
Our market drivers
Market overview
Whilst the global economy remains
fragile, the past year has continued to
see growth in the legal and business
services market. The comparative health
of the sector has supported the drive
towards a consolidating market, with
more firms showing interest in growing
their offering through acquisition.
Similarly, the trend towards clients
spending an increasing proportion of
their legal spend on alternative legal
services has also continued, with that
segment of the market again outstripping
growth overall.
ESG, and especially the G of ESG, was
pushed to the very top of the boardroom
agenda this year as firms had to move
quickly to determine and then articulate
their business response to the war in
Ukraine and how they would engage clients
more broadly. This was underpinned by
acontinuing focus on all aspects of ESG.
DWF research, including a survey of more
than 480 companies, found that 59% had
lost work due to a perception they were
not getting ESG right.
In that same research, companies also
reported difficulty attracting new recruits
if they didn’t have a clear strategy on
ESG. This is just one factor in the
competition for talent within the legal
sector, a new driver we include this year
to reflect the growing challenge facing
our industry and many others.
Market driver Description What this means for our industry Our opportunity Our response
A globally growing and
consolidating market
The legal services industry continues to grow,
with Thomson Reuters tracking global growth
at around 5% each year, whilst sub-sets of
the industry, such as alternative legal
services, are growing much more quickly,
at15% or more. As anticipated in last year’s
Annual Report, we saw a resumption of M&A
activity in the latter half of 2021 and this
trend has gathered pace sofar this year.
Thewar in Ukraine and globalinflationary
pressures are among factors contributing to
market hesitancy, butwe expect further
consolidation in our sector through the
remainder of 2022 and into 2023.
COVID-19 has accelerated the pace of
change in our sector, with more law firms
responding to client demands by offering
digital-first services, improving service
availability through digital technologies or
greater use of Alternative Legal Services
Providers. Those businesses best equipped
to adapt to these changing expectations
should benefit most from a growing market.
They should also be stronger financially and
strategically more attractive, allowing them
to grow more quickly through consolidation.
Our differentiated offering and innovative
approach is helping us to respond effectively
to changing client expectations, as evidenced
by our strong net promoter score. We also
have a clear strategy of the markets in which
we must invest and in which order of priority
to support our global client base.
We have continued to expand our
presence globally through a combination
of recruitment, associations and M&A.
Inthe past year this included new
associations in Portugal and our first
Connected Services association, in Spain.
We also opened a regional headquarters
for business services in Riyadh and our
fourth Spanish office, in Seville.
Alternatives to the
traditional law firm model
Alternative Legal Services Providers (‘ALSP’)
have taken a firm hold in the legal marketplace,
with the ALSP market estimated to be worth
at least $14bn. Furthermore, law firms and
corporate legal departments anticipate
increasing the range of ALSP services they
use in the years ahead. This market, in which
the client is increasingly driving the demand,
is growing at more than 15% each year.
ALSP services will continue to grow to
become a significant market in their own
right, with an increasing number of blue chip
businesses creating ALSP panels alongside
their traditional legal services panels.
However, we are also increasingly seeing
lawfirms take a more collaborative view of
ALSPs, recognising their value and seeking
to develop relationships to enable a scaling
orexpansion of their own services.
We are the only legal and business
servicesprovider to lead with the integrated
proposition that multinational clients want,
and the only one to own a top tier provider
of alternative legal services in Mindcrest.
Whilst the market overall is growing quickly,
the fastest rate of growth isamong ALSPs
formed or owned by law firms as captive
service providers.
We have now owned Mindcrest for more
than two years and it became a division
in its own right in May 2021. We opened
our new facility in Pune with space for
upto 1,000 colleagues. In addition to
delivering services to existing new clients
and being a critical pillar in our Integrated
Legal Management approach, we also
continue to identify and transfer
appropriate work from elsewhere in
ourbusiness to our Mindcrest teams.
ESG rises up the agenda
ESG continues to gain significance in the
sector, with growing expectations from all
stakeholders, including colleagues, clients,
Shareholders, prospective employees and
regulators. DWF’s own research, published
in December 2021, found that due to a
perception of weak ESG performance, 59%
of businesses hadlost work and 40% found
it difficult to recruit. ESG has moved from
being a nice thing to do, to being the right
thing to do,tobecoming a critical focus on
every boardroom agenda.
The trend among blue chip companies of
including ESG considerations as factors
when it comes to choosing their legal and
business services providers is gathering
pace. This is particularly the case in relation
to Diversity & Inclusion performance, but we
are also seeing growing expectations for
firms to have clear targets set on climate,
among other things.
As the only Main Market listed legal and
business services provider, we see a clear
opportunity on ESG. Our levels of disclosure,
boardroom governance and third party
measurement allow us to provide an open
and transparent story of our ESG progress
to colleagues, Shareholders, recruits and
clients. This experience can also enable us
to further strengthen client relationships as
we develop our client-facing proposition and
help us to deliver positive outcomes in our
communities in line with our purpose.
We have a long-established programme of
activities taking account of a wide range of
ESG factors and taking action in support
of the 10 principles of the United Nations
Global Compact. In December 2021, we
went further with the publication of our
first global ESG Strategy, which includes
ambitious science-based targets through
which we commit to reducing carbon
emissions in line with the Paris Agreement,
along with stretched targets to further
improve Diversity & Inclusion.
Competition for talent
Over the past year, the battle to recruit and
retain the best talent has intensified. This is
true not only for the legal services industry,
but professional services more broadly and
other sectors across the economy. Growing
demand for legal services is resulting in
many firms seeking to recruit, which,
combined with factors such as ‘The Great
Resignation’, is resulting in very high levels
ofmovement by professionals within
thesector.
This driver presents a number of challenges
for the industry, including the difficulty of
recruiting and retaining sufficient levels of
talent to deliver the services expected by
clients. Many firms have responded by
sharply raising salaries, especially for
newly-qualified lawyers. This risks creating
unfair expectations on those individuals
andthere is increasing pushback from
clients unwilling to pay higher fees
tocoverthose salaries.
We believe there is an opportunity to offer
adifferentiated proposition to colleagues.
We must ensure pay is competitive,
attractive and fair, but our opportunity is
increating a total reward package that is
more appealing than this one-dimensional
offering. This includes the emphasis we
place on our purpose-led approach, our ESG
Strategy, our commitment to a true hybrid
working model and the ability to achieve a
preferred work-life balance.
We have reviewed our approach to reward
and benefits and made a number of
changes, including launching, in the UK, a
new and improved range of family friendly
benefits. We have also reduced the period
of time in which future share awards will
vest, helping more colleagues become
owners in our business, more quickly. We
have appointed a workplace consultant to
help us make the most of our physical
space within a hybrid working model. And
we have committed to ambitious targets
on climate and Diversity & Inclusion.
10 DWF Group plc | Annual Report and Accounts 2022
Strategic report