2.3.2 Profitability  
(c) For the explanation of EBITDA margin refer to 2.3.2 Profitability  
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tonies SE | Annual Report 2023  
2. Economic report  
2.1. Macroeconomic development  
According to the winter forecast published by the Kiel Institute for the World Economy (IfW Kiel) in December 2023, the  
global economy performed better than expected considering the inflation shock and the massive tightening of monetary  
policy, although economic expansion was moderate. Although inflation is now falling rapidly, there are currently no signs  
of an economic upturn.  
Global production (measured based on purchasing power parities) is expected to grow by 3.1% in 2023, with growth in  
the first three quarters averaging 0.8%, which is only slightly weaker than the trend before the coronavirus crisis.  
Economic momentum is expected to slow in the fourth quarter of 2023. Global trade actually declined in 2023 compared  
to the previous year, with activity also weakening again towards the end of the year. There were considerable differences  
in productivity trends between the developed economies in 2023, with the US economy proving to be particularly  
robust, while overall economic production in Europe tended to stagnate. In China, overall economic production picked  
up significantly in the third quarter, although it remains low by historical standards, meaning that the country has lost  
much of its role as a driver of global economic expansion.  
Many disruptive factors have disappeared again over the course of 2023, with commodity and energy prices falling  
significantly and real wages rising slightly. However, geopolitical, and domestic political uncertainties for companies and  
consumers remain high and are likely to dampen the propensity to invest and consume. As a result, the Kiel Institute for  
Economic Research is only forecasting global production growth of 2.9% for the year 2024.  
2.2. Review of overall business performance  
Overall, tonies recorded a very strong 2023 with exponential revenue growth led by North America, and substantial  
improvements in profitability with adjusted EBITDA and EBITDA turning profitable.  
Revenue amounted to EUR 360.9 million in 2023, representing a year-over-year growth of 39.7%, with an increase in  
revenue in all regions and all product categories. In North America, revenue more than doubled to EUR 140.4 million.  
Contribution margin increased substantially from 27.2% in 2022 to 35.3% in 2023. This was primarily driven by a substan-  
tially higher gross margin and lower licensing costs. Gross margin increased as a result of price increases implemented  
in May 2022, lower costs for inbound logistics (mainly airfreight) as well as favourable effects from channel, product and  
regional mix. Licensing costs were lower as a result of regional mix effects (lower revenue share of DACH which tends  
to have higher licensing costs), a higher share of in-house produced content and self-developed licenses, successful  
renegotiations with license partners and a non-recurring effect due to the release of licensing provisions of around  
EUR 3.3 million.  
The Group’s adjusted EBITDA margin improved sharply from 2.4% in 2022 to +4.0% in 2023. This was attributable  
particularly to substantial improvement in gross margin, lower marketing and lower licensing costs, including non-recurring  
effects related to the release of licensing provisions.  
The Group’s EBITDA margin also improved significantly from 13.5% in 2022 to +2.4% in 2023. Apart from a considerably  
higher contribution margin, personnel costs were lower primarily due to the significantly lower proportion of share-  
based payments. The positive impact on the EBITDA margin more than offset a sharp increase in operating expenses  
due to higher logistics and distribution costs as a result of the strong US expansion.  
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43  
tonies SE | Annual Report 2023  
2.3. Results of operations of the Group  
2.3.1. Revenue  
Revenue increased by 39.7% from EUR 258.3 million in 2022 to EUR 360.9 million in 2023.  
Revenue in EUR million  
361  
258  
188  
135  
FY 2019 based  
on German GAAP  
(HGB), 2020 and  
2021 IFRS  
2020  
2021  
2022  
2023  
Despite its mature market profile, the DACH region witnessed a notable revenue growth of +4.8% amounting to EUR  
165.9 million. The increase in revenue was primarily attributable to a robust expansion in direct-to-consumer, along with  
impressive performance in product categories such as Tonies figurines and Accessories & Digital. At the end of 2023,  
tonies had more than 10,000 points of sale at wholesale partners in the DACH region (including seasonal listings), a sharp  
increase from around 7,000 at the end of the previous year and a clear sign that the major distribution channel in the  
DACH region could be further expanded even further despite an already high level of saturation. Within the target group  
of parents, tonies has a robust and consistent aided brand awareness of around 84%, which consolidates its position as  
a well-established brand in the DACH market.  
Revenue in the North America soared to EUR 140.4 million, marking a remarkable growth of 114.0%. This impressive  
advancement was driven by robust performance across all distribution channels and product categories. While direct-  
to-consumer channels maintained a rapid growth pace, revenue expansion in wholesale was even more pronounced.  
The continuous adoption of tonies’ products by prominent retailers such as Target and Walmart contributed to a sub-  
stantial rise in the total number of points of sale, from approximately 4,200 at the close of 2022 to about 6,500 by the  
end of 2023.  
In the Rest of World region, encompassing the UK, Ireland, France, Hong Kong, and the European webshop, revenue  
surged by +59.1% from EUR 34.4 million to EUR 54.7 million in 2023. This growth was predominantly fuelled by revenue  
increasing sharply in the UK and a more than tripling France. tonies expanded its delivery countries in Europe via the  
European webshop by adding the Nordic countries Denmark, Sweden, and Finland, thereby increasing the total number  
of countries served to 17.  
Due to the continued successful international expansion, revenue in international markets is growing rapidly and for the  
first-time account for a larger share of total revenue than the DACH region – in 2023, around 54% of revenue was  
generated in international markets compared to 39% in 2022.  
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tonies SE | Annual Report 2023  
In terms of product categories, revenue from Tonieboxes increased by +35.4% year-over-year to EUR 118.1 million. Most  
Tonieboxes were sold in North America, significantly increasing tonies installed base in the most important growth market.  
This clearly underlines the international revenue and margin potential as around 20 Tonies figurines per Toniebox are  
sold on average in the first 4.5 years.  
Revenue from Tonies figurines increased significantly by +41.7% to EUR 225.5 million, with around 23.4 million Tonies  
figurines sold across all markets. The increase was driven by a combination of licensed third-party Tonies like Peppa Pig,  
Paw Patrol, and various Disney Tonies, along with in-house produced content and unique designs such as “Sleepy  
Friends” and “Playtime Songs”. Introducing the first Advent Calendar Tonie, our own content series Leo’s Day and “Clever  
Tonies,” a new eco-friendly edutainment audio product for children aged five and up, underlines tonies’ commitment to  
consistently bring innovative offerings to the market, particularly tailored for older children. It was initially launched in the  
US in October 2023 and has also been available in the DACH region and the UK since the first quarter of 2024.  
Revenue in the Accessories & Digital category experienced notable growth, increasing by +45.2% to EUR 17.3 million.  
This growth was propelled by sales of headphones, carriers, shelves, and chargers. tonies successfully introduced two  
entirely new formats to the product category: the Sleepy Sheep Night Light Tonie, which combines beautiful melodies  
and the ability to record personal goodnight messages with a warm light and the Listening+ Coloring book, where an  
audio play accompanies the coloring book with illustrations that match the story.  
In terms of distribution channels, both wholesale and direct-to-consumer remained strategically relevant for tonies. In  
2023, the share of revenue via own online channels continued to increase and reached 45% of the Group’s revenue in  
2023 compared to around 37% in 2022. Key driver was country mix effects, as international markets, which show higher  
online penetration compared to the DACH region, account for a higher proportion of group revenue.  
in EUR million  
2023  
2022  
Change  
Revenue  
360.9  
258.3  
39.7%  
by region  
DACH  
165.9  
158.3  
4.8%  
North America  
140.4  
65.6  
114.0%  
Rest of World  
54.7  
34.4  
59.1%  
by product category  
Tonieboxes  
118.1  
87.3  
35.4%  
Tonies figurines  
225.5  
159.1  
41.7%  
Accessories & Digital  
17.3  
11.9  
45.2%  
2.3.2. Profitability  
Adjusted EBITDA is a key performance indicator, which is calculated from EBITDA by adjusting for various effects to  
create a metric for the underlying profitability of the business. Adjustments relate to expenses incurred where manage-  
ment believes adjustments should be made due to extraordinary and non-operational character. In 2023, the adjustments  
comprised only costs for share-based compensation, as tonies started to capitalize own work, which was adjusted in  
2022. The adjusted EBITDA margin is defined as adjusted EBITDA as a percentage of revenue. Despite the continued  
investment in international growth, adjusted EBITDA improved substantially from 2.4% of revenue in 2022 (EUR 6.1  
million) to 4.0% of revenue in 2023 (EUR 14.4 million). This was attributable particularly to substantial improvement in  
gross margin, lower marketing costs and lower licensing costs.  
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tonies SE | Annual Report 2023  
Consolidated Group statement of profit or loss in accordance with IFRS (based on own grouping):  
2023  
2022  
Change  
EUR m  
% of revenue  
EUR m  
% of revenue  
EUR m  
% of revenue  
Revenue  
360.9  
100.0 %  
258.3  
100.0%  
102.7  
0.0%pts  
COGS  
138.5  
38.4%  
119.0  
46.1%  
19.5  
7.7% pts  
Gross profit  
222.5  
61.6%  
139.3  
53.9%  
83.2  
7.7% pts  
Licensing costs  
36.3  
10.1%  
31.7  
12.3%  
4.7  
2.2% pts  
Gross profit after licensing costs  
186.1  
51.6%  
107.6  
41.7%  
78.5  
9.9% pts  
Own work capitalized  
1.4  
0.4%  
0.0  
0.0%  
1.4  
0.4% pts  
Other income  
8.1  
2.3%  
8.4  
3.3%  
0.3  
1.0% pts  
Personnel expenses  
48.6  
13.5%  
– 57.2  
22.1%  
8.5  
8.7% pts  
Other expenses  
138.4  
38.3%  
93.6  
36.2%  
–44.7  
–2.1% pts  
EBITDA  
8.7  
2.4%  
34.7  
13.5%  
43.4  
15.9% pts  
Depreciation and amortization  
19.5  
5.4%  
18.4  
7.1%  
1.1  
1.7% pts  
EBIT  
10.8  
3.0%  
53.2  
20.6%  
42.4  
17.6% pts  
Financial result  
5.7  
1.6%  
16.5  
6.4%  
10.8  
4.8% pts  
Finance income  
8.8  
2.4%  
20.0  
7.7 %  
11.2  
5.3% pts  
Finance costs  
3.1  
0.9%  
3.5  
1.3%  
0.3  
0.5% pts  
EBT  
5.1  
1.4%  
36.6  
14.2%  
31.6  
12.8% pts  
Tax result  
6.7  
1.9%  
5.0  
1.9%  
11.7  
3.8% pts  
Profit (loss) for the period  
11.8  
3.3%  
31.7  
12.3%  
19.9  
9.0% pts  
Adjusted EBITDA is calculated from EBITDA as follows:  
2023  
2022  
Change  
EUR m  
% of revenue  
EUR m  
% of revenue  
EUR m  
% of revenue  
EBITDA  
8.7  
2.4%  
34.7  
13.5%  
43.4  
15.9% pts  
(i) Share-based compensation  
5.7  
1.6%  
24.2  
9.4%  
18.5  
7.8% pts  
(ii) Own work (not activated)  
0.0  
0.0%  
4.4  
1.7%  
-4.4  
1.7% pts  
Adusted EBITDA  
14.4  
4.0%  
6.1  
2.4%  
20.5  
6.4% pts  
EBITDA margin also improved significantly from 13.5% in 2022 to +2.4% in 2023. Apart from a considerably higher  
gross margin and lower licensing costs, also personnel costs were lower primarily due to the significantly lower proportion  
of share-based payments. The positive effects on the EBITDA margin more than offset a sharp increase in other expenses  
due to higher logistics and distribution costs as a result of the strong US expansion.  
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tonies SE | Annual Report 2023  
Contribution margin is defined as the contribution profit in percent of revenue. The contribution profit is calculated from  
the gross profit after licensing costs less various sales-related costs that are together aggregated as logistic and other  
sales dependent costs (mostly freight and logistics costs, fees for online marketplaces, costs of payments and certain  
variable sales costs). Contribution profit and contribution margin show how much is available for coverage of fixed costs  
such as personnel, other expenses, and marketing. Contribution margin increased significantly from 27.2% of revenue in  
2022 to 35.3% of revenue in 2023. The increase was primarily driven by a substantially higher gross margin and lower  
licensing costs. At EUR 127.3 million, contribution profit was well above the previous year’s level of EUR 70.2 million.  
Reconciliation contribution margin  
2023  
2022  
Change  
EUR m  
% of Revenue  
EUR m  
% of Revenue  
EUR m  
% of Revenue  
Gross profit after licensing costs  
186.1  
51.6%  
107.6  
41.7%  
78.5  
9.9%pts  
Logistics costs  
34.8  
9.7%  
23.6  
9.1%  
11.3  
0.5%pts  
Sales dependent costs  
24.0  
6.7%  
13.9  
5.4%  
10.1  
1.3%pts  
Contribution profit  
127.3  
35.3%  
70.2  
27.2 %  
57.1  
8.1%pts  
Gross margin improved substantially compared to the previous year from 53.9% to 61.6%. This was primarily due to price  
increases implemented in May 2022, lower costs for inbound logistics (mainly airfreight) as well as favourable effects  
from channel, product and regional mix.  
Licensing costs decreased from 12.3% of revenue in 2021 to 10.1% in 2023 as a result of regional mix effects (lower revenue  
share of DACH region which records higher licensing costs), a higher share of in-house produced content and self-  
developed licenses, successful renegotiations with license partners and a non-recurring effect due to the release of  
licensing provisions of around EUR 3.3 million. The gross margin after licensing costs rose accordingly from 41.7% in  
2022 to 51.6% in 2023.  
tonies met the requirements for recognizing internally developed assets as own work capitalized in the amount of EUR  
1.4 million for the first time in 2023.  
Personnel expenses fell from EUR 57.2 million in 2022 to EUR 48.6 million in 2023. The main driver was considerably  
lower expenses for share-based payments of EUR 5.7 million in 2023 compared to EUR 24.2 million in 2022, which were  
mainly due to a program granted to the Co-CEOs as part of the business combination that tonies merged with 468 SPAC I  
SE in November 2021. In addition, virtual shares and share options were issued in both 2022 and 2023. All costs for share-  
based payments were excluded from the calculation of adjusted EBITDA. Adjusted for this effect, personnel costs relative  
to sales decreased from 12.7% to 11.9% compared to the previous year.  
Other expenses increased from EUR 93.6 million in 2022 to EUR 138.4 million in 2023. Other expenses include a range of  
different expenses such as logistics costs, other sales dependent costs, marketing, and other operating expenses, all of  
which have increased with the continued international growth. In particular, logistics and other sales-related costs in-  
creased with the continued international expansion, as international markets with higher online penetration account for  
a larger proportion of Group revenue. In addition, the other operating expenses also include expenses from realized and  
unrealized currency losses, which have experienced a significant increase due to prevailing currency market trends.  
Historically, currency losses were predominantly associated with tonies procurement activities, specifically purchases of  
raw materials and consumables in foreign currencies. Consequently, these losses were reported under the category of  
cost of materials in previous years. As tonies global footprint expands and the business diversifies, tonies is increasingly  
engaging in a broader range of international transactions. As a result, foreign currency gains and losses are now arising  
from a wider spectrum of business activities beyond just procurement. In the interest of consistency and comparability,  
adjustments have been made to the previous year’s financial figures to reflect this reclassification accurately.  
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tonies SE | Annual Report 2023  
Depreciation and amortization of EUR 19.5 million in 2023 (2022: EUR 18.4 million) includes depreciation and amortization  
of property, plant and equipment and intangible assets. A small part of this item is resulting from a purchase price allo-  
cation in 2019, when tonies GmbH (formerly Boxine GmbH) was acquired by tonies Beteiligungs GmbH (formerly A. VI  
Beteiligungs GmbH) and became part of the group structure.  
Financial result fell from EUR 16.5 million in 2022 to EUR 5.7 million in 2023. The decline is mainly due to the significantly  
lower valuation income from the revaluation of warrants at fair value in 2023 compared to the previous year. In contrast,  
financing costs decreased slightly and had a positive impact on the financial result.  
Tax result turned from an income in prior year (EUR 5.0 million) to a tax expense of EUR 6.7 million as a result of current  
taxes calculated for the year 2023 and tax expense from the release of deferred tax assets on tax losses carried forward.  
Loss for the period decreased substantially from EUR 31.7 million in 2022 to EUR 11.8 million in 2023.  
2.3.3. Financial position  
Condensed consolidated statement of cash flows (based on own grouping):  
2023  
2022  
Change  
EUR m  
EUR m  
EUR m  
EBITDA  
8.7  
34.7  
43.5  
Decrease (increase) in net working capital  
6.5  
61.2  
54.7  
Decrease (increase) in trade receivables  
14.3  
12.5  
1.8  
Decrease (increase) in inventories  
8.3  
52.8  
61.0  
Increase (decrease) in trade payables  
0.5  
4.1  
4.6  
Change in other positions  
6.0  
21.6  
15.6  
Cash flow from operating activities  
8.1  
74.4  
82.5  
Acquisition of property, plant and equipment  
4.0  
3.4  
–0.6  
Acquisition of intangible assets  
– 7.5  
10.1  
2.6  
Development expenses capitalized  
1.4  
0.0  
1.4  
Cash flow from investing activities  
12.9  
13.6  
0.6  
Increase (decrease) from equity financing (net of fees)  
0.0  
58.9  
58.9  
Capital Reorganization (Acquisition of subsidiaries)  
0.0  
0.0  
0.0  
Proceeds from issue of share capital by shareholders of the Parent Company  
0.0  
60.0  
60.0  
Transaction costs  
0.0  
1.2  
1.2  
Increase (decrease) in borrowing & leases  
11.6  
8.4  
3.2  
Cash flow from financing activities  
11.6  
67.2  
55.6  
Net increase (decrease) in cash  
6.8  
20.7  
27.5  
Change in cash resulting from exchange rate differences  
–2.5  
0.0  
–2.5  
Free cash flow  
4.8  
87.9  
83.2  
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tonies SE | Annual Report 2023  
Cash flow from operating activities turned positive in 2023 and amounted to EUR 8.1 million (2022: EUR 74.4 million).  
This was driven by a significantly higher EBITDA, which rose by EUR 43.4 million to EUR 8.7 million, and an only slight  
increase in net working capital of EUR 6.5 million (2022: increase of EUR 61.2 million) due to a decrease in inventories.  
After an earlier inventory build-up in the first half of 2023 to avoid stock-out and high airfreight cost in case of macroe-  
conomic disruptions and to facilitate further international expansion, inventory levels declined significantly in the second  
half of 2023. The year-over-year decline is a result of more efficient inventory management and strong revenue growth,  
particularly in the fourth quarter of 2023.  
Cash flow from investing activities reflects investments in property, plant and equipment and intangible assets, and  
amounted to EUR 12.9 million in 2023 (2022: EUR 13.6 million). These include investments in tools to manufacture  
Tonies figurines, product-related expenses as well as own content production and software.  
Free cash flow (the sum of cash flow from operating activities and cash flow from investing activities) was at EUR 4.8  
million in 2023 (2022: EUR 87.9 million) driven by the substantial increase in cash flow from operating activities. Free  
cash flow represents the Group’s cash efficiency and enables an assessment of profitability.  
Cash flow from financing activities amounted to EUR 11.6 million in 2023 (2022: EUR 67.2 million), mainly due to the  
partial utilisation of credit lines for inventory build-up. The higher level of cash flow from financing activities in 2022 was  
driven by a capital increase of EUR 60.0 million in November 2022 and the issuance of unsecured convertible bonds with  
an aggregate principal amount of EUR 10.0 million.  
Overall, the Group’s cash increased from EUR 54.9 million in 2022 by EUR 4.4 million (including EUR 2.5 million effects  
from exchange rate differences) to EUR 59.3 million in 2023.  
The Group was able to meet its obligations at all times in the financial years 2022, 2023 and afterwards.  
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tonies SE | Annual Report 2023  
2.3.4. Assets and liabilities  
Condensed consolidated statement of financial position in accordance with IFRS (based on own grouping):  
31.12.2023  
31.12.2022  
Change  
EUR m  
% of BS total  
EUR m  
% of BS total  
EUR m  
% of BS total  
Assets  
492.4  
100.0%  
481.8  
100.0%  
10.5  
0.0%pts  
Non-current assets  
282.8  
57.4 %  
289.3  
60.0%  
6.5  
–2.6% pts  
Property, plant and equipment  
6.6  
1.3%  
7.0  
1.5%  
0.4  
0.1% pts  
Intangible assets (incl. Goodwill)  
270.8  
55.0%  
276.8  
57.5 %  
6.0  
–2.5% pts  
Other  
5.4  
1.1%  
5.4  
1.1%  
0.1  
0.0% pts  
Current assets  
209.6  
42.6%  
192.6  
40.0%  
17.0  
2.6% pts  
Cash  
59.3  
12.0%  
54.9  
11.4%  
4.4  
0.6% pts  
Inventories  
76.1  
15.5%  
84.3  
17.5 %  
8.3  
–2.1% pts  
Trade receivables  
49.1  
10.0%  
34.8  
7.2 %  
14.3  
2.7% pts  
Other  
25.1  
5.1%  
18.5  
3.8%  
6.6  
1.3% pts  
Equity and Liabilities  
492.4  
100.0%  
481.8  
100.0%  
10.5  
0.0% pts  
Equity  
325.3  
66.1%  
334.6  
69.5%  
9.3  
3.4% pts  
Share capital & premium  
609.2  
123.7%  
609.2  
126.4%  
0.0  
–2.7% pts  
Other incl. accumulated profit and loss  
283.9  
– 57.7 %  
– 274.6  
– 57.0 %  
9.3  
0.7% pts  
Liabilities  
167.1  
33.9%  
147.2  
30.5%  
19.9  
3.4% pts  
Non-current liabilities  
43.3  
8.8%  
38.1  
7.9 %  
5.2  
0.9% pts  
Loans and borrowings (long term)  
7.4  
1.5%  
6.8  
1.4%  
0.6  
0.1% pts  
Lease liabilities (long term)  
4.8  
1.0%  
5.0  
1.0%  
-0.2  
0.1% pts  
Share-based payment liabilities (long term)  
6.8  
1.4%  
6.0  
1.3%  
0.8  
0.1% pts  
Deferred tax liabilities  
24.3  
4.9%  
20.2  
4.2%  
4.0  
0.7% pts  
Current liabilities  
123.8  
25.1%  
109.1  
22.6%  
14.7  
2.5% pts  
Trade payables (short term)  
38.9  
7.9 %  
39.4  
8.2%  
0.5  
0.3% pts  
Loans and borrowings (short term)  
15.6  
3.2%  
0.0  
0.0%  
15.6  
3.2% pts  
Other and provision  
63.5  
12.9%  
57.3  
11.9%  
6.2  
1.0% pts  
Income Tax liabilities  
2.7  
0.6%  
0.1  
0.0%  
2.7  
0.5% pts  
Lease liabilities (short term)  
0.9  
0.2%  
0.6  
0.1%  
0.3  
0.1% pts  
Other liabilities (short term)  
41.1  
8.3%  
35.4  
7.3 %  
5.7  
1.0% pts  
Provisions (short term)  
18.8  
3.8%  
21.2  
4.4%  
–2.4  
0.6% pts  
Warrant liabilities (short term)  
5.8  
1.2%  
12.4  
2.6%  
6.6  
1.4% pts  
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tonies SE | Annual Report 2023  
At EUR 492.4 million, total assets showed an increase compared to year-end 2022 (EUR 481.8 million).  
Assets consisted in particular of non-current assets, which accounted for 57.4% of total assets in 2023 (EUR 282.8 million)  
and were in absolute terms on a slightly lower level compared to 2022 (EUR 289.3 million). The major item is intangible  
assets. These were highly affected by the purchase price allocation for the acquisition of tonies GmbH in 2019. Goodwill,  
the brand, and the capitalised technology as well as customer relationship assets represented the vast majority of intan-  
gible assets and total assets. The decrease from EUR 276.8 million in 2022 to EUR 270.8 million in 2023 stemmed primarily  
from regular write-downs on the brand and the technology. Investment in the Group’s intangible and tangible assets  
continued in 2023. In addition to machine capacities and updates to production management, investments were made  
primarily in IT infrastructure (hardware and software) to ensure the Group’s systems remain viable for the future and  
prepared for the planned international growth.  
Current assets increased from EUR 192.6 million per 31 December 2022 to EUR 209.6 million per 31 December 2023.  
Cash increased from EUR 54.9 million per 31 December 2022 to EUR 59.3 million in the year under review. Inventories  
declined year-over-year from EUR 84.3 million per 31 December 2022 to EUR 76.1 million per 31 December 2023 as a  
result of more efficient inventory management and strong revenue growth particularly in the second half of 2023.  
Strategically, tonies aims for keeping sufficient goods in stock to further support the rapid growth trajectory, particularly  
in North America. Trade receivables increased from EUR 34.8 million per 31 December 2022 to EUR 49.1 million per  
31 December 2023 mainly as a result of higher absolute revenue. Other assets (current) rose from EUR 18.5 million per  
31 December 2022 to EUR 25.1 million per 31 December 2023. This item includes VAT receivables and prepaid expenses.  
Compared to year-end 2022, equity decreased by EUR 9.3 million to EUR 325.3 million. Correspondingly, equity ratio  
declined by 3.4 percentage points to 66.1% per 31 December 2023 and remained at a very high level (31 December 2022:  
69.5 %).  
Non-current liabilities rose to EUR 43.3 million per 31 December 2023 (31 December 2022: 38.1 million). Loans and  
borrowings (long term) at EUR 7.4 million and Lease liabilities at EUR 4.8 million remained broadly flat. As further major  
items, Share-based payment liabilities increased from EUR 6.0 million per 31 December 2022 to EUR 6.8 million per year-  
end 2023, while deferred tax liabilities increased from EUR 20.2 million per 31 December 2022 to EUR 24.3 million per  
31 December 2023.  
Current liabilities increased from EUR 109.1 million per 31 December 2022 to EUR 123.8 million per year-end 2023. Trade  
payables decreased slightly from EUR 39.4 million per 31 December 2022 to EUR 38.9 million per 31 December 2023.  
Other (current) liabilities and provisions increased to EUR 63.5 million per 31 December 2023 compared to EUR 57.3 million  
per year-end 2022. This item also included provisions for copyright collecting agencies and storage media fees. Warrant  
liabilities decreased from EUR 12.4 million to EUR 5.8 million due to the revaluation of warrants on tonies SE for former  
SPAC sponsors and shareholders.  
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tonies SE | Annual Report 2023  
2.3.5. Comparison between actual business performance and outlook  
For 2023, tonies expected group revenue of EUR 354 million, corresponding to a year-over-year growth around 37%, and  
US revenue of EUR 116 million (Region is now named “North America”), which corresponds to an increase of around 77%  
compared to the previous year. Adjusted EBITDA margin was expected to turn “positive” (FY 2022: 2.4%).  
At EUR 361 million, group revenue slightly exceeded the forecast of EUR 354 million, driven by stronger-than-originally-  
expected US revenue of EUR 140 million, which significantly exceeded the forecast of EUR 116 million for fiscal 2023. The  
main driver was the continued rollout of tonies in the US, especially with major retail partners, including Target and  
Walmart.  
