M SAN GRUPA ANNUAL REPORT 20238
M SAN GRUPA ANNUAL REPORT 2023
ABOUT US
THE M SAN GRUPA is a limited liability Company for
computer production, trade and import-export
with its headquarters in Rugvica, Dugoselska
ulica 5, represented by the President of the
Management Board, Mrs. Irena Langer-Breznik,
Company registration number: 080157581, was
registered at the Commercial Court in Zagreb in
1995 under the name M SAN d.o.o., and in 1997 it
got its current name.
The M SAN Grupa is the largest private IT
Company
in the Republic of Croatia. Within
the M SAN Grupa, whose primary activity is the
distribution of computer hardware, software and
consumer electronics, companies in the region
such as Kim Tec Bosnia and Herzegovina, Kim Tec
Serbia, Kim Tec Montenegro and Pakom Kompani
North Macedonia operate, among others, and
from the end of 2022 and Alterna distribucija d.o.o.
in Slovenia. In July 2023, the Company concluded
the acquisition of the company Data Link, which
specializes in the production of professional LED
lighting and develops products and production
technology, software solutions and the
technology of LED lighting fixtures. In addition to
the above, the Group produces IT equipment and
consumer electronics of its own brands, which
includes TV sets, air conditioners, lighting fixtures
(LED lamps), white goods, desktop computers
and electric mobility products (electric scooters,
electric bicycles and electric motocycles), which it
also distributes through its distribution network.
In the portfolio, the Group also has a logistics activity
that primarily includes storage, manipulation and
transport of goods (M SAN LOGISTIKA), a service
activity for the provision of servicing and repair
of goods during the warranty and non-warranty
periods (MR Servis d.o.o., KIM TEC-SERVIS d.o.o.
Vitez, KIM TEC SERVIS d.o.o. Belgrade) and the
collection and disposal of electrical and electronic
waste (M SAN EKO d.o.o., KIM TEC EKO d.o.o. Vitez).
The Group has one subsidiary.
Since its establishment, the Group has
implemented a strategy of strengthening its
portfolio with all major world-renowned brands
of IT equipment and consumer electronics.
Special emphasis is placed on the production
and development of our own brands, with
production taking place in the People’s Republic
of China, the Republic of Turkey, the Republic
of Croatia and the Republic of Serbia. Most
of the production takes place in the plants of
third parties, while in the plants of the Group’s
companies, in the Republic of Croatia and the
Republic of Serbia, the assembly of personal
computers, TV sets and electric bicycles takes
place, as well as the production of led lighting
of our own brands. In parallel, the expansion of
the Group’s operations in the Adriatic region is
being carried out by establishing companies
and logistics centres with the development of
its own logistics, as well as service and service
support. Its own regional logistics network is
one of the Group’s key competitive advantages.
Since entering the market until today, we have
gained the trust of our customers, partners and
suppliers, the number of which is constantly
increasing. We are proud that we have become
one of the best distributors on the regional IT
and CE market from our beginning until today.
We attribute our position as a market leader to
the commitment of our employees, suppliers,
customers and stakeholders, because we firmly
believe that achieving common goals leads to
success and enables additional expansion and
improvement of our own business.
The Company does not carry out research and
development activities. The Company will
publish a non-financial report with all relevant
parameters on the website (www.msan.hr)
within
the legally stipulated period.
