Market uncertainty has affected the pace of signing
and initiating new projects, leading to a rightsizing
in Q4 2024. We are now beginning to see the posi-
tive impact of these adjustments on the Business
Line contribution.
Data & AI continues the focus on developing talents
to support the increasing activity. In Q1 2025, we
saw another strong quarter with a service revenue
growth of 28% compared to Q1 2024.
We anticipate a sustained demand from our cus-
tomers for our Data & AI expertise, which will fur-
ther optimize and streamline our customer experi-
ences and processes.
Overall, the total service revenue amounted to DKK
414m in Q1 2025, compared to DKK 429m in the
same period last year, corresponding to a decrease
of 3%. The development is in line with management
expectations. Product revenue increased by 29% in
the quarter, partly due to a few major one-off pro-
jects. In total, revenue declined by 2%.
The Swedish Market Unit, our largest market, ac-
counted for 32% of total service revenue in Q1 2025,
but concluded the quarter with an 11% decrease.
The decline was primarily driven by M3 and Digital
Commerce. Dynamics 365 which is our biggest
Business Line in Sweden saw a flat development.
The Swedish Market Unit is experiencing continu-
ous reluctance from our customers to commit to
and start new engagements due to macroeco-
nomic uncertainty.
For the first time in years, the Danish Market Unit
experienced a slight decline in growth, ending at
-6% in Q1 2025, primarily driven by Dynamics 365
and M3. In contrast, Data & AI saw a strong growth
of 55% in Q1 2025.
The Norwegian Market Unit is impacted by chal-
lenging market conditions, resulting in a decrease
of 18% in service revenue compared to Q1 2024.
Measured in constant currencies, service revenue
decreased by 14%.
The UK Market Unit achieved continued growth of
quarter, benefiting from its strong global recogni-
tion for M3 ERP implementation expertise.
Recurring
revenue
In Q1 2025, recurring revenue amounted to DKK
57m, remaining at the same level as in Q1 2024. Our
Operational Service Agreement (OSA) business,
named Evolve, continues to be a focus area and is
expected to grow at a faster pace than our service
business in the future.
Efficiency
Efficiency in Q1 2025 reached 62%, same level as in
Q1 2024. This flat development is partly due to the
postponement of signed projects and a capacity
adjustment that will contribute positively from Q2
2025 onwards. Compared to 2024, we have slightly
adjusted the calculation methodology of the effi-
ciency KPI to align with the organizational setup.
Comparison figures have been adjusted accord-
ingly.
EBITDA
development
In Q1 2025, EBITDA amounted to DKK 46m, repre-
Development in
recurring revenue
(DKKm)
57
58
Q1 2025 Q1 2024
Operational Service Agreements
Recurring Licenses
Development
in
efficiency
(%)
Development in Market Units
In Q1 2025, we saw a continued decline in Sweden,
while Denmark and Norway also experienced nega-
tive developments during the quarter. The UK main-
tained a strong growth pattern, and the US saw an
uplift due to significant new gains. Overall, we are
facing a challenging macro-economic environment
that negatively impacts our customers' decision-
making on major IT projects.
17% in Q1 2024, with all Business Lines contributing
to this positive development. In particular, Dynam-
ics 365 and Digital Commerce demonstrated
strong growth in Q1 2025. The currency develop-
ment had a marginal impact on the UK Market Unit.
The US Market Unit concluded Q1 2025 with an im-
pressive growth of 50%, although it came from a
weak Q1 2024. The US is primarily represented by
the M3 and Dynamics 365 Business Lines. Mainly,
the M3 Business Line delivered strong growth in the
senting a decrease of DKK 9m compared to
Q1
2024. However, when adjusted for the extraordinary
gain of DKK 20m from the M3CS legal case in Q1
2024, EBITDA increased by DKK 11m, corresponding
to a 32% rise.
The EBITDA margin reached 10.7% compared with
12.4% in Q1 2024. Adjusted for the extraordinary
gain of DKK 20m from the M3CS legal case the
EBITDA margin reached 7.9% in Q1 2024.
62%
Q1/25
62%
Q4/24
60%
Q3/24
63%
Q2/24
62%
Q1/24
12