As expected, adjusted EBITDA margin came in “positive” at a level of 4.0%, a significant increase on the previous year’s  
figure of 2.4%. The margin increase was the result of a substantial improvement in gross margin, lower marketing costs  
and lower licensing costs.  
Overall, tonies showed a very strong business performance in 2023 and, once again, met or even exceeded its guidance.  
Outlook versus performance 2023  
Guidance 2023  
Results 2022  
Group revenue (EUR million)  
354  
361  
US revenue (EUR million)  
116  
140  
Group adjusted EBITDA (% of revenue)  
“positive”  
4.0%  
2.3.6. Overall assessment of the economic situation  
Overall, the management considers the Group’s economic situation to be sound based on the business performance  
described and the financial position. In the third quarter of 2023, tonies further developed its financial structure to capture  
growth opportunities by successfully closing a new EUR 30 million syndicated loan facility, which replaced previous  
bilateral credit facilities with a total amount of EUR 26 million. This loan, which was structured in close cooperation with  
highly regarded banks Commerzbank, Deutsche Bank, DZ Bank and KfW, will help tonies to safeguard seasonal working  
capital needs for growth and contributes to a solid liquidity situation.  
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tonies SE | Annual Report 2023  
3. Employees  
At tonies, we believe that our people are the key to the Company’s success. Our aim is to have a unique culture that  
attracts, excites, inspires, values, and retains our diverse teams around the globe.  
At the end of December 2023, the Group employed 508 people. This represents an increase of 18% compared to 431  
employees at the end of 2022.  
2023 (year-end)  
2022 (year-end)  
Total number of employees (Number of employees on a headcount basis)  
508  
431  
Total employees  
Male  
43%  
54%  
Female  
57%  
46%  
Total employees  
in Europe  
434  
382  
outside Europe  
74  
49  
Leadership positions  
106  
97  
Male  
58%  
58%  
Female  
42%  
42%  
We are what we value  
In order to maintain this unique culture, it is important to have a guideline for how we navigate through the working day  
and how we interact with each other and our partners as employees. This is why we have introduced our tonies principles.  
Our principles help us to provide the same level of quality in all aspects of our business and empower our teams to act  
in our best interests.  
Fostering a culture of feedback & continuous learning  
At tonies, we believe in the importance of giving space to grow and never stop learning. Therefore one of our 2023  
priorities was to focus on further developing a transparent feedback culture and enabling our employees to keep growing  
personally and professionally.  
We introduced a tool-based 360° performance feedback cycle enabling every employee to receive a well-rounded per-  
spective on their performance and growth opportunities. The process was accompanied by various feedback training  
and workshops which focused on mastering the art of giving and receiving feedback effectively. From 2024 onwards,  
we will continue our performance feedback journey by performing two feedback cycles per calendar year including  
accompanying feedback training and workshops.  
Furthermore, we implemented optional Individual Development Plans to have a systematic approach in place for  
employees to foster their continuous development and remain state-of-the regarding their skills.  
In addition to our new initiative, we delivered leadership training programs for both new and existing leaders, and actively  
promoted self-guided learning by providing employees with personalized annual learning budgets as well as access to  
a language learning platform.  
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tonies SE | Annual Report 2023  
Inclusion & Diversity  
In 2023, tonies took significant steps to fortify its commitment to Inclusion and Diversity (I&D). Guided by an external I&D  
expert, we conducted a comprehensive internal I&D survey in spring, and gained valuable insights, which, coupled with  
focus group interviews and discussions, formed the basis of tonies first-ever strategic I&D Roadmap.  
Notably, this I&D Roadmap consists of the following four strategic pillars which form the foundation of our I&D focus  
areas, driving progress and achievements:  
Leadership & Commitment  
Culture & Engagement  
Education & Awareness  
Practice & Policies  
To make our approach tangible and actionable, we already brought to life a couple of global and local I&D initiatives in  
the second half of 2023, such as the formation of an employee-led I&D Champion Group as well as the first educational  
pieces concerning inclusive language as well as the promotion of accessibility in meetings. Our I&D Champion Group  
comprises 15 passionate I&D tonies advocates from various regions, departments, and levels to support the Board and  
C-Level in fostering and promoting I&D throughout our organization. We look forward to continuing to work with this  
group in 2024.  
These milestones represent tonies’ ongoing dedication to creating a workplace where every voice is heard and valued  
regardless of gender, nationality, ethnic origin, religion, different abilities, age, sexual orientation, or identity.  
We also believe in mixed leadership teams as a competitive advantage and driver of success. One aspect of it is the  
number of women in leadership positions. By the end of 2023, 42 % of all leadership positions were filled with women.  
Employee wellbeing  
To support the health and well-being of our employees, we continued to offer global and local employee health and  
mental well-being initiatives. Since January 2023, we have partnered with Calm, the Number 1 App for meditation and  
sleep, and offer our employees as well as up to five of their dependents, free-of-charge access to Calm. In addition, we  
launched monthly remote and on-site Yoga sessions and supported the habit of a healthy break with a 30-minute remote  
stretching program, both offered by professional external teachers. Our team in the UK trained team members to become  
Mental Health First Aiders and conducted a Mental Health Awareness week in May. For the Düsseldorf-based employees  
we hosted, in cooperation with Techniker Krankenkasse, our first ever “Health Day” in March, offering a variety of health  
checks and activities, such as a back-check or a sleep analysis.  
The tonies principles  
We are  
We give space  
passionate and  
to grow and never  
ambitious  
We work towards  
We are  
stop learning  
We are  
a shared purpose  
accountable and  
One Team  
and vision  
outcome-driven  
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tonies SE | Annual Report 2023  
4. Procurement and production  
tonies works with various contract manufacturers to have its products manufactured according to its own requirements  
and specifications. The Tonies audio figurines are produced using the Group’s tools and in accordance with its specifica-  
tions at several suppliers in Tunisia and China. The Tonieboxes are produced by third parties in China and Hungary in line  
with the Group’s technical and design requirements. In addition to the production of finished goods, tonies also procures  
semi-finished goods and raw materials including fabric covers for the Toniebox, which are then supplied to other contract  
manufacturers for subsequent steps.  
After operating in a highly challenging environment for our global production and supply chain in 2022 primarily due to  
disruptions related to COVID-19 and the war against Ukraine, the overall picture with regards to transport and functioning  
supply chains has improved in 2023. While the situation was not entirely back to pre-pandemic conditions, we could see  
more stable supply of raw materials, shorter lead times and stabilizing transportation cost. However, thanks to a robust  
production and supply chain strategy, supported by a global multiple-source strategy, we managed to have secure and  
steady supply to our markets despite any temporary supply disruptions.  
In 2023, we have also noticed rising costs for labour, energy, and raw materials – the main raw material categories for  
tonies are synthetic materials and electronic components. By taking a total cost approach in analysing potential savings  
and combining this with optimizations along the entire supply chain, we have succeeded in keeping our direct material  
expenditure in line with our planning.  
We continuously work on making our production processes more efficient, flexible, and responsive. Among expanding  
our supplier network by further emphasizing our multiple-source approach, we also aim for a higher IT integration along  
the entire value chain. Further optimizing our cost base will be one of the key priorities in 2024, particularly in view of  
the uncertainties surrounding overall inflation rates and volatile raw material prices. In addition to established practices  
to secure prices over specific periods, we will increase our procurement efforts in areas outside of Asia to have a more  
robust, diversified supplier base. We also aim to further consolidate our supplier base in order to benefit from greater  
economies of scale. At the same time, we strive to source only finished goods in the future to reduce complexity and  
optimize working capital.  
5. Research and development  
tonies does not conduct basic research, but continuously develops its product family in order to meet the requirements  
of the market and ensure the marketability of the product family for the future. Close contact with the markets and the  
innovative strength of our employees, associated business partners and contract manufacturers help us to achieve this.  
An established in-house development department supports the targeted development of new products based on Tonie-  
box technology as well as the further development of possible applications and potential new target groups. In 2023,  
tonies capitalized development costs totaling EUR 1.4 million for two significant projects, primarily stemming from inter-  
nal development efforts.  
6. Marketing  
By presenting our Tonieboxes and Tonies as category-defining products, we have created our own distinctive brand  
identity on the market, which provides us with a high recognition value and creates differentiation from competitor  
products on the market. We regard the maintenance of our strong brand identity as crucial for customer acquisition as  
well as retention to drive revenue and profit growth. Focusing on data driven marketing activations we can provide the best  
product and brand experience for our customers including relevant recommendations and memorable Tonie moments.  
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tonies SE | Annual Report 2023  
To keep new and existing little listeners engaged with high quality audio experiences, we deliver joy with strong licensing  
partners as well as own license series such as “Sleepy Friends” and “Leos Tag”. Launched in 2022 our Sleepy Friends brand  
became a community favorite and was one of the bestselling licenses during 2023. In the US, our efforts were strongly  
recognized with nominations for Toy of the Year (TOTY) in three categories (Infant/Toddler, Plush and Creative toy of the  
year).  
High reach campaigns and a strong and growing community accumulated to an aided brand awareness of around 84%  
within our target group of parents in the DACH region by the end of Q4 2023. This is a remarkable +7% compared to Q4  
2022. Within our core target group of parents, the aided brand awareness also reached an all-time high with 87%. This is  
not only because of an already existing strong brand identity but also through target group relevant product launches in  
2023. In the US, we launched a powerful cross-franchise marketing campaign “Discover Imagination” in Q4 including a  
TV brand spot featuring our biggest brands. The campaign was rolled out in all distribution channels and fully support  
by our PR departments.  
Throughout all channels, paid and owned, we put a strong focus on retention initiatives to increase the costumer lifetime  
value in a mature market – especially by measurable communication initiatives providing existing customers with relevant  
recommendations. Intelligent CRM flows and our App play an important role here.  
Within our multi-channel communication strategy, we expand our reach within the social community. Therefore, we not  
only use our own Social Media channels such as Instagram or TikTok but also interact with an engaged and dedicated  
network of Influencers with a great brand fit.  
Throughout the year, we also rely and on attentive point-of-sale activations at key retailers. Instore promotions, seasonal  
as well as product related in store decorations create a strong brand experience at relevant costumer touchpoints. POS  
special placements and innovative shopper activations let customers experience the brand and call to action at point of  
purchase.  
7. Risks and opportunities report  
7.1. Risks and opportunities management system  
As an international Group, tonies is exposed to a large number of risks and opportunities. Risks and opportunities are  
events and developments that have a certain probability of occurring and that could have a material negative or positive  
financial or non-financial impact on our target attainment.  
We consider risk management an integral part of ensuring transparency regarding risks and opportunities and thus of  
improving decision-making processes. The Company has a risk-aware corporate culture in all decision-making processes.  
We carefully weigh up the risks and opportunities associated with our decisions and business activities, from a well-  
informed perspective. This includes deliberately taking calculated risks in line with our risk appetite. We prepare appropriate  
countermeasures for other risks.  
tonies is committed to managing risks in a proactive and effective manner. This requires a customized risk-management  
system to communicate management decisions to all levels within the organisation. To support this commitment, risk  
management is integrated to all business processes at an appropriate level. Functional departments as well as and local  
country subsidiaries are interviewed in workshops on at least annual basis to get an understanding of key risks and  
opportunities which are then aggregated in a risk register. While management is responsible for the ongoing monitoring  
and analysis of all relevant risks, risk controlling is an integral part of management’s approach to achieve its strategic  
objectives and contribute to long-term growth of the business, each department head is responsible to identify and  
monitor all risks in their respective area and ensure that appropriate precautions are taken to minimize potential adverse  
impact. The wider management team discusses risks at an early stage at the weekly meetings, weights up various courses  
of action and takes measures accordingly.  
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tonies SE | Annual Report 2023  
As part of our risk management approach, risks are reviewed semi-annually and assessed on their probability of occurrence  
and potential magnitude. For all risks in the risk register measures are defined and management decides on whether any  
additional steps need to be taken to reduce the probability of adverse effects and their impact on the Company. Manage-  
ment also reports on the overall risk situation to the Supervisory Board.  
7.2. Internal control system  
An internal control system was implemented as part of the public listing at the end of 2021, which is focused on internal  
controls over financial reporting and covers other key areas and processes of the business as well. Part of this system has  
already been put into place, but it is still in the process of being launched in some individual areas. The launch prioritised  
company processes that are subject to higher risks. Continued further improvement and fine tuning of our existing  
process and control structures is an ongoing task of a fast-growing company.  
The internal control system aims to identify, evaluate, and control any risks that could influence the proper preparation  
of the consolidated financial statements. As a core component of the accounting and reporting process, the system of  
internal controls over financial reporting comprises preventive, detective and monitoring control measures in accounting,  
group accounting, controlling and operational functions, which are designed to ensure a methodical and consistent  
process for preparing the Group’s financial statements. The internal control system follows a similar approach for functions  
not directly related to the preparation of the consolidated group financial reporting.  
The internal control system was established following on a risk-conscious approach. Key processes were identified, risks  
were assessed, and relevant processes were documented. In a next step, control processes were defined, applying the  
principle of segregation of duties.  
The Group’s internal controls over financial reporting include policies and procedures that focus on maintenance of  
sufficiently detailed records to accurately and fairly reflect transactions involving the Group’s assets, providing reasonable  
assurance that transactions are recorded as necessary to allow preparation of financial statements in accordance with  
the applicable accounting standards, providing reasonable assurance that the revenues and expenses are being made  
only following proper authorisations based on internal signature and approval guidelines, and providing reasonable  
assurance regarding prevention or timely detection of the unauthorised acquisition, use or disposition of the Group’s  
assets that could have a material effect on its financial statements. We are constantly updating the processes and controls  
regarding both, people involved and the complexity incurred from the extremely high company growth of our group.  
The system of internal controls is for a large part and most important areas implemented and in the process of being  
rolled out and amended in the Group’s subsidiaries. The ongoing change due to strong company growth and further  
improvement of operational processes will require a review on an annual basis.  
Due to its inherent limitations, the Group’s internal controls over financial reporting may not prevent or detect errors or  
misstatements in the Group’s financial statements.  
7.3. Major risk categories  
No risks were identified that could jeopardise the Group as a going concern in the 12 months period after issuing this  
report. The report below summarises and sets out the most important risks.  
Internally, the risks described below are currently considered primarily on a qualitative basis and, initially, before risk  
mitigation measures are taken into account. Mitigation measures are explained separately. Accordingly, the risks are  
presented in order of decreasing relevance and impact for the Group.  
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tonies SE | Annual Report 2023  
Macroeconomic and geopolitical risks  
As an internationally operating company, we are exposed to global macroeconomic and geopolitical developments and  
the associated risks, affecting our revenue, profit margin and procurement markets. The current macroeconomic situation  
remains challenging particularly due to effects from Covid-19, the ongoing war in Ukraine and the aggravated situation  
in the Middle East conflict. The consequences include the limited availability of raw materials, the delay of goods and  
increased freight costs, which could become even worse. If the conflict between China and Taiwan were to intensify and  
sanctions were to be imposed on China, procurement would be severely affected and therefore represents a risk. Trump’s  
re-election could have direct impact on tonies like imposing import duties with the consequence of international counter-  
tariffs, tax cuts for US companies or indirect effects by withdrawal from NATO and the WTO.  
The situation is further aggravated by the ongoing inflation and recession, which is party influenced by the above-  
mentioned situation and uncertainties reducing people’s purchasing power and effecting shopping behaviour (value for  
money; less spend). The overall (retail) landscape could suffer from a slow-down in demand and high interest rates (for  
financing of the business) potentially leading to defaults of trading partners and other business partners for tonies (incl.  
suppliers).  
In these unpredictable global conditions, with our complex business model (e.g. licensing, physical goods, ecommerce)  
and international growth strategy accurate forecasting is one of the key challenges. All this may lead to faulty assumptions  
on the financial plan, allocate our resources in the wrong way or spend our resources too aggressively into growth.  
Managing this international Group successfully with these complex uncertainties extensive and multifaceted measures  
are taken. Apart from prudent company management a comprehensive management concept in introduced. We monitor  
macro-economic developments and track our most important key performance indicators relating to revenue, costs and  
cash planning. Optimization of Working Capital has been a key priority in 2023 and will continue to be in 2024. Our  
financial key figures are discussed in detail and analysed monthly so that any necessary measures can be taken quickly,  
and the Company can be agile when responding to changing conditions. In case of significant changes, we update our plan.  
To improve sales, an increased cost bases is considered in annual renegotiations with retailers and passed on to our  
partners where possible. On the end-consumer side, we use direct marketing channels, such as referral marketing and  
push notifications, to increase our tonies customer loyalty and boost sales.  
Solvency risks  
Given the ambitious growth and expansion phase, which is expected to remain strong in the years ahead, the Group still  
has typical financing requirements for a group of this phase. In 2023, tonies has taken a substantial step towards a more  
resilient financial structure. A syndicated loan with four banks is closed to repay previous credit lines. The facilitation of  
EUR 30m and additional EUR 10m as a top-up option in combination with turning profitable on adjusted EBITDA in 2023  
and other positive planned financial effects in 2024 improves financial resources.  
The unstable macroeconomic situation, uncertainties on the purchasing and sales side due to planning and perfor-  
mance uncertainties, as well as other negative effects on the planned company growth in 2024, could put pressure on  
the company’s liquidity position. Further capital requirements are therefore possible. While there is no guarantee that  
such potentially needed funding activities are successful, the Group has a track record of securing additional funds if  
needed and is proactively addressing its liquidity planning well ahead of time. Internal measures to reduce the risk are  
continuous, close monitoring of cash and optimisation of Working Capital.  
Currency risks  
Besides economic and political developments that cannot be accurately predicted (e.g. significant changes in interest  
rates or changes to customs regulations), the Group’s material risk factors also include a changing USD and GBP exchange  
rate and political uncertainty in the production countries.  
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tonies SE | Annual Report 2023  
The USD exchange rate is a very relevant currency risk for us, as slightly more than half of our purchasing volume is directly  
or indirectly based on the USD. Accordingly, a devaluation of the euro against the USD leads to an increase of the COGS.  
To some extent, USD revenue from our steadily growing business in the US is increasingly serving as a natural hedge and  
compensating for this effect.  
The Group has set up a professional Treasury Management and addresses the some of the remaining USD risk through  
the selective use of currency hedging.  
Bad debt risk  
We work with large retail partners, which currently account for the majority of our revenues. Retail companies (esp. for  
books, toys, electronics), like our customers and other business partners for tonies (incl. suppliers) are at the risk default  
or even insolvency.  
Default risks on receivables are reduced by insurance and an efficient dunning process. However, our credit insurance  
companies currently do not always insure our full retail business. In the event of a default, we would have to bear our  
own share and possibly the share exceeding the credit limit.  
To further minimise our default risk, an efficient credit control is currently in the process of being group-wide implemented  
which includes an additional approval process based on research and experience required for transactions that exceed  
credit insurance limits. In addition, we switch to prepayment for doubtful customers.  
Inefficient processes and standards for scalability  
As a fast-growing and international company, we face risks related to our operational business processes, structures, and  
tools.  
Processes were regularly adapted and developed individually across entities, often with a focus on effectiveness. This  
brings the risk that processes have friction and inefficiencies, which makes the planned scalability more difficult. Thus,  
there is a need to implement blueprints of core processes and more standardized documentation (e.g. processes).  
Organizational Efficiency is one key strategic priority for 2024 and 2025 and the implementation of functional standards  
is planned.  
Tools security, scalability, and migration  
The used tools do not always meet the current or changing requirements to the full extent due to company growth and  
increasing complexity. To foster data-driven decision-making, a sometimes complex integration of tools with the ERP is  
needed. However, migration of tools to meet the needs of tonies’ business can result in challenges (e.g. temporary slow-  
down of business operations, involvement of many internal or external stakeholders) or even revenue loss.  
To cover the tonies’ existing and future business needs in the best suitable way, we follow a ‘best of breed’ strategy,  
meaning to choose the best solution for each application area and integrate it into our IT infrastructure instead of relying  
on one manufacturer. We involve experts and all relevant stakeholders for successful migration projects.  
Cyber security threats such as unauthorised access internally or externally, could disrupt our key internal tools or customer  
applications. Our measures to address this risk include regular penetration tests and a dedicated focus by our IT team on  
security. In the event of a hacker attack, the financial damage is covered to a certain extent by IT insurance.  
Compliance  
Designated compliance areas have been identified as part of an initial compliance risk analysis. These areas are associated  
with significant compliance risks. This means that a breach of the legal requirements within this area can lead to signifi-  
cant financial, reputational and/or other damages for tonies.  
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tonies SE | Annual Report 2023  
Designated compliance areas are anti-corruption, anti-money laundering/combating the financing of terrorism, anti-  
trust law, economics sanctions, data protection, human rights, and capital markets compliance. As is often the case with  
compliance risks, we assess the probability of occurrence as comparatively low. However, in the event of occurrence,  
the negative effect for the Group is likely to be high.  
In the case of an event, immediate measures are taken. In addition, various measures have been established to reduce  
the overall risk. In order to identify whether the mitigating measures that have been already implemented are appropriate  
and effective, a compliance risk analysis is planned to take place on a regular basis.  
Dependence on key partners  
In various areas of our business model, we cooperate with key partners such as licensors, development partners and  
suppliers, which bring us added value, but can also lead to the risk of dependency. We can offer our customers Tonies  
with content based on a broad range of exciting and well-known international licences like Disney, which makes our  
product very attractive to customers and helps us with internationalisation. This is an important element in our portfolio  
strategy. In this way, we take into account the risk of becoming too dependent on individual licensors. In addition to  
diversifying between different interesting licensors, we develop our own content portfolio and expand our product  
portfolio of our own licence brand, e.g. “Sleepy Friends”, which focuses on bedtime routine. This product strategy also  
enables us to increase our profitability, as there are no licensing costs involved. The continuation of successful business  
relationships with our licensing partners is a supporting pillar in our business model. When renegotiating royalty rates,  
we strive to achieve joint growth targets in order to compensate for lower licensing costs in percentage terms. However,  
renegotiating of royalties bears the risk of non-agreement with the licensor. This could lead to various negative effects  
including unplanned end of life of a Tonie and contractual penalties.  
tonies has managed to reduce the dependencies on development partners in a way that we still benefit from the coope-  
ration but introduced a flexible set up to replace partners in a timely manner if needed. We continuously building up our  
own expertise and conducting in-house development.  
In recent years we have reduced our dependency on suppliers. However, there remains the risk a supplier default due to  
different reason like geopolitical issues, natural catastrophes or insolvency would negatively impact our supply chain. We  
continuously improve our multiple-source supplier strategy and prepare the organization for possible defaults in the best  
way possible.  
7.4. Major opportunity categories  
As well as risks, there are also numerous opportunities for tonies. These could have a very positive impact on business  
performance moving forward and include growth opportunities and the potential to improve profitability further. The  
following overview summarises the key opportunities.  
International expansion  
Every international market launch of the Toniebox so far has been followed by strong growth. In the US, for example,  
tonies achieved around EUR 140 million in revenue in 2023, just three years after the market launch. The other inter-  
national markets outside the DACH region, especially UK and France, also exhibit a strong growth profile and present a  
significant growth potential going forward. While these existing markets will remain a clear focus also in 2024, tonies  
sees a wide range of further opportunities for substantial growth in many other countries in the future.  
Increasing revenue share in digital channels  
Historically, tonies achieved its first success through retail sales in the DACH region. The US launch at the end of 2020, in  
the midst of the COVID-19 pandemic, showed that digital channels, especially our own online shop, are very attractive  
and profitable for us. We are also increasingly relying on digital channels in the DACH market.  
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tonies SE | Annual Report 2023  
In 2023, 45% of our revenue was generated via digital channels, compared to 37% in 2022. We expect digital channels  
to account for an even higher share in the future. This makes us more flexible, diversifies our sales channels and, in the  
case of our own online shop, also increases our profitability.  
Multiple-source strategy  
Historically, we have worked with one partner in Tunisia for the production of Tonies and one partner in China for the  
production of Tonieboxes. This created a high degree of dependency and risks, such as production being shut down due  
to COVID-19 in 2020, resulting in temporary supply difficulties.  
As a result, another partner for the production of Tonieboxes and three new partners for the production of Tonies were  
added, as well as other partners for alternative supply sources for raw materials and auxiliary parts. This broader supplier  
basis reduced dependency and improved purchasing conditions with a positive impact on gross margin. We expect the  
new structure to have an even more positive effect on our gross margin in the future as increasing volumes are shifted  
to new suppliers.  
Our multiple-source strategy is also extremely valuable from a strategic perspective. We now have additional capacity to  
continue our global growth trajectory. On the one hand, we reduce our risk in the event of production downtime; on  
the other hand, individual partners also have production capacity in North America/Mexico, which shows attractive and  
cost-effective opportunities for further growth, particularly in light of our strong growth in the US.  
We are confident that these steps to expand our supplier base have laid the foundations for strong and profitable future  
growth and that this will allow us to offer added value for our customers, for example thanks to better availability.  
tonies brand  
We consider the valuable tonies brand and its high brand recognition a key factor in our long-term success. Through a  
focus on PR, social media, targeted marketing initiatives and exciting content, tonies presents itself as a brand that is loved  
by children and parents alike. Our distinctive Content Tonies and their design enjoy very high brand recognition and high  
collector’s value. Our combination of figurines and audio content also creates a close emotional bond between us and  
our customers, as demonstrated by their great commitment and repurchase rates. Our strong brand recognition and  
reputation has also resulted in cooperations with renown brands such as Steiff and Playmobil.  
We believe that the tonies brand will also open up many additional opportunities for the future. In addition to strong  
customer loyalty, it can support the sale of tonies products and accessories and help our customers experience more of  
the tonies world.  
Expansion of product portfolio and product innovation  
We are constantly working to expand our product portfolio. Every year, we create a wide range of new Tonies figures.  
The ever-growing selection with a large number of license partners means that an increasing number of children can  
find their heroes in our portfolio. In our international markets in particular, we now have a larger portfolio compared to  
Germany at the same time.  
With the new Tonies figures, we also reach additional target groups such as older children, to whom we can offer special  
content. The corresponding content is increasingly coming from our own productions, which are generally also more  
profitable for us.  
To help families with their evening and bedtime routines, tonies also launched its first own licensed brand: the “Schlummer-  
bande” (“Sleepy Friends”), a range of Tonies and products with a special look and different content on the topic of sleep.  
With the new brand, tonies is consistently following its strategy of focusing more on in-house productions (“tonies®  
Originals”) and self-developed licenses.  
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tonies SE | Annual Report 2023  
In addition to new Tonies figures, we are continuously expanding our digital audio library. This enables customers to  
purchase additional content and stories and assign it to their Tonies figurines.  
We are also increasingly shifting our focus to alternative materials to produce Tonies. This will enable us to offer our  
customers an even broader and more diverse product range in the future. In addition, we are constantly working to  
improve the Toniebox itself to meet changes in the market and customer demands.  
Our brand is the foundation upon which we can offer our customers products in related and complementary categories.  
In addition to the headphones, transport boxes, backpacks, wooden shelves, decorations, and replacement charging  
cables that we already sell, there are a variety of opportunities that we can leverage ourselves or with licensing partners.  
