
M3, our second largest Cloud ERP Busi-
ness Line, saw an increase in service rev-
enue of 10%. The revenue growth is fuel-
ling an enhanced utilisation of resources
across geographies. This development is
a positive testament to our global operat-
ing model. M3 is continuously gaining mo-
mentum and growing in Sweden, which
counts for 57% of the revenue in Q2.
Digital Commerce revenue decreased by
10% in Q2 2024 compared to Q2 2023.
Adjusted for the acquistion of Endless
Gain on 1 January 2024, the revenue de-
clined by 18%. The lower-than-usual
growth in the Business Line is primarily
due to the uncertainty in the Swedish and
Norwegian markets, mainly within the retail
segment.
Market uncertainty is affecting the pace at
which new projects are signed and initi-
ated. The acquisition of Endless Gain con-
tinues to perform well, adding new and ad-
ditional business globally.
Data & AI. In Q2 2024, we announced
Claes Kongsdam as the new Business
Line Executive. Claes has previously fo-
cused on the Danish Market Unit, which
has experienced strong growth in recent
years.
In addition to maintaining our focus on de-
livering value to our customers in the AI
space, attention to profitable growth re-
mains a key priority for H2 2024.
In Customer Experience & Engagement
(CXE) a continued focus on expanding the
customer portfolio is a high priority. The
growth is driven globally with a specific fo-
cus on Denmark.
The ambition for the Business Line is to in-
crease deal sizes with existing customers
and leverage cross-sales to customers
from other Business Lines.
Security has delivered another unsatisfac-
tory quarter with a negative growth of 36%
in service revenue. Rapid technological
changes and reluctance to invest in the
IAM (Identity and Access Management)
security area have resulted in customer
losses and declining sales. Additionally,
the anticipated cross-sales effect has not
materialized as expected. We have initi-
ated further restructuring and cost-saving
initiatives to align the organization with
current activity levels, and from Q3 2024,
the Security Business Line will be inte-
grated in the Dynamics Business Line in
order to enhance our reach to existing
customers.
Development in Market Units
In Q2 2024, we continued to see a mixed
picture with both strong growth markets
and slightly negative growth markets. This
is partly due to macroeconomic develop-
ments. Currencies have stabilized com-
pared to Q2 2023 with negligible impact at
group level.
The Swedish Market Unit, which is our
largest market, ended Q2 2024 with a ser-
vice revenue decrease of 9%. The
decrease is mainly related to Digital Com-
merce and Dynamics. The Swedish Mar-
ket Unit is experiencing some reluctance
from customers to commit to and start new
engagements due to macroeconomic fac-
tors.
The Danish Market Unit maintained the
strong growth journey with a growth of
28% in service revenue in Q2 2024. The
growth was primarily driven by Dynamics.
Security, which is mainly operating in Den-
mark, was the only Business Line showing
negative growth.
The Norwegian Market Unit is still im-
pacted by challenging market conditions,
although delivering an increase of 6% in
service revenue compared to Q2 2023.
The increase is driven by most Business
Lines, except Digital Commerce which de-
creased slightly.
The UK Market Unit continued to deliver a
strong growth of 43% in service revenue in
Q2 2024, including the newly acquired
company Endless Gain and a slightly posi-
tive currency impact. Organically, the UK
Market Unit delivered a significant growth
of 31%. All Business Lines contributed to
the positive progress. Especially Dynamics
and Digital Commerce demonstrated
strong growth in Q2 2024.
The US Market Unit ended Q2 2024 with
a 5% increase in service revenue. The US
is primarily represented by the M3 and Dy-
namics Business Lines. The M3
Business Line delivered growth, while the
Dynamics Business Line decreased
slightly.
End-to-end customer engagements
drive value
In Q2 2024, the growth was primarily
driven by our Cloud ERP Business Lines,
welcoming new customers or expanding
the engagements with existing customers.
WindowMaster International A/S has
chosen Columbus as their trusted advisor
and strategic partner for their journey to
modernize their IT infrastructure, focusing
on Data & AI, Power Platform, Customer
Experience (CXE) and Microsoft Dynamics
365 Business Central. This collaboration
has streamlined their business processes,
enabling them to reduce energy consump-
tion and enhance indoor air quality with
their innovative ventilation products. The
success of this project is marked by its
agility and cost savings, reflecting Win-
dowMaster’s commitment to sustainability
and innovation. The next step is to expand
these solutions globally, replicating this
success and supporting WindowMaster’s
growth and impact on the environment.
We have signed a new Operational Evolve
Agreement with Schur International
Holding A/S, who has chosen us to pro-
vide comprehensive support services for
their Microsoft Dynamics 365 Finance and
Operations system. This collaboration en-
compasses almost all our Columbus
Evolve offerings, including Solution Sup-
port, Release Management, Access Man-
agement. As a partner, we are dedicated