
In November, I was delighted to welcome Sam Bourke to the Executive
Team as Marketing Director. Sam has a long history in the hospitality
sector having previously worked for ETM, The Restaurant Group and
Wasabi. Sam is already adding value across the business with her
drive, enthusiasm, and clear focus on the key trading opportunities
that will deliver strong sales for our pubs and hotels.
As well as building on the opportunities provided through enhancing
our premium sports packages, the marketing team is also reviewing
our kids’ menus and ensuring our family proposition is best in class.
In addition, we are looking to capitalise on trading opportunities
during all parts of the day, for example with an elevated and indulgent
brunch offer.
The new Business Central finance system which was implemented
in2021 is delivering high quality information that aids the decision-
making process and with finance, marketing and operations working
in perfect harmony, we can make successful decisions based on our
knowledge of consumer trends, supported by hard data, excellent
supplier relationships, and outstanding operational capability.
Own our impact – because Life is too good to waste
Sustainability and decisions around our people, the planet and our
communities, are at the heart of everything we do – and while doing
things the right way has always been a Fuller’s value, it is now
absolutely part of business as usual.
We have a long-standing declared commitment to reach Net Zero by
2030 for our operational emissions and by 2040 for our supply chain.
We have made good progress on our target to increase recycling and
reuse, while driving down single use items, and we continue to send
zero waste to landfill. In addition, we are currently rolling out a
programme of sustainability champions to help us embed best
practice across the estate.
There are, of course, added benefits to our sustainability programme
with reductions in energy usage of 14% for gas and 13% for
electricity. New equipment in our pubs continually moves us away
from gas and both The Queen’s Arms at Heathrow and The Admiralty
are fully electric. Combined with the fact that all our electricity is
from renewable sources, that means these two pubs are exclusively
powered by zero carbon energy.
As well as our commitment to the environment, we continue to
investin our diversity and inclusion programme, with allseniorleaders
undertaking diversity and inclusion training. In a great example of
creating a virtuous circle, we are recruiting more team members
withintellectual disabilities through a programme supported by our
corporate charity partner, Special Olympics Great Britain. It is joined
up thinking that helps a company of our size punch far above its
weight in this area.
Tenanted Inns
One of the highlights of the year was seeing our excellent Tenanted
Team, under the leadership of Iain Rippon, pick up the award for
BestTenanted and Leased Pub Company (up to 500 sites) at this
year’s Publican Awards. It was great recognition for the excellent
work Iain and the team have done supporting our Tenants, especially
in the current inflationary cost environment.
We have always seen the benefit of operating both managed and
tenanted models. The latter allows pubs to remain within the Fuller’s
estate but with lower capex, lower costs and shared risk and reward,
enabling the innovative, entrepreneurial Tenants, which our pubs
attract, to benefit from Fuller’s operational expertise and vice
versa.The flexibility it facilitates to move pubs between the models
constantly proves useful to all parties and as well as the obvious
benefits of the 23 houses that are moving into the Tenanted division,
we see the benefits of moving in the other direction through sites
such as The George & Dragon in Westerham and The Plough at
EastSheen.
It has been particularly rewarding to see the success of those pubs
on turnover linked agreements, where we have added additional
marketing resource to help our Tenants build their business and
access the benefits that come from also having a Managed estate.
From Shakespeare and opera to panto, we can give our Tenanted
pubs access to revenue building reasons to visit.
Finally, it is training that is the key to running successful tenancies.
Atno cost to our Tenants, this currently includes a Fuller’s induction
day, covering the basics and introductions to key support team
members, social media and marketing courses delivered locally,
bespoke training for turnover agreement pubs, personal licence
courses, a business development day held by a third-party trainer,
and full access to the suite of FLOW online training. We also run an
excellent cellar course at the Fuller’s Brewery through our long-term
supply agreement with Asahi.
Current trading and outlook
We are delighted that our sales momentum has continued into the
new financial year and like for like sales for the first 10 weeks are
up13.9%. Our recent investments at The Willow, The Sanctuary
House and The Admiralty are outperforming our expectations,
andwe have exciting projects planned for this financial year
atTheCounting House in the City, The Forester in Ealing, and
TheRisingSun near Bashley.
I am more optimistic about the future than I have been since before
the pandemic. While the well-documented inflationary environment
has been a challenge, there are positive signs on the horizon. In
addition, we are ever hopeful of a resolution to the ongoing train
strikes to allow us to further benefit from the increasing numbers
ofoffice workers and international tourists returning to the Capital.
Fuller’s is, and has always been, about the long term. We have
anexcellent vision and strategy that signposts the direction the
Company is heading and what we will do to get there. We have a
clear pathway to further growth based on enhancing profitability
from our underlying business, proactively managing our property
portfolio to ensure we are getting the best returns, and continuing
toseek out appropriate acquisitions. We have astrong set of values
that guide us in how to get there, and we have an amazing team of
people who will deliver all of the above. Finally, we have a predominately
freehold estate, epitomised by iconic sites in outstanding locations.
I am excited by the opportunities ahead, optimistic about the future, and
confident in our ability to deliver excellent service to our customers,
careers for our people and returns for our shareholders.
Simon Emeny
Chief Executive
14 June 2023
Annual Report and Accounts 2023 Fuller, Smith & Turner P.L.C. 13
FINANCIAL STATEMENTS
105-165
OVERVIEW
0-03
STRATEGIC REPORT
04-65
ADDITIONAL INFORMATION
166-186
GOVERNANCE
66-104