COVID-19 pandemic.In December 2019, a novel strain of
coronavirus (SARS-CoV-2) causing the COVID-19 disease
surfaced in Wuhan, China. In March 2020, the World Health
Organization declared COVID-19 a global pandemic. The
U.S., Denmark and other countries have enacted temporary
closures of businesses, issued quarantine orders and taken
other restrictive measures. The Company’s operating sites
are complying with regulations and recommendations
imposed by local governments for minimizing the virus’
spread. If production must be stopped or a critical number of
employees become too ill to work, business operations could
be adversely affected. If suppliers experience closures or
reductions in capacity utilization, Asetek may have difficulty
sourcing materials needed to fulfill production requirements.
If customers experience adverse business consequences,
demand for Asetek’s products could decline. The impact
of the COVID-19 pandemic is fluid; after appearing to ease
in the middle of 2020, its spread worsened in the fourth
quarter. As a result, management cannot predict the extent
to which Asetek’s future results of operations or financial
condition will ultimately be impacted.
Company. The newly acquired assets may be challenging
to develop into successful products and integrate into the
Company’s core lines of business.
initiated. Such cases may proceed for an extended period
and could potentially lead to an unfavorable outcome to
Asetek. Asetek has historically incurred significant legal
costs associated with litigation and may continue to do
so in the future to the extent management believes it is
necessary to protect intellectual property.
RISK MANAGEMENT
Asetek’s potential to realize the Company’s strategic and
operational objectives are subject to a number of commer-
cial and financial risks. Asetek is continuously working on
identifying risks that can negatively impactthe Company’s
future growth, activities, financial position and results as
well as CSR-related risks. Asetek conducts its business with
significant focus on continuous risk monitoring and manage-
ment. The overall goal of risk management is to ensure that
the Company is run with a level of risk, which is in a sensible
ratio to the activity level, the nature of the business, and the
Company's expected earnings and equity. To the largest
extent possible, Asetek tries to accommodate and limit the
risks which the Company can affect through its own actions.
Customer concentration. In 2020, two customers ac-
counted for 41% and 14% of total revenue. In the event of a
decline or loss of either of these customers, replacement of
the revenue stream would be difficult for Asetek to achieve
in the short term. The Company is actively working with its
other Enthusiast/DIY customers to grow their respective
market shares and order volumes.
Manufacturing supply. Asetek relies upon suppliers and
partners to supply products and services at competitive
prices. Asetek’s Gaming and Enthusiast products have
been historically assembled in Xiamen, China by a single
contract manufacturer which may be difficult to substi-
tute in the short term if the need should arise. Suppliers
are proactively managed by the Company's operations
teams based in Xiamen and Aalborg.
Competition. The markets in which the Company operates
are competitive, the technological development is rapid, and
the Company may in the future also be exposed to increased
competition from current market players or new entrants.
U.S. import tariffs. The U.S. has imposed a 25% tariff on
imports of goods manufactured in China, which include
Asetek products. The existence of the tariff has contrib-
uted to the uncertainties in the Gaming & Enthusiast
market. The Company continues to work to minimize the
impact of the tariff on Asetek and its customers.
Insurance. It is the Company’s policy to mitigate significant
risk areas with commercially available insurance products.
This currently includes insurance for product liability, oper-
ating material and inventory as well as compulsory coverage,
which varies from country to country. Management assess-
ments indicate that the necessary and relevant precautions
have been taken to thoroughly cover insurance issues.
Asetek’s insurance policies and overall coverage approach
are reviewed at least annually.
Credit risk. Credit risk is the risk of a counterpart neglecting
to fulfill its contractual obligations and in so doing imposing a
loss on Asetek. The Group’s credit risk originates mainly from
receivables from the sale of products as well as deposits in
financial institutions. Receivables from the sale of products
are split between many customers and geographic areas.
Two customers represented 47% and 17% of trade receiva-
bles at December 31, 2020. A systematic credit evaluation of
all customers is conducted, and the rating forms the basis for
the payment terms offered to the individual customer. Credit
risk is monitored centrally.
Foreign exchange rates. Substantially all of Asetek’s
revenue is billed in USD. However, many customers resell
Asetek products to end users in countries where USD is
not the transactional currency. As a result, there is a risk
that fluctuations in currency will affect the cost of product
to the end user and negatively impact market demand for
Asetek products. Asetek estimates that about one third
of its sold products ultimately are delivered in Europe or
Japan, which are the two geographical areas which could
have the largest potential impact due to USD fluctua-
Business combinations. In November 2020, The Company
acquired JMH Gallows Pound Technologies Ltd., a UK-
based developer of hardware and software technology and
owners of the UltimateGameTech brand. In January 2021,
Asetek announced the acquisition of intellectual property
from Granite Devices Inc. These acquisitions are expected
to support the continuing development of the Company’s
Gaming and Enthusiast product offerings. To date, Asetek
has principally developed its products internally. Acquiring
technology externally represents a new avenue for the
Below, some of the risk factors management considers as
being of special importance to the Group are described in no
specific order.
Intellectual property defense. Asetek has filed and
defended lawsuits against competitors for patent
infringement. While some of the cases have been settled
or dismissed, some may continue, and new cases may be
CSR-related risks. Please see the separate Asetek Sus-
tainability Report 2020 for identified risks and remedies.
LIQUID COOLING DONE RIGHT
22 MANAGEMENT REPORT - GOVERNANCE