
Insights and highlights The WDI companies Corporate information Financial report
Section 1
Operating activities and
cash flow
51 William Demant Invest • Annual Report 2022
Nature of goods and services
Control is normally transferred to the
customer when the goods are shipped to
the customer, though delivery terms can
vary, and control may be transferred at a
later point. When selling our products to
customers, we transfer control and
recognise revenue when the product is
delivered to the customer at a given point
in time. For hearing aids, the revenue is
recognised when it is initially fitted to the
user’s specific hearing loss. In some
countries, the users are granted a trial
period. In such cases, the transfer of
control occurs when the trial period
expires.
In some countries, customers are given
the right to return our products for a
certain period. In such cases, the expected
returns are estimated based on an
analysis of historical experience adjusted
for any known factors impacting
expectations for future return rates.
Revenue and cost of goods sold are
adjusted accordingly, and contract
liabilities (refund liabilities) and rights to
the returned goods (included in prepaid
expenses) are recognised for the expected
returns.
Our activities also involve delivery of
various services, such as extended
warranties, warranty-related coverages
(loss and damage) and after-sales services
(e.g. fine-tuning of products, additional
test, cleaning and service checks).
Revenue from these services is recognised
on a straight-line basis over the warranty
or service period as the users makes use
of the services continuously. Some users
purchase a battery package or are
provided with batteries free of charge as
part of the purchase of some products,
entitling them to free batteries for a
certain period. Revenue is recognised
when the customer receives the batteries
or is provided with batteries free of charge
as part of the purchase of product. When
available, we use an observable price to
determine the stand-alone selling price for
the separate performance obligations
related to these services, and in countries
where observable prices are not available,
we use a cost-plus-margin method.
The standard warranty period for our
products varies between countries but is
typically 12 and 24 months and for certain
products or countries up to 48 months.
The extended warranty covers periods
beyond the standard warranty period or
standard warranty terms. Payment terms
vary significantly across countries and
depend on whether the customer is a
private or public customer.
The majority of our products sold to end-
users are invoiced and paid for after the
initial accept, but some customers choose
to have the products financed by us. The
transaction price of such arrangements is
adjusted for any significant financing
benefit, and the financing component is
recognised as financial income.
Accounting policies
Revenue is recognised when obligations
under the terms of the contract with the
customer are satisfied, which usually
occurs with the transfer of control of our
products and services. Revenue is
measured as the consideration we expect
to receive in exchange for transferring
goods and providing services net of the
estimated discounts or other customer-
related reductions.
Accounting estimates and judgements
Discounts, returns etc. (estimate)
Discounts, loyalty programmes and other
revenue reductions are estimated and
accrued when the related revenue is
recognised. To make such estimates is a
matter of judgement, as all conditions are
not known at the time of sale, e.g. the
number of units sold to a given customer
or the expected utilization of loyalty
programmes. Sales discounts, rebates and
loyalty programmes are adjusted, as we
gain better information on the likelihood
that they will be realised and the value at
which they are expected to be realised.
Sales discounts and rebates are
recognised under other cost payables in
other liabilities, and loyalty programmes
are recognised in deferred income.
Depending on local legislation and the
conditions to which a sale is subject, some
customers have the option to return
purchased goods for a refund. Based on
historical return rates, an estimate is
made of the expected returns and a
provision is recognised. This provision is
updated, as returns are recognised or
when we collect more accurate data on
return rates.
After-sales services (estimate)
After-sales services are provided to end-
users of our products and are based on
estimates as not all end-users make use of
these services. The estimate is a matter of
judgement and is based on the number of
visits, the duration of the visits of an
average user’s visit and the expected
number of end-users that make use of the
after-sales services.
1.1 Revenue – continued