
DRAF
H+H International A/S | Lautrupsgade 7, 5th Floor | 2100 Copenhagen Ø | Denmark | Tel. +45 35 27 02 00 | www.HplusH.com | Company reg. no. 49 61 98 12 7/19
Interim financial report
H
1 2023
CURRENT BUSINESS DEVELOPMENT
Low building activity across all our markets
In the second quarter of 2023, the slow recovery
seen in sales volumes from first quarter continued,
though heavily impacted by uncertainty and very low
residential newbuild activity across all our markets.
For the first six months of 2023 our sales volumes
are 40% lower compared to the same period last
year. The positive trend observed in Q2 has, to some
extent, not followed during beginning of Q3 as both
the CWE and UK regions have experienced a
significant decline in summer activity.
Permissions for new buildings in Germany decreased
by 33% from January to May 2023 compared to last
year, and continued high interest rates levels has led
to a reduction of new mortgage loans for private
investors. Institutional investors of multi-family
houses are very reluctant to realize new projects
before they have sold the flats to their customers
and the demand for 1-2-family houses by private
investors decreased compared to last year.
A notable housing shortage still persists in Germany,
especially within the rental market and
agglomeration areas. This undersupply is increasing
due to a growing population on one side and a
significant reduction in completions on the other
side, which contributes to the construction backlog.
In Germany, we are witnessing a changing
competitive landscape that is driving prices
downward. Despite the challenges posed by a
tougher market, we achieved -20% organic growth in
Q2 and negative 14% for the first six month
compared to last year in the CWE region as we were
able to expand our market position while
maintaining prices and pass on inflation.
In the UK, the number of new home registrations fell
by 42% in the second quarter of 2023 compared to
the same period last year. Market demand continues
to be supressed due to high interest rates affecting
mortgage affordability and high inflation, which is
hampering consumer spending. Also, in the UK we
were able to maintain prices and pass on inflation
which resulted in negative 18% organic growth in Q2
and negative 26% for the first six months.
The UK government has made an announcement to
fulfil its manifesto commitment to construct one
million homes during this parliamentary term,
however, creating a more favourable environment
will depend on a decline in inflation and the easing
of mortgage rates.
In Poland, the number of building permits decreased
by 35% from January to June 2023 compared to last
year. In Poland we are starting to see some price
pressure and our key focus remains to safeguard our
margins, as we closely monitor the market. In a
tough price environment, we delivered negative 45%
organic growth in Q2 and negative 40% for the first
six months.
In an attempt to stimulate new investments, the
"Safe Credit" 2 percent program has been
introduced in Poland. This allows first time buyers to
seek financing with subsidies for 10 years.
Pro-actively improving our operations
The market recovery will be highly dependent on the
development of interest rates or the effectiveness of
government support programs. As we do not expect
a short-term recovery of our markets, we are
proactively improving our operations.
A major element is the efficiency improvement of
our plant network. As a first step we have decided to
close 5 plants and shift volumes to bigger and more
efficient plants. In total we have adjusted our
workforce by around 20% in operations. For all
regions we have identified enough capacity to
service our customers not only this year, but also
when the markets will start picking up again. Beyond
that, we are further improving efficiency through
lean manufacturing principles.
We have also adjusted our SG&A cost base. This is
mainly achieved through better and standardized
business processes, using digital tools. The biggest
potential for the group exists in our CWE region,
where we are further integrating the businesses.
On top of fix costs, we have also strengthened our
group procurement function and announced a
central role for this.
These initiatives will help to support our
performance this year. But even more, we are
building an even stronger company for when the
markets will recover with lean manufacturing and
businesses processes, driving both a great customer
experience and better results.