well-known brands. He is recognized in the business community for his strategic approach,
innovation, and commitment to product differentiation and safety.
2) Anastasia Andreadou, Executive Vice President of the Board of Directors and
Executive Member.
She was born in 1950 in Thessaloniki and studied Accounting. She has been active in the field of
commerce since 1982. Along with the President of the Board of Directors Mr. Efstratios Andreadis,
they founded "AS Company SA" in 1990. Since then, she has been actively participating in the
management of the Company, with executive duties and from the position of Vice President of
the Board of Directors. Since the establishment of the Company, she has contributed decisively
to its strategic development in Greece and abroad, as well as to its financial stability, in order to
become a pioneer in the field of production and distribution of toys in the Greek and international
market. Her professional experience focuses on the management of financial operations,
specializing in strategic financial management, budgeting, cost control and ensuring long-term
sustainability. She has managed the preparation of financial reports and compliance with
accounting standards at a local and international level, while she has undertaken initiatives that
have improved the Company's operational performance. At the same time, she actively
participated in the development of the Company's product portfolio and the promotion of the
corporate brand in new markets. She speaks fluent English, thus having the ability to be active
in the international business environment. Her strategic thinking, business insight and dedication
have contributed decisively to the Company's success.
3) Apostolos Petalas, Non-Executive Vice President of the Board of Directors and
Independent Non-Executive Member of the Board of Directors, President of the Audit
Committee and of the Remuneration and Nominations Committee.
He was born in 1961 in Soufli, Evros. He holds a degree in Business Administration from the
University of Piraeus, certified in special programs in Leadership, Executive Management,
Economic and Strategic Analysis in the internal education system of Colgate Palmolive and
PepsiCo in the USA. From 1985 to 1990 he worked at Colgate Palmolive in various areas of
Financial Services. From 1990 to 1999 he held managerial positions in the Financial Sector of
PepsiCo and until 2007 he was President and CEO of PepsiCo in Greece. From 2007 to 2023 he
was an executive member of the Board of Directors and CEO of the listed company "Fourlis
Holdings S.A.", a Holdings company of the Fourlis Group. Since 2023 he is the General Manager
of the Hellenic Supermarket Association. He served as Vice President of the Association of Senior
Business Executives (ACO) and until 2022 was a Member of the Board of Directors of the Hellenic
Association of Retail Enterprises (SELPE).
4) Theodora Koufou, Executive Member of the BoD, General Manager
She was born in 1972 in the USA. He holds a BSc in Finance from New York University and a
master's degree in Economics from Pace University. She has been working for the Company since
September 2001. She was appointed General Manager of the Company in July 2015. From
September 2001 to June 2015 she served as the Company's Internal Audit Manager. Prior to
joining the Company, she had worked in the USA at John Kaldor USA, Angelika Films, etc. She
holds the position of manager of the subsidiary AS Kids Toys Srl in Romania. From the position
of General Manager of the Company, she has contributed decisively to the coordination of its
operations and its overall success.
5) Konstantinos Andreadis, Executive Member of the Board of Directors
He was born in 1980 in Thessaloniki. He received a BA in Business Administration from Kingston
University – ICBS (Bachelor Degree). He also holds an MA in Marketing Management from
Middlesex University. From 01.12.2004 to 30.09.2016 he was employed in the Company's Sales
Department, a position that has offered him a deep knowledge of customer-centric planning.
Since 2016 he has focused on the management of subsidiaries, implementing innovative
approaches to the market, building strong relationships with partners and optimizing business
operations. From 25.05.2016 until today, he holds the position of Director of the Company's
subsidiary in Cyprus, "AS Company Cyprus Ltd", while at the same time he holds the position of
Country Director of AS Kids Toys Srl in Romania, where he strengthens the company's market
penetration and adapts strategies to local needs. In these roles, he leads strategies aimed at
operational excellence, increasing market share and enhancing local brand awareness. With the
strategic thinking that distinguishes him and his many years of experience, he contributes to the
further development and development of the Company internationally.