<?xml version="1.0" encoding="utf-8"?>
<linkbase xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.xbrl.org/2003/linkbase">
  <labelLink xlink:role="http://www.xbrl.org/2003/role/link" xlink:type="extended" xmlns:xlink="http://www.w3.org/1999/xlink">
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_InsuranceServiceResultBeforeReinsuranceContracts" xlink:label="pheonixgroupholdings_InsuranceServiceResultBeforeReinsuranceContracts" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_GainOnAcquisition" xlink:label="pheonixgroupholdings_GainOnAcquisition" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_NetFinanceExpenseIncomeFromInsuranceContracts" xlink:label="pheonixgroupholdings_NetFinanceExpenseIncomeFromInsuranceContracts" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_NetFinanceIncomeExpenseFromReinsuranceContracts" xlink:label="pheonixgroupholdings_NetFinanceIncomeExpenseFromReinsuranceContracts" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_NetInsuranceFinanceExpenseIncome" xlink:label="pheonixgroupholdings_NetInsuranceFinanceExpenseIncome" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_ChangeInInvestmentContractLiabilities" xlink:label="pheonixgroupholdings_ChangeInInvestmentContractLiabilities" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_ChangeInReinsurersShareOfInvestmentContractLiabilities" xlink:label="pheonixgroupholdings_ChangeInReinsurersShareOfInvestmentContractLiabilities" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_AmortisationAndImpairmentOfAcquiredInForceBusiness" xlink:label="pheonixgroupholdings_AmortisationAndImpairmentOfAcquiredInForceBusiness" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_AmortisationOfOtherIntangibles" xlink:label="pheonixgroupholdings_AmortisationOfOtherIntangibles" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_NetExpenseIncomeAttributableToUnitholders" xlink:label="pheonixgroupholdings_NetExpenseIncomeAttributableToUnitholders" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_TaxCreditChargeAttributableToPolicyholdersReturns" xlink:label="pheonixgroupholdings_TaxCreditChargeAttributableToPolicyholdersReturns" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_ProfitBeforeTheTaxAttributableToOwners" xlink:label="pheonixgroupholdings_ProfitBeforeTheTaxAttributableToOwners" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_TaxAttributableToPolicyholdersReturns" xlink:label="pheonixgroupholdings_TaxAttributableToPolicyholdersReturns" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_TaxChargeAttributableToOwners" xlink:label="pheonixgroupholdings_TaxChargeAttributableToOwners" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_RemeasurementOfOwnerOccupiedProperty" xlink:label="pheonixgroupholdings_RemeasurementOfOwnerOccupiedProperty" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_TaxCreditRelatingToOtherComprehensiveIncomeItems" xlink:label="pheonixgroupholdings_TaxCreditRelatingToOtherComprehensiveIncomeItems" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_PensionSchemeAsset" xlink:label="pheonixgroupholdings_PensionSchemeAsset" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_ReimbursementRights" xlink:label="pheonixgroupholdings_ReimbursementRights" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_AcquiredInForceBusiness" xlink:label="pheonixgroupholdings_AcquiredInForceBusiness" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_CollectiveInvestmentSchemes" xlink:label="pheonixgroupholdings_CollectiveInvestmentSchemes" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_ReinsurersShareOfInvestmentContractLiabilities" xlink:label="pheonixgroupholdings_ReinsurersShareOfInvestmentContractLiabilities" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_ReinsuranceContractAssets" xlink:label="pheonixgroupholdings_ReinsuranceContractAssets" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_SharesHeldByEmployeeBenefitTrust" xlink:label="pheonixgroupholdings_SharesHeldByEmployeeBenefitTrust" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_Tier1Notes" xlink:label="pheonixgroupholdings_Tier1Notes" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_ReimbursementRightLiabilities" xlink:label="pheonixgroupholdings_ReimbursementRightLiabilities" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_InsuranceContractLiabilities" xlink:label="pheonixgroupholdings_InsuranceContractLiabilities" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_ReinsuranceContractLiabilities" xlink:label="pheonixgroupholdings_ReinsuranceContractLiabilities" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_InsuranceLiabilities" xlink:label="pheonixgroupholdings_InsuranceLiabilities" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_NetAssetValueAttributableToUnitholders" xlink:label="pheonixgroupholdings_NetAssetValueAttributableToUnitholders" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_ObligationsForRepaymentOfCollateralReceived" xlink:label="pheonixgroupholdings_ObligationsForRepaymentOfCollateralReceived" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_Tier1NotesMember" xlink:label="pheonixgroupholdings_Tier1NotesMember" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_ReserveMovementOnExerciseOfShareSchemeAwards" xlink:label="pheonixgroupholdings_ReserveMovementOnExerciseOfShareSchemeAwards" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_ShareAcquiredbytheEmployeeBenefitTrust" xlink:label="pheonixgroupholdings_ShareAcquiredbytheEmployeeBenefitTrust" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_DecreaseInNonControllingInterests" xlink:label="pheonixgroupholdings_DecreaseInNonControllingInterests" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_CouponPaidOnTier1NotesNetOfTaxRelief" xlink:label="pheonixgroupholdings_CouponPaidOnTier1NotesNetOfTaxRelief" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_TransferOfMergerReserve" xlink:label="pheonixgroupholdings_TransferOfMergerReserve" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_CapitalisedSoftwareDevelopmentCostsClassifiedAsInvestingActivities" xlink:label="pheonixgroupholdings_CapitalisedSoftwareDevelopmentCostsClassifiedAsInvestingActivities" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_AcquisitionOfSLFOfCanadaUKLimitedNetOfCashAcquiredClassifiedAsInvestingActivities" xlink:label="pheonixgroupholdings_AcquisitionOfSLFOfCanadaUKLimitedNetOfCashAcquiredClassifiedAsInvestingActivities" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_AcquisitionOfNonControllingInterestsClassifiedAsFinancingActivities" xlink:label="pheonixgroupholdings_AcquisitionOfNonControllingInterestsClassifiedAsFinancingActivities" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_RepaymentOfPolicyholderBorrowingsClassifiedAsFinancingActivities" xlink:label="pheonixgroupholdings_RepaymentOfPolicyholderBorrowingsClassifiedAsFinancingActivities" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_RepaymentOfShareholderBorrowingsClassifiedAsFinancingActivities" xlink:label="pheonixgroupholdings_RepaymentOfShareholderBorrowingsClassifiedAsFinancingActivities" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_ProceedsFromNewShareholderBorrowingsNetOfAssociatedExpensesClassifiedAsFinancingActivities" xlink:label="pheonixgroupholdings_ProceedsFromNewShareholderBorrowingsNetOfAssociatedExpensesClassifiedAsFinancingActivities" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_ProceedsFromNewPolicyholderBorrowingsNetOfAssociatedExpensesClassifiedAsFinancingActivities" xlink:label="pheonixgroupholdings_ProceedsFromNewPolicyholderBorrowingsNetOfAssociatedExpensesClassifiedAsFinancingActivities" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_CouponPaidOnTier1NotesClassifiedAsFinancingActivities" xlink:label="pheonixgroupholdings_CouponPaidOnTier1NotesClassifiedAsFinancingActivities" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_InterestPaidOnPolicyholderBorrowingsClassifiedAsFinancingActivities" xlink:label="pheonixgroupholdings_InterestPaidOnPolicyholderBorrowingsClassifiedAsFinancingActivities" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_InterestPaidOnShareholderBorrowingsClassifiedAsFinancingActivities" xlink:label="pheonixgroupholdings_InterestPaidOnShareholderBorrowingsClassifiedAsFinancingActivities" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_CashAndCashEquivalentsBeforeReclassificationOfCashAndCashEquivalentsToHeldForSale" xlink:label="pheonixgroupholdings_CashAndCashEquivalentsBeforeReclassificationOfCashAndCashEquivalentsToHeldForSale" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_DescriptionOfAccountingPolicyForRestatementOfPriorYearPrimaryStatement" xlink:label="pheonixgroupholdings_DescriptionOfAccountingPolicyForRestatementOfPriorYearPrimaryStatement" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_DescriptionOfAccountingPolicyForOtherOperatingIncome" xlink:label="pheonixgroupholdings_DescriptionOfAccountingPolicyForOtherOperatingIncome" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_DisclosureOfEarningsPerformance" xlink:label="pheonixgroupholdings_DisclosureOfEarningsPerformance" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_DisclosureOfInvestmentReturnVariancesAndEconomicAssumptionChanges" xlink:label="pheonixgroupholdings_DisclosureOfInvestmentReturnVariancesAndEconomicAssumptionChanges" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_DisclosureOfCalculationOfTheLongTermInvestmentReturn" xlink:label="pheonixgroupholdings_DisclosureOfCalculationOfTheLongTermInvestmentReturn" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_DisclosureOfNetInvestmentIncome" xlink:label="pheonixgroupholdings_DisclosureOfNetInvestmentIncome" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_DescriptionOfAccountingPolicyForNetInvestmentIncome" xlink:label="pheonixgroupholdings_DescriptionOfAccountingPolicyForNetInvestmentIncome" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_DescriptionOfAccountingPolicyForNetInsuranceFinanceExpenseIncome" xlink:label="pheonixgroupholdings_DescriptionOfAccountingPolicyForNetInsuranceFinanceExpenseIncome" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_DescriptionOfAccountingPolicyForAdministrativeExpenses" xlink:label="pheonixgroupholdings_DescriptionOfAccountingPolicyForAdministrativeExpenses" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_DescriptionOfAccountingPolicyForOtherReserves" xlink:label="pheonixgroupholdings_DescriptionOfAccountingPolicyForOtherReserves" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_DisclosureOfTier1Notes" xlink:label="pheonixgroupholdings_DisclosureOfTier1Notes" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_DisclosureOfMovementsInLiabilitiesForRemainingCoverageAndLiabilities" xlink:label="pheonixgroupholdings_DisclosureOfMovementsInLiabilitiesForRemainingCoverageAndLiabilities" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_DisclosureOfTheImpactOnTheCurrentPeriodOfTransitionApproachesAdoptedInEstablishingCSMs" xlink:label="pheonixgroupholdings_DisclosureOfTheImpactOnTheCurrentPeriodOfTransitionApproachesAdoptedInEstablishingCSMs" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_DisclosureOfRecognitionOfCSMInProfitOrLoss" xlink:label="pheonixgroupholdings_DisclosureOfRecognitionOfCSMInProfitOrLoss" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_DisclosureOfEffectOfContractsAndInitiallyRecognisedInTheYear" xlink:label="pheonixgroupholdings_DisclosureOfEffectOfContractsAndInitiallyRecognisedInTheYear" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_DisclosureOfUnderlyingItems" xlink:label="pheonixgroupholdings_DisclosureOfUnderlyingItems" />
    <loc xlink:type="locator" xlink:href="2138001P49OLAEU33T68-2024-12-31.xsd#pheonixgroupholdings_DescriptionOfAccountingPolicyForCapitalManagement" xlink:label="pheonixgroupholdings_DescriptionOfAccountingPolicyForCapitalManagement" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_InsuranceServiceResultBeforeReinsuranceContracts" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsInsuranceServiceResultBeforeReinsuranceContracts_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_GainOnAcquisition" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsGainOnAcquisition_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_NetFinanceExpenseIncomeFromInsuranceContracts" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsNetFinanceExpenseIncomeFromInsuranceContracts_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_NetFinanceIncomeExpenseFromReinsuranceContracts" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsNetFinanceIncomeExpenseFromReinsuranceContracts_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_NetInsuranceFinanceExpenseIncome" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsNetInsuranceFinanceExpenseIncome_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_ChangeInInvestmentContractLiabilities" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsChangeInInvestmentContractLiabilities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_ChangeInReinsurersShareOfInvestmentContractLiabilities" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsChangeInReinsurersShareOfInvestmentContractLiabilities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_AmortisationAndImpairmentOfAcquiredInForceBusiness" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsAmortisationAndImpairmentOfAcquiredInForceBusiness_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_AmortisationOfOtherIntangibles" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsAmortisationOfOtherIntangibles_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_NetExpenseIncomeAttributableToUnitholders" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsNetExpenseIncomeAttributableToUnitholders_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_TaxCreditChargeAttributableToPolicyholdersReturns" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsTaxCreditChargeAttributableToPolicyholdersReturns_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_ProfitBeforeTheTaxAttributableToOwners" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsProfitBeforeTheTaxAttributableToOwners_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_TaxAttributableToPolicyholdersReturns" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsTaxAttributableToPolicyholdersReturns_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_TaxChargeAttributableToOwners" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsTaxChargeAttributableToOwners_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_RemeasurementOfOwnerOccupiedProperty" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsRemeasurementOfOwnerOccupiedProperty_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_TaxCreditRelatingToOtherComprehensiveIncomeItems" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsTaxCreditRelatingToOtherComprehensiveIncomeItems_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_PensionSchemeAsset" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsPensionSchemeAsset_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_ReimbursementRights" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsReimbursementRights_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_AcquiredInForceBusiness" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsAcquiredInForceBusiness_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_CollectiveInvestmentSchemes" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsCollectiveInvestmentSchemes_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_ReinsurersShareOfInvestmentContractLiabilities" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsReinsurersShareOfInvestmentContractLiabilities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_ReinsuranceContractAssets" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsReinsuranceContractAssets_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_SharesHeldByEmployeeBenefitTrust" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsSharesHeldByEmployeeBenefitTrust_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_Tier1Notes" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsTier1Notes_