
2021 Annual Report 216
social portfolio allows us to track the eectiveness
of our strategy and prociency to tap into the
growing market opportunity.
Net retention: the change in ARR from customer
churn oset by increases in value of existing
customer subscriptions between end of period ARR
and beginning of period ARR. Net retention is a
dollar-based measure expressed as a percentage
of total beginning of period ARR. Net retention
measures the long-term value of the Company’s
customer relationships and shows our ability to
retain and expand subscription revenue generated
from existing customers.
Churn: a dollar-based measurement of customers
that have not renewed their subscriptions.
Sales productivity: the amount of sales volume
per headcount, and can be expressed in ARR.
Customer lifetime value to customer
acquisition cost or “LTV:CAC”: a measure
(expressed as a ratio) that compares the value of
a customer over their lifetime to the average cost
of acquiring a new customer. LTV is the average
ARR per customer over the course of their lifetime,
calculated as gross margin multiplied by average
ARR per customer multiplied by the inverse of
customer count churn. CAC is the average cost to
acquire a new customer, calculated as total new
business sales and marketing Opex divided by the
number of new customers acquired.
CAC payback: a sales eciency metric that
measures how long (in months) it will take to
break even on the money spent to acquire a new
customer. It is calculated as trailing three months
sales and marketing expenses required to acquire
a new customer divided by trailing three months
new business ARR multiplied by gross margin.
One-time expenses: expenses deemed non-
recurring in nature, such as costs associated with
one-time projects or events, legal settlements and
related fees, employee severance, M&A related
expenses, and the like.
Adjusted COGS: cost of goods sold excluding
depreciation, amortization, stock-based
compensation and one-time expenses.
Adjusted gross prot margin: revenue less
adjusted COGS. “Adjusted Gross Prot Margin”:
is dened as adjusted gross prot divided by
revenue, expressed as a percentage. Adjusted
gross prot margin provides stakeholder
consistency and comparability across nancial
periods and between companies, as it eliminates
the eect of non-cash and non-recurring one-time
items which are unrelated to overall operating
performance.
Adjusted Opex: operating expenses excluding
depreciation, amortization, stock-based
compensation, one-time expenses and charitable
contributions. Adjusted Opex under IFRS
(APMs) would include right of use (ROU) asset
depreciation established by IFRS 16, since the
Company acknowledges leases as rent expenses.
EBITDA: is the gain or loss for the year before
net interest expense, income tax expense,
depreciation and amortization. EBITDA is a
supplemental measure to understand the overall
prole of cash generation and eciency of the
Company’s operating activities. Additionally, by
excluding taxes, foreign exchange gain or loss
and net interest expenses which cannot always
be controlled by the Company, EBITDA provides
an objective, and unlevered measure of the
Company’s protability.
Adjusted EBITDA: EBITDA adjusted for stock based
compensation, one-time expenses, charitable
contributions, loss on extinguishment of debt, and
foreign exchange gain or loss. Adjusted EBITDA is
a measure that excludes non-recurring one-time
items that are not part of the Company’s ongoing
day-to-day operating activities. By excluding these
items, stakeholders have a better overall picture
of prot generation in the Company’s operating
activities.
Adjusted EBITDA Margin: Adjusted EBITDA as a
percentage of revenue. Adjusted EBITDA Margin is
expressed in percentage and is easily comparable
across nancial periods and between companies.
Adjusted EBITDA under IFRS (APM) does not benet
from the right-of-use (ROU) asset depreciation
established by IFRS 16, since the Company
acknowledges leases as rent expenses. Capitalized
interest on leases is added back to adjusted EBITDA.
Available debt: a contractual available credit
from debt facilities such as a revolving credit
facility.
Interest-bearing debt: the amount drawn down
from the available debt or other loan instruments.
Contents | Letter from Founder & Chairman | Meltwater at a Glance | Key Figures | 2021 Highlights | 20 Years of Meltwater | Letter from the CEO | Our Solutions | Customer Testimonials | People & Culture
Corporate Responsibility | MEST | Director’s Report | Governance Report | Remuneration Report | Financial Statements | Independent Auditor’s Report | Income Statement Using APMs | Denitions: APMs