To further build on the strength of the Toniebox as a platform, tonies we are making significant progress in the use of  
artificial intelligence. In May, the first version of an AI-based content generator was tested in the UK with 1,000 registered  
customers: the tool allows families to create personalized stories in a fun way and listen to the audio file instantly on the  
Toniebox. An enhanced and improved version, based on feedback from test customers, was launched in November with  
3,000 accounts in DACH and the UK.  
Trend towards screen-free children’s entertainment  
A special feature of tonies is that our concept is completely screen-free and can be operated independently by young  
children. Screen-free entertainment encourages children’s imagination and reflects the desire of many parents to provide  
their children with developmental activities while reducing unwanted influences such as passive screen time.  
tonies has responded to this trend by successfully offering children the combination of attractive characters and audio  
content, making it unique in the market.  
We expect this trend away from screens and towards audio formats that stimulate children’s imaginations to continue in  
the future, further driving our growth in all our markets.  
7.5. Risks and opportunities in summary  
At the time of preparing this report, there are no identifiable risks regarding future developments that – individually or in  
combination – could endanger the continued existence of tonies. In the short term, uncertainties remain about the further  
course of geopolitical tensions and the macroeconomic environment, particularly consumer sentiment, and its possible  
impact on the tonies financial resilience.  
While internal risks are being increasingly well addressed, external risks, particularly geopolitical and macroeconomic  
risks, have increased significantly.  
The Management Board remains confident that the Group has a solid foundation for future business development and  
the necessary resources to leverage tonies opportunities.  
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tonies SE | Annual Report 2023  
8. Forecast  
8.1. Macroeconomic development  
In the winter forecast issued by the Kiel Institute for the World Economy (IfW Kiel) in December 2023, expect that in 2024,  
the impact of the negative shocks is easing, but uncertainty remains. Over the course of 2023, the disruptive factors that  
aborted the recovery from the Covid crisis last year have largely disappeared: Commodity prices, especially for energy,  
have fallen significantly and inflation has decreased as a result. Real wages are rising again thanks to falling inflation and  
rising salaries, and supply bottlenecks have normalized. At the same time, uncertainty for companies and consumers  
remains high. This is partly of a geopolitical nature and is rooted in ongoing or new military conflicts (Ukraine, Gaza/Israel)  
or economic disputes (United States/China), but also in unclear or inconsistent economic policies (Europe) or upcoming  
major elections (United States). All of this is likely to weigh on investment and consumer spending. Monetary policy is still  
restrictive for the time being; the effects of the sharp interest rate hikes have probably not yet fully filtered through to the  
real economy. Finally, fiscal policy will not stimulate the economy as in previous years. Growth in the eurozone is  
expected to pick up gradually over the course of the coming year. Following a strong recovery after the pandemic, the  
euro area economy has lost momentum. The combination of a sharp rise in the cost of living, which dampened private  
consumption, a deterioration in financing conditions in the wake of the rapid tightening of monetary policy and weak  
support from external demand has led to economic stagnation that has lasted a year so far and is likely to continue for  
the time being, as evidenced by weak business confidence, particularly in industry. The European economy should  
gradually gain momentum over the course of 2024. On the one hand, real wages are rising again because wages are  
accelerating and inflation is easing, which supports a revival in private consumption. On the other hand, financing  
conditions are likely to improve as a result of the expected easing of monetary policy. In addition, the external economic  
environment should also improve. However, GDP growth in 2024 is likely to be quite weak again at 0.8 per cent after  
0.5 per cent this year and only accelerate to a rate of 1.5 per cent in 2025. Inflation is expected to fall from an average of  
5.4 per cent in 2023 to 2.2 per cent (2024) and 1.9 per cent (2025), bringing it closer to the ECB’s inflation target. The US  
economy is on its way to a soft landing. The subdued mood in the corporate sector and a weakening labor market point  
to a slowdown. Positive signals are coming from the strong increase in corporate structures due to extensive govern-  
ment support programs. Private consumption in particular should continue to increase noticeably, as real wages are  
rising significantly and the considerable additional savings from the coronavirus crisis can still be utilized. GDP growth is  
likely to be 2.4 per cent in 2023. For 2024 and 2025, we expect growth of 1.5 per cent and 2.0 per cent respectively.  
2 https://www.ifw-kiel.de/fileadmin/Dateiverwaltung/IfW-Publications/fis-import/6bf368c2-c935-48e4-8f28-098420e6c252-KKB_109_2023-Q4_Welt_DE.pdf  
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8.2. Outlook for 2024  
tonies expects group revenue of above EUR 480 million and revenue from North America of above EUR 200 million. This  
implies a year-over-year revenue growth for the group of more than +33% and for North America of more than +42%.  
The revenue guidance is based on an assumed EUR/USD exchange rate of USD 1.07. This significant further increase in  
revenue is expected to be primarily attributable to continued international expansion, particularly in the North American  
market, which is expected to be the largest market for tonies for the first time in 2024.  
tonies also expects a further step-up in profitability in full-year 2024 and expects the adjusted EBITDA margin in the 6 to  
8 percent range, compared to +4.0% in 2023. The increase will be achieved through a continuous improvement in  
contribution margin due to a higher gross margin and lower licensing costs as well as through operating leverage on the  
cost base.  
Free Cash Flow is expected to turn positive in 2024 and come in above EUR 10 million (FY 2023: EUR 6 million) driven  
by an increase in profitability and conscious working capital management.  
The forecast is based on the assumption that there will be no further material deterioration of consumer sentiment in  
2024.  
Luxembourg, 11 April 2024 tonies SE  
Tobias Wann  
Dr. Jan Middelhoff  
CEO  
CFO  
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Consolidated Financial Statements  
Consolidated Statement of Financial Position  
Consolidated Statement of Profit or Loss and Other Comprehensive Income  
Consolidated Statement of Cash Flows  
Consolidated Statement of Changes in Equity  
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Consolidated Statement of Financial Position  
IFRS Consolidated Statement of Financial Position in kEUR  
Notes  
31.12.2023  
31.12.2022  
Assets  
Property, plant and equipment  
7
6,620
7,026
Right-of-use assets  
7
5,356
5,407
Intangible assets (excl. Goodwill)  
8
108,569
114,598
Goodwill  
8
162,236
162,236
Deferred tax assets  
27  
0
0
Non-current assets  
282,780
289,267
Inventories  
10  
76,069
84,322
Right of return asset  
20  
1,155
115
Trade receivables  
11  
49,070
34,792
Other assets  
11  
23,988
18,421
Cash  
12  
59,288
54,918
Current assets  
209,571
192,568
Total assets  
492,352
481,834
Equity  
Share capital  
13  
2,030
2,030
Share premium  
13  
607,166
607,166
Other reserves  
13  
23,724
21,238
Retained earnings  
13  
295,796
264,133
Profit (Loss)  
11,807
31,663
Equity attributable to owners of the company  
325,317
334,638
Non-controlling interests  
0
0
Total equity  
325,317
334,638
Liabilities  
Loans and borrowings  
15  
7,433
6,849
Lease liabilities  
9
4,758
4,989
Share-based payment liabilities  
22  
6,816
6,049
Deferred tax liabilities  
27  
24,257
20,209
Non-current liabilities  
43,264
38,096
Income tax liabilities  
2,739
78
Loans and borrowings  
15  
15,555
1
Lease liabilities  
9
856
586
Trade payables  
16  
38,906
39,412
Warrant liabilities  
17  
5,832
12,435
Other liabilities  
16  
41,057
35,353
Provisions  
18  
18,825
21,236
Current liabilities  
123,770
109,100
Total liabilities  
167,034
147,196
Total equity and liabilities  
492,352
481,834
The accompanying notes form an integral part of these consolidated financial statements.  
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Consolidated Statement of Profit or Loss and Other Comprehensive Income  
IFRS Consolidated Statement of Profit or Loss and  
Notes  
1.1.2023 – 31.12.2023  
1.1.2022 – 31.12.2022  
Other Comprehensive Income (by nature of expense) in kEUR  
Continuing Operations  
Revenue  
20  
360,948
258,282
Changes in inventories  
8,829
47,574
Cost of materials  
21  
129,659
166,547
Gross profit  
222,460
139,309
Licensing costs  
21  
36,332
31,668
Gross profit after licensing costs  
186,128
107,641
Own work capitalized  
1,416
0
Other income  
24  
8,140
8,406
Personnel expenses  
23  
48,623
57,170
Other expenses  
25  
138,357
93,622
Earnings before interest, taxes, depreciation and amortisation (EBITDA)  
8,704
34,745
Depreciation and amortisation  
7/8  
19,480
18,414
Earnings before interest and taxes (EBIT)  
10,776
53,159
Finance income  
26  
8,812
19,968
Finance costs  
26  
3,125
3,456
Earnings before tax (EBT)  
5,089
36,647
Tax income  
27  
6,718
4,984
Profit (loss) for the period  
11,807
31,663
Items that are or may be reclassified subsequently to profit or loss  
Exchange differences on translation to presentation currency  
2,459
821
Total comprehensive income for the period  
14,266
32,484
Profit attributable to:  
Owners of the Company  
11,807
31,663
Non-controlling interests  
0
0
Total comprehensive income attributable to:  
Owners of the Company  
14,266
32,484
Non-controlling interests  
0
0
Earnings (loss) per share (in EUR)  
Basic  
28  
0.10
0.32
Diluted  
28  
0.10
0.32
The accompanying notes form an integral part of these consolidated financial statements.  
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Consolidated Statement of Cash Flows  
IIFRS Consolidated Statement of Cash Flow in kEUR  
Notes  
1.1.2023 – 31.12.2023  
1.1.2022 – 31.12.2022  
Profit (loss) for the period  
11,807
31,663
Depreciation and amortisation  
7/8  
19,480
18,414
Finance (income) expenses  
26  
5,686
16,512
Tax income  
27  
6,718
4,984
EBITDA  
8,704
34,745
Decrease (increase) in trade receivables  
11  
14,279
12,481
Decrease (increase) in inventories  
10  
8,253
52,792
Increase (decrease) in trade payables  
16  
505
4,052
Decrease (increase) in net working capital  
6,531
61,221
Loss on disposal of property, plant and equipment  
7/8  
0
0
Decrease (increase) in other assets  
11  
6,608
1,224
Increase (decrease) in other provisions  
18  
2,411
1,623
Increase (decrease) in other liabilities  
16  
9,313
192
Increase (decrease) in share-based payment liabilities  
22  
767
1,885
Increase in equity settled share-based payment transaction  
22  
4,945
24,241
Other non-cash (income) expenses  
0
0
Cash flow from operating activities before income taxes  
8,179
73,817
Income tax paid  
27  
36
565
Cash flow from operating activities  
8,143
74,382
Acquisition of property, plant and equipment  
7
4,030
3,404
Acquisition of intangible assets  
8
7,548
10,147
Development expenses capitalized  
1,416
0
Interest received  
86
0
Cash flow from investing activities  
12,907
13,551
Proceeds from issue of share capital by shareholders of the Parent Company  
13  
0
60,000
Capital Reorganization (Acquisition of subsidiaries)  
0
0
Proceeds from borrowings  
15  
15,000
10,000
Transaction costs  
15  
0
1,150
Acquisition of NCI  
0
0
Repayments of borrowings  
15  
0
332
Interest paid  
15  
2,308
694
Payment of lease liabilities  
16  
1,099
588
Cash flow from financing activities  
11,594
67,236
Net increase in cash  
6,829
20,697
Change in cash resulting from exchange rate differences  
2,459
21
Net cash at the beginning of the period  
12  
54,918
75,593
Net cash at the end of the period  
12  
59,288
54,918
The accompanying notes form an integral part of these consolidated financial statements.  
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Consolidated Statement of Changes in Equity  
IFRS Statement of  
Notes  
Share  
Share Translation Transaction  
Share based Retained  
Profit  
Non–  
Total  
Changes in Equity  
capital premium  
reserve  
costs  
remuneration earnings  
(Loss) controlling  
equity  
in kEUR  
reserve  
reserve  
interest  
Balance as of  
1.1.2023  
2,030
607,166
1,430
1,871
24,539
295,796
0
0
334,638
Total comprehensive  
income  
Profit (loss) for the  
period  
11,807
11,807
Other comprehensive  
income  
13  
2,459
2,459
Total comprehensive  
income  
0
0
2,459
0
0
0
11,807
0
14,266
Contributions and  
distributions  
Capital increase  
13  
Equity-settled  
share-based payment  
22  
4,945
4,945
Total contributions  
and distributions  
0
0
0
0
4,945
0
0
0
4,945
Convertible reserve  
Total transactions  
with owners of the  
Company  
0
0
0
0
4,945
0
0
0
4,945
Other Changes  
0
72
Balance as of  
31.12.2023  
2,030
607,166
3,889
1,871
29,484
295,796
11,807
0
325,317
The accompanying notes form an integral part of these consolidated financial statements.  
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Consolidated Statement of Changes in Equity  
IFRS Statement of  
Notes  
Share  
Share Translation Transaction  
Share based Retained  
Profit  
Non–  
Total  
Changes in Equity  
capital premium  
reserve  
costs  
remuneration earnings  
(Loss) controlling  
equity  
in kEUR  
reserve  
reserve  
interest  
Balance as of  
1.1.2022  
1,575
548,791
608
1,871
0
266,589
0
0
281,297
Total comprehensive  
income  
Profit (loss) for the  
period  
31,663
31,663
Other comprehensive  
income  
821
821
Total comprehensive  
income  
0
0
821
0
0
0
31,663
0
32,484
Contributions and  
distributions  
Capital increase  
455
58,374
58,829
Equity-settled  
share-based payment  
24,539
24,539
Total contributions  
and distributions  
455
58,374
0
0
24,539
0
0
0
83,368
Convertible reserve  
3,276
3,276
Total transactions  
with owners of the  
Company  
455
58,374
0
0
24,539
3,276
0
0
86,644
Other Changes  
820
820
Balance as of  
31.12.2022  
2,030
607,166
1,430
1,871
24,539
264,133
31,663
0
334,638
The accompanying notes form an integral part of these consolidated financial statements.  
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100%  
tonies France SAS  
Notes to the  
Consolidated Financial Statements  
1. General information  
tonies SE (the “Company” or “tonies) was incorporated in Luxembourg on 18 March 2021 and was registered with the   Luxembourg Trade and Companies Register under number B252939 on 29 March 2021. The registered office of the  Company is in rue de Bitbourg 9, L-1273, Luxembourg . These consolidated financial statements comprise the Company  and its subsidiaries (together referred to as the “Group” or “tonies).  
tonies is a Societas Europaea , formed on 18 March 2021 under the laws of Luxembourg. The Company was formed as a special purpose acquisition company to engage in a merger or acquisition with an unidentified company or companies   or other entity or person. The Company was formed for the purpose of acquiring one operating business with principalbusiness operations in a member state of the European Economic Area or in the United Kingdom or Switzerland in thetechnology or technology-enabled sector with a focus on the sub-sectors marketplaces, direct-to-consumer, and soft-ware & artificial intelligence through a merger, capital stock exchange, share purchase, asset acquisition, reorganizationor similar transaction.  
tonies SE started trading on the regulated market of the Frankfurt Stock Exchange on 29 November 2021 under the Inter-   national Securities Identification Number (“ISIN”) LU2333563281.  
Per 31 December 2023, the Group structure of tonies SE is as follows:  
tonies SE  
100%  
tonies Holding GmbH  
100%  
tonies Beteiligungs GmbH  
100%  
tonies GmbH  
100%  
100%  
tonies US Inc.  
tonies UK Ltd.  
tonies, through its subsidiaries, is the producer of the innovative audio system “Tonies”, consisting of a speaker box called   Toniebox and of various figures marketed under the name Tonies, enabling children to listen to stories and music of their  choice by placing a Tonie atop of the Toniebox.  
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2. Basis of preparation  
2.1. Statement of compliance  
The consolidated financial statements of tonies have been prepared in accordance with the International Financial   Reporting Standards (IFRS) of the International Accounting Standards Board (IASB) as endorsed by the European Union  as of 31 December 2023. The term IFRS also includes all valid International Accounting Standards (IAS) as well as the  interpretations of the IFRS Interpretations Committee (IFRIC).  
The financial statements were authorised by the management board on 09 April 2024.  
The assets and liabilities in the consolidated statement of financial position were classified in accordance with IAS 1 as   current / non-current with the criteria defined by IAS 1.54 et seqq.  
tonies has decided to prepare a consolidated statement of profit or loss and other comprehensive income using the   nature of expense method.  
tonies has elected to present consolidated comprehensive income using a “one-statement” approach. The consolidated   statement of financial position complies with the classification requirements of IAS 1 “Presentation of Financial State-  ments”. When presenting items of other comprehensive income, items reclassified to profit or loss are presented separately  from items that are never reclassified. Assets and liabilities are classified by maturity. tonies presents consolidated cash  flows from operating activities using the indirect method. Individual items of the consolidated statement of profit or loss  and other comprehensive income and the consolidated statement of financial position are combined in order to improve  the clarity of presentation. These items are explained in the notes to the consolidated financial statements.  
All amounts have been rounded to the nearest thousand, unless otherwise indicated. As amounts are disclosed in thousands   of euros, standard commercial rounding may result in rounding differences. In some cases, such rounded amounts and  percentages may not correspond 100% to the stated sums when added together and subtotals in tables may differ slightly  from non-rounded figures.  
2.2. Going concern  
The consolidated financial statements were prepared on a going concern basis according to IAS 1.25.  
2.3. Measurement basis  
The consolidated financial statements have been prepared on historical cost basis. This does generally not apply to derivative   financial instruments, as they are recognised at fair value as of the balance sheet date. A corresponding explanation is  provided in the context of the respective accounting policies.  
2.4. Functional currency and presentation currency  
These consolidated financial statements are presented in euro, which is tonies’ presentation currency. All amounts have   been rounded to the nearest thousand, unless otherwise indicated.  
2.5. Current / non-current classification  
An asset is classified as current if it is expected to be realised or consumed within tonies’ normal operating cycle of one   year. All other assets are classified as non-current.  
A liability is classified as current if it is expected to be settled within tonies’ normal operating cycle of one year. All other   liabilities are classified as non-current.  
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3. Significant accounting policies  
tonies has consistently applied the following accounting policies to all periods presented in these consolidated financial   statements.  
No major Impact from current external factors like climate crisis, supply chain risks or Ukraine crisis on tonies’ accounting   policies and practices has been noted.  
3.1. Consolidation  
3.1.1. Business combinations  
The Group accounts for business combinations using the acquisition method when the acquired set of activities and   assets meet the definition of a business and control is transferred to the Group. In determining whether a particular set  of activities and assets is a business, the Group assesses whether the set of assets and activities acquired include, at a  minimum, an input and substantive process and whether the acquired set has the ability to produce outputs.  
The consideration transferred in the acquisition is generally measured at fair value, as are the identifiable net assets acquired.  Any goodwill that arises is tested annually for impairment and on ad hoc basis in case of triggering events. Any gain on  a bargain purchase is recognised in profit or loss after further verification. Transaction costs are expensed as incurred,  except if related to the issue of debt or equity securities.  
3.1.2. Subsidiaries  
Subsidiaries are entities controlled by the Group. The Group ‘controls’ an entity when it is exposed to, or has rights to,   variable returns from its involvement with the entity and has the ability to affect those returns through its power over the  entity. The financial statements of subsidiaries are included in the consolidated financial statements from the date on  which control commences until the date on which control ceases.  
3.1.3. Transactions eliminated on consolidation  
Intra-group balances and transactions, and any unrealised income and expenses (except for foreign currency transaction   gains or losses) arising from intra-group transactions, are eliminated.  
3.2. Foreign currency  
3.2.1. Foreign currency transactions  
Transactions in foreign currencies are translated into the respective functional currency of the Group companies at the   exchange rates prevailing at the dates of the transactions.  
Monetary assets and liabilities denominated in foreign currencies are translated into the functional currency at the exchange   rate prevailing at the reporting date. Non-monetary assets and liabilities that are measured at fair value in a foreign  currency are translated into the functional currency at the exchange rate prevailing at the date when the fair value was  determined. Non-monetary items that are measured based on historical cost in a foreign currency are translated at the  exchange rate at prevailing the date of the transaction. Foreign currency differences are recognised in profit or loss and  presented within other income or other expenses.  
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3.2.2. Foreign currency operations  
The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on acquisition, are   translated into euro at the exchange rate prevailing at the reporting date. The income and expenses of foreign operations  are translated into euro at the exchange rate prevailing at the date of the transaction. Throughout the year month end  and monthly average rates are used for the translation of balance sheet or profit and loss statements from foreign sub-  sidiaries.  
Foreign currency differences are recognised in Other Comprehensive Income (OCI) and accumulated in the translation   reserve, except to the extent that the translation difference is allocated to NCI.  
3.3. Property, plant and equipment  
3.3.1. Recognition and measurement  
Items of property, plant and equipment are measured at cost less accumulated depreciation and any accumulated   impairment losses.  
If significant parts of an item of property, plant and equipment have different useful lives, then they are accounted for as   separate items (major components) of property, plant and equipment.  
Any gain or loss on disposal of an item of property, plant and equipment is recognised in profit or loss.  
3.3.2. Subsequent expenditure  
Subsequent expenditure is capitalised only if it is probable that the future economic benefits associated with the expenditure   will flow to tonies. All other expenditure for property, plant and equipment is recognised immediately as an expense.  
3.3.3. Depreciation  
Depreciation is calculated to write off the cost of items of property, plant and equipment less their estimated residual   values using the straight-line method over their estimated useful lives and is generally recognised in profit or loss.  
The estimated useful lives of property, plant and equipment for current and comparative periods are as follows:  
Right-of-Use Assets 2–10 years
Land and building Up to 10 years; depending on rental agreement
Technical equipment and Machinery 3–10 years
Tooling 3–5 years
Other operating and office equipment 3–10 years
Depreciation methods, useful lives and residual values are reviewed at each reporting date and adjusted if appropriate.   This specifically applied to tooling assets.  
3.3.4. Derecognition  
Property, plant and equipment is derecognised upon disposal or when no future economic benefits are expected from   the continued use of the asset. The gain or loss arising from the sale or retirement of a property, plant and equipment is  determined as the difference between the proceeds from the sale and the carrying amount of the asset and is recognised  in profit or loss under other income or other expenses.  
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3.4. Intangible assets  
3.4.1. Goodwill  
Goodwill arising on the acquisition of subsidiaries is measured at cost less accumulated impairment losses.  
When the amount of aggregate consideration transferred is in excess of the fair value of the net assets acquired a goodwill   is recognised. Goodwill is initially measured at cost (being the excess of the aggregate of the consideration transferred  and the amount recognised for non-controlling interests and any previous interest held over the net identifiable assets  acquired and liabilities assumed). If the fair value of the net assets acquired is in excess of the aggregate consideration  transferred, the Group reassesses whether it has correctly identified all of the assets acquired and all of the liabilities assumed  and reviews the procedures used to measure the amounts to be recognised at the acquisition date. If the reassessment  still results in an excess of the fair value of net assets acquired over the aggregate consideration transferred, then the gain  is recognised in profit or loss. After initial recognition, goodwill is measured at cost less any accumulated impairment  losses. For the purpose of impairment testing, goodwill acquired in a business combination is, from the acquisition date,  allocated to each of the Group’s cash-generating units that are expected to benefit from the combination, irrespective of  whether other assets or liabilities of the acquiree are assigned to those units.  
3.4.2. Other intangible assets  
Other intangible assets, including patents and trademark, customer relationships, software and order backlog that are   acquired by the Group and have finite useful lives are measured at cost less accumulated amortisation and any  accumulated impairment losses.  
Research and development costs  
During 2023 tonies has fulfilled the requirements of IAS 38 for the capitalization of self-developed assets for the first time.   Capitalization includes hours spent on dedicated projects considering relevant remuneration and applicable surpluses.  
Research costs are expensed as incurred. Development expenditures on an individual project are recognised as an   intangible asset when the Group can demonstrate:  
The technical feasibility of completing the intangible asset so that the asset will be available for use or sale.   Its intention to complete and its ability and intention to use or sell the asset.  
How the asset will generate future economic benefits.  
The availability of resources to complete the asset.  
The ability to measure reliably the expenditure during development.  
Following initial recognition of the development expenditure as an asset, the asset is carried at cost less any accumulated   amortisation and accumulated impairment losses. Amortisation of the asset begins when development is complete, and  the asset is available for use. It is amortised over the period of expected future benefit. Amortisation is recorded in cost  of sales. During the period of development, the asset is tested for impairment annually.  
3.4.3. Subsequent expenditure  
Subsequent expenditure is capitalised only when it increases the future economic benefits embodied in the specific   asset to which it relates. All other expenditure, including expenditure on internally generated goodwill and brands, is  recognised in profit or loss as incurred.  
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3.4.4. Amortisation  
Amortisation is calculated to write off the cost of intangible assets less their estimated residual values using the straight-   line method over their estimated useful lives and is generally recognised in profit or loss. Goodwill is not amortised.  
The estimated useful lives for current and comparative periods are as follows:  
Brand 15 years
Technology 15 years
Customer relationship 1015 years
Order backlog 1 year
Patents, licenses and similar rights and values 3–7 years
Amortisation methods, useful lives and residual values are reviewed at each reporting date and adjusted if appropriate.  
Goodwill is not systematically amortised over a period. It is subject to impairment testing at least annually. Refer to note   3.7.2 for more details.  
3.4.5. Derecognition  
An intangible asset shall be derecognised on disposal or when no further economic benefits are expected from its use   or disposal. The gain or loss arising from derecognition of an intangible asset, measured as the difference between the  net disposal proceeds and the carrying amount of the asset, is recognised in the income statement when the asset is  derecognised. This is recognised under other income or other expenses.  
3.5. Leases  
At inception of a contract, tonies assesses whether a contract is, or contains, a lease. A contract is, or contains, a lease if   the contract conveys the right to control the use of an identified asset for a period of time in exchange for consideration.  tonies solely acts as a lessee.  
At commencement or on modification of a contract that contains a lease component, tonies allocates the consideration   in the contract to each lease component on the basis of its relative stand-alone prices.  
tonies recognises a right-of-use asset and a lease liability at the lease commencement date. The right-of-use asset is   initially measured at cost, which comprises the initial amount of the lease liability adjusted for any lease payments made  at or before the commencement date, plus any initial direct costs incurred and an estimate of costs to dismantle and  remove the underlying asset or to restore the underlying asset or the site on which it is located, less any lease incentives  received.  
The right-of-use asset is subsequently depreciated using the straight-line method from the commencement date to the   end of the lease term, unless the lease transfers ownership of the underlying asset to tonies by the end of the lease term  or the cost of the right-of-use asset reflects that tonies will exercise a purchase option. In that case the right-of-use asset  will be depreciated over the useful life of the underlying asset, which is determined on the same basis as those of prop-  erty, plant and equipment. In addition, the right-of-use asset is periodically reduced by impairment losses, if any, and  adjusted for certain remeasurements of the lease liability.  
The lease liability is initially measured at the present value of the lease payments that are not paid at the commencement   date, discounted using the interest rate implicit in the lease or, if that rate cannot be readily determined, tonies’ incremen-  tal borrowing rate. Generally, tonies uses its incremental borrowing rate as the discount rate.  