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_ReimbursementRightLiabilities" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsReimbursementRightLiabilities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_InsuranceContractLiabilities" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsInsuranceContractLiabilities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_ReinsuranceContractLiabilities" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsReinsuranceContractLiabilities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_InsuranceLiabilities" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsInsuranceLiabilities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_NetAssetValueAttributableToUnitholders" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsNetAssetValueAttributableToUnitholders_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_ObligationsForRepaymentOfCollateralReceived" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsObligationsForRepaymentOfCollateralReceived_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_Tier1NotesMember" xlink:to="label_pheonixgroupholdings_Tier1NotesMember" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_ReserveMovementOnExerciseOfShareSchemeAwards" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsReserveMovementOnExerciseOfShareSchemeAwards_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_ShareAcquiredbytheEmployeeBenefitTrust" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsShareAcquiredbytheEmployeeBenefitTrust_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_DecreaseInNonControllingInterests" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsDecreaseInNonControllingInterests_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_CouponPaidOnTier1NotesNetOfTaxRelief" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsCouponPaidOnTier1NotesNetOfTaxRelief_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_TransferOfMergerReserve" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsTransferOfMergerReserve_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_CapitalisedSoftwareDevelopmentCostsClassifiedAsInvestingActivities" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsCapitalisedSoftwareDevelopmentCostsClassifiedAsInvestingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_AcquisitionOfSLFOfCanadaUKLimitedNetOfCashAcquiredClassifiedAsInvestingActivities" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsAcquisitionOfSLFOfCanadaUKLimitedNetOfCashAcquiredClassifiedAsInvestingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_AcquisitionOfNonControllingInterestsClassifiedAsFinancingActivities" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsAcquisitionOfNonControllingInterestsClassifiedAsFinancingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_RepaymentOfPolicyholderBorrowingsClassifiedAsFinancingActivities" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsRepaymentOfPolicyholderBorrowingsClassifiedAsFinancingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_RepaymentOfShareholderBorrowingsClassifiedAsFinancingActivities" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsRepaymentOfShareholderBorrowingsClassifiedAsFinancingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_ProceedsFromNewShareholderBorrowingsNetOfAssociatedExpensesClassifiedAsFinancingActivities" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsProceedsFromNewShareholderBorrowingsNetOfAssociatedExpensesClassifiedAsFinancingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_ProceedsFromNewPolicyholderBorrowingsNetOfAssociatedExpensesClassifiedAsFinancingActivities" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsProceedsFromNewPolicyholderBorrowingsNetOfAssociatedExpensesClassifiedAsFinancingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_CouponPaidOnTier1NotesClassifiedAsFinancingActivities" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsCouponPaidOnTier1NotesClassifiedAsFinancingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_InterestPaidOnPolicyholderBorrowingsClassifiedAsFinancingActivities" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsInterestPaidOnPolicyholderBorrowingsClassifiedAsFinancingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_InterestPaidOnShareholderBorrowingsClassifiedAsFinancingActivities" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsInterestPaidOnShareholderBorrowingsClassifiedAsFinancingActivities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_CashAndCashEquivalentsBeforeReclassificationOfCashAndCashEquivalentsToHeldForSale" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsCashAndCashEquivalentsBeforeReclassificationOfCashAndCashEquivalentsToHeldForSale_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_DescriptionOfAccountingPolicyForRestatementOfPriorYearPrimaryStatement" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForRestatementOfPriorYearPrimaryStatement_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_DescriptionOfAccountingPolicyForOtherOperatingIncome" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForOtherOperatingIncome_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_DisclosureOfEarningsPerformance" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfEarningsPerformance_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_DisclosureOfInvestmentReturnVariancesAndEconomicAssumptionChanges" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfInvestmentReturnVariancesAndEconomicAssumptionChanges_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_DisclosureOfCalculationOfTheLongTermInvestmentReturn" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfCalculationOfTheLongTermInvestmentReturn_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_DisclosureOfNetInvestmentIncome" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfNetInvestmentIncome_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_DescriptionOfAccountingPolicyForNetInvestmentIncome" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForNetInvestmentIncome_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_DescriptionOfAccountingPolicyForNetInsuranceFinanceExpenseIncome" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForNetInsuranceFinanceExpenseIncome_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_DescriptionOfAccountingPolicyForAdministrativeExpenses" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForAdministrativeExpenses_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_DescriptionOfAccountingPolicyForOtherReserves" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForOtherReserves_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_DisclosureOfTier1Notes" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfTier1Notes_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_DisclosureOfMovementsInLiabilitiesForRemainingCoverageAndLiabilities" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfMovementsInLiabilitiesForRemainingCoverageAndLiabilities_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_DisclosureOfTheImpactOnTheCurrentPeriodOfTransitionApproachesAdoptedInEstablishingCSMs" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfTheImpactOnTheCurrentPeriodOfTransitionApproachesAdoptedInEstablishingCSMs_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_DisclosureOfRecognitionOfCSMInProfitOrLoss" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfRecognitionOfCSMInProfitOrLoss_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_DisclosureOfEffectOfContractsAndInitiallyRecognisedInTheYear" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfEffectOfContractsAndInitiallyRecognisedInTheYear_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_DisclosureOfUnderlyingItems" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfUnderlyingItems_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="pheonixgroupholdings_DescriptionOfAccountingPolicyForCapitalManagement" xlink:to="label_pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForCapitalManagement_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsInsuranceServiceResultBeforeReinsuranceContracts_Standard" id="pheonixgroupholdings_pheonixgroupholdingsInsuranceServiceResultBeforeReinsuranceContracts_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Insurance service result before reinsurance contracts</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsGainOnAcquisition_Standard" id="pheonixgroupholdings_pheonixgroupholdingsGainOnAcquisition_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Gain on acquisition</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsNetFinanceExpenseIncomeFromInsuranceContracts_Standard" id="pheonixgroupholdings_pheonixgroupholdingsNetFinanceExpenseIncomeFromInsuranceContracts_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Net finance (expense)/income from insurance contracts</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsNetFinanceIncomeExpenseFromReinsuranceContracts_Standard" id="pheonixgroupholdings_pheonixgroupholdingsNetFinanceIncomeExpenseFromReinsuranceContracts_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Net finance income/(expense) from reinsurance contracts</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsNetInsuranceFinanceExpenseIncome_Standard" id="pheonixgroupholdings_pheonixgroupholdingsNetInsuranceFinanceExpenseIncome_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Net insurance finance (expense)/income</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsChangeInInvestmentContractLiabilities_Standard" id="pheonixgroupholdings_pheonixgroupholdingsChangeInInvestmentContractLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Change in investment contract liabilities</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsChangeInReinsurersShareOfInvestmentContractLiabilities_Standard" id="pheonixgroupholdings_pheonixgroupholdingsChangeInReinsurersShareOfInvestmentContractLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Change in reinsurers' share of investment contract liabilities</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsAmortisationAndImpairmentOfAcquiredInForceBusiness_Standard" id="pheonixgroupholdings_pheonixgroupholdingsAmortisationAndImpairmentOfAcquiredInForceBusiness_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Amortisation and impairment of acquired in-force business</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsAmortisationOfOtherIntangibles_Standard" id="pheonixgroupholdings_pheonixgroupholdingsAmortisationOfOtherIntangibles_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Amortisation of other intangibles</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsNetExpenseIncomeAttributableToUnitholders_Standard" id="pheonixgroupholdings_pheonixgroupholdingsNetExpenseIncomeAttributableToUnitholders_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Net (expense)/income attributable to unitholders</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsTaxCreditChargeAttributableToPolicyholdersReturns_Standard" id="pheonixgroupholdings_pheonixgroupholdingsTaxCreditChargeAttributableToPolicyholdersReturns_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Tax (charge)/credit attributable to policyholders’ returns</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsProfitBeforeTheTaxAttributableToOwners_Standard" id="pheonixgroupholdings_pheonixgroupholdingsProfitBeforeTheTaxAttributableToOwners_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Profit before the tax attributable to owners</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsTaxAttributableToPolicyholdersReturns_Standard" id="pheonixgroupholdings_pheonixgroupholdingsTaxAttributableToPolicyholdersReturns_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Tax attributable to policyholders’ returns</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsTaxChargeAttributableToOwners_Standard" id="pheonixgroupholdings_pheonixgroupholdingsTaxChargeAttributableToOwners_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Tax credit/(charge) attributable to owners</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsRemeasurementOfOwnerOccupiedProperty_Standard" id="pheonixgroupholdings_pheonixgroupholdingsRemeasurementOfOwnerOccupiedProperty_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Remeasurement of owner occupied property</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsTaxCreditRelatingToOtherComprehensiveIncomeItems_Standard" id="pheonixgroupholdings_pheonixgroupholdingsTaxCreditRelatingToOtherComprehensiveIncomeItems_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Tax credit relating to other comprehensive income items</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsPensionSchemeAsset_Standard" id="pheonixgroupholdings_pheonixgroupholdingsPensionSchemeAsset_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Pension scheme asset</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsReimbursementRights_Standard" id="pheonixgroupholdings_pheonixgroupholdingsReimbursementRights_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Reimbursement rights</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsAcquiredInForceBusiness_Standard" id="pheonixgroupholdings_pheonixgroupholdingsAcquiredInForceBusiness_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Acquired in-force business</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsCollectiveInvestmentSchemes_Standard" id="pheonixgroupholdings_pheonixgroupholdingsCollectiveInvestmentSchemes_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Collective investment schemes</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsReinsurersShareOfInvestmentContractLiabilities_Standard" id="pheonixgroupholdings_pheonixgroupholdingsReinsurersShareOfInvestmentContractLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Reinsurers’ share of investment contract liabilities</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsReinsuranceContractAssets_Standard" id="pheonixgroupholdings_pheonixgroupholdingsReinsuranceContractAssets_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Reinsurance contract assets</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsSharesHeldByEmployeeBenefitTrust_Standard" id="pheonixgroupholdings_pheonixgroupholdingsSharesHeldByEmployeeBenefitTrust_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Shares held by employee benefit trust</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsTier1Notes_Standard" id="pheonixgroupholdings_pheonixgroupholdingsTier1Notes_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Tier 1 Notes</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsReimbursementRightLiabilities_Standard" id="pheonixgroupholdings_pheonixgroupholdingsReimbursementRightLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Reimbursement right liabilities</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsInsuranceContractLiabilities_Standard" id="pheonixgroupholdings_pheonixgroupholdingsInsuranceContractLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Insurance contract liabilities</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsReinsuranceContractLiabilities_Standard" id="pheonixgroupholdings_pheonixgroupholdingsReinsuranceContractLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Reinsurance contract liabilities</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsInsuranceLiabilities_Standard" id="pheonixgroupholdings_pheonixgroupholdingsInsuranceLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Insurance liabilities</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsNetAssetValueAttributableToUnitholders_Standard" id="pheonixgroupholdings_pheonixgroupholdingsNetAssetValueAttributableToUnitholders_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Net asset value attributable to unitholders</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsObligationsForRepaymentOfCollateralReceived_Standard" id="pheonixgroupholdings_pheonixgroupholdingsObligationsForRepaymentOfCollateralReceived_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Obligations for repayment of collateral received</label>
    <label xlink:label="label_pheonixgroupholdings_Tier1NotesMember" id="pheonixgroupholdings_Tier1NotesMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Tier 1 Notes [member]</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsReserveMovementOnExerciseOfShareSchemeAwards_Standard" id="pheonixgroupholdings_pheonixgroupholdingsReserveMovementOnExerciseOfShareSchemeAwards_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Reserve movement on exercise of share scheme awards</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsShareAcquiredbytheEmployeeBenefitTrust_Standard" id="pheonixgroupholdings_pheonixgroupholdingsShareAcquiredbytheEmployeeBenefitTrust_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Share acquired by the employee benefit trust</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsDecreaseInNonControllingInterests_Standard" id="pheonixgroupholdings_pheonixgroupholdingsDecreaseInNonControllingInterests_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Decrease in non-controlling interests</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsCouponPaidOnTier1NotesNetOfTaxRelief_Standard" id="pheonixgroupholdings_pheonixgroupholdingsCouponPaidOnTier1NotesNetOfTaxRelief_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Coupon paid on Tier 1 Notes, net of tax relief</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsTransferOfMergerReserve_Standard" id="pheonixgroupholdings_pheonixgroupholdingsTransferOfMergerReserve_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Transfer of merger reserve</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsCapitalisedSoftwareDevelopmentCostsClassifiedAsInvestingActivities_Standard" id="pheonixgroupholdings_pheonixgroupholdingsCapitalisedSoftwareDevelopmentCostsClassifiedAsInvestingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Capitalised software development costs classified as investing activities</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsAcquisitionOfSLFOfCanadaUKLimitedNetOfCashAcquiredClassifiedAsInvestingActivities_Standard" id="pheonixgroupholdings_pheonixgroupholdingsAcquisitionOfSLFOfCanadaUKLimitedNetOfCashAcquiredClassifiedAsInvestingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Acquisition ofSLF of Canada UK Limited, net of cash acquired classified as investing activities</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsAcquisitionOfNonControllingInterestsClassifiedAsFinancingActivities_Standard" id="pheonixgroupholdings_pheonixgroupholdingsAcquisitionOfNonControllingInterestsClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Acquisition of non-controlling interests classified as financing activities</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsRepaymentOfPolicyholderBorrowingsClassifiedAsFinancingActivities_Standard" id="pheonixgroupholdings_pheonixgroupholdingsRepaymentOfPolicyholderBorrowingsClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Repayment of policyholder borrowings classified as financing activities</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsRepaymentOfShareholderBorrowingsClassifiedAsFinancingActivities_Standard" id="pheonixgroupholdings_pheonixgroupholdingsRepaymentOfShareholderBorrowingsClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Repayment of shareholder borrowings classified as financing activities</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsProceedsFromNewShareholderBorrowingsNetOfAssociatedExpensesClassifiedAsFinancingActivities_Standard" id="pheonixgroupholdings_pheonixgroupholdingsProceedsFromNewShareholderBorrowingsNetOfAssociatedExpensesClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Proceeds from new shareholder borrowings, net of associated expenses classified as financing activities</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsProceedsFromNewPolicyholderBorrowingsNetOfAssociatedExpensesClassifiedAsFinancingActivities_Standard" id="pheonixgroupholdings_pheonixgroupholdingsProceedsFromNewPolicyholderBorrowingsNetOfAssociatedExpensesClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Proceeds from new policyholder borrowings, net of associated expenses classified as financing activities</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsCouponPaidOnTier1NotesClassifiedAsFinancingActivities_Standard" id="pheonixgroupholdings_pheonixgroupholdingsCouponPaidOnTier1NotesClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Coupon paid on Tier 1 Notes classified as financing activities</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsInterestPaidOnPolicyholderBorrowingsClassifiedAsFinancingActivities_Standard" id="pheonixgroupholdings_pheonixgroupholdingsInterestPaidOnPolicyholderBorrowingsClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Interest paid on policyholder borrowings classified as financing activities</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsInterestPaidOnShareholderBorrowingsClassifiedAsFinancingActivities_Standard" id="pheonixgroupholdings_pheonixgroupholdingsInterestPaidOnShareholderBorrowingsClassifiedAsFinancingActivities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Interest paid on shareholder borrowings classified as financing activities</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsCashAndCashEquivalentsBeforeReclassificationOfCashAndCashEquivalentsToHeldForSale_Standard" id="pheonixgroupholdings_pheonixgroupholdingsCashAndCashEquivalentsBeforeReclassificationOfCashAndCashEquivalentsToHeldForSale_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Cash