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tonies determines its incremental borrowing rate by obtaining interest rates from various external financing sources and   makes certain adjustments to reflect the terms of the lease and type of the asset leased.  
Lease payments included in the measurement of the lease liability comprise the following:  
fixed payments, including in-substance fixed payments;  
variable lease payments that depend on an index or a rate, initially measured using the index or rate as at the commence-   ment date;  
amounts expected to be payable under a residual value guarantee; and  
the exercise price under a purchase option that tonies is reasonably certain to exercise, lease payments in an optional  
renewal period if tonies is reasonably certain to exercise an extension option, and penalties for early termination of a   lease unless tonies is reasonably certain not to terminate early.  
The lease liability is measured at amortised cost using the effective interest method. It is remeasured when there is a   change in future lease payments arising from a change in an index or rate, if there is a change in tonies’ estimate of the  amount expected to be payable under a residual value guarantee, if tonies changes its assessment of whether it will  exercise a purchase, extension or termination option or if there is a revised in-substance fixed lease payment. When the  lease liability is remeasured in this way, a corresponding adjustment is made to the carrying amount of the right-of-use  asset or is recorded in profit or loss if the carrying amount of the right-of-use asset has been reduced to zero.  
To assess whether a contract conveys the right to control the use of an identified asset for a period of time, tonies as-   sesses whether:  
the contract involves the use of an identified asset – this may be specified explicitly or implicitly and should be physi-  
cally distinct or represent substantially all of the capacity of a physically distinct asset. If the supplier has a substantive   substitution right, then the asset is not identified.  
tonies has the right to obtain substantially all of the economic benefits from use of the asset throughout the period of  
use; and  
tonies has the right to direct the use of the asset. tonies has the right when it has the decision-making rights that are  
most relevant to changing how and for what purpose the asset is used throughout the period of use. When all the   decisions about how and for what purpose the asset is used are predetermined, tonies has the right to direct the use  of the asset if either:  
– tonies has the right to operate the asset; or  
– tonies designed the asset in a way that predetermines how and for what purpose it will be used. tonies presents its  
leases under ‘right-of-use assets’ in the statement of financial position.  
tonies has elected not to recognise right-of-use assets and lease liabilities for leases of low-value assets and short-term   leases, including IT equipment. tonies recognises the lease payments associated with these leases as an expense on a  straight-line basis over the lease term.  
3.6. Inventories  
Inventories are measured at the lower of cost and net realisable value. The cost of inventories is based on the simple   weighted average price. In the case of manufactured inventories, cost includes an appropriate share of production over-  heads based on normal operating capacity. Impairment due to limited marketability of items is taken into account by  means of write-downs.  
The change in unfinished and finished goods is presented in the line change in inventory within the income statement.   Raw material and trading goods are not included in the change in inventory line.  
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3.7. Impairment  
3.7.1. Non-derivative financial assets  
Financial instruments  
The Group generally measures loss allowances at an amount equal to:  
12-month expected credit losses (ECLs) (general approach) for bank balances for which credit risk (i.e. the risk of default  
occurring over the expected life of the financial instrument) has not increased significantly since initial recognition.  
lifetime ECLs (general approach) for bank balances for which credit risk has increased significantly since initial recognition.  
lifetime ECLs (simplified approach) for trade receivables.  
When determining whether the credit risk of a financial asset has increased significantly since initial recognition and   when estimating ECLs, the Group considers reasonable and supportable information that is relevant and available with-  out undue cost or effort. This includes both quantitative and qualitative information and analysis, based on the Group’s  historical experience and informed credit assessment, that includes forward-looking information.  
The Group assumes that the credit risk on a financial asset has increased significantly if it is more than 30 days past due.   The Group considers a financial asset to be in default when:  
the debtor is unlikely to pay its credit obligations to the Group in full, without recourse by the Group to actions such as  
realising security (if any is held); or  
the financial asset is more than 180 days past due.  
Lifetime ECLs are the ECLs that result from all possible default events over the expected life of a financial instrument.  
12-month ECLs are the portion of ECLs that result from default events that are possible within the 12 months after the   reporting date (or a shorter period if the expected life of the instrument is less than 12 months).  
The maximum period considered when estimating ECLs is the maximum contractual period over which the Group is   exposed to credit risk.  
Measurement of ECLs  
ECLs are a probability-weighted estimate of credit losses. Credit losses are measured as the present value of all cash   shortfalls (i. e. the difference between the cash flows due to the entity in accordance with the contract and the cash  flows that tonies expects to receive). ECLs are discounted at the effective interest rate of the financial asset.  
Credit-impaired financial assets  
At each reporting date, the Group assesses whether financial assets carried at amortised cost are credit-impaired. A financial   asset is ‘credit-impaired’ when one or more events that have a detrimental impact on the estimated future cash flows of  the financial asset have occurred.  
Evidence that a financial asset is credit-impaired includes the following observable data:  
significant financial difficulty of the debtor.  
a breach of contract such as a default or being more than 90 days past due.  
the restructuring of a loan or advance by the Group on terms that the Group would not consider otherwise.   it is probable that the debtor will enter bankruptcy or other financial reorganisation; or  the disappearance of an active market for a security because of financial difficulties.  
Presentation of allowance for ECL in the statement of financial position  
Loss allowances for cash at bank and trade receivables are deducted from the gross carrying amount of the corresponding   assets.  
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Write-off  
The gross carrying amount of a financial asset is written off when tonies has no reasonable expectations of recovering   a financial asset in its entirety or a portion thereof. For individual customers, the Group has a policy of writing off the  gross carrying amount when the financial asset is 180 days past due based on historical experience of recoveries of  similar assets. For corporate customers, the Group individually makes an assessment with respect to the timing and  amount of write-off based on whether there is a reasonable expectation of recovery. The Group expects no significant  recovery from the amount written off. However, financial assets that are written off could still be subject to enforcement  activities in order to comply with the Group’s procedures for recovery of amounts due.  
3.7.2. Non-financial assets  
At each reporting date, tonies reviews the carrying amounts of its non-financial assets (other than inventories and   deferred tax assets) to determine whether there is any indication of impairment. If any such indication exists, then the  asset’s recoverable amount is estimated. Goodwill is tested annually for impairment and on adhoc basis in case of  triggering events.  
For impairment testing, assets are grouped together into the smallest group of assets that generates cash inflows from   continuing use that are largely independent of the cash inflows of other assets or cash-generating units (CGU). Goodwill  arising from a business combination is allocated to CGUs or groups of CGUs that are expected to benefit from the  synergies of the combination.  
The recoverable amount of an asset or CGU is the greater of its value in use and its fair value less costs to sell. Value in use   is based on the estimated future cash flows, discounted to their present value using a pre-tax discount rate that reflects  current market assessment of the time value of money and the risks specific to the asset or CGU.  
An impairment loss is recognised if the carrying amount of an asset or CGU exceeds its recoverable amount.  
Impairment losses are recognised in profit or loss. They are allocated first to reduce the carrying amount of any goodwill   allocated to the CGU, and then to reduce the carrying amounts of the other assets in the CGU on a pro rata basis.  
An impairment loss in respect of goodwill is not reversed. For other assets, an impairment loss is reversed only to the   extent that the asset’s carrying amount does not exceed the carrying amount that would have been determined, net of  depreciation or amortisation, if no impairment loss had been recognised.  
3.8. Cash  
Cash is determined as petty cash and cash at banks. Cash at bank includes payment providers with banking licenses in   the respective geographical regions.  
Funds held at service providers and retail platforms without banking licenses are not included in cash but in other assets   as these funds cannot be transferred in any case without limitations on a short notice. Short term bank liabilities are not  included in cash for presentation or cash and cash equivalents for the cash flow statement.  
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3.9. Share capital  
3.9.1. Ordinary shares  
Incremental costs directly attributable to the issue of ordinary shares are recognised as a deduction from equity. Income   tax relating to transaction costs of an equity transaction is accounted for in accordance with IAS 12.  
3.9.2. Repurchase and reissue of ordinary shares (treasury shares)  
When shares recognised as equity are repurchased, the amount of the consideration paid, which includes directly attribut-   able costs, is recognised as a deduction from equity. Repurchased shares are classified as treasury shares and are  presented in deduction of share capital. When treasury shares are sold or reissued subsequently, the amount received is  recognised as an increase in equity and the resulting surplus or deficit on the transaction is presented within share  premium.  
3.10. Provisions  
A provision is a liability of uncertain timing or amount. Provisions are recognised if tonies has a present obligation to a   third party based on a past event, an outflow of resources to settle the obligation is probable and the amount of the  obligation can be reliably estimated. Provisions are discounted if the effect is material.  
Provisions where the outflow of resources is likely to occur within the next year are classified as current, and all other   provisions as non-current.  
Provisions are determined by discounting the expected future cash flows at a pre-tax rate that reflects current market   assessment of the time value of money and the risks specific to the liability. The unwinding of the discount is recognised  as finance cost.  
A provision for warranties is recognised when the underlying products or services are sold, based on historical warranty   data and a weighting of possible outcomes against their associated probabilities.  
3.11. Financial instruments  
3.11.1. Recognition and initial measurement  
Trade receivables are initially recognised when they are originated. Financial assets and financial liabilities are initially   recognised when tonies becomes a party to the contractual provisions of the instrument.  
A financial asset (unless it is a trade receivable without a significant financing component) or financial liability is initially   measured at fair value plus or minus, for an item not at Fair Value through Profit or Loss (FVTPL), transaction costs that  are directly attributable to its acquisition or issue. A trade receivable without a significant financing component is initially  measured at the transaction price.  
3.11.2. Classification and subsequent measurement  
Financial assets  
On initial recognition, a financial asset is classified as measured at amortised cost; Fair Value through Other Comprehensive   Income (FVOCI) – debt investment; FVOCI – equity investment; or FVTPL.  
Financial assets are not reclassified subsequent to their initial recognition unless the Group changes its business model   for managing financial assets, in which case all affected financial assets are reclassified on the first day of the first reporting  period following the change in the business model.  
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A financial asset is measured at amortised cost if it meets both of the following conditions and is not designated as at   FVTPL:  
it is held within a business model whose objective is to hold assets to collect contractual cash flows; and  its contractual terms give rise on specified dates to cash flows that are solely payments of principal and interest on the  
principal amount outstanding.  
All financial assets not classified as measured at amortised cost or FVOCI are measured at FVTPL. This includes all derivative   financial assets. On initial recognition, the Group may irrevocably designate a financial asset that otherwise meets the  requirements to be measured at amortised cost or at FVOCI as at FVTPL if doing so eliminates or significantly reduces  an accounting mismatch that would otherwise arise.  
Financial assets – Subsequent measurement and gains and losses  
Financial assets at FVTPL  
These assets are subsequently measured at fair value. Net gains and losses, including any interest or dividend income,   are recognised in profit or loss.  
Financial assets at amortised cost  
These assets are subsequently measured at amortised cost using the effective interest method. The amortised cost is   reduced by impairment losses. Interest income, foreign exchange gains and losses and impairment are recognised in  profit or loss. Any gain or loss on derecognition is recognised in profit or loss.  
Financial liabilities – Classification, subsequent measurement and gains and losses  
Financial liabilities are classified as measured at amortised cost or FVTPL. A financial liability is classified as at FVTPL if it   is classified as held-for-trading, it is a derivative or it is designated as such on initial recognition to eliminate or significantly  reduce an accounting mismatch that would otherwise arise. Financial liabilities at FVTPL are measured at fair value and  net gains and losses, including any interest expense, are recognised in profit or loss, except for the “own credit risk” portion  of the fair value adjustment that is recorded in OCI except if doing so would create or enlarge an accounting mismatch.  Other financial liabilities are subsequently measured at amortised cost using the effective interest method. Interest  expense and foreign exchange gains and losses are recognised in profit or loss. Any gain or loss on derecognition is also  recognised in profit or loss.  
3.11.3. Derecognition  
Financial assets  
tonies derecognises a financial asset when the contractual rights to the cash flows from the financial asset expire, or it   transfers the rights to receive the contractual cash flows in a transaction in which substantially all of the risks and rewards  of ownership of the financial asset are transferred or in which tonies neither transfers nor retains substantially all of the  risks and rewards of ownership and it does not retain control of the financial asset.  
Financial liabilities  
tonies derecognises a financial liability when its contractual obligations are discharged or cancelled or expire. tonies also   derecognises a financial liability when its terms are modified and the cash flows of the modified liability are substantially  different, in which case a new financial liability based on the modified terms is recognised at fair value.  
On derecognition of a financial liability, the difference between the carrying amount extinguished and the consideration   paid (including any non-cash assets transferred or liabilities assumed) is recognised in profit or loss.  
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3.11.4. Derivative financial instruments  
The Group holds derivative financial instruments to economically hedge part of its foreign currency risk exposure.   Embedded derivatives are separated from the host contract and accounted for separately if the host contract is not a  financial asset and certain criteria are met.  
Derivatives are initially measured at fair value. Subsequent to initial recognition, derivatives are measured at fair value,   and changes therein are generally recognised in profit or loss.  
Compound financial instruments issued by the Group comprises convertible bonds denominated in EUR that can be   converted to share capital at the option of the holder.  
The liability component of a compound financial instrument is recognised initially at the fair value of a similar liability  that does not have an equity conversion option. The equity component is recognised initially at the difference between  the fair value of the compound financial instrument as a whole and the fair value of the liability component. Any directly  attributable transaction costs are allocated to the liability and equity components in proportion to their initial carrying   amounts. Subsequent to initial recognition, the liability component of a compound financial instrument is measured at  amortized cost using the effective interest method. The equity component of a compound financial instrument is not  re-measured subsequent to initial recognition.  
Interest related to the financial liability is recognised in profit or loss. On conversion, the financial liability is reclassified to   equity and no gain or loss is recognised.  
3.12. Revenue  
Revenue is measured based on the consideration specified in a contract with a customer and excludes amounts collected   on behalf of third parties at one point of time. tonies recognises revenue when it transfers control over a good to a  customer. Potential returns are deducted from revenue resulting in a return liability and a related return asset.  
Further information on the nature and timing of the settlement of performance obligations arising from contracts with   customers, including significant terms and conditions of payment, and the related revenue recognition principles are  described in note 20.  
3.13. Share-based payments  
The grant-date fair value of equity-settled share-based payment arrangements granted to employees is generally   recognised as an expense, with a corresponding increase in equity, over the vesting period of the awards. The amount  recognised as an expense is adjusted to reflect the number of awards for which the related service and non-market  performance conditions are expected to be met, such that the amount ultimately recognised is based on the number of  the awards that meet the related service and non-market performance conditions at the vesting date. For share-based  payment awards with non-vesting conditions, the grant-date fair value of the share-based payment is measured to reflect  such conditions and there is no true-up for differences between expected and actual outcomes. The fair value of the  amount payable to employees in respect of share appreciation rights (SARs), which are settled in cash, is recognised as  an expense with a corresponding increase in liabilities, over the period during which the employees become uncondi-  tionally entitled to payment. The liability is remeasured at each reporting date and at settlement date based on the fair  value of the SARs. Any changes in the liability are recognised in profit or loss.  
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3.14. Personnel expenses  
Short-term employee benefits are expensed as the related service is provided. A liability is recognised for the amount   expected to be paid if the Group has a present legal or constructive obligation to pay this amount as a result of past  service provided by the employee and the obligation can be estimated reliably.  
3.15. Finance income and finance costs  
Finance cost of tonies includes interest expense from loans and borrowings as well as interest expenses from leasing and   from factoring. For details in relation to the factoring program we refer to note 11. Interest expense is recognised in the  statement of profit or loss in the period in which it is incurred using the effective interest method.  
The ‘effective interest rate’ is the rate that exactly discounts estimated future cash payments or receipts through the   expected life of the financial instrument to:  
the gross carrying amount of the financial asset; or  
the amortised cost of the financial liability.  
In calculating interest income and expense, the effective interest rate is applied to the gross carrying amount of the asset   (when the asset is not credit-impaired) or to the amortised cost of the liability. However, for financial assets that have  become credit-impaired subsequent to initial recognition, interest income is calculated by applying the effective interest  rate to the amortised cost of the financial asset. If the asset is no longer credit-impaired, then the calculation of interest  income reverts to the gross basis.  
3.16. Income taxes  
Income tax expense comprises current and deferred taxes. It is recognised in profit or loss except to the extent that it   relates to a business combination, or items are recognised directly in equity or in OCI.  
3.16.1. Current tax  
Current tax comprises the expected tax payable or receivable on the taxable income or loss for the year and any adjust-   ment to the tax payable or receivable in respect of previous years. The amount of current tax payable or receivable is the  best estimate of the tax amount expected to be paid or received that reflects uncertainty related to income taxes, if any.  It is measured using tax rates enacted or substantively enacted at the reporting date.  
Current tax assets and liabilities are offset only if certain criteria are met.  
3.16.2. Deferred tax  
Deferred tax is recognised in respect of temporary differences between the carrying amounts of assets and liabilities for   financial reporting purposes and the amounts used for taxation purposes. Deferred tax is not recognised for:  
temporary differences on the initial recognition of assets or liabilities in a transaction that is not a business combination   and that affects neither accounting nor taxable profit or loss;  
temporary differences related to investments in subsidiaries, associates and joint arrangements to the extent that the  
Group is able to control the timing of the reversal of the temporary differences and it is probable that they will not   reverse in the foreseeable future; and  
taxable temporary differences arising on the initial recognition of goodwill.  
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Temporary differences in relation to a right-of-use asset and a lease liability for a specific lease are regarded as a net   package (the lease) for the purpose of recognizing deferred tax.  
Deferred tax assets are recognised for unused tax losses, unused tax credits and deductible temporary differences to the   extent that it is probable that future taxable profits will be available against which they can be used. Future taxable profits  are determined based on the reversal of relevant taxable temporary differences. If the amount of taxable temporary  differences is insufficient to recognise a deferred tax asset in full, then future taxable profits, adjusted for reversals of  existing temporary differences, are considered, based on the business plans for individual subsidiaries in the Group.  Deferred tax assets are reviewed at each reporting date and are reduced to the extent that it is no longer probable that the  related tax benefit will be realised; such reductions are reversed when the probability of future taxable profits improves.  
Unrecognised deferred tax assets are reassessed at each reporting date and recognised to the extent that it has become   probable that future taxable profits will be available against which they can be used.  
Deferred tax is measured at the tax rates that are expected to be applied to temporary differences when they reverse,   using tax rates enacted or substantively enacted at the reporting date, and reflects uncertainty related to income taxes,  if any. The measurement of deferred tax reflects the tax consequences that would follow from the manner in which  tonies expects, at the reporting date, to recover or settle the carrying amount of its assets and liabilities.  
Deferred tax assets and liabilities are offset only if certain criteria of IAS 12.74 are met.  
3.17. New and amended IFRS  
A number of new and revised standards and amendments to existing standards have been issued by the reporting date   and come into force in annual periods beginning on or after 1 January 2023. They are also available for early adoption.  However, tonies has not applied early adoption of any of the new or amended standards in preparing these consolidated  financial statements. On the basis of a detailed analysis of the following standards we concluded that these standards do  not have any material impact on tonies consolidated financial statements:  
IFRS 17 (including amendments to IFRS 17) – Insurance Contracts  
Amendments to IAS 1 and IFRS Practice Statement 2 – Disclosure of Accounting Policies  
Amendments to IAS 8 – Definition of Accounting Estimates  
Amendments to IAS 12 – Deferred Tax related to Assets and Liabilities arising from a Single Transaction  
Amendments to IAS 12 - International Tax Reform – Pillar Two Model Rules  
The following table lists the recent changes to IFRS that are required to be applied for an annual period beginning after   the effective dates. The amended standards and interpretations are not expected to have a significant impact on tonies’  consolidated financial statements.  
Standard (Amendments) Title of standard or amendments Effective date
IAS 8.30, EU Endorsement has been made
by the date of release for publication
Amendments to IFRS 16 Lease Liability in a Sale and Leaseback 1 January 2024
Amendments to IAS 1 Classification of Liabilities as Current or Non-current/ Non-current Liabilities 1 January 2024
with Covenants
IAS 8.30 EU endorsement is still pending
Amendments to IAS 7 and IFRS 7 Supplier Finance Arrangements 1 January 2024
Amendments to IAS 21 Lack of Exchangeability 1 January 2025
Amendments to IFRS 10 and IAS 28 Sale or Contribution of Assets between an Investor and its Associate or
Joint Venture
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3.18. Changes in presentation of financial statements  
In order to increase the clarity of the presentation of the financial statements and the quality of the information shown,   the Group has decided to adjust the presentation of the financial statements as part of the increase in complexity asso-  ciated with growth. tonies is convinced that this change will lead to a more reliable and relevant presentation of business  transactions or the financial position.  
In the previous years, currency gains and losses were reported under cost of materials, as they mainly resulted from   purchases of raw materials and consumables in foreign currencies. However, as the internationalization of tonies pro-  gresses, foreign currency gains and losses are increasingly resulting from other business transactions as well. For reasons  of clarity, they are therefore reported under other income (foreign currency gains) and other expenses (foreign currency  losses) starting fiscal year 2023. The previous year’s column in the financial statements has been amended accordingly.  
The impact on prior year numbers of profit and loss statement is as follows:  
in kEUR 2022 presented 2022 adjusted Delta
Continuing Operations
Revenue 258,282 258,282 0
Changes in inventories 47,574 47,574 0
Cost of materials 165,891 166,547 656
Gross profit 139,965 139,309 656
Licensing costs 31,668 31,668 0
Gross profit after Licensing costs 108,297 107,641 656
Own work capitalized 0 0 0
Other income 1,322 8,406 7,085
Personnel expenses – 57,170 – 57,170 0
Other expenses – 87,193 93,622 6,429
Earnings before interest, taxes, depreciation and amortization (EBITDA) – 34,745 – 34,745 0
Depreciation and amortization 18,414 18,414 0
Earnings before interest and taxes (EBIT) 53,159 53,159 0
Income from investments 0 0 0
Income from other securities and long-term loans 0 0 0
Finance income 19,968 19,968 0
Write-downs on financial assets 0 0 0
Finance costs 3,456 3,456 0
Earnings before tax (EBT) 36,647 36,647 0
Tax income 4,984 4,984 0
Other tax 0 0 0
Income from transfer of losses 0 0 0
Expenses from a profit transfer agreement 0 0 0
Result carried forward 0 0 0
Profit from continuingoperations 31,663 31,663 0
Discontinued operations
Profit (loss) from discontinued operation, net of tax 0 0 0
Loss for the period 31,663 31,663 0
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In addition, a new detail to the other reserves has been added in equity regarding presentation of share-based remunera-   tions. These have been adjusted from retained earnings to other reserves. The impact is presented in the following table:  
in kEUR 31.12.2022 presented 31.12.2022 adjusted Delta
Assets
Property, plant and equipment 7,026 7,026 0
Right of use assets 5,407 5,407 0
Intangible assets (excl. Goodwill) 114,598 114,598 0
Goodwill 162,236 162,236 0
Non-current assets 289,267 289,267 0
Inventories 84,322 84,322 0
Return asset 115 115 0
Trade receivables 34,792 34,792 0
Other assets (short term) 18,421 18,421 0
Cash 54,918 54,918 0
Current assets 192,568 192,568 0
Total assets 481,834 481,834 0
Equity
Share capital 2,030 2,030 0
Share Premium 607,166 607,166 0
Other Reserves 3,301 21,238 24,539
Retained earnings 239,594 264,133 24,539
Profit (Loss) 31,663 31,663 0
Equity attributable to owners of the company 334,638 334,638 0
Non-controlling interests 0 0 0
Total equity 334,638 334,638 0
Liabilities
Loans and borrowings (long term) 6,849 6,849 0
Lease liabilities (long term) 4,989 4,989 0
Share-based payment liabilities (long term) 6,049 6,049 0
Deferred tax liabilities 20,209 20,209 0
Non-current liabilities 38,096 38,096 0
Income Tax liabilities 78 78 0
Loans and borrowings (short term) 1 1 0
Lease liabilities (short term) 586 586 0
Trade payables (short term) 39,412 39,412 0
Other liabilities (short term) 35,353 35,353 0
Warrant liabilities (short term) 12,435 12,435 0
Provisions (short term) 21,236 21,236 0
Current liabilities 109,100 109,100 0
Total liabilities 147,196 147,196 0
Total equity and liabilities 481,834 481,834 0
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4. Use of judgements and estimates  
In preparing these consolidated financial statements, management has made judgements and estimates that affect the   application of accounting policies and the reported amounts of assets, liabilities, income and expenses. Actual results  may differ from these estimates.  
Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to estimates are recognised pro-   spectively.  
When measuring the fair value of an asset or a liability, tonies uses observable market data as far as possible. Fair values are   categorised into different levels in a fair value hierarchy based on the inputs used in the valuation techniques as follows:  
Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities.   Level 2: inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly  
(i.e. as prices) or indirectly (i.e. derived from prices).  
Level 3: inputs for the assets or liability that are not based on observable market data (unobservable inputs).  
These consolidated financial statements include the following significant items whose carrying amounts depend sub-   stantially on judgements and the underlying assumptions and estimates:  
Judgements  
Information about judgements made in applying accounting policies that have the most significant effects on the   amounts recognised in the financial statements is included in the following notes:  
Note 9 – Lease term: whether the Group is reasonably certain to exercise extension options.  
Assumptions and estimation uncertainties  
Information about assumptions and estimation uncertainties as at 31 December 2023 that have a significant risk resulting   in a material adjustment to the carrying amounts of assets and liabilities in the next financial year is included in the  following notes:  
Note 7 and 8 – Intangible and tangible assets: key assumptions about underlying useful lives and future utilization  
of the assets value. Please refer to note 3.3.3 with regard to an adjustment of useful life for tooling assets.  
Note 8.2 Goodwill: key assumption about the recoverable amounts of the CGU and the underlying budget.   Note 8.2 – Impairment test of intangible assets: key assumption about useful lives and underlying recoverable  
amounts.  
Note 18 – Recognition and measurement of provisions: key assumptions about the likelihood and magnitude of an  
outflow of resources, in particular for licence provisions.  
Note 19.1.1 – Classification and measurement warrants: key assumptions about the classification of warrants as either   equity or derivatives as well as the continuous re-measurement of the fair value based on a Black-Scholes Option  Pricing model.  
Note 19.2.1 – Measurement of ECL allowance for trade receivables: key assumptions in determining the weighted-   average loss rate.  
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5. List of subsidiaries  
The Company’s shareholdings comprise:  
Name Registered seat Share (in %)
tonies Holding GmbH Düsseldorf, Germany 100
tonies Beteiligungs GmbH Düsseldorf, Germany 100
tonies GmbH Düsseldorf, Germany 100
tonies UK Ltd. Bishops Stortford, UK 100
tonies US Inc. Palo Alto / California, US 100
tonies France SAS Paris, France 100
tonies ANZ Pty Ltd. Sydney, Australia 100
The company tonies ANZ Pty Ltd. was newly founded in 2023. All other capital shares in the Group have not changed   compared to the previous year.  
6. Operating segments  
Since 31 December 2023, the Group has organized its business into the three operating segments DACH, North America   (“NA”) and Rest of the World (“RoW”) in order to assess performance and make operational decisions. These three seg-  ments are based on the geographical structure of the main sales markets with tonies’ external customers, and equal the  reportable segments:  
The DACH region comprises the sales countries of Germany, Austria and Switzerland, with business being conducted  
under the umbrella of tonies GmbH, Germany.  
NA is made up of the sales countries USA and Canada, with sales in the latter starting in September 2023. Business in  
North America is conducted via tonies US, Inc. based in California, US.  
The RoW sales region currently comprises the UK, Ireland and France as core markets with local teams as well as non-  
core markets including Hong Kong and several countries served by the European web store (e.g. Belgium, Luxembourg,   the Netherlands, Portugal and Spain). In 2023, preparations were made to expand the sales area to Australia and New  Zealand in the future. There are independent sales companies in France and the UK, which are used to develop the  corresponding markets. All other regions mentioned are covered by the German company tonies GmbH.  
The Group’s complete product and service portfolio are offered in all three segments, i.e. the segments generate their   revenue from the sale of the innovative “Tonies” audio system, which comprises the Toniebox and various figurines  marketed under the Tonies brand, as well as various accessories & digital content.  
There are no transactions between the operating segments.  
Revenue and expenses are allocated to the individual operating segments, where available, on the basis of the local   financial reporting of the companies based in the respective region. For the DACH and RoW regions, revenues and  expenses are allocated as if a separate company had existed in the region. This allocation is determined in accordance  with the valuation principles of the German Commercial Code (HGB) and the internationally recognized transfer pricing  guidelines of the OECD. Information on the assets and liabilities of the operating segments is not regularly reported to  the responsible corporate entity and is therefore not disclosed.  
A Managing Director is responsible for each segment. The Management Board, which consists of the two Co-CEOs and,   since May 1, 2023, the CFO, is the chief operating decision maker that regularly reviews the results of the operating seg-  ments and makes decisions on the allocation of the Group’s resources.  
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From a management perspective, the primary performance indicators of the operating segments are net revenue with   external third parties, EBITDA and the contribution margin (for definition, see management report, section 1.6 “Perfor-  mance assessment system“), which are reported regularly in internal management reporting. Other key figures are not  reported regularly.  
Until the financial year 2022, when the Group only reported in one operating segment, one of the primary performance   indicators used for management purposes was adjusted EBITDA. Adjustments relate to expenses incurred where  management believes adjustments should be made due to extraordinary and non-operational character. Since the financial  year 2023, these facts are not regularly allocated to the operating segments, which is why EBITDA is used to manage the  operating segments.  
Functional areas of the Group, such as the traditional headquarters functions of accounting, taxes, legal, treasury, strategic   planning and IT, are combined as the non-operating business segment “Corporate Headquarters” and reported separately.  Other product-related services such as the operation of the web store or the technical product infrastructure, cross-market  marketing services, logistics services and customer service are also provided at the corporate headquarters. The services  provided are invoiced or allocated to the operating segments on the same terms as those negotiated with third parties.  
Details of the sales and results of the operating segments and Corporate Headquarters as well as the reconciliation to the   consolidated result are shown in the following table:  
in kEUR DACH NA RoW Total operating Corporate Reconciliation tonies Group
egments Headquarters according to IFRS
1.1.2023 – 31.12.2023
Revenue (ext) 165,863 140,364 54,721 360,948 0 0 360,948
Revenue total 165,863 140,364 54,721 360,948 0 0 360,948
Licensing costs – 27,968 13,076 5,725 46,769 5,974 4,463 36,332
EBITDA 26,983 4,486 4,782 17,714 – 11,874 2,864 8,704
Contribution margin 33.5% 26.3% 31.3% 30.3% 0.0% 0.0% 35.3%
The column “Reconciliation” contains IFRS adjustments, as the segment results are based on the respective local GAAP.   In addition, special items that are exceptional and therefore not allocated to an operating segment are reported here. In  the 2023 financial year, the reconciliation column includes income relating to other periods in the amount of kEUR 7,287.  The segment data for the comparative period 2022 is not available in the form described above and is therefore not  reported. The effort involved in subsequently extracting and determining this data is not in proportion to the information  content of the data.  
Goodwill was reallocated as a result of the reorganization into the three segments mentioned above; details are explained   in Note 8.2.  
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6.1 Geographic information  
The geographic information analyses the Group’s revenue and non-current assets by the Company’s country of domicile   and other countries. In presenting and geographic information, segment revenue has been based on the geographic lo-  cation of customers.  
in kEUR 1.1.2023–31.12.2023 1.1.2022–31.12.2022
Revenue breakdown by country
Germany 159,997 145,728
All foreign countries
United States (US) 139,871 65,586
United Kingdom (UK) 39,202 25,426
All other foreign countries 21,878 21,542
Total 360,948 258,282
The following table shows the Group’s non-current assets broken down. In presenting the geographic information, segment   assets were based on the location of the assets.  
in kEUR 1.1.2023–31.12.2023 1.1.2022–31.12.2022
Non-current asset breakdown
Germany 281,158 288,003
United States (US) 1,157 919
United Kingdom (UK) 204 188
France 261 157
Total 282,780 289,267
FFor the Group’s revenue by product type and primary geographical markets please refer to note 20.  
6.2 Major customer  
Gross revenue from one customer of the Group represented approximately kEUR 30,477 (8%) (2022: Gross revenue from   one customer kEUR 24,365 (9%)) of the Group’s total Gross revenue. The customer belongs to the operating segment NA.  
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7. Property, plant and equipment and right-of-use  
Property, plant and equipment (including right-of-use) can be broken down to the following items:  
in kEUR Right-of-use Land and Technical Tools Other operating Assets under Total
asset building equipment and and office construction
machinery equipment
Cost
Balance as of 1.1.2023 6,501 972 2,964 5,427 3,266 323 19,458
Additions 869 115 699 1,031 1,273 42 4,030
Reclassifications 0 0 114 0 31 295 212
Disposals 0 0 0 0 0 0 0
Balance as of 31.12.2023 7,370 1,092 3,777 6,458 4,508 70 23,275
Depreciation
Balance as of 1.1.2023 1,094 187 1,597 2,389 1,758 0 7,025
Depreciation 920 163 654 1,556 987 0 4,280
Reclassification 0 -1 -38 0 5 28 -6
Balance as of 31.12.2023 2,014 349 2,213 3,946 2,750 28 11,299
Carrying amount
as of 31.12.2023 5,356 743 1,564 2,513 1,758 42 11,976
in kEUR Right-of-use Land and Technical Tools Other operating Assets under Total
asset building equipment and and office construction
machinery equipment
Cost
Balance as of 1.1.2022 1,210 536 2,219 3,735 1,490 1,620 10,810
Additions 5,291 32 469 757 1,823 323 8,695
Reclassifications 0 409 276 935 0 1,620 0
Disposals 0 0 0 0 47 0 47
Balance as of 31.12.2022 6,501 977 2,964 5,427 3,266 323 19,458
Depreciation in kEUR
Balance as of 1.1.2022 345 96 569 1,377 1,033 0 3,420
Depreciation 749 91 1,028 1,012 772 0 3,652
Reclassification 0 0 0 0 47 0 47
Balance as of 31.12.2022 1,094 187 1,597 2,389 1,758 0 7,025
Carrying amount
as of 31.12.2022 5,407 790 1,367 3,038 1,508 323 12,433
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8. Intangible assets and goodwill  
8.1. Reconciliation of carrying amount and amortization  
Intangible assets can be broken down to the following items as follows:  
in kEUR Brand Technology Customer Order Acquired patents, Self-created Prepayments Total
relationship backlog licenses and similar asset values in on intangible
rights values development assets
Cost
Balance as of 1.1.2023 34,738 90,688 4,819 669 26,253 0 0 157,167
Additions 0 0 0 0 4,288 1,416 3,260 8,964
Reclassifications 0 0 0 0 212 0 0 212
Disposals 0 0 0 0 0 0 0
Balance as of 31.12.2023 34,738 90,688 4,819 669 30,754 1,416 3,260 166,343
Amortization
Balance as of 1.1.2023 7,527 19,649 1,427 669 13,303 0 0 42,575
Amortization 2,316 6,046 438 0 6,400 0 0 15,200
Reclassification 0 0 0 0 0 0 0 0
Balance as of 31.12.2023 9,843 25,695 1,865 669 19,702 0 0 57,774
Carrying amount
as of 31.12.2023 24,895 64,993 2,954 0 11,051 1,416 3,260 108,569
in kEUR Brand Technology Customer Order Acquired patents, Self-created Prepayments Total
relationship backlog licenses and similar asset values in on intangible
rights values development assets
Cost
Balance as of 1.1.2022 34,738 90,688 4,819 669 13,724 0 0 144,638
Additions 0 0 0 0 10,147 0 0 10,147
Reclassifications 0 0 0 0 0 0 0 0
Disposals 0 0 0 0 0 0 0 0
Balance as of 31.12.2022 34,738 90,688 4,819 669 23,871 0 0 154,785
Amortization
Balance as of 1.1.2022 5,211 13,603 988 669 4,954 0 0 25,425
Amortization 2,316 6,046 439 0 5,961 0 0 14,762
Reclassification 0 0 0 0 0 0 0 0
Balance as of 31.12.2022 7,527 19,649 1,427 669 10,915 0 0 40,187
Carrying amount
as of 31.12.2022 27,211 71,039 3,392 0 12,956 0 0 114,598
The brand and the capitalised purchased technology bundle (different core technologies) represent the majority of the   intangible assets as well as the total assets. Both assets have an expected useful life of 15 years and are amortised on a  straight-line basis.  
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During 2023 tonies has fulfilled the requirements of IAS 38 for the capitalization of self-developed assets for the first time.   Capitalization includes hours spent on dedicated projects considering relevant remuneration and applicable surpluses.  
The additions in 2023 mainly relate to product developments.  
Customer relationship assets generating future revenues are divided between the B2B and the B2C business with a useful   life of 15 years and 10, 25 years respectively.  
8.2. Goodwill and impairment test  
Until 2022, tonies Holding consisted of only one cash-generating unit (CGU). The goodwill resulting from the acquisition   of tonies GmbH was therefore allocated in full to this CGU. In 2023, tonies Holding changed its operational management  and reporting structure and identified three separate CGUs that correspond to the reported segments. As a result, the  carrying amount of goodwill was allocated to the operating segments on the basis of relative fair values.  
The following table shows the allocation and development of goodwill, which arose exclusively in the euro zone, to the   CGUs:  
in kEUR DACH NA RoW Total
Carrying Amounts
Carrying amount as of 1.1.2022 0 0 0 162,236
Additions/disposals recognised from business combinations 0 0 0 0
Carrying amount as of 31.12.2022 0 0 0 162,236
Reallocation 23,594 132,536 6,106 0
Additions/disposals recognised from business combinations 0 0 0 0
Carrying amount as of 31.12.2023 23,594 132,536 6,106 162,236
With the reallocation of goodwill, the new CGUs were tested for impairment. The test did not reveal any need for impair-   ment. There were no other triggering events in the reporting period.  
No impairment was recognized in the reporting periods. Goodwill is tested for impairment annually and on an ad hoc   basis if there are triggering events.  
For the impairment test, the recoverable amounts of the CGUs are compared with their carrying amounts (including   goodwill). The recoverable amounts of the CGUs are determined by calculating the value in use using the discounted  cash flow method. This was based on the management’s consolidated mid-term planning for the years 2024 to 2027,  from which the after-tax cash flows were used. For the years thereafter, assumptions were made for growth until 2034  in order to assume a terminal growth rate of between 0.5% and 2.0% for the years after 2034. The latter growth rate is  used for the RoW segment, as this reflects the future international expansion of tonies.  
The planning assumptions are based on stable development in the markets already developed. EBITDA is therefore also   planned to remain stable in these markets, while slightly rising EBITDA margins are assumed for the RoW segment.  
The reason for the extended planning period until 2034 is the high growth rates that are expected until 2027 and where   it is not realistic to entirely drop down the long-term growth rate immediately afterwards. The Group assumes a significant  increase in demand due to additional market penetration and new product developments. In addition, the expected sales  growth in newly developed markets (particularly in the RoW and NA segments) was considered. Finally, the assessment  of optimization potential on the procurement side was taken into account. Both expansive investments and cost optimi-  
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zation potential were only considered to the extent that the company was committed until 31 December 2023. The   values assigned to the key assumptions represent the management’s assessment of future developments in the respective  industry and are based on historical values from external and internal sources.  
Impairment-test input variables in 2023  
in % Dach NA RoW
Year 1–4 Year 511 12 cont. Year 1–4 Year 511 12 cont. Year 1–4 Year 511 12 cont.
Discount rate 9.99% 9.99% 9.99% 9.90% 9.90% 9.90% 10.12% 10.12% 10.12%
Revenue growth rate 2.84% 0.50% 0.50% 46.41% 15.43% 0.50% 36.20% 18.57% 2.00%
EBIT growth rate 5.15% 1.00% 0.50% 16.90% 17.20 % 0.50% 5.38% 137.57 % 27.50 %
Impairment-test input variables in 2022  
in % tonies Holding GmbH
Year 1–4 Year 511 12 cont.
Discount rate 9.51% 9.51% 9.51%
Revenue growth rate 39.89% 8.00% 0.50%
EBIT growth rate 1.82% 11.85% 1.00%
The discount rates are post-tax figure estimated on the basis of the historical average weighted cost of capital for the   industry.  
The sensitivity analysis performed on the key assumptions including revenue, EBITDA and discount allowed us to conclude   that no reasonable change in the model would lead to an impairment of the goodwill.  
9. Leases  
tonies leases several office properties, the major ones are in Düsseldorf, in Schwäbisch Gmünd, in London/UK, In Paris/   France and in Santa Cruz/US as well as several vehicles. The lease maturity runs up to ten years depending on the indi-  vidual lease terms.  
tonies does not have the option to purchase the assets at the end of the contract term. For the movements in right-of-   use assets refer to the table below.  
One property lease contains an extension option exercisable by the Group up to one year before the end of the non-   cancellable contract period. The extension option is not considered in the lease liabilities and would be in total kEUR 216.  Where practicable, the Group seeks to include extension options in new leases to provide operational flexibility. The  extension options held are exercisable only by the Group and not by the lessors. The Group assesses at the lease  commencement date whether it is reasonably certain to exercise the extension options. The Group reassesses whether  it is reasonably certain to exercise the options if there is a significant event or there are significant changes in circum-  stances within its control.  
The Group has not entered into significant new contracts for new office spaces in 2023.  
Moreover, the Group leases further office properties and vehicles with contract terms of up to one year or unlimited   contracts with option to terminate in due time. As these leases are short-term, the Group has elected not to recognise  right-of-use assets and lease liabilities for these leases.  
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Information about leases for which the Group is a lessee is presented below:  
Leases inkEUR Land and buildings Vehicles Total
Right-of-use assets
2022
Balance as of 1.1.2022 539 326 865
Depreciation charge for the year 597 152 749
Additions to right-of-use assets 5,291 0 5,291
Balance as of 31.12.2022 5,233 174 5,407
2023
Balance as of 1.1.2023 5,233 174 5,407
Depreciation charge for the year 797 123 920
Additions to right-of-use assets 844 26 869
Balance as of 31.12.2023 5,279 77 5,356
When measuring lease liabilities, tonies discounted lease payments using a risk-free rate plus a credit spread individual   for each contract. For the calculation of the risk-free rates, the spot rate for a European AAA bond is selected for each  lease. The selected term of the spot rate is corresponding to the half of the term of the lease contract. This is due to the  fact that the AAA rated bonds are bullet payments with full amortisation and the rental payments are monthly payments.  The use of half the term instead of the entire term of the lease thus serves as a maturity adjustment.  
To determine the credit risk premium, the credit spreads of each loan of tonies were first determined.  
As at 31 December 2023 the total lease liability amounts to 5,614 kEUR (2022: 5,575).  
To calculate the credit spreads, the spot rates (risk-free rates) as at 31 December 2023. The selected term of the spot rate   is corresponding to the half of the term of the loan contract. Next the spot rate was subtracted from the borrowing rate  of the loan agreement to obtain the respective credit spreads. Subsequently, the spreads were weighted on the basis  of the loan volumes. Finally, the discount rate for each lease liability was the risk-free rate plus the credit spread as at  31 December 2023 based on the new syndicated loan signed during 2023.  
Leases inkEUR 2023 2022
Amounts recognised in profit or loss
1. Interest on lease liabilities 269 251
2. Expenses relating to short-term leases 1,099 163
Amounts recognised in the statement of cash flows
1. Total cash outflow of leases 1,099 588
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10. Inventories  
Inventories can be broken down to the following items as follows:  
in kEUR 31.12.2023 31.12.2022
1. Finishedgoods 62,107 70,034
2. Raw materials 12,878 12,302
3. Work in progress 1,084 1,986
Total 76,069 84,322
Write downs of inventory recognised as an expense have been performed in 2023 amounting to kEUR 2,898 (turnover  and scrap) and in 2022 amounting to kEUR 1,988 (turnover and scrap).  
As of 31 December 2023, inventories of tonies GmbH are assigned as collateral for liabilities to banks. The security com-   prises the assignment of ownership of the warehouse with changing stock of finished goods.  
11. Trade receivables and other assets  
Trade receivables and other assets can be broken down as follows:  
Trade receivables in kEUR 31.12.2023 31.12.2022
Financial assets
1. Trade receivables 49,070 34,792
2. Receivables from related parties 0 0
Total 49,070 34,792
Other assets in kEUR 31.12.2023 31.12.2022
Other financial assets
1. Receivables from employees 23 19
2. Receivables from marketplaces 4,111 7,927
3. Deposits 3,936 158
4. Prepayments to suppliers 0 0
5. Other receivables financial 281 1,553
Sum of other financial assets 8,351 9,657
Other non-financialassets
1. Receivables resulting from input taxes and VAT 10,553 5,245
2. Deferred expenses and accrued income 5,084 3,509
3. Other receivables non-financial 0 10
Sum of other non-financial assets 15,638 8,764
Total 23,988 18,421
For details on the expected credit losses, we refer to note 19.2.1.  
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The Group participates for the major subsidiary tonies GmbH and tonies US Inc. in a factoring program under which it   receives early payment of its invoices from a bank by factoring its receivables from B2B customers. Under the arrange-  ment, a bank agrees to pay amounts outstanding from a qualifying customer in respect of invoices owed to the Group  and receives settlement from the customer at a later date. The principal purpose of this program is to facilitate efficient  payment processing and improve the Group’s liquidity by enabling payments from customers before their due date.  
The Group derecognizes the original outstanding receivables from its customers in accordance with IFRS 9.  
The payments from the bank are included within operating cash flows because they continue to be part of the normal   operating cycle of the Group and their principal nature remains operating – i. e. payments for the sale of goods.  
As of 31 December 2023, non-factored trade receivables of tonies GmbH amounting to kEUR 643 are assigned as collateral for liabilities to banks.  
12. Cash  
Cash comprises cash and cash at bank. As of 31 December 2023, tonies, had cash with a carrying amount of kEUR 59,288   (2022: kEUR 54,918). As the amount of cash is below EUR 500 no amount is presented.  
in kEUR 31.12.2023 31.12.2022
1. Cash 0 0
2. Cash at bank 59,288 54,918
thereof restricted 842 872
Total 59,288 54,918
For details on the expected credit losses, we refer to note 19.2.1.  
Restricted cash is related to the deposits of payment providers with banking licences.  
13. Equity  
The changes in the various components of equity from 1 January 2022 through 31 December 2023 are shown in tonies’   consolidated statement of changes in equity.  
13.1. Share capital  
The accounting acquirer of tonies SE, tonies Holding GmbH has 100,000 subscribed shares in 2021 with a par value of   each share of EUR 1.  
As described in Note 3.1.2, the share capital of the accounting acquirer is carried forward and then adjusted to reflect the   par value of the outstanding share capital of the legal acquirer tonies SE. These adjustments are described below.  
tonies’ initial share capital of kEUR 120 remained the same from its formation until 31 March 2021, consisting of 12,000,000   sponsor shares, issued for EUR 0.01 each. Subsequently, on 15 April 2021, the Company’s extraordinary general share-  holders’ meeting resolved on the conversion of the existing 12,000,000 sponsor shares into 7,500,000 sponsor shares at  a par value of EUR 0.016.  
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The Company’s share capital was raised from the initial share capital of kEUR 120 to kEUR 600 in connection with a   private placement and listing of 30,000,000 shares by a resolution of the Management Board dated 29 April 2021. The  respective shares were issued at a share price of EUR 10.00 each.  
Prior to the acquisition of tonies Holding GmbH, the Company had issued 30,000,000 public shares and 7,500,000 sponsor   shares at a par value of EUR 0.016 per share. Thus, tonies’ share capital amounted to kEUR 600 and was divided into:  
(i) 30,000,000 redeemable class A shares, each with a par value of EUR 0.016 per share, and   (ii) 7,500,000 class B shares, each with a par value of EUR 0.016 per share.  
In connection with the acquisition of tonies Holding GmbH, the Company redeemed/issued with a par value of EUR 0.016:  
(i) 5,885 public shares were redeemed by tonies’ shareholders and directly issued as part of the new public shares to  
tonies Holding GmbH’s and tonies Beteiligungs GmbH’s legacy shareholders. The redemption resulted in a decrease   of tonies’ share capital of EUR 94.  
(ii) 50,431,586 new public shares as consideration for the acquisition of all shares held by Höllenhunde GmbH in tonies  
Beteiligungs GmbH and the acquisition of all shares in tonies Holding GmbH from the shareholders of tonies Holding   GmbH. This acquisition was made from a capital increase in the amount of kEUR 807 against a contribution in kind,  resolved on by the Company’s Management Board on 24 November 2021 and approved by the Company’s Supervisory  Board on the same day. The respective shares were issued at a share price of EUR 10.00 each. For the consideration  shares, more than 10% of the respective share capital has been paid for with assets other than cash.  
(iii) 10,500,000 new public shares under the subscription agreements in connection with the business combination entered  
into by the Company with investors in a private investment in public equity (PIPE) transaction against payment of   EUR 10.00 per share, resolved on by the Management Board on 24 November 2021, and approved by the Supervisory  Board on the same day. The Company’s share capital was increased by kEUR 168 in conjunction with the issuance of  the PIPE shares.  
(iv) 16,400,000 new public shares to the Company’s subsidiary, tonies I Issuance GmbH & Co. KG, to be used to grant  
public shares in case of the exercise of any of the 10,000,000 public warrants and 6,400,000 sponsor warrants. The   Company’s share capital was raised by kEUR 262 in conjunction with the issuance of the warrant shares by a resolution  of the Management Board dated 24 November 2021, with the consent of the Supervisory Board of the same day.  a. The 10,000,000 issued class A warrants (“public warrants”) are traded on the open market of the Frankfurt Stock  Exchange. The public warrants were originally issued together with the public shares, with one third public warrant  and one public share as one unit to institutional investors in a private placement with EUR 10.00 per unit and total  proceeds of kEUR 300,000. The public warrants and public shares are separately traded on the Frankfurt Stock Exchange  since 30 April 2021.  
b. tonies has issued 6,400,000 class B warrants (“sponsor warrants”) to its sponsors and other private shareholders   before the IPO with EUR 1.50 per warrant. Each tonies warrant entitles the holder to exercise one tonies warrant for  one public share with an exercise price of EUR 11.50.  
(v) 16,000 new public shares to the Chairperson of the Supervisory Board Anna Dimitrova at EUR 11.74 each. The Company’s  
share capital was raised by EUR 256 in conjunction with the issuance of these shares.  
In the course of the capital reorganization, the historical share capital of tonies Holding GmbH, amounting to kEUR 100,   is consolidated with the equity interests in tonies Holding GmbH.  
Hence, the share capital of the Company under its Articles of Association amounted to kEUR 1,837 and 114,841,701 shares   are outstanding including:  
107,341,701 public shares; and  
7,500,000 sponsor shares.  
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In December 2021, tonies reacquired the 16,400,000 warrant shares (10,000,000 public warrants and 6,400,000 sponsor   warrants) from its subsidiary at par value of EUR 0.016, reducing its share capital to kEUR 1,575 and presenting these  shares as treasury shares within share capital.  
For any matter submitted to a vote of the shareholders, except as required by Luxembourg law, holders of public shares   and holders of sponsor shares will vote together as a single class, with each share entitling the holder to one vote. All  public shares carry full dividend rights from the date of their issuance.  
Through the issuance of 77,347,586 new public shares in connection with the closing of the business combination, the   dividend rights and voting rights of each existing holder of public shares were diluted by approximately 72%.  
During a capital increase in November 2022 tonies has successfully placed 12,000,000 new class A shares of the Company   with institutional investors, including certain existing shareholders of the Company who had committed to participate in  the placement, at a placement price of EUR 5.00 per class A share.  
As a result, the Company’s share capital increased by 10.4%, from EUR 1,837,561.38 to EUR 2,029,561.38, through the   partial utilization of its authorized capital (the “Capital Increase”). Shareholders’ preferential subscription rights were  excluded in accordance with the articles of association of the Company. The new class A shares will have full dividend  rights for the financial year 2022. The Company has received gross proceeds from the capital increase of EUR 60 million.  
No changes in share capital occurred in 2023.  
13.2. Share premium  
On 31 December 2021 the share premium amounts to kEUR 548,791. Included within share premium is an effect of kEUR   348,685 resulting from the capital reorganization as well as kEUR 2,155 resulting from equity-settled share-based payment  arrangements. The detailed individual effects are presented in the following.  
The accounting acquirer tonies Holding GmbH has a share premium of kEUR 368,610 in 2021, including a capital contri-   bution of kEUR 170,658 from tonies SE and the repayment of a shareholder loan by dissolution of capital reserves in the  amount of kEUR 5,249.  
The share premium of the accounting acquirer is carried forward and adjusted for the share premium of the legal acquirer.   These adjustments are described in the following.  
On 15 April 2021, the sponsors contributed an amount of kEUR 1,080 to the equity of tonies without issuance of shares.   The initial private placement of tonies of 30,000,000 shares, completed on 29 April 2021, resulted in an increase in share  premium in the amount of kEUR 299,420.  
In connection with the acquisition of tonies Holding GmbH, the issue of new public shares resulted in the following   contributions to the share premium:  
(i) 5,885 public shares were redeemed by tonies’ shareholders and directly issued as part of the new public shares to  
tonies Holding GmbH’s and tonies Beteiligungs GmbH’s legacy shareholders. The redemption resulted in a decrease   of tonies’ share premium of kEUR 59.  
(ii) an increase in share premium of kEUR 503,509 for the acquisition of all shares held by Höllenhunde GmbH in tonies  
Beteiligungs GmbH and the acquisition of all shares in tonies Holding GmbH.  
(iii) an increase in share premium of kEUR 104,832 for new public shares under the subscription agreements in connection  
with the business combination entered into by the Company with investors in a private investment in public equity   (PIPE) transaction.  
(iv) kEUR 188 for the issue of new public shares to Anna Dimitrova.  