and cash equivalents at the beginning of period</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForRestatementOfPriorYearPrimaryStatement_Standard" id="pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForRestatementOfPriorYearPrimaryStatement_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Description of accounting policy for restatement of prior year primary statements</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForOtherOperatingIncome_Standard" id="pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForOtherOperatingIncome_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Description of accounting policy for other operating income</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfEarningsPerformance_Standard" id="pheonixgroupholdings_pheonixgroupholdingsDisclosureOfEarningsPerformance_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Disclosure of earnings performance</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfInvestmentReturnVariancesAndEconomicAssumptionChanges_Standard" id="pheonixgroupholdings_pheonixgroupholdingsDisclosureOfInvestmentReturnVariancesAndEconomicAssumptionChanges_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Disclosure of investment return variances and economic assumption changes</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfCalculationOfTheLongTermInvestmentReturn_Standard" id="pheonixgroupholdings_pheonixgroupholdingsDisclosureOfCalculationOfTheLongTermInvestmentReturn_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Disclosure of calculation of the long-term investments return</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfNetInvestmentIncome_Standard" id="pheonixgroupholdings_pheonixgroupholdingsDisclosureOfNetInvestmentIncome_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Disclosure of net investment income</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForNetInvestmentIncome_Standard" id="pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForNetInvestmentIncome_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Description of accounting policy for net investment income</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForNetInsuranceFinanceExpenseIncome_Standard" id="pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForNetInsuranceFinanceExpenseIncome_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en"> Description of accounting policy for net insurance finance (expense)/ income</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForAdministrativeExpenses_Standard" id="pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForAdministrativeExpenses_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Description of accounting policy for administrative expenses</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForOtherReserves_Standard" id="pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForOtherReserves_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Description of accoutning policy for other reserves</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfTier1Notes_Standard" id="pheonixgroupholdings_pheonixgroupholdingsDisclosureOfTier1Notes_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Disclosure of tier 1 notes</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfMovementsInLiabilitiesForRemainingCoverageAndLiabilities_Standard" id="pheonixgroupholdings_pheonixgroupholdingsDisclosureOfMovementsInLiabilitiesForRemainingCoverageAndLiabilities_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Disclosure of movements in liabilities for remaining coverage and liabilities</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfTheImpactOnTheCurrentPeriodOfTransitionApproachesAdoptedInEstablishingCSMs_Standard" id="pheonixgroupholdings_pheonixgroupholdingsDisclosureOfTheImpactOnTheCurrentPeriodOfTransitionApproachesAdoptedInEstablishingCSMs_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Disclosure of the impact on the current period of transition approaches adopted in establishing CSMs</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfRecognitionOfCSMInProfitOrLoss_Standard" id="pheonixgroupholdings_pheonixgroupholdingsDisclosureOfRecognitionOfCSMInProfitOrLoss_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Disclosure of recognition of CSM in profit or loss</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfEffectOfContractsAndInitiallyRecognisedInTheYear_Standard" id="pheonixgroupholdings_pheonixgroupholdingsDisclosureOfEffectOfContractsAndInitiallyRecognisedInTheYear_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Disclosure of effect of contracts and initially recognised in the year</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsDisclosureOfUnderlyingItems_Standard" id="pheonixgroupholdings_pheonixgroupholdingsDisclosureOfUnderlyingItems_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Disclosure of underlying items</label>
    <label xlink:label="label_pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForCapitalManagement_Standard" id="pheonixgroupholdings_pheonixgroupholdingsDescriptionOfAccountingPolicyForCapitalManagement_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Description of accounting policy for capital management</label>
  </labelLink>
</linkbase>