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The acquisition of tonies Holding GmbH in November 2021 is accounted for as a capital reorganization in accordance   with IFRS 2. Therefore, an expense was recognized, as a listing fee, for the difference of the fair value of the shares  deemed to have been issued by the tonies Holding GmbH, the accounting acquirer, and the fair value of the identifiable  net assets of tonies’, the accounting acquiree. The fair value of the shares deemed to have been issued was calculated  based on tonies’ share price on 26 November 2021 of EUR 11.70. The recognition of a listing fee expense resulted in an  increase of tonies’ share premium amounting to kEUR 209,248. The Pro Forma financials in tonies’ prospectus included  an estimation of kEUR 122,634 as listing fee. The difference results mainly from the fair value of the shares deemed to  have been issued being calculated based on tonies’ share price on 11 November 2021 of EUR 10.57 as well as the effect  of the adjustment of warrants to fair value.  
tonies’ accumulated loss for the period 29 March 2021 until 26 November 2021, which is the period before the acquisition   of tonies Holding GmbH, was reclassified to share premium, resulting in a decrease of share premium in the amount of  kEUR 71,667. The Pro Forma financials in tonies’ prospectus included an estimation of kEUR 22,917 as accumulated loss  for the period before the acquisition, including incurred losses of kEUR 11,421 and estimated transaction costs of kEUR  11,496. The difference results mainly from additional expenses from the valuation of the warrant shares.  
Due to the nature of the capital reorganization, the equity interests in tonies Holding GmbH and tonies Beteiligungs   GmbH, amounting to kEUR 889,817, were consolidated with share premium.  
As tonies SE purchased the NCI in tonies Beteiligungs GmbH, amounting to kEUR 21,293, in the course of the acquisition   in November 2021, these NCI were consolidated with share premium.  
From the capital increase 2022 mentioned above the share premium increased by kEUR 58,374 to kEUR 607,166. No   changes have occurred in 2023.  
13.3. Other reserves  
Other reserves include the following:  
(i) Translation reserves for exchange differences in translation to presentation currency amounting to kEUR 2,459 in  
2023 (2022: kEUR 821). For more information on currency exchange refer to note 3.2.  
(ii) Transaction cost reserve amounting to kEUR 1,871 from the capitalization of transaction costs at tonies Holding  
GmbH (kEUR 203) and tonies SE (1,668) during the 2021 capital reorganization. As a result of the issuance of new   public shares (10,500,000 to PIPE investors and 16,000 to the Chairperson of the Supervisory Board), tonies incurred  costs in the amount of kEUR 22,457. According to IAS 32, these costs were evaluated with regard to their deductibility  from equity (so called incremental costs). As a result, kEUR 2,518 of these costs were recognised as a reduction in  equity within the transaction cost reserve (tonies Holding GmbH: kEUR 295, tonies SE: kEUR 2,223). The corresponding  deferred tax effect of kEUR 647 was also recognized in the transaction cost reserve (tonies Holding GmbH: kEUR 92,  tonies SE: kEUR 554).  
(iii) The stock option program granted in November 2021 has been classified as an equity-settled share-based payment  
plan in accordance with IFRS 2. In 2023 kEUR 4,945 (2022: kEUR 24,539) have been vested. For further information,   please refer to note 22.  
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14. Capital management  
The Group’s policy is to maintain a strong capital base to maintain investor, creditor and market confidence and to sustain   future development of the business.  
Within the scope of capital management, the company’s business objective, in addition to ensuring the going concern   of the Company, is to increase the value of the company in the long term.  
The Group’s equity ratio decreased from 69,5% to 66,1% due to tonies’ loss in 2023. As at the year end, the Group had   unused credit facilities in the amount of kEUR 15,000 (2022: kEUR 26,000) out of a total line of credit of kEUR 30,000  (2022: kEUR 26,000). The Group was able to meet its financial obligations at all times during the reporting year and  thereafter. Group management is in constant discussion with its banks to ensure stable credit lines also in future to always  maintain sufficient liquidity. For further information on waivers during the reporting period, refer to note 15.  
15. Loans and borrowings  
Loans and borrowings can be broken down as follows:  
in kEUR 31.12.2023 31.12.2022
Non-current liabilities
Non-current portion of the bond 7,433 6,849
Current liabilities
Current portion of securedbank loans 15,323 1
Other 232 0
Total 22,988 6,850
On 28 June 2022 tonies SE as Issuer entered into a Subscription Agreement relating to the tonies SE up to EUR 30,000,000   Convertible Bonds due 2027, convertible into class A shares in dematerialised form of tonies SE. The bond is split into  three tranches of EUR 10,000,000 each. The closing date for the mandatory issue size of Euro 10 million is the 1 July 2022  and the additional two upsize options of Euro 10 million each can be drawn starting from 1 July 2022 but not later than  15 December 2022. None of the additional upsize options were drawn before 15 December 2022 and therefore are not  available any more.  
During the initial recognition the total cash received was split into an equity (kEUR 3,276) and a liability component (kEUR  6,724) as of 1 July 2022. Valuation of the components have been performed in accordance with binominal-lattice model.  As at 31 December 2023 the liability component amounts to kEUR7,433 at amortized costs. The bond liability involves a  nominal interest of 5% p.a.  
A new syndicated loan provided by four financial institutions has been signed on 25 September 2023 in exchange for  the existing individual bank loans of kEUR 26,000. The syndicated loan has a total volume of kEUR 30,000 with an option  to increase by an additional kEUR 10,000 and a duration until 25 September 2026. The Increase option is subject to the  fulfilment of certain requirements to be met. As at 31 December 2023 an amount of kEUR 15,000 plus accrued interesthas been utilized.  
For Information about tonies’ exposure to interest rate, foreign currency and liquidity risks please refer to note 19.2.  
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15.1. Terms and repayment schedule  
Loans and borrowings Original Maturesin Interest type Effective Nominal Carrying
currency interest rate value amount
in % kEUR kEUR
31.12.2023
Bond EUR 1 Jul 2027 fix 5.00 10,000 7,433
Secured bank loans EUR 25 Sept 2026 variable² 8.91 15,000 15.323
Other loans and borrowings EUR n/a fix¹ 8.91 232 232
Total 25,232 22,988
31.12.2022
Bond EUR 1 Jul 2027 fix 5.00 10,000 6,849
Secured bank loans EUR n/a fix¹ 4.05 1 1
Total 10,001 6,850
As of 31 December 2023, the Group has outstanding credit lines from overdraft facilities from secured bank loans   amounting to kEUR 15,000 out of the kEUR 30,000 total available amount (31.12.2022: kEUR 26,000).  
Regarding the assignment of inventories as collateral for liabilities to banks refer to note 10.  
15.2. Loan covenant  
tonies SE and tonies GmbH have signed the new syndicated loan agreement mentioned above as of 25 September 2023.  
tonies Holding is obliged to maintain several financial ratios regarding secured bank loans at the level of tonies GmbH   subgroup:  
Minimum EBITDA  
Minimum Equity and  
Minimum coverage of short-term liabilities through assets  
Failure to comply with a financial covenant constitutes a material reason for terminating the loan and alternatively entitles   to demand the provision or strengthening of collateral. This might lead to the immediate repayment of the outstanding  amount. No covenant breaches have been noticed and we do not expect any breaches for the future as of today.  
¹ Unsecured and secured bank loans, resulting from overdraft facilities, have cancellation periods subject to individual conditions   agreed with the corresponding financial institutions (usually of at least two months). Interest rates are generally fix but are reviewed by the banks on a regular basis.  ² Secured bank loan. Conditions are fixed for a specific tranche for a limited period of time (usually at least two months).  
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15.3. Reconciliation of movements of liabilities to cash flows arising from financing activities  
The following table provides a reconciliation between the opening and closing balances in the consolidated statement   of financial position. The changes from financing cash flows loans and borrowings and lease liabilities are presented  separately.  
Loans and borrowings &Lease liabilities Bank loans Lease liabilities Other loans Total
(Reconciliation of movements) in kEUR
Balance as of 1.1.2023 6,850 5,575 0 12,425
Changes from financing cash flows 0
Proceeds from loans and borrowings 15,000 0 0 15,000
Repayment of borrowings 0 0 0 0
Payments of lease liabilities 0 1,099 0 1,099
Interest paid 0 0 0 0
Total changes from financing cash flows 15,000 1,099 0 13,901
Liability-related
New lease liabilities 0 869 0 869
Interest expense 907 269 0 1,176
Other 232 0 0 232
Total liability-related other changes 1,139 1,138 0 2,277
Balance as of 31.12.2023 22,989 5,614 0 28,603
Loans and borrowings &Lease liabilities Bank loans Lease liabilities Other loans Total
(Reconciliation of movements) in kEUR
Balance as of 31.12.2022 332 884 0 1,216
Changes from financing cash flows
Proceeds from loans and borrowings 6,849 0 0 6,849
Repayment of borrowings 331 0 0 331
Payments of lease liabilities 0 588 0 588
Interest paid 451 0 0 451
Total changes from financing cash flows 6,067 588 0 5,479
Liability-related
New lease liabilities 0 5,290 0 5,290
Interest expense 694 251 0 945
Other 243 262 0 505
Total liability-related other changes 451 5,279 0 5,730
Balance as of 31.12.2022 6,850 5,575 0 12,425
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16. Trade payables and other liabilities  
Trade payables in kEUR 31.12.2023 31.12.2022
1. Trade payables 31,532 34,315
2. Trade accrued expenses 3,453 4,816
3. Return liability 3,921 280
Sum of Trade payables 38,906 39,412
Other liabilities in kEUR 31.12.2023 31.12.2022
Other financial liabilities
1. Liabilities for licenses 21,100 15,543
2. Liabilities for customer bonus 0 0
3. Accrued expenses 5,956 6,298
4. Payables to employees 1,256 496
5. Derivative financial liabilities 115 2,202
6. Other liabilities financial 0 0
Sum of other financial liabilities 28,427 24,540
Other non-financial liabilities
1. Payroll tax and social security contributions 1,206 1,087
2. Liabilities resulting from input taxes and VAT 6,714 5,037
3. Liabilities from wages and salaries 1,332 1,067
4. Other liabilities non-financial 3,378 3,623
Sum of other non-financial liabilities 12,630 10,813
Total 41,057 35,353
To provide a more reliable and relevant presentation considering their nature, accrued expenses were reclassified from   non-financial to financial liabilities in both periods.  
Accrued expenses mainly consist of advertisement subsidies, personnel expenses and outstanding invoices for individual   requirements from license contracts. The outstanding invoices were partly recognised as provisions in the prior year due  to a higher degree of uncertainty at that point.  
For information about tonies’ exposure to currency and liquidity risks please refer to note 19.2.  
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17. Warrant liabilities  
Derivatives in kEUR 31.12.2023 31.12.2022
1. Warrants 5,832 12,435
Sum of Warrant liabilities 5,832 12,435
Regarding the valuation of the warrants we refer to note19.1.  
18. Other Provisions  
in kEUR Warranties Licenses Legal Other Total
Balance as of 1.1.2023 2,857 16,673 1,694 13 21,237
Added 318 6,233 0 5,931 12,482
Utilised 1,661 9,977 0 0 11,638
Release 0 3,257 0 0 3,257
Balance as of 31.12.2023 1,514 9,672 1,694 5,944 18,824
Date of maturity
Current 1,514 9,672 1,694 5,944 18,824
Non-current 0 0 0 0 0
Total other provisions
in kEUR Warranties Licenses Legal Other Total
Balance as of 1.1.2022 922 18,678 3,247 13 22,859
Added 2,857 1,602 235 0 4,694
Utilised 922 3,607 1,788 0 6,317
Balance as of 31.12.2022 2,857 16,673 1,694 13 21,237
Date of maturity
Current 2,857 16,673 1,694 13 21,237
Non-current 0 0 0 0 0
Total other provisions 2,857 16,673 1,694 13 21,237
The provisions for licences were recognised to cover the fees for the performance right organizations and collecting   societies and similar organizations. The sales figures of the previous business year and the expected fee were used to  determine the licence provision.  
Major uncertainties relate to the actual warranty expenses incurred and related outflow of resources whether in cash or   exchange material. Furthermore, the calculation of potential license payments is based on assumptions derived from  current discussions with licensors and expected calculation schemes. The outflow of resources will be short-term as  soon as the underlying calculation schemes are finalised between the parties involved. The same uncertainties relate to  legal provisions.  
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19. Financial instruments and risk management  
19.1. Financial instruments  
The following table provides the carrying amounts and fair values of all financial assets and financial liabilities, including  their levels in the fair value hierarchy. It does not include fair value information for financial assets and liabilities not measured  at fair value if the carrying amount is a reasonable approximation of the fair value. The fair values (MTM) are calculated  on the basis of stochastic models taking into account the discounted expected future cash flows of the reciprocal payment  obligations as of the measurement date.  
in kEUR Note Mandatorily at Financial assets at Other financial Total Fair Value
FVTPL – others amortised costs liabilities
Balance as of 31.12.2023
1. Trade and other receivables 11 0 73,059 0 73,059 73,059
2. Cash 12 0 59,288 0 59,288 59,288
Financial assets not measured at fair value 0 132,347 0 132,347 132,347
1. Bonds 15 0 0 7,433 7,433 8,424
2. Secured bank loans 15 0 0 15,323 15,323 15,323
3. Other loans and borrowings 232 232 232
4. Trade and other payables 16 0 0 79,963 79,963 79,963
Financial liabilities not measured at fair value 0 0 102,952 102,952 103,942
1. Warrants (Level 2) 19.1 5,832 0 0 5,832 5,832
2. Derivative financial liabilities (Level 2) 16 115 0 0 115 115
Financial liabilities measured at fair value 5,947 0 0 5,947 5,947
in kEUR Note Mandatorily at Financial assets at Other financial Total Fair Value
FVTPL – others amortised costs liabilities
Balance as of 31.12.2022
1. Trade and other receivables 11 0 53,212 0 53,212 53,212
2. Cash 12 0 54,918 0 54,918 54,918
Financial assets not measured at fair value 0 108,131 0 108,131 108,131
1. Bonds 15 0 0 6,849 6,849 6,849
2. Secured bank loans 15 0 0 1 1 1
3. Trade and other payables 16 0 0 74,765 74,765 74,765
Financial liabilities not measured at fair value 0 0 81,615 81,615 81,615
1. Warrants (Level 2) 19.1 12,435 0 0 12,435 12,435
2. Derivative financial liabilities (Level 2) 16 2,202 0 0 2,202 2,202
Financial liabilities measured at fair value 14,637 0 0 14,637 14,637
In accordance with IFRS 7.29, the Group does not disclose the fair values of financial instruments if the carrying amounts   of financial assets or liabilities are a reasonable approximation of the fair values.  
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The fair value or forward exchange contracts used for economic hedging is determined based on FX rates and yield   curves built from observable market parameters – and where applicable – on Black Scholes or local volatility models  calibrated to available volatility quotes.  
If reclassifications to other levels of the measurement hierarchy are necessary, they are made at the end of the fiscal year   in which the event that requires the reclassification occurs. There were no reclassifications for all periods.  
Financial liabilities in kEUR 31.12.2023 31.12.2022
1. Derivative financial liabilities 115 2,202
Sum of financial liabilities 115 2,202
19.1.1. Warrant Fair Value  
Public warrants  
On 29 April 2021, the Company had issued 10,000,000 public warrants (or “Class A warrants”) together with the Class A   shares (together, as “Unit”) for an aggregate price of EUR 10 per Unit, each unit comprising one Class A share and one  third of a Public Warrant. The nominal subscription price per Public warrant was EUR 0.01. Hence total proceeds in relation  to the issue of the Public warrants amount to EUR 100,000. Public warrants has ISIN code LU2333564099. Each Public  warrants entitles its holder to subscribe for one Class A share, with a stated exercise price of EUR 11.50, subject to  customary anti-dilution adjustments. Holders of Public warrants can exercise the warrants on a cashless basis unless the  Company elects to require exercise against payment in cash of the exercise price.  
On the issue date, the fair value of Public warrants was estimated at EUR 9,100,000 (EUR 0.91 per warrant) using Monte   Carlo valuation model, resulting in the recognition of a day-one loss of EUR 9,000,000.  
The significant inputs to the valuation model include the contractual terms of the warrants (i.e. exercise price, maturity),   risk-free rates of German government bonds and volatility of the warrants by reference to traded warrants issued by  similar listed special purpose acquisition companies.  
As at 31 December 2023, the fair value of Public warrants was estimated at EUR 3,400,000 (EUR 0.34 per warrant) using   Monte Carlo Simulation approach (level 3). As at 31 December 2022, the fair value of Public warrants was estimated at  EUR 5,400,000 (EUR 0.54 per warrant) based on available market price.  
Public warrants may only be exercised for a whole number of Class A shares. Public warrants will become exercisable   30 days after the completion of a Business Combination. Public warrants expire five years from the date of the con-  summation of the Business Combination, or earlier upon redemption or liquidation. The Company may redeem Public  warrants upon at least 30 days’ notice at a redemption price of EUR 0.01 per Public warrant if (i) the closing price of its  Class A shares for any 20 out of the 30 consecutive trading days following the consummation of the Business Combi-  nation equals or exceeds EUR 18.00 or (ii) the closing price of its Class A shares for any 20 out of the 30 consecutive  trading days following the consummation of the Business Combination equals or exceeds EUR 10.00 but is below EUR  18.00, adjusted for adjustments as described in the section of redemption of warrants in the prospectus. Holders of Public  warrants may exercise them after the redemption notice is given.  
Sponsor warrants  
On 16 April 2021, the Sponsor and Co-Sponsors have subscribed for an aggregate of 5,500,000 Sponsor warrants at a   price of EUR 1.5 per warrant (the “Sponsor Capital At Risk”) and the aggregate price of EUR 8,250,000. The Sponsor  agreed to set off EUR 45,500 of the shareholder loan against the subscription price of the Sponsor warrants. The proceeds  from the Sponsor warrants was used to finance the Company’s working capital requirements, Private Placement and  listing expenses (except for fixed deferred listing commission which shall be paid from the escrow account), and due  diligence cost in connection with the Business Combination.  
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On the same date, the Sponsor and Co-Sponsors have additionally subscribed for 900,000 Sponsor warrants (together   with the 5,500,000 Sponsor warrants representing the Sponsor Capital At Risk at a price of EUR 1.50 per warrant and for  an aggregate price of EUR 1,350,000 (the “Additional Sponsor Subscription”). The proceeds from this Additional Sponsor  Subscription is used to cover the negative interest, if any, on the cash that was held in escrow. For any excess portion of  the Additional Sponsor Subscription remaining after the consummation of the Business Combination and any redemption  of Class A shares, the Sponsor and Co-Sponsors may:  
i) elect to either request repayment of the remaining cash portion under the Additional Sponsor Subscription by redemp-  
tion of the corresponding number of Sponsor warrants subscribed for under the Additional Sponsor Subscription; or  
ii) not to request repayment of the remaining cash portion of the Additional Sponsor Subscription and to keep the  
Sponsor warrants subscribed under the Additional Sponsor Subscription.  
Sponsor warrants are identical to the Public warrants underlying the Units sold in the Private Placement, except that the   Sponsor warrants are not redeemable and may always be exercised on a cashless basis while held by the Sponsor and  the Co-Sponsors or their Permitted Transferees (defined in the prospectus). Sponsor warrants are not part of the Private  Placement and are not listed on a stock exchange.  
On the issue date, the fair value of Sponsor warrants was estimated at EUR 8,448,000 (EUR 1.32 per warrant) using Black-   Scholes option pricing model, resulting in the recognition of a day-one gain of EUR 1,152,000.  
As at 31. December 2023, the fair value of the 6,400,000 Sponsor warrants was estimated at EUR 2,432,000 (EUR 0.38 per   warrant) using Black-Scholes option pricing model (level 3). As at 31. December 2022, the fair value of the 6,400,000  Sponsor warrants was estimated at EUR 6,848,000 (EUR 1.07 per warrant) using Black-Scholes option pricing model  (level 3).  
The significant inputs to the valuation model include the contractual terms of the warrants (i.e. exercise price, maturity),   risk-free rates of German government bonds and volatility of the warrants by reference to Germany TECDAX index.  
If reclassifications to other levels of the measurement hierarchy are necessary, they are made at the end of the fiscal year   in which the event that requires the reclassification occurs. There were no reclassifications for all periods.  
19.2. Financial risk management  
tonies’ managing directors have overall responsibility for the establishment and oversight of tonies’ risk management   framework. The managing directors are also responsible for developing and monitoring its risk management policies.  
tonies’ risk management policies are established to identify and analyse the risks faced by the Group, to set appropriate   risk limits and internal controls and to monitor risks and adherence to limits. tonies, through its training and management  standards and procedures, aims to maintain a disciplined and constructive control environment in which all employees  understand their roles and obligations. The company is currently adjusting internal risk management and internal controls  processes to be compliant with the requirements of a public company and to adjust it to the group’s continuing growth.  This involves a detailed documentation of processes, controls implemented and related management testing. Where  necessary, processes are adjusted and additionally controls are implemented. This process is expected to be materially  completed mid 2023 for the German operating entity while the strong growing foreign subsidiaries are still in progress  due to constant process changes as a result of the growth. However, management has implemented detective internal  controls to be able to ensure complete and accurate financial information.  
tonies’ main financial liabilities generally include trade payables and loans and borrowings consisting of secured and   unsecured bank loans as well as lease liabilities. The primary purpose of these financial liabilities is to finance the Group’s  operations and provide guarantees to support its operations. Furthermore, the Group has other payables and cash directly  related to its business activities. The Group is mainly exposed to liquidity risk as well as low credit and market risk.  
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19.2.1. Credit risk  
Credit risk is the risk of financial loss to the Company if a counterparty to a financial instrument fails to meet its contrac-   tual obligations. The Company’s maximum credit exposure is represented by the carrying amounts of financial assets  deducted by the Company’s insurances for specific assets. The Company monitors its risk regularly.  
Expected credit loss assessment for counterparties  
The Company allocates each exposure to a credit risk based on data that is determined to be predictive of the risk of loss.   The maximum credit risk is presented in the following table:  
Maximum credit risk of financial assets in kEUR 31.12.2023 31.12.2022
Trade receivables (not factored, not insured) 2,953 7,154
Other financial assets 8,351 23,988
Cash 59,288 59,288
Other financial assets mainly reflect deposits and receivables from payment providers for which the risk of default is low.   No material impairment losses for other financial assets were therefore identified for any of the reported periods.  
Cash mainly consist of bank balances. The corresponding creditworthiness is also monitored regularly. Due to the good   credit rating of the banks, the cash have a very low risk of default. No material impairment losses were therefore identified  for any of the reported periods.  
For trade receivables, the Company applies the so-called “simplified approach” and recognises the expected credit losses   over the entire remaining term already upon addition. Under the simplified approach, the Company determines the  expected credit losses by category of the trade receivables, taking into account historical default rates on the basis of  historical default data from the last financial year and taking into account forward-looking macroeconomic indicators.  
The Company differentiates between receivables from businesses and receivables from individual customers. For the   latter, no expected credit losses were recognised. For receivables from businesses the Company has taken out an insurance  for multiple customers. Therefore, not all receivables from businesses are taken into account for the maximum credit risk  exposure.  
A bad debt provision is recognised on an individual basis under the simplified approach if one or more events with an   adverse effect on the debtor’s credit rating have occurred. These events are, among others, payment delays, an impending  insolvency or concessions by the debtor due to payment difficulties. Trade receivables are written off directly when their  recoverability is no longer reasonably expected. This is the case, for example, when the debtor is determined to be insolvent.  
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Expected credit loss on trade receivables relate only to contracts with customers and have developed as follows:  
in kEUR Expected credit loss
Balance as of 1.1.2023 8
Net remeasurement of loss allowance 125
Balance as of 31.12.2023 8
Balance as of 1.1.2022 41
Net remeasurement of loss allowance 33
Balance as of 31.12.2022 8
Credit risk Weighted-average Gross carrying Loss Net carrying
loss rate amount allowance amount
in % in kEUR in kEUR in kEUR
31.12.2023
Current (not past due) 0.08% 1,708 57 1,651
1–30 days past due 0.11% 282 33 249
3160 days past due 0.20% 248 11 237
6190 days past due 0.34% 162 16 146
More than 90 days past due 0.63% 553 16 537
Total 2,953 133 2,820
31.12.2022
Current (not past due) 0.07% 4,164 3 4,161
1–30 days past due 0.10% 1,323 1 1,322
3160 days past due 0.16% 1,273 2 1,271
6190 days past due 0.20% 0 0 0
More than 90 days past due 0.39% 393 2 391
Total 7,154 8 7,146
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19.2.2. Liquidity Risk  
Liquidity risk is the risk that tonies will encounter difficulty in meeting the obligations associated with its financial liabilities   that are settled by delivering cash or another financial asset.  
tonies aims to maintain the level of its cash at an amount in excess of expected cash outflows on financial liabilities.   Regarding a potential risk on the default of single banks we refer to note 31.  
Exposure to liquidity risk  
The following table shows the remaining contractual maturities of tonies’ financial liabilities at the reporting date. The   amounts are gross and undiscounted and include contractual interest payments:  
Liquidity risk in kEUR Carrying Total < 1 years 1–5 years More than Interest rate
amount 5 years
31.12.2023
Convertible bond 7,433 12,000 500 11,500 5.00%
Lease liabilities 5,614 7,224 1,359 3,605 2,260
Loans and borrowings 15,555 15,555 15,555 8.91%
Trade and other payables 79,963 79,963 79,963 0 0
Warrants 5,832 5,832 5,832
Total 114,397 120,574 103,209 15,105 2,260
31.12.2022
Convertible bond 6,849 12,500 500 12,000 0 5.00%
Lease liabilities 5,575 9,349 1,469 7,752 128
Trade and other payables 74,765 74,765 74,765 0 0
Warrants 12,435 12,435 12,435 0 0
Total 99,624 109,049 89,169 19,752 128
tonies is exposed to liquidity risks, if the financial covenants for the secured and unsecured bank loans are not met. Besides   the convertible and the capital increase tonies is currently working with selected banks on the prolongation of credit lines  in the form of a syndicated loan, which was signed during 2023.  
tonies has also implemented a daily cash reporting to ensure a current view over the short-term liquidity compared to   planned cash outflows.  
The interest payments for the secured bank loans in the table above reflects the interest rate at the reporting date. The   interest rate may change if the market interest rates change as well as a specific leverage ratio will not be maintained.  
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19.2.3. Market risk  
Market risk is the risk that changes in market prices – e.g. foreign exchange rates, interest rates and equity prices – will   affect tonies’ income or the value of its holdings of financial instruments. The financial instruments affected by market  risk essentially comprise of financial liabilities.  
Interest rate risk  
In general, interest rate risk is the risk that the fair value of future cash flows of a financial instrument will fluctuate due   to changes in market interest rates. With regard to tonies, certain recognised loans and borrowings have interest rates  based on variable parameters.  
The following table shows the fixed-interest or non-interest-bearing liabilities and the variable interest-bearing liabilities:  
Carrying amounts of financial liabilities 31.12.2023 31.12.2022
bearing interest in kEUR
Fixed-interest or Variable Fixed-interest or Variable
non-interest-bearing interest rate non-interest-bearing interest rate
Loans and borrowings 7,665 0 6,849 0
Secured bank loans 0 15,323 1 0
The sensitivity to interest rates is as follows for the secured bank loans:  
Effects on profitbefore tax Loans and Loans and
in kEUR borrowings borrowings
(+100 BP) (100 BP)
31.12.2023 137 137
31.12.2022 0 0
Currency risk  
tonies is exposed to transactional foreign currency risk to the extent that there is a mismatch between the currencies in   which loans and borrowings and trade payables are denominated and the respective functional currency of tonies. The  functional currency of tonies is Euro. Revenues are partly denominated in USD and GBP, while most of revenue is still  generated in EUR with constantly increasing USD revenues from the US entity. Procurement is partly denominated in  USD for key suppliers (e.g. for boxes and Tonies) and some IT services utilised.  
The following table shows tonies’ exposure to currency risk:  
Market risk 31.12.2023 31.12.2022
kEUR k $ k £ kEUR k $ k £
Trade receivables 0 22,611 7,149 0 16,739 2,851
Cash 731 23,365 12,537 0 7,961 10,240
Trade payables 0 16,714 1,659 0 6,233 903
Net exposure 731 29,262 18,027 0 18,467 12,188
In the financial year 2023, forward exchange contracts amounting to k USD 12,440 (2022: kUSD 40,000) were used by   the Group to secure against currency risks from purchases in USD.  
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The following significant exchange rates have been applied:  
Average rate Exchange rate as of
2023 2022 31.12.2023 31.12.2022
$ 0.9172 0.9444 0.9050 0.9376
£ 1.1605 1.1501 1.1507 1.1275
In 2023 foreign currency translation resulted in income of kEUR 6,754 (2022: kEUR 11,225) and expenses of kEUR 9,060   (2022: kEUR 10,753).  
The sensitivity to currencies is as follows for the balance sheet items:  
Effects on profitbefore tax USD net exposure USD net exposure GBP net exposure GBP net exposure
(+10%) (10%) (+10%) (10%)
31.12.2023 7,554 9,233 2,903 3,549
31.12.2022 2,550 3,117 977 1,195
Other market risks  
tonies is not significantly exposed to other market risks.  
20. Revenue  
The following table present the revenue from contracts with customers disaggregated by primary geographical market   and major products.  
Revenue from contracts with customers in kEUR 2023 2022
DACH 165,863 154,241
Starterset 35,415 38,892
Tonies 118,896 109,223
Other (e.g. Accessories and mytonies) 11,552 6,127
NA 140,364 70,227
Starterset 46,309 34,603
Tonies 75,045 31,347
Other (e.g. Accessories and mytonies) 19,009 4,277
RoW 54,721 33,813
Starterset 18,662 13,767
Tonies 33,463 18,549
Other (e.g. Accessories and mytonies) 2,597 1,497
Total 360,948 258,282
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20.1. Performance obligations and revenue recognition policies  
Revenue is measured based on the consideration specified in the contract with a customer. tonies recognises revenue   when it transfers control over a good to a customer. Relevant return options are considered where applicable and ma-  terial.  
As of 31 December 2023, potential product returns have been estimated based on the experience in the past resulting in   a revenue reduction of kEUR 3,921 (31. 12. 2022: kEUR 670) and the recognition of a return liability of kEUR 3,921 (see Note  16). A corresponding right of return asset of kEUR 1,155 (31. 12. 2022: kEUR 115) has been set up resulting in a reduction  of costs of materials and licensing costs.  
The following table provides information about the nature and timing of the satisfaction of performance obligations in   contracts with customers, including significant payment terms, and the related revenue recognition policies:  
Type of product Nature and timing of satisfaction of performance obligation, Revenue recognition under IFRS 15
including significant payment terms
Startersets, Tonies B2B: Since tonies mainly uses the incoterm DDP, customers obtain control Revenue is recognised when the
and Accessories of the product when they receive it. Invoices are generated and revenue customer receives the product.
is recognised at that point in time. Invoices are usually payable within
3090 days. Marketing subsidies and customer
bonuses as well as any discounts are
B2C: customers obtain control of the product when they receive it. deducted from revenue
Invoices are directly payable depending on customers choice of payment
method
mytonies Invoices are generated and revenue is recognised at the point in time Revenue is recognised when the
of the download of items from the platform. download is performed
Invoices are usually payable immediately as credit cards,
Paypal or direct transfers are being used.
20.2. Returns, refunds and similar obligations  
Tonies has a general return policy with return period differing between the markets as a result of customer structure,   sales channels and legal requirements.  
Returns are accounted for under the guidance of IFRS 15.55 and IFRS 15.B20–27. Returns are monitored for the larger   markets DACH and US. For other markets this monitoring is currently established but does not yet provide reliable data  that can be used in the accounting for returns. Expectation on the reusability of returned products are being considered  at a market level that also differs from actual and legal requirements. A liability for returns as well as a return asset are  recognized in the financial statements. Revenue and cost of sales are adjusted accordingly (IFRS 15.B21). The liability is  being set up in the amount to be returned to the customer including shipping cost. The return asset is calculated for the  right to recover products from customers on settling the refund liability. Licensing cost that can be recovered are included  in the calculation.  
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20.3. Warranties  
For warranties, the general country specific rights are applicable. In case a customer claims tonies for a defect product,   tonies will pay the delivery cost for resending the initial item and provide a new item in exchange at its cost. If the product  is in fact defect also cost of quality check (outsourced to an external partner) and proper waste disposal of batteries and  electronic parts need to be taken over by tonies.  
Therefore, the obligation to deliver a new product in exchange is the main cost driver within warranty; quality check   (partly internal personnel cost, partly external providers engaged) and delivery cost including fees charged by our logistics  partner for waste disposal are also included in the warranty calculation.  
The legal requirements of the warranty and the length of the warranty coverage period are a strong indicator that the   warranty does not qualify as a performance obligation under IFRS 15. Warranty rights of customers are included in the  initial sales price and cannot be purchased or extended separately. Therefore, tonies warranties are viewed as assurance-  type warranties and in accordance with IFRS 15.B30 tonies accounts for its warranties in accordance with IAS 37.  
21. Cost of materials and licensing costs  
Cost of materials can be broken down as follows:  
in kEUR 1.1.2023–31.12.2023 1.1.2022–31.12.2022
1. Raw materials and consumables used 127,895 164,471
2. Purchased services 1,764 2,076
3. Licensing costs 36,332 31,668
Total 165,991 198,215
The costs for purchased services mainly consist of quality control services.  
The licensing costs comprise expenses for various licenses and concessions in the amount of kEUR 36,332 (2022: kEUR   31,668). The increase compared to 2022 is mainly related to increased revenues while after successful negotiations with  collecting societies as well as new contracts achieving better rates due to the volume increase.  
The total licensing cost consists of two major categories:  
Category 1 is direct licensing expense to license providers for the use of the tonies figurines as well as music and content   licensed by the third-party license providers. The licenses are mostly paid per unit sold. No rights or licenses are being  acquired.  
Category 2 is direct license expense to collecting societies like GEMA, ZPÜ, AustroMechana, Suisa and others. These   licensors collect license fees for reproduction and distribution of music and other content. The licenses are mostly paid  per unit sold. No rights or licenses are being acquired.  
As a consequence, tonies has not acquired any licenses or rights through the license payments above and therefore   does not capitalize any licensing cost. License payments are a material part of the companies’ liabilities in connection  with the production and sale of Tonies and Tonieboxes to customers.  
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22. Share-based payments  
22.1. Virtual Stock Programme at the level of tonies Holding GmbH  
Starting in March 2020 the Group has implemented a share-based payment compensation scheme for eligible employees   in the form of virtual stock options based on a future potential profit based on an exit price of the business minus the  initial investment and transaction cost. The scheme is entirely cash-settled and is intended to improve the long-term  employee-retention.  
The scheme has a vesting period of 48 months and cliff period of 12 months. It includes a certain number of fixed, virtual   shares. In individual cases, it includes a certain number of shares that vest if performance conditions, such as sales targets,  are achieved.  
As of 31 December 2023, the scheme involves 20 (2022: 21) employees of the C- and D-management-level.  
For two beneficiaries, the program is partly dependent on certain milestones to be reached in local businesses. These   components are treated as time-based options.  
As of 26 November 2021 in connection with the SPAC transaction of the parent company tonies SE, most of the bene-   ficiaries of the program have sold their shares vested until then resulting in a payment of kEUR 6,116.  
In 2023 a total of kEUR 284 (2022: kEUR 756) was recognised as personnel expenses for these employees. The fair value   has been calculated using the share prices as at year end date 2023 as the share prices are the best estimate for the future  payments. The plan resulted in a payout of kEUR 1,235 in 2022. Total liability from this plan as at 31 December 2023 is  kEUR 4,689.  
22.2. Virtual Stock Programme at the level of tonies SE  
Starting in 2022 the Group has implemented a share-based payment compensation scheme for eligible employees of   tonies US, Inc. in the form of virtual stock options. The scheme is entirely cash-settled with an option of equity settlement.  During 2023 this programme was extended to 6 employees of tonies GmbH and tonies UK Ltd.  
The scheme has a vesting period of 48 months and cliff period of 12 months except for one employee without cliff period.   It includes a certain number of fixed, virtual shares. In individual cases, it includes a certain number of shares that vest if  performance conditions, such as sales targets, are achieved.  
As of 31 December 2023, the scheme involves 22 management employees (2022: 19 employees). During 2023 a total of   239,432 shares vested while kEUR 699 has been exercised. As of 31 December 2022, no exercise has taken place.  
For one beneficiary, the program is partly dependent on certain milestones to be reached in local businesses. These   components are treated as time-based options for simplification.  
In 2023 a total of kEUR 1,133 was recognised as personnel expenses for these employees (2022: kEUR 1,693). The fair   value has been calculated using the share prices and at year end date 2022 as the share prices are the best estimate for  the future payments. There were payouts on the amount of kEUR 699 in 2023 while there were no payouts from this plan  in 2022. Total liability from this plan as at 31 December 2023 is kEUR 2,126.  
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22.3. Equity Stock Option Plan at the level of tonies SE  
As of 26 November 2021, tonies SE has implemented an equity-settled equity stock option plan in the favor of Höllen-   hunde GmbH on the issuance and subscription of public shares in tonies SE at notional value equal to the par value to  be issued from tonies SE’s existing authorised capital. Concurrently with the issuance and transfer of the New Höllen-  hunde ESOP Public Shares, Höllenhunde GmbH paid to 468 SPAC I SE (tonies SE) in cash the amount equal to the notional  value for the New Höllenhunde ESOP Public Shares issued to an account to be specified by tonies SE. A vesting period  of 24 months with a cliff period of 12 months has been agreed.  
The Equity Stock Option Plan involves a total of 2,751,208 shares, granted at 26 November 2021 and fully outstanding at   the beginning of the reporting 1 January 2022. At the end of November 2022 50% of the shares representing 1,375,604  shares were vested. The remaining 50% is outstanding as of 31 December 2022 and will vest with 12,5% representing  343,901 shares each at 26 February, 26 May, 26 August and 26 November 2023. The relevant share price for both vested  and outstanding shares is 11,50 Euros as of the grant date.  
In 2023 a total of kEUR 4,945 (2022: kEUR 24,539) was recognised as personnel expenses for these employees. The fair   value has been calculated using the share prices at grant date as the share prices are the best estimate for the future  payments. 1,375,607 shares were exercised by providing shares to Höllenhunde GmbH.  
Development of share-based payments in kEUR tonies Holding tonies SE
Cumulated grant as at 1 January 2022 6,413 2,155
Exercise during 2022 1,235 15,819
Additional grant during 2022 919 24,539
Cumulated grant as at 31 December 2022 6,098 10,874
Exercise during 2023 699 15,819
Additional grant during 2023 1,416 4,945
Cumulated grant as at 31 December 2023 6,816 0
23. Personnel expenses  
Employee benefit expenses include the following items:  
Personnel expensesin kEUR 1.1.2023–31.12.2023 1.1.2022–31.12.2022
1. Wages and salaries 36,808 27,018
2. Cash-settled share-based payments 767 1,234
3. Social security contributions 6,103 4,677
4. Equity-settled share-based payments 4,945 24,241
Total 48,623 57,170
In 2023 additional employees were hired in order to support further growth. The decrease in personnel expenses in com-   parison to the comparative period mainly results from the equity-settled share-based payment program for Höllenhunde  GmbH representing the two former Co-CEOs, which was set up in November 2021 with material expense effects only in  2022.  
For further information on the effects from share-based payments refer to note 22.  
The average number of employees increased from 365 in 2022 to 453 in 2023.  
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24. Other income  
Other income includes the following:  
in kEUR 1.1.2023–31.12.2023 1.1.2022–31.12.2022
1. Income related to other periods 146 635
2. Other income 7,994 7,771
Total 8,140 8,406
Other income mainly includes income from realized and unrealized currency gains. Due to current currency develop-   ments, income from these currency gains has slightly decreased.  
In the previous years, the aforementioned currency gains were reported under cost of materials, as they mainly resulted   from purchases of raw materials and consumables in foreign currencies. However, as the internationalization of tonies  progresses, foreign currency gains and losses are increasingly resulting from other business transactions as well. For  reasons of clarity, they are therefore reported under other income (foreign currency gains) and other expenses (foreign  currency losses) since 2023. The previous year’s column has been adjusted accordingly.  
The currency gains and losses included in the cost of materials in 2022 amounted to kEUR 656.  
25. Other expenses  
Other expenses include the following:  
in kEUR 1.1.2023–31.12.2023 1.1.2022–31.12.2022
1. Logistic and sales dependent costs 58,841 37,142
2. Marketing 29,654 25,013
3. IT costs 9,313 6,438
4. Legal, audit and consulting fees 8,025 6,423
5. Administration costs 4,823 2,722
6. Storage fees 3,660 2,117
7. Variable fees, contributions and insurance 1,773 1,496
8. Non-period expenses 593 985
9. Warranties 318 274
10. Miscellaneous other operating expenses 21,356 11,011
Total 138,357 93,622
To give a reliable and more relevant presentation of business transactions, the grouping of expenses within other expenses   was adjusted in 2023 and 2022, due to growing business and complexity.  
Other expenses have increased in 2023 compared to prior period mainly driven by the successful international expansion   resulting in increased operating expenses such as logistics and sales dependent costs in the US.  
Miscellaneous other operating expenses mainly include expenses from realized and unrealized currency losses. Due to   current currency developments, expenses from these currency losses have increased.  
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In the previous years, the currency losses were reported under cost of materials, as they mainly resulted from purchases   of raw materials and consumables in foreign currencies. However, as the internationalization of tonies progresses, for-  eign currency gains and losses are increasingly resulting from other business transactions as well. For reasons of clarity,  they are therefore reported under other income (foreign currency gains) and other expenses (foreign currency losses)  since 2023. The previous year’s column has been adjusted accordingly.  
The currency gains and losses included in the cost of materials in 2022 amounted to kEUR 656. 
Research and development costs were included in other expenses in prior year with kEUR 4,400. In 2023 the IFRS re-   quirements for capitalization were fulfilled. As a result, both internally and externally related costs have been capitalized  for the first projects.  
26. Financial income and finance cost  
Financial results are broken down as follows:  
Finance income in kEUR 1.1.2023–31.12.2023 1.1.2022–31.12.2022
1. Remeasurement to fair value of warrant shares 6,639 19,968
2. Finance income from forward exchange contracts 2,087 0
3. Other interest income 86 0
Total 8,812 19,968
Finance cost in kEUR 1.1.2023–31.12.2023 1.1.2022–31.12.2022
1. Interest expense from related party loans 0 0
2. Interest expense from current accounts 1,729 699
3. Interest expense from factoring 501 179
4. Interest expense from leasing 269 251
5. Adjustment of convertible bond liability to effective interest rate 584 125
6. Other finance cost 41 2,202
Total 3,125 3,456
All finance income and cost results from financial assets and liabilities not measured at FVTPL, except for the effects from   the fair value remeasurement of warrant shares and convertible bond.  
Interest from loans  
For information about tonies’ exposure to interest rates please refer to note19.2.3.  
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27. Income taxes  
27.1. Amounts recognised in profit or loss  
The amounts recognised in profit or loss are as follows:  
Income tax in kEUR 1.1.2023–31.12.2023 1.1.2022–31.12.2022
Current year tax expense
Current tax prior year fromtax loss carry back 2,091 0
Changes in estimates related to prior years 574 0
Total current year tax expense 2,665 0
Deferred tax income
Origination and reversal of temporary differences and tax loss carry forwards (expense) 4,053 4,984
Total deferred tax income 4,053 4,984
Tax income on continuing operations (expense) 6,718 4,984
The applicable income tax rate for 2023 as well as for 2022 is 24.94%.  
The income tax liabilities amount to kEUR 2,739 (2022: kEUR 78).  
IFRIC 23 is to be applied to the determination of taxable profit (tax loss), tax bases, unused tax losses, unused tax credits   and tax rates, when there is uncertainty over income tax treatments under IAS 12. In this context, the Group assumed  that a taxation authority with the right to examine any amounts reported to it will examine those amounts and will have  full knowledge of all relevant information when doing so. Furthermore, the Group considered whether it is probable that  the relevant authority will accept each tax treatment, or group of tax treatments, that it used or plans to use in its income  tax filing. As a result, the Group does not see any material impact for the consolidated financial statements.  
Reconciliation of effective tax  
The reconciliation of effective tax is as follows:  
in kEUR 1.1.2023–31.12.2023 1.1.2022–31.12.2022
Earnings before tax from continuingoperations 5,089 36,646
Expected tax using the company’s tax rate (24.94%) 1,269 9,140
Current-year tax losses for which no deferred tax asset is recognised
(tax losses all companies except tonies GmbH) 4,569 5,014
Non-recorded DTA of IFRS 2 adjustments 1,783 1,509
Non-deductible expenses/Trade tax adjustments 0 0
Tax rate difference Germany 4,049 5,892
Other 2,988 3,525
Effective tax income 6,718 4,984
Profit (loss) for the period 11,807 31,663
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27.3. Movement in deferred tax balances  
Deferred tax assets and liabilities are attributable to the following items:  
in kEUR 31.12.2023 Recognised in Recognised 1.1.2023
profit or loss directly in equity
1. Trade receivables 41 110 0 69
2. Inventories 1,395 104 0 1,291
3. Leasing 1,191 1,211 0 20
4. Loss contracts from forwards 652 35 0 687
5. Tax loss carryforwards 1,609 7,976 0 9,585
6. Others 31 31 0 0
7. Intangible Assets 29,032 2,789 0 31,821
Deferred tax assets (prior to netting) 4,847 6,785 0 11,612
Deferred tax liabilities (prior to netting) 29,104 2,737 0 31,821
Total (net presentation of DTL) 24,257 4,048 0 20,209
in kEUR 31.12.2022 Recognised in Recognised 1.1.2022
profit or loss directly in equity
1. Trade receivables 69 0 0 69
2. Inventories 1,291 454 0 837
3. Leasing 20 22 0 2
4. Loss contracts from forwards 687 687 0 0
5. Tax loss carryforwards 9,585 1,157 0 8,428
6. Intangible assets -31,821 2,708 0 -34,529
Deferred tax assets (prior to netting) 11,612 2,277 0 9,336
Deferred tax liabilities (prior to netting) -31,821 2,708 0 -34,529
Total (net presentation of DTL) -20,209 4,984 0 -25,193
The net tax effect from leasing comprises deferred tax assets of kEUR 26 (31.12.2022: kEUR 1,688) and deferred tax   liabilities of kEUR 0 (31.12.2022: kEUR 1,708).  
Starting from 2022 deferred tax assets and deferred tax liabilities have been netted as all effects relate to the same   entity tonies GmbH and as such result in a more reliable and relevant information. The gross and net effects from  deferred tax assets and liabilities are detailed in the table above.  
27.4. Unrecognised deferred tax assets  
As of 31 December 2023, deferred tax assets in respect of the recognition of a liability for share-based payments amounting   to kEUR 767 (31.12.2022: kEUR 1,509) have not been recognised.  
Deferred tax assets have only been recognised for tax losses resulting from tonies GmbH. For all other entities, the effect of   tax losses amounting to kEUR 68,002 (31.12.2022: kEUR 57,010) have not been recognised. Tax loss carry-forwards existing  within the Group have no expiration date, except for Luxembourg (limited to 17 years). However, the amount of tax loss  carry-forwards that can be utilized in one financial year can be restricted to a certain amount.  
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28. Earnings per share  
The Company is a private limited liability company, which allots interests (shares) of the Company to its shareholders.  
Earnings per share (basic) and earnings per share (diluted) are calculated based on the earnings attributable to the tonies   SE shareholders.  
As of 31 December 2023, as well as of 31 December 2022, the 16,400,000 warrant shares were excluded from the diluted   weighted-average number of ordinary shares calculation because their effect would have been anti-dilutive.  
The loss attributable to the shareholders of tonies SE (basic and diluted) amounts to kEUR 11,807 (2022: kEUR 31,663).   The weighted average number of interests in circulation (basic and diluted) amounts to 112,537,124 (2022: 99,946,893).  
Profit attributable to ordinary shareholders (basic) in kEUR 1.1.2023–31.12.2023 1.1.2022–31.12.2022
Profit (loss) for the year, attributable to the owners of the Company 11,807 31,663
Dividends on non-redeemable preference shares 0 0
Profit (loss) attributable to ordinary shareholder 11,807 31,663
Weighted average number of ordinary shares (basic) in # shares 1.1.2023–31.12.2023 1.1.2022–31.12.2022
Issued ordinary shares at 1 January 111,817,305 98,441,701
Effect of share options exercised (ESOP) 1,375,604 1,375,604
Effect of share options exercised (RSU-US) 246,925
Effect of shares issued related to a capital increase 2022 12,000,000
Weighted average number of ordinary shares at 31 December 112,537,124 99,946,893
EPS 1.1.2023–31.12.2023 1.1.2022–31.12.2022
Earnings attributable to shareholders in kEUR 11,807 31,663
Average number of shares outstanding 112,537,124 99,946,893
Basic earnings in EUR per share 0.10 0.32
Diluted earnings in EUR per share 0.10 0.32
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29. Related parties  
29.1. Parent and ultimate controlling party  
The shareholders of tonies as at 31 December 2023 are the following entities, none of which is a controlling party from   its shareholding:  
Armira 27.5 %
Höllenhunde GmbH 8.5%
Santo Ella Co-Invest GmbH & Co. KG 5.5%
468 SPAC Sponsors 5.1%
Treasury Shares 10.4%
Public Float 43.0%
tonies is currently not included in any consolidated financial statements at a level of its shareholders. None of the limited   partners have a shareholding of more than 25%. The shareholdings of Armira shown in the table above only represent a  group of separate investment entities, which individually do have a shareholding in tonies of significantly below 25%  each.  
29.2. Transactions with key management personnel  
Key management personnel compensation  
Key management personnel compensation comprised the following:  
in kEUR 1.1.2023–31.12.2023 1.1.2022–31.12.2022
Short-term employee benefits 1,033 811
Equity-settled share-based payments (vesting during period) 4,945 24,539
Cash-settled share-based payments (vesting during period) 129 0
Total 6,107 25,350
Compensation of the Group’s key management personnel includes salaries and non-cash benefits. In addition, from an   equity-settled share-based payment programme at tonies SE 1,375,604 shares have vested and transferred to Höllenhunde  GmbH by tonies SE. For details we refer to the remuneration report 2023.  
As of 1 May 2023, Jan Middelhoff has been appointed as managing director and CFO of tonies SE and all group entities.   As a result, his remuneration is included in the above table for eight months. In addition, from a cash-settled share-based  payment programme at tonies Beteiligungs GmbH 24,582 shares have vested, of which 16,388 shares (= 8/12) relate to  the period as managing director and CFO. For details we refer to the remuneration report 2023.  
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29.2.2. Supervisory Board  
The current members of the Supervisory Board receive a fixed basic remuneration for each month amounting to kEUR 5.   The Chairperson of the Supervisory Board receives a fixed basic remuneration of kEUR 10, the Deputy Chairperson as well  as the Chairperson of the Audit Committee (from June 2022) receive a fixed basic remuneration of kEUR 7.5 per month.  
During the financial year, the Supervisory Board was composed of the following members:   Anna Dimitrova: Chairperson of the Supervisory Board  
Christian Bailly: Deputy Chairperson of the Supervisory Board  
Dr. Stephanie Caspar: Member of the Supervisory Board (Until 30 September 2023)  
Dr. Thilo Fleck: Member of the Supervisory Board  
Helmut Jeggle: Member of the Supervisory Board, Chairperson of the Audit Committee   Alexander Kudlich: Member of the Supervisory Board  
Alexander Schemann: Member of the Supervisory Board  
Erika Wykes-Sneyd, Member of the Supervisory Board (From 1 October 2023)  
Supervisory board compensation in kEUR 1.1.2023–31.12.2023 1.1.2022–31.12.2022
Compensation 540 527
Total 540 527
29.2.3. Other key management transactions  
The aggregate value of transactions and outstanding balances related to key management personnel and entities over   which they have control were as follows.  
Related parties in kEUR 1.1.2023–31.12.2023 1.1.2022–31.12.2022
Transaction volume Transaction volume
Interest Sales Purchases Interest Sales Purchases
expenses of goods of goods expenses of goods of goods
and services and services and services and services
Transactions with Höllenhunde GmbH 0 0 400 0 0 0
Transactions with PIXIPOP 0 0 468 0 0 396
Transactions with Armira Beteiligungen
GmbH & Co. KG 0 0 48 0 0 48
Transactions with Elinor Partners 0 0 25 0 0 0
Total 0 0 941 0 0 444
Related parties in kEUR 31.12.2023 31.12.2022
Amounts outstanding Amounts outstanding
Receivables Payables Receivables Payables
Transactions with Höllenhunde GmbH 0 400 0 0
Transactions with PIXIPOP 0 221 0 176
Transactions with Armira Beteiligungen
GmbH & Co. KG 0 0 0 0
Total 0 621 0 176
tonies SE | Annual Report 2023  
135  
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PIXIPOP Faßbender Kommunikations-Design & Illustration is controlled by Nina Faßbender, the wife of tonies SE Co-CEO   Patric Faßbender and involved in the design of certain Tonies. Compensation is paid as a fixed amount per item sold.  
Elinor Partners Josten und Kudlich GbR is co-controlled by Hannah Kudlich, the wife of supervisory board member Alexander   Kudlich and involved in Executive search activities. Compensation is paid as a fixed amount based on a transaction.  
30. Audit service fees  
The total fees charged for services provided by the auditor Mazars Luxembourg for the years 2023 and 2022 in the Group   amounted to:  
Audit fees in kEUR 1.1.2023–31.12.2023 1.1.2022–31.12.2022
Audit services 288 268
Other services 0 0
Total 288 268
The item ‘audit services’ includes the fees and expenses for the audit of the consolidated financial statements and the   statutory financial statements of tonies and its subsidiaries.  
31. Events after the reporting period  
The following subsequent events occurred after the end of the 2022 fiscal year and could have a significant impact on   tonies future results of operations, financial position, and net assets.  
As of 31 December 2023, the groups founders and Co-CEO’s Patric Fassbender and Marcus Stahl resigned as managing   directors. Tobias Wann has been appointed by the supervisory board as the new CEO and managing director of tonies  SE and other group companies.  
Düsseldorf, 09 April 2024 Management  
Tobias Wann  
Dr. Jan Middelhoff  
CEO  
CFO  
136  
tonies SE | Annual Report 2023  
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Corporate governance and  
responsibility statement of tonies SE  
1. Structure and general remarks  
tonies SE is a Luxembourg governed company under the form of a Societas Europaea, which shares are traded on the  
regulated market of the Frankfurt Stock Exchange, (the “Company”, the “Group” or “tonies). The Company’s corporate  
governance is determined by the applicable Luxembourg Law, the Company’s articles of association (the “Articles of  
Association”), as well as the rules of procedure of the Company’s management board (the “Management Board”, and  
its rules of procedure, the “Management Board Rules of Procedure”), the rules of procedure of the supervisory board  
(the “Supervisory Board”, and its rules of procedure, the “Supervisory Board Rules of Procedure”) and the terms of  
reference of the audit committee (the “Audit Committee”, and its terms of reference, the “Charter of the Audit Committee”).  
Structure of the Corporate Governance Regimes applicable to the Company  
tonies is subject to the corporate governance regime as set forth in particular in the Luxembourg law of 10 August 1915  
on commercial companies, as amended. As a company whose shares are listed on a regulated market, the Company is  
further subject to the law of 24 May 2011 on the exercise of certain shareholder rights in listed companies, as amended.  
However, the Company is not required to adhere to the Luxembourg corporate governance regime applicable to  
companies whose shares are traded in Luxembourg or to the German corporate governance regime applicable to listed  
companies in Germany. The Company has opted not to apply the Luxembourg or German corporate governance regime  
in its entirety on a voluntary basis either. Nonetheless, the Company remains committed to applying and implementing  
a high standard of corporate governance throughout its organization and has therefore decided to set up its own  
corporate governance rules as described in the following paragraphs in order to build up a corporate governance structure,  
which meets the specific needs and interests of the Company.  
The Company is, for example, in compliance with certain rules of the German corporate governance codex that it believes  
are of particular importance such as that the Audit Committee of the Company’s Supervisory Board is being chaired by  
an independent member of the Supervisory Board, Mr. Helmut Jeggle, who has specific knowledge and experience in  
applying accounting principles and who is not the chairperson of the Supervisory Board.  
Remuneration Policy  
tonies drew up a remuneration policy for the Management Board as well as for the Supervisory Board (the “Remuneration  
Policy”) which was approved by a non-binding vote of the annual general meeting of shareholders of the Company held  
on 2 June 2022 and has been effective as of 1 January 2022. The principles and measurement of the remuneration  
policy for the Management Board and Supervisory Board have been prepared in accordance with the aforementioned  
Luxembourg law of 24 May 2011.  
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2. Code of Conduct and Compliance  
The Company has also issued a corporate code of conduct (the “Code of Conduct”). Under the Code of Conduct, all  
employees of the Company are required to abide by applicable laws and practice a culture of integrity. The Code of  
Conduct outlines the core values of the Company, which also include taking corporate and social responsibility, embracing  
diversity and focusing on long-term effects of our doing.  
In all business dealings, employees and teams work together with each other and our business partners on the basis of  
openness, respect and constructive cooperation, thereby fostering a culture and work environment that empowers  
every employee to do their best work and provide a safe work environment. Relationships with our business partners  
play an important role in this context. Therefore, issues such as respect for human rights, prohibition of child labor, and  
compliance with other standards relating to labor rights and the provision of a safe workplace are set out in a separate  
Code of Conduct for Business Partners. The standards contained therein are based in many respects on those of the  
International Labor Organization (ILO) and are intended to contribute to implementation and compliance along our  
supply chain.  
Our success is based on our innovations and our unique products and services. In this regard, Intellectual Property (IP)  
is one of our biggest assets, which must be protected accordingly. In addition, several of our products are also based on  
cooperation with license partners. In order to respect their Intellectual Property rights, the highest possible attention is  
paid to the preparation of the contractual basis and subsequent implementation.  
This approach ensures the Company’s success, which is based on great products and services, happy and loyal customers  
as well as the Company’s reputation.  
Given that tonies operates online platforms, it is aware of the special responsibility with regard to data protection and IT  
security. In order to protect all personal data of its employees, customers, suppliers and business partners, the Company  
complies with the applicable provisions and requirements under the relevant data protection laws and is particularly  
committed to basic principles such as purpose limitation, storage limitations and the accountability of the person  
responsible for processing the data. tonies has implemented appropriate technical and organizational measures to prevent  
its data from unauthorized access. Employees are required to use Company property only for business purposes in  
genera and to protect it from loss or damage by treating it properly. Furthermore, the Company attaches importance not  
to disclose confidential information, which may include, inter alia, technical and financial data or business strategies.  
As a global Company, we are aware that regulations intended to ensure that no relationships are entered into with  
sanctioned persons/companies or that financial resources are linked to money laundering practices or serve the financing  
of terrorism are of particular relevance to us and must be taken into account accordingly.  
The Company’s compliance system contributes to the effective implementation of the aforementioned values, principles  
and rules. Employees are encouraged to be alert, observant and to express concerns if they suspect a violation of a  
corporate governance rule. Concerns can be addressed to office superiors and/or the Chief Compliance Officer. Further-  
more, suspected wrongdoing can be reported through the Company’s internal communication channels, on an anony-  
mous basis via our whistleblowing system if preferred.  
3. Procedures of the Management Board and the Supervisory Board  
Management Board Procedures  
The Company is managed by the Management Board which exercises its functions under the supervision of the Super-  
visory Board. The Management Board is vested with the broadest powers to act in the name of the Company and to take  
any action necessary or useful to fulfil the Company’s corporate purpose, with the exception of the powers reserved  
to the Supervisory Board or to the general meeting of shareholders by any laws or regulations or by the Articles of  
Association.  
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The Management Board bears responsibility for managing the Company’s business. It is bound to act in the interest of  
the Company and to increase the long-term value of the Company. The members of the Management Board are responsible  
for the Company’s strategy and its day-to-day implementation. They work collaboratively and inform each other  
constantly about any significant measures and events within their area of responsibility.  
The Management Board develops the Company’s strategy under the supervision of the Supervisory Board and ensures  
its implementation. It also conducts the Company’s business with the due care and diligence of a prudent and conscien-  
tious manager in accordance with the applicable law, the Articles of Association and the Management Board Rules of  
Procedure. The Management Board cooperates in the best interest of the Company in an atmosphere of collegiality and  
trust with the other bodies of the Company.  
The collaboration and responsibilities of the members of the Management Board are set out in the Management Board  
Rules of Procedure. The members of the Management Board represent the Company in dealing with third parties. With  
regard to the daily management of the Company’s affairs, the Management Board may delegate such actions to one or  
several members of the Management Board, officers or agents. Pursuant to the Articles of Association and the Manage-  
ment Board Rules of Procedure, the Company is bound towards third parties by the joint signature of any two members  
of the Management Board, or by the individual or joint signature of any persons to whom such signatory power may  
have been delegated by the Management Board within the limits of such delegation.  
The Management Board endeavors to hold at least one meeting in each calendar quarter to discuss the progress and  
development of the business of the Company. Additional meetings are held if necessary. At least every calendar quarter  
the Management Board provides a written report to the Supervisory Board on the business of the Company and its fore-  
seeable future development. In addition, the Management Board is obliged to promptly inform the Supervisory Board  
about any events likely to have a material effect on the Company.  
Any member of the Management Board who has a financial interest conflicting with the interest of the Company in  
connection with a transaction falling within the responsibility of the Management Board is required to disclose such  
conflict of interest immediately to the Supervisory Board and inform the other members of the Management Board  
thereof. The relevant member of the Management Board may not take part in the discussions relating to such transaction  
nor vote on such transaction. Any such conflict of interest must be reported to the next general meeting of shareholders  
prior to such meeting taking any resolution on any other item. In addition, the authorization of the Supervisory Board is  
required for transactions relating to such conflict matters.  
Supervisory Board Procedures  
The Supervisory Board shall be in charge of the permanent supervision and control of the Company’s management by  
the Management Board. It may in no case interfere with such management. The Supervisory Board has an unlimited  
right of information regarding all operations of the Company and may inspect any of the Company’s documents. It may  
request the Management Board to provide any information necessary for exercising its functions and may directly or  
indirectly proceed to all verifications which it may deem useful in order to carry out its duties. A member of the Management  
Board cannot be a member of the Supervisory Board at the same time.  
The Supervisory Board regularly advises and supervises the Management Board in its management of the Company. It  
is involved in all decisions of fundamental importance for the Company. The Supervisory Board conducts its business in  
accordance with the applicable law, the Articles of Association and the Supervisory Board Rules of Procedure. It co-  
operates closely in an atmosphere of trust with the other corporate bodies of the Company, in particular with the Manage-  
ment Board, in the best interest of the Company. Pursuant to the Articles of Association and the Supervisory Board Rules  
of Procedure, the Supervisory Board must be composed of at least three members. The Supervisory Board must comprise  
what it considers an adequate number of independent members. However, at least one member of the Supervisory  
Board must be independent. Currently, the Supervisory Board has seven members, of which five are independent.  
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The Supervisory Board has adopted the Supervisory Board Rules of Procedure. The Supervisory Board Rules of Procedure  
govern the procedures and responsibilities of the Supervisory Board. The Supervisory Board holds at least one meeting  
in each calendar quarter. Additional meetings are convened if necessary. The Supervisory Board reviews the efficiency  
of its activities at least annually.  
The Supervisory Board is subject to the same rules regarding conflict of interests as the Management Board as described  
above.  
The Supervisory Board Rules of Procedure also lay out procedures and responsibilities for the Company’s committees.  
Currently, the Supervisory Board has one committee, the Audit Committee, whose procedures and responsibilities are  
governed by the Charter of the Audit Committee.  
4. Composition of the Management Board and the Supervisory Board  
Composition of the Management Board and respective changes  
Pursuant to the Supervisory Board Rules of Procedure, when appointing members of the Management Board, the Super-  
visory Board also takes diversity into account. The age limit for members of the Management Board is 69. With regard  
to succession, the Management Board and the Supervisory Board must ensure that there is a long-term succession  
planning of the Management Board.  
The following table lists the members of the Management Board for the calendar year 2023:  
Name  
Nationality  
Age  
Position  
Start of Term  
End of Term  
Patric Faßbender  
German  
53  
Co-CEO  
2021  
End of 2023  
Marcus Stahl  
German  
56  
Co-CEO  
2021  
End of 2023  
Dr. Jan Middelhoff  
German  
40  
CFO  
2023  
End of 2026  
Jan Middelhoff was appointed as a member of the Management Board and CFO on 1 May 2023. He already joined the  
Company in May 2020. In his tenure at the Company, he held several positions, most recently as MD International and  
Chief of Staff. In his role as CFO, he continues to lead the Strategy Team and Corporate Communications, along with all  
Finance teams, Investor Relations and Legal & Compliance.  
In 2023, the Co-CEOs informed the Supervisory Board that they would be terminating their contracts and stepping down  
from their roles as Co-CEOs of the Company at the end of the 2023 calendar year. Both will remain part of the Company  
as shareholders and senior advisors. The aim of the changes at the management level is to further drive the achievement  
of the Companies’ objectives and the development of the business on a global scale. The Supervisory Board appointed  
a succession committee, which was tasked with identifying suitable CEO candidates. Following an in-depth review, Tobias  
Wann was appointed as the new CEO and took up his position on 1 January 2024. Tobias Wann has over 20 years of  
experience in running fast growing international technology companies.  
Composition of the Supervisory Board and respective changes  
Pursuant to the Supervisory Board Rules of Procedure, each member of the Supervisory Board must have the required  
knowledge, abilities and expert experience to fulfill his or her duties properly. At least one member of the Supervisory  
Board must have knowledge in the field of accounting and auditing. Each member of the Supervisory Board must ensure  
that he or she has sufficient time to perform his or her mandate. The members of the Supervisory Board must take  
responsibility for undertaking any training of professional development measures necessary to fulfill their duties. The  
Company must adequately support them in this regard.  
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In the Supervisory Board Rules of Procedure, the Supervisory Board has specified the following goals for its composition  
and the following profile of skills and expertise for its members:  
The Supervisory Board members in their entirety shall have the required knowledge, abilities and expert experience  
required to successfully complete their tasks.  
The Supervisory Board members in their entirety must be familiar with the sector in which the Company operates.  
At least one member of the Supervisory Board shall not have any board position, consulting or representation duties  
with main suppliers, lenders or other business partners of the Company.  
The Supervisory Board members must not exercise directorships or similar positions or advisory tasks for material  
competitors of the Company.  
The age limit for members of the Supervisory Board is 75.  
Pursuant to the Supervisory Board Rules of Procedure, proposals by the Supervisory Board to the Company’s general  
meeting for its composition must aim at fulfilling the aforementioned overall profile of the required skills and expertise.  
The following changes were made to the composition of the Supervisory Board in 2023:  
Dr. Stephanie Caspar has resigned as a member of the Supervisory Board with effect from 30 September 2023.  
Erika Wykes-Sneyd became a member of the Supervisory Board with effect as of 1 October 2023. The appointment  
and the expected end of the term of the appointment will be one of the decision items at the Annual General Meeting  
in 2024.  
The following table shows the members of the Supervisory Board for the calendar year 2023:  
Name  
Nationality Age  
Profession  
Start of Term Expected  
Other functions  
End of Term  
in the Company  
Anna Dimitrova  
German  
47  
CFO of Deutsche Glasfaser  
2021  
2024  
– Chairperson of the  
Unternehmensgruppe  
Supervisory Board  
– Member of the  
Audit Committee  
Alexander Kudlich  
German  
44  
General Partner at 468 Capital  
2021  
2024  
Alexander Schemann  
German  
47  
Founder and Managing Partner  
2021  
2024  
at Armira  
Dr. Stephanie Caspar  
German  
50  
Partner at Summa Equity  
2021  
Resigned as per  
September 30, 2023  
Christian Bailly  
German  
42  
Managing Partner at Armira  
2021  
2024  
– Deputy Chairperson  
– Member of the  
Audit Committee  
Helmut Jeggle  
German  
53  
Founder and Managing Partner  
2021  
2024  
– Chairperson of the  
at Salvia GmbH  
Audit Committee  
Dr. Thilo Fleck  
German  
49  
Lawyer, Partner at Berner Fleck  
2021  
2023  
Wettich  
Erika Wykes-Sneyd  
US  
40  
Global Vice President &  
2023  
2024  
General Manager at adidas  
Audit Committee  
The Audit Committee oversees the accounting and financial reporting processes of the Company, the audits of the financial  
statements of the Company, internal control and choice of the Company’s independent auditor (the “Independent  
Auditor”). The mode of operation as well as the duties and responsibilities are set out in the Charter of the Audit Committee.  
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The powers and responsibilities of the Audit Committee include (i) the discussion of the Company’s earnings press  
releases as well as financial information and earnings guidance provided to analysts and rating agencies with the  
Management Board and the Independent Auditor, (ii) the review and approval of all party-related transactions, (iii) the  
discussion of certain correspondences and legal matters, (iv) requesting certain assurances from the Management Board,  
the Independent Auditor and the Company’s internal auditor with regard to foreign subsidiaries and foreign affiliated  
entities, (v) the discussion of risk assessment and risk management with the Management Board, (vi) setting clear hiring  
policies for employees of the Company’s Independent Auditor, (vii) establishing procedures for the receipt, retention and  
treatment of complaints regarding accounting, internal accounting controls or auditing matters, and (viii) providing the  
Company with any report required to be included into the Company’s periodic reports and any legally required reports.  
The Audit Committee consists exclusively of members of the Supervisory Board and consists of three members. In the  
Charter of the Audit Committee, the Supervisory Board has specified the following rules for the composition of the Audit  
Committee:  
The chairperson of the Audit Committee must have specific knowledge and experience in applying accounting principles  
and internal control procedures.  
The majority of the Audit Committee must be independent of the Company. The chairperson of the Audit Committee  
must be designated by the Supervisory Board and must be independent of the Company. Members of the Audit  
Committee as a whole shall be competent in the business sector of the Company.  
The chairperson of the Supervisory Board may not be appointed as chairperson of the Audit Committee.  
The current members of the Audit Committee are Helmut Jeggle (as chairperson), Anna Dimitrova and Christian Bailly.  
This composition follows the abovementioned rules for the composition of the Audit Committee. In particular, all members  
of the Audit Committee have specific knowledge and experience in applying accounting principles and internal control  
procedures and two of them are independent of the Company.  
5. Corporate Governance Statement by the Management Board for the period  
ended 31 December 2023  
The Management Board of the Company reaffirm their responsibility to ensure the maintenance of proper accounting  
records disclosing the consolidated financial position of the Group with reasonable accuracy at any time and ensuring  
that an appropriate system of internal controls is in place to ensure that the Group’s business operations are carried out  
efficiently and transparently.  
In accordance with Article 3 of the Luxembourg law of 11 January 2008 on transparency requirements in relation to  
information about issuers whose securities are admitted to trading on a regulated market, the Management Board declares  
that, to the best of its knowledge, the audited consolidated financial statements for the period ended 31 December 2023,  
prepared in accordance with International Financial Reporting Standards as adopted by European Union, give a true and  
fair view of the assets, liabilities, financial position and results as of that date and results for the period then ended.  
In addition, the management’s report includes a fair review of the development and performance of the Group’s operations  
during the period and of business risks and the position of the Group, where appropriate, faced by the Group as well as  
other information required by Article 68b of the Luxembourg law of 19 December 2002 on the commercial companies  
register and on the accounting records and financial statements of undertakings, as amended.  
Tobias Wann  
Dr. Jan Middelhoff  
CEO  
CFO  
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Report of the  
Reviseur d’Entreprises Agréé  
Report on the Audit of the Consolidated Financial Statements  
Opinion  
We have audited the consolidated financial statements of tonies SE and its subsidiary (the “Group”), which comprise the  
consolidated statement of financial position as of 31 December 2023, and the consolidated statement of comprehensive  
income, consolidated statement of changes in equity and consolidated statement of cash-flows for the year then ended,  
and the notes to the consolidated financial statements, including a summary of significant accounting policies.  
In our opinion, the accompanying consolidated financial statements give a true and fair view of the consolidated financial  
position of the Group as of 31 December 2023, and of its consolidated financial performance and its consolidated cash  
flows for the year then ended in accordance with International Financial Reporting Standards (“IFRS”) as adopted by the  
European Union.  
Basis for Opinion  
We conducted our audit in accordance with the EU Regulation No 537/2014, the Law of 23 July 2016 on the audit  
profession (“Law of 23 July 2016”) and with International Standards on Auditing (“ISAs”) as adopted for Luxembourg by  
the “Commission de Surveillance du Secteur Financier” (“CSSF”). Our responsibilities under the EU regulation No 537/2014,  
the Law of 23 July 2016 and ISAs as adopted for Luxembourg by the CSSF are further described in the « Responsibilities  
of the “réviseur d’entreprises agréé” for the Audit of the Consolidated Financial Statements » section of our report. We are  
also independent of the Group in accordance with the International Code of Ethics for Professional Accountants, including  
International Independence Standards, issued by the International Ethics Standards Board for Accountants (IESBA Code)  
as adopted for Luxembourg by the CSSF together with the ethical requirements that are relevant to our audit of the con-  
solidated financial statements, and have fulfilled our other ethical responsibilities under those ethical requirements. We  
believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.  
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Key Audit Matters  
Key Audit Matters are those matters that, in our professional judgment, were of most significance in our audit of the financial  
statements of the current period. These matters were addressed in the context of the audit of the consolidated financial  
statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.  
Key audit matter:  
Recognition of revenue  
Description of key audit matter: The amount of revenue amounting to EUR 361m (note 6 and 20) on the sales of tonies and tonieboxes is dependent  
on the appropriate assessment of incoterms and return rates. Therefore, we considered the risk that the revenue is not  
accurate as a significant risk, specifically due to the fact that:  
Most of the delivery arrangements are handled by an external service provider, hence the timing of recognition is  
dependent on the availability and accuracy of information received.  
The sales contracts include certain rights of return which impact the amounts to be recognized as revenue.  
The determination of the return rates requires management to make use of estimates and assumptions that may affect  
the reported amounts of revenue.  
The Group has procedures and processes in place to manage the commercial, technical, and financial aspects of sales  
contracts. The risk of material misstatement is that accounting for the Group’s sale contracts does not accurately reflect  
the timing of recognition and the right of return assets at the reporting date.  
Our response:  
Our audit procedures to address the risk of material misstatement relating to revenue recognition, which was considered  
to be a significant risk, included:  
Evaluation and testing of the design and implementation of the relevant controls over process activities, specifically  
on controls over cut-off;  
Reconciliation of sales ledger to the general ledger of the Group;  
For a sample of invoices, the analysis of the relevant clauses within related contracts as well as incoterms to obtain  
a full understanding of the specific terms and risks, to conclude on whether revenue for these contracts was appro-  
priately recognized in the correct period;  
Third party confirmation for large retailers;  
Post balance-sheet credit notes inspection;  
Recomputation and analysis of the return rates including inspection of actual returns post balance-sheet date.  
We assessed the completeness and appropriateness of the disclosures in Note 3 “Significant accounting policies”, Note 6  
“Operating Segment” and Note 20 “Revenue” to the Consolidated Financial Statements.  
Other information  
The Management Board is responsible for the other information. The other information comprises the information stated  
in the Consolidated Management Report and the Corporate Governance Statement but does not include the consolidated  
financial statements and our report of the “Réviseur d’Entreprises Agréé” thereon.  
Our opinion on the consolidated financial statements does not cover the other information and we do not express any  
form of assurance conclusion thereon.  
In connection with our audit of the consolidated financial statements, our responsibility is to read the other information  
and, in doing so, consider whether the other information is materially inconsistent with the financial statements, or our  
knowledge obtained in the audit or otherwise appears to be materially misstated. If, based on the work we have per-  
formed, we conclude that there is a material misstatement of this other information, we are required to report this fact.  
We have nothing to report in this regard.  
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Responsibilities of the Management Board and Those Charged with Governance of the  
Group for the Consolidated Financial Statements  
The Management Board is responsible for the preparation and fair presentation of the consolidated financial statements  
in accordance with IFRSs as adopted by the European Union and for such internal control as the Management Board  
determines is necessary to enable the preparation of consolidated financial statements that are free from material mis-  
statement, whether due to fraud or error.  
The Management Board is also responsible for presenting and marking up the financial statements in compliance with  
the requirements set out in the Delegated Regulation 2019/815 on European Single Electronic Format, as amended (“ESEF  
Regulation”).  
In preparing the financial statements, the Management Board is responsible for assessing the Group’s ability to continue  
as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of  
accounting unless the Management Board either intends to liquidate the Group or to cease operations, or has no realistic  
alternative but to do so.  
Those charged with governance are responsible for overseeing the Group’s financial reporting process.  
Responsibilities of the “Réviseur d’Entreprises Agréé”  
for the Audit of the Consolidated Financial Statements  
The objectives of our audit are to obtain reasonable assurance about whether the consolidated financial statements as  
a whole are free from material misstatement, whether due to fraud or error, and to issue a report of the “Réviseur d’Entre-  
prises Agréé” that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an  
audit conducted in accordance with accordance with the EU Regulation No 537/2014, the Law of 23 July 2016 and with  
ISAs as adopted for Luxembourg by the CSSF will always detect a material misstatement when it exists. Misstatements  
can arise from fraud or error and are considered material if, individually or in aggregate, they could reasonably be expected  
to influence the economic decisions of users taken on the basis of these consolidated financial statements.  
As part of an audit in accordance with the EU Regulation No 537/2014, the Law of 23 July 2016 and with ISAs as adopted  
for Luxembourg by the CSSF, we exercise professional judgment and maintain professional skepticism throughout the  
audit. We also:  
Identify and assess the risks of material misstatement of the consolidated financial statements, whether due to fraud  
or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and  
appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud  
is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresenta-  
tions, or the override of internal control.  
Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate  
in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Group’s internal  
control.  
Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related  
disclosures made by the Management Board.  
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Conclude on the appropriateness of Management Board’s use of the going concern basis of accounting and, based on  
the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast signi-  
ficant doubt on the Group’s ability to continue as a going concern. If we conclude that a material uncertainty exists,  
we are required to draw attention in our report of the “Réviseur d’Entreprises Agréé” to the related disclosures in the  
consolidated financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are  
based on the audit evidence obtained up to the date of our report of the “Réviseur d’Entreprises Agréé”. However, future  
events or conditions may cause the Group to cease to continue as a going concern.  
Evaluate the overall presentation, structure, and content of the consolidated financial statements, including the disclo-  
sures, and whether the consolidated financial statements represent the underlying transactions and events in a manner  
that achieves fair presentation.  
Assess whether the consolidated financial statements have been prepared, in all material respects, in compliance with  
the requirements laid down in the ESEF Regulation.  
Obtain sufficient appropriate audit evidence regarding the financial information of the entities and business activities  
within the Group to express an opinion on the consolidated financial statements. We are responsible for the direction,  
supervision, and performance of the Group audit. We remain solely responsible for our audit opinion.  
We communicate with those charged with governance regarding, among other matters, the planned scope and timing  
of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during  
our audit.  
We also provide those charged with governance with a statement that we have complied with relevant ethical require-  
ments regarding independence and communicate to them all relationships and other matters that may reasonably be  
thought to bear on our independence, and where applicable, actions taken to eliminate threats or safeguards applied.  
From the matters communicated with those charged with governance, we determine those matters that were of most  
significance in the audit of the consolidated financial statements of the current period and are therefore the key audit  
matters. We describe these matters in our report unless law or regulation precludes public disclosure about the matter.  
Report on Other Legal and Regulatory Requirements  
We have been appointed as “Réviseur d’Entreprises Agréé” on 24 May 2023 2 June 2022 and the duration of our uninter-  
rupted engagement, including previous renewals and reappointments, is 3 years.  
The Consolidated Management Report is consistent with the consolidated financial statements and has been prepared  
in accordance with applicable legal requirements.  
The Corporate Governance Statement is included in the Consolidated Management Report. The information required by  
Article 68ter paragraph (1) letters c) and d) of the law of 19 December 2002 on the commercial companies register and  
on the accounting records and financial statements of undertakings, as amended, is consistent with the consolidated  
financial statements and has been prepared in accordance with applicable legal requirements.  
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74  
tonies SE | Annual Report 2023  
We have checked the compliance of the consolidated financial statements of the Group as of 31 December 2023 with  
relevant statutory requirements set out in the ESEF Regulation that are applicable to the financial statements. For the  
Group, it relates to:  
Financial statements prepared in valid xHTML format;  
The XBRL markup of the Consolidated Financial Statements using the core taxonomy and the common rules on  
markups specified in the ESEF Regulation.  
In our opinion, the consolidated financial statements of the Group as of 31 December 2023, have been prepared, in all  
material respects, in compliance with the requirements laid down in the ESEF Regulation.  
We confirm that the audit opinion is consistent with the additional report to the audit committee.  
We confirm that the prohibited non-audit services referred to in EU Regulation No 537/2014 were not provided and that  
we remained independent of the Group in conducting the audit.  
Luxembourg, 09 April 2024  
For Mazars Luxembourg, Cabinet de révision agréé  
5, rue Guillaume J. Kroll  
L-1882 Luxembourg  
Fabien DELANTE  
Réviseur d’Entreprises